Rajeswari
@srmistvdp.edu.in
Professor and Faculty of Management
SRM Institute of Science and Technology, Vadapalani Campus
RESEARCH INTERESTS
Finance, Marketing Blcok chain
Scopus Publications
Scopus Publications
R. Magesh and M. Rajeswari
IEEE
This study is to understand the preferences of the general public while using online Instant delivery services. Data was collected from 105 respondents through an online survey. Factor analysis is done to find how a set of preferences vary based on various factors like Age group, gender, Average monthly grocery spend, their current purchasing practice. Independent sample t-test is done to find significant difference in responses of different age groups and also with people who are already using and those not used the services, with respect to various factors listed in the survey. The study gives suggestions based on the various factors that the public give preferences while purchasing groceries using Online grocery delivery services. It emphasizes the potential of Aggregator business model to be successfully implemented for the Instant grocery delivery business.
Nazim Sha S*, , Rajeswari M, and
Blue Eyes Intelligence Engineering and Sciences Engineering and Sciences Publication - BEIESP
Straightforward idea of examples of overcoming adversity accomplished through hardships and disappointment when their rivals are against them. This idea is utilized as a vital device to assemble a solid underdog brand and furthermore to win empowering and positive shoppers. The plan to mark an organization or an item has been in presence from long back. For interfacing with the shopper's and to catch their sentiments firms attempt to reposition their brands as underdogs. Online networking has been distinguished as the key device to convey the brand identity through a persuasive narrating encircled by advertisers to catch the positive client recognition towards the brand. The examination among 100 members for the most part business visionaries, top level chiefs and furthermore purchasers was led to look at the impact of brand story technique on situating a brand and client buy goals. As per the title of the work this work was primarily pointed in breaking down and characterizing the underdog story procedure utilized for mark recognizable proof, mark identity, buy goals, for empowering the client towards an item and an administration and furthermore deciphering the viability and inclination of this brand account system among customers. The investigation effectively affirmed that Brand distinguishing proof: Most of the respondents solidly agree that underdog story technique is a viable promoting instrument utilized for mark recognizable proof as far as items and clients. Brand Personality: Most of the respondents agree to the way that underdog stories leave a more prominent stamp on mark identity among purchasers. Convincingness: Most respondents agree to the strategy that underdog stories invigorate a client's towards purchasing. Buy Intentions: Most respondents agree to the technique that Underdog is the best favored methodology used to position a brand. Adequacy and Preference: Most respondents agree to the technique that underdog stories is the best and the favored advertising system used to catch the client consideration. The primary explanation for this procedure is mark account technique mirrors a similar story of themselves whom it is uncovered. The story that attract their history survey of achievement accomplished through diligent work and assurance. Brands discovers this technique as the remarkable and the best strategy to beat the chances. What's more, the underdog story procedure has caught the primary commercial center in the present period and will be dynamic in future too.
A.S. Princy, , Dr. M. Rajeswari, and
Blue Eyes Intelligence Engineering and Sciences Engineering and Sciences Publication - BEIESP
Purpose: To assess the Patient Satisfaction of Physician Assistants in Super Specialty Hospital. Understand evolution, role and growth of physician assistant professionals in hospital. Methods: Structured questionnaires are used to collect data from 100english speaking patients who were above 18 years of age. Secondary data from the year 1960 to 2018 was analyzed which is available in internet database in English literature is taken in to account to understand the role. Survey and discussions methods are also used to get the updated data from healthcare team. Findings: PA's provide satisfactory care to their patients while being courteous and respectful, having a good understanding of the patient's problem, explaining to patients and using simple words that are nontechnical and have proven themselves to be an asset to the hospital. Conclusions: Research concluded that role of Physician Assistant can be utilized in Indian healthcare sector to compensate the deficiency of physicians in the healthcare outreach areas.
A.S. Princy, , Dr. M. Rajeswari, and
Blue Eyes Intelligence Engineering and Sciences Engineering and Sciences Publication - BEIESP
Background: Community healthcare workers (CHW) play an important role in preventive healthcare system in India. CHW link the community to the health system of the country. As the population in India covers majorly in village, community healthcare workers are the face of the healthcare. These CHW competencies are yet to be ascertained. Objectives: To determine standardized framework for competency of the Community healthcare workers in India. Methods: By using structured questionnaire with 5 point Likert scale is implemented to evaluate the competency of CHW. Respondents are 35 participants including Accredited Social Health Activist (ASHA), Medical social worker and diabetes educator in and around Chennai. Findings: Suggested that community health workers are highly competent. More clarity in role of community healthcare workers is required. Government should initiate program to nurture the service quality of primary centers, equipment, manpower facility in health centers, etc Training regarding the maternity care and communication skills are core competency required for a CHW to perform his/her role properly. Conclusions: The results of the study show that CHW of India is also competent. Community healthcare workers are contributing more in maternal care and preventive care. They put more effort in health education and sanitation in rural areas.