14+ years of experience in teaching management students both UG and PG). Areas of interest are Training, Ergonomics, Work Stress, Work Life Balance and General Management. Contributed to academics by conducting and attending conferences, webinars, seminars, conclave, panel discussions, FDPs and MDPs. In the area of research contributed as reviewer, session chair and published research papers, books and chapters Nationally and Internationally (Scopus Indexed journals). Delivered Guest lectures in various Institutes. Member of WICCI, AIMS, MTC global. In the career been a continuous learner.
Enhancing Employee Onboarding Through Digital Twin Technology Priya Makhija, Elizabeth Chacko, Richa Tiwari, S. Ananda, R. Thanga Kumar Hr 5 0 Integration Unleashing the Potential of the Digital Twin Revolution, 2026 Digital twins and their transformative technology have simplified corporate processes while establishing secure and data-driven environments for customized expertise enhancement, workflow optimization, and scenario building. This chapter assesses the impact of digital twins on job design and human resource (HR) practices in developing new and more productive human-focused workplaces. Traditional or old-fashioned onboarding practices are not customizable or flexible and do not give real-time feedback, which creates negative workplace experiences and higher turnover levels. Digital transformation (DT) techniques suggest using digital twins for interactive, customized onboarding solutions to engage and retain employees better. Research indicates that digital twins have effects fundamentally altering HR practices by providing adaptive approaches in real time, cost-free scenario testing, and prediction analytics on employee retention. They help in monitoring workload, preventing burn-out, and customize approaches to enhance individual well-being. Most importantly, they predict career paths and determine training needs; hence, they are good at improving talent development. Successful implementation, however, is dependent on resolving challenges such as data privacy, model accuracy, system interoperability, and bias in artificial intelligence (AI). Applications of digital twin technology (DTT) in onboarding are numerous and important in real life concerning the retention, productivity, and attrition levels of employees. Real-time and predictive data can allow proactive improvement in onboarding and the happiness levels of workers as well as overall company performance results.
It-Driven Governance Models for Social Impact and Community Development Elizabeth Chacko, Piyali Roy Chowdhury, Ravi Kumar Bommisetti, Yogita Gupta, Sudhakara Rao Puvvada, et al. Proceedings of the 4th IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation Iatmsi 2026, 2026
Sustainable Marketing and Green Finance: Integrating ESG Metrics into Financial Reporting and Strategic Branding Sireesha Nanduri, Elizabeth Chacko, Srinivasa Rao Dasaraju, SreeLakshmi Moorthygari, Ravi Kumar Bommisetti, et al. International Journal of Accounting and Economics Studies, 2025 As sustainability gains significance in the global business landscape, an increasing number of companies are adopting Environmental, Social, and Governance (ESG) frameworks to enhance transparency and strengthen stakeholder relationships. This study looks at how using ESG metrics in branding and financial reporting affects the creation of long-term corporate value. The main goal is to find out how combining ESG initiatives with marketing plans and financial disclosures affects brand equity and financial credibility. There are both qualitative and quantitative parts to the study. This involves a qualitative analysis of ESG reports from 150 multinational corporations and the utilization of quantitative regression methods to examine the impact of ESG integration on brand performance and financial metrics. The Global Reporting Initiative (GRI) set the rules for ESG scores. Return on Assets (ROA) and Tobin's Q were the most important financial measures. The results show that companies with high levels of ESG integration saw a 12.4% increase in ROA and a 0.38 average increase in Tobin's Q compared to companies with low levels of ESG activity. Both changes were statistically significant at p < 0.01. Survey data also showed that companies that closely linked their ESG disclosures to their branding had a brand trust index that was 22% higher. These results show that strategically branded, ESG-focused reporting not only improves financial performance but also makes consumers feel better about the company. Ultimately, the study offers a framework for integrating ESG metrics into financial and marketing strategies, emphasizing ESG's function as both a moral obligation and a source of competitive advantage in the context of responsible capitalism.
Green fintech meets DeFi: A path to digital sustainability Amrinder Singh, Priya Makhija, Elizabeth Chacko, Shakar Prasad S, R Thanga Kumar Technology Geopolitics and the Transformation of International Political Economy, 2025 This chapter explores the interconnection between Green Finance and Digital Ecology, highlighting their potential in advancing sustainability through technological innovation. Emphasis is placed on how green FinTech can mitigate these challenges by designing low-carbon financial systems and promoting sustainable investment practices. The methodology involves a review of scholarly literature to assess how digital finance and ecology contribute to global sustainability efforts. Findings suggest that the integration of green FinTech, digital money, and ecological practices can enhance transparency, reduce costs, and expand access to sustainable finance, ultimately leading to more resilient financial ecosystems. The chapter calls for increased awareness, financial literacy, and robust regulatory frameworks to manage associated risks.
AI in Predictive HR Analytics for Talent Management Navaneetha Krishnan Rajagopal, Shiney Chib, Anjali Singh, Sasidharan M, Elizabeth Chacko, et al. Proceedings 2025 International Conference on Recent Innovation in Science Engineering and Technology Icriset 2025, 2025
Sustainable Marketing And Green Finance: Integrating Esg Metrics Into Financial Reporting And Strategic Branding M Nanduri, Sireesha a Send mail to Nanduri S. Chacko, Elizabeth b Dasaraju ... International Journal of Accounting and Economics Studies 12 (6), 438-448 , 2025 2025.0
AI based technologies for digital and banking fraud during covid-19 M Sinha, E Chacko, P Makhija Integrating meta-heuristics and machine learning for real-world optimization … , 2022 2022.0 Citations: 10
Impact of retail industry service innovation and employee engagement on the marketing performance of modern trade in India P Makhija, AK Yadava, E Chacko, M Kukreja, GS Bhadauria, MB Binda International Journal of Health Sciences 6 (S5), 4854-4873 , 2022 2022.0 Citations: 3
Efficiency and advancement of artificial intelligence in service sector with special reference to banking industry P Makhija, E Chacko Fourth Industrial Revolution and Business Dynamics: Issues and Implications … , 2021 2021.0 Citations: 24
Transforming Financial Sector Through Financial Literacy and Fintech Revolution P Makhija, E Chacko, M Sinha Financial Inclusion in Emerging Markets: A Road Map for Sustainable Growth … , 2021 2021.0 Citations: 9
Energy-Efficient smart cities with green Internet of things M Sinha, E Chacko, P Makhija, S Pramanik Green technological innovation for sustainable smart societies: post … , 2021 2021.0 Citations: 66
Sustainable investment and the COVID-19 effect-volatility analysis of ESG index NP Singh, P Makhija, E Chacko International Journal of Sustainable Economy 13 (4), 357-368 , 2021 2021.0 Citations: 33
Performance and Growth of Artificial Intelli-gence in Service Sector P Makhija, E Chacko 2020.0
Awareness on Computer Ergonomics and Prevention of MSD among the Millennials in Bangalore R Chetan, E Chacko, RS Ramesh Advance and Innovative Research 5 (4), 97 , 2018 2018.0 Citations: 1
Effectiveness of Day Care centers towards working mothers’ career growth and child development in Bangalore. E Chacko 2018.0 Citations: 1
Challenges in ergonomics in organizational change-shift from managing the consequences to managing the causes–with reference to banking sector E Chacko, I Bansal ACADEMICIA: An International Multidisciplinary Research Journal 4 (11), 142-150 , 2014 2014.0
A study on buying behavioral pattern of Women drivers regarding B segment cars in Bangalore E Chacko, P Selvaraj The International Journal Of Engineering And Science (IJES) 3 (5), 40-43 , 2014 2014.0 Citations: 8
A Correlative Study on ORS among Working Women of Bangalore City P Makhija, E Chacko
Peer Reviewed & Indexed Journal ISSN-2349-6738 E Chacko, I Bansal
MOST CITED SCHOLAR PUBLICATIONS
Energy-Efficient smart cities with green Internet of things M Sinha, E Chacko, P Makhija, S Pramanik Green technological innovation for sustainable smart societies: post … , 2021 2021.0 Citations: 66
Sustainable investment and the COVID-19 effect-volatility analysis of ESG index NP Singh, P Makhija, E Chacko International Journal of Sustainable Economy 13 (4), 357-368 , 2021 2021.0 Citations: 33
Efficiency and advancement of artificial intelligence in service sector with special reference to banking industry P Makhija, E Chacko Fourth Industrial Revolution and Business Dynamics: Issues and Implications … , 2021 2021.0 Citations: 24
AI based technologies for digital and banking fraud during covid-19 M Sinha, E Chacko, P Makhija Integrating meta-heuristics and machine learning for real-world optimization … , 2022 2022.0 Citations: 10
Transforming Financial Sector Through Financial Literacy and Fintech Revolution P Makhija, E Chacko, M Sinha Financial Inclusion in Emerging Markets: A Road Map for Sustainable Growth … , 2021 2021.0 Citations: 9
A study on buying behavioral pattern of Women drivers regarding B segment cars in Bangalore E Chacko, P Selvaraj The International Journal Of Engineering And Science (IJES) 3 (5), 40-43 , 2014 2014.0 Citations: 8
Impact of retail industry service innovation and employee engagement on the marketing performance of modern trade in India P Makhija, AK Yadava, E Chacko, M Kukreja, GS Bhadauria, MB Binda International Journal of Health Sciences 6 (S5), 4854-4873 , 2022 2022.0 Citations: 3
Awareness on Computer Ergonomics and Prevention of MSD among the Millennials in Bangalore R Chetan, E Chacko, RS Ramesh Advance and Innovative Research 5 (4), 97 , 2018 2018.0 Citations: 1
Effectiveness of Day Care centers towards working mothers’ career growth and child development in Bangalore. E Chacko 2018.0 Citations: 1
Sustainable Marketing And Green Finance: Integrating Esg Metrics Into Financial Reporting And Strategic Branding M Nanduri, Sireesha a Send mail to Nanduri S. Chacko, Elizabeth b Dasaraju ... International Journal of Accounting and Economics Studies 12 (6), 438-448 , 2025 2025.0
Performance and Growth of Artificial Intelli-gence in Service Sector P Makhija, E Chacko 2020.0
Challenges in ergonomics in organizational change-shift from managing the consequences to managing the causes–with reference to banking sector E Chacko, I Bansal ACADEMICIA: An International Multidisciplinary Research Journal 4 (11), 142-150 , 2014 2014.0
A Correlative Study on ORS among Working Women of Bangalore City P Makhija, E Chacko
Peer Reviewed & Indexed Journal ISSN-2349-6738 E Chacko, I Bansal
