Dr Shefali Saluja

@chitkara.edu.in

Assistant professor
chitkara university

Shefali Saluja is Ph.D. in Corporate Governance from Chitkara University, Punjab, India in 2021. Post Graduate from Panjab University, Chandigarh with 10 years of experience in business management education and expertise in finance and ethics. She has 5 years of working experience in Ernst 7 Young Pvt Ltd prior joining academics. She has published almost 16 research papers/articles in highly indexed Scopus journals in the areas of corporate governance, sustainability, E-learning & other areas. She is a member of several management associations such as Association of Certified Fraud Examiner (CFE) and International Association of academic plus corporate (IAAC) society. She serves as business consultant to several higher education institutions and small enterprises. Dr. Shefali has received Woman Trailblazer Award in 2022 for her work in Community service towards financial inclusion of rural sector in Punjab, India and various appreciation awards from the international universities. She

EDUCATION

Phd in Corporate Governance

RESEARCH, TEACHING, or OTHER INTERESTS

Business, Management and Accounting, Economics, Econometrics and Finance, Social Sciences
2

Scopus Publications

239

Scholar Citations

6

Scholar h-index

5

Scholar i10-index

Scopus Publications

  • How stress management and building resilience create effective leadership
    Subodh Saluja, Ajay Bhatia, Ajit Bansal, Rahul Hakhu
    Neuroleadership Development and Effective Communication in Modern Business, 2024
    This chapter delves into how leaders who are resilient and are able to manage stress better are able to perform well. Stress is inevitable and emerges from the obligation of settling high expectations. The authors delve into various contemporary stress management strategies, practices, and techniques that leaders are practicing and their effectiveness in alleviating stress and enhancing leadership performance. Resilient leaders are much better equipped to manage stress, and when stress is effectively managed, this in turn fosters resilience. They argue that these two factors are not optional but these are essential components of effective leadership. When leadership development places these factors at the forefront, then the organizations can expect better leadership outcomes. Real-life leadership case studies illuminate how resilient leaders have effectively managed stress, overcame adversity, and drove their organization towards success. Assessment tools help leaders gauge the tangible impact of their efforts on leadership outcomes.
  • Optimizing the effects of neuroleadership during organizational transition
    Ajit Bansal, Subodh Saluja, Anu Bansal, Sandhir Sharma, Manish Kumar
    Building Organizational Resilience with Neuroleadership, 2024
    Managers and other leaders have a responsibility to facilitate the adjustments that are required to improve workplace happiness and productivity in the months following the pandemic. Human resources remain the primary determinant of a company's performance in the modern world, although there are other elements as well. Competent and efficient management of them plays a unique role. The notions of neuromanagement and neuroleadership are covered in the text. Employee work is coordinated with the aid of neuroleadership, which takes cognizance of the workings of the human brain into consideration. In organizations where the majority of people think that facts and figures are essential when deciding things and where logical justification gives authority, neuro-leadership is a helpful instrument for fostering more capable behaviour. Increasing public knowledge of the systematic foundations of individual behaviour through the use of brain examination, neuroscience, and additional data allows for alteration. Specifically, the secret to bringing about change is to pay close attention.

RECENT SCHOLAR PUBLICATIONS

  • An Empirical Study of Environmentally Efficient Precursors of Green Foreign Direct Investment to Achieve Sustainable Development
    M Mishra, S Saluja
    Decentralized Finance and Blockchain: A Game Changing Duo, 239-270 , 2025
    2025
  • Digital dialogues: Measuring the impact of chatbots on human communication
    G Kaur, S Saluja, SS Bawa
    Journal of Dynamics and Games, 0-0 , 2025
    2025
  • The Impact of AI on Banking Services: Trends, Challenges, and Future Aspects
    GL Vousinas, S Saluja
    IntechOpen , 2025
    2025
  • Sustainable Practices and Challenges: An Ex-Post Analysis of Selected Private Companies in India
    G Kaur, S Saluja, S Gupta, I Mittal
    Sustainability and Sustainable Development, 21-43 , 2025
    2025
  • The Impact of Exercise on Mental Health
    S Saluja, G Kaur
    Internationalization of Sport Events Through Branding Opportunities, 41-50 , 2025
    2025
  • Unveiling the Power Play: Harnessing Branding Opportunities for Globalizing Sport Events–Insights From India's Sporting Landscape
    RP Shukla, S Saluja, A Singh, S Verma, V Nair
    Internationalization of Sport Events Through Branding Opportunities, 139-170 , 2025
    2025
    Citations: 4
  • Ethnocentric Marketing Among Youth: An Emerging Approach to Sustainable Marketing-A Bibliographic Analysis on Current Trends and Issues
    S Tyagi, AK Srivastava, M Tyagi, S Saluja
    Internationalization of Sport Events Through Branding Opportunities, 297-322 , 2025
    2025
  • Exploring Global Cryptocurrency Trends: A Specialized Analysis of the Indian Economic Landscape
    G Kaur, S Saluja, S Gupta
    Blockchain’s Transformative Potential of Financial Technology for … , 2024
    2024
  • Exploring Fintech Adoption: Factors Influencing Consumer Intention for Lifestyle Features in Indonesian Mobile Banking: A Case Study of Lifestyle Feature from Bank XYZ
    MA Sugiat, D Hermawan, K Ohler-Martins, S Saluja
    2024 International Conference on Digital Business and Technology Management … , 2024
    2024
  • Ethical AI and Data Management Strategies in Marketing
    S Saluja, V Nayyar, K Rojhe, S Sharma
    IGI Global , 2024
    2024
    Citations: 2
  • Consumer Policy
    S Saluja
    Ethical AI and Data Management Strategies in Marketing, 41 , 2024
    2024
  • Ethical Marketing Through Data Governance Standards and Effective Technology
    S Saluja, V Nayyar, K Rojhe, S Sharma
    IGI Global , 2024
    2024
    Citations: 2
  • Neuroleadership Development and Effective Communication in Modern Business
    J Kukreja, S Saluja, S Sharma
    IGI Global , 2024
    2024
    Citations: 2
  • Building Organizational Resilience with Neuroleadership
    S Saluja, J Kukreja, S Sharma
    IGI Global , 2024
    2024
    Citations: 3
  • Identity theft fraud-major loophole for FinTech industry in India
    S Saluja
    Journal of Financial Crime 31 (1), 146-157 , 2024
    2024
    Citations: 47
  • Combatting Deepfake Threats in India: A Data-Driven Approach
    RP Shukla, S Taneja, S Saluja, RK Jain, P Shukla
    Navigating the World of Deepfake Technology, 26-46 , 2024
    2024
  • Consumer policy: The relationship between AI and data privacy
    C Prabha, S Saluja
    Ethical AI and data management strategies in marketing, 56-70 , 2024
    2024
    Citations: 4
  • Leveraging artificial intelligence in education: Enhancing learning experience
    S Kaur, K Budhraja, A Pahuja, V Nayyar, S Saluja
    Ethical AI and data management strategies in marketing, 140-155 , 2024
    2024
    Citations: 31
  • Science Mapping of" Artificial Intelligence in Education" Literature Landscape: A Bibliometric and Content Analysis Discourse
    A Chandel, A Sharma, AP Chowdary, S Saluja
    Ethical AI and Data Management Strategies in Marketing, 156-176 , 2024
    2024
  • Fostering Academic Honesty for E-Content
    S Saluja, A Singh, S Sharma
    Augmented Reality and the Future of Education Technology, 56-65 , 2024
    2024

MOST CITED SCHOLAR PUBLICATIONS

  • Understanding the fraud theories and advancing with integrity model
    S Saluja, A Aggarwal, A Mittal
    Journal of Financial Crime 29 (4), 1318-1328 , 2022
    2022
    Citations: 85
  • Identity theft fraud-major loophole for FinTech industry in India
    S Saluja
    Journal of Financial Crime 31 (1), 146-157 , 2024
    2024
    Citations: 47
  • Leveraging artificial intelligence in education: Enhancing learning experience
    S Kaur, K Budhraja, A Pahuja, V Nayyar, S Saluja
    Ethical AI and data management strategies in marketing, 140-155 , 2024
    2024
    Citations: 31
  • Fraud triangle as an audit tool
    N Sandhu, S Saluja
    Management and Labour Studies 48 (3), 418-443 , 2023
    2023
    Citations: 12
  • Artificial intelligence in forensic accounting
    S Saluja, V Nayyar, S Dawra, M Jain, RP Shukla
    Ethical Marketing Through Data Governance Standards and Effective Technology … , 2024
    2024
    Citations: 10
  • An analysis on frauds affecting the financial security of the Indian banking sector: A systematic literature review
    S Saluja, AJ Nair
    Ethical marketing through data governance standards and effective technology … , 2024
    2024
    Citations: 6
  • Neuroscience marketing: A new age marketing
    S Tyagi, M Tyagi, AK Srivastava, S Saluja
    Building organizational resilience with neuroleadership, 215-229 , 2024
    2024
    Citations: 6
  • Exploring the Fusion of Neuroscience and Leadership Through Bibliometric Analysis
    G Kaur, D Kalra, I Kumari, S Gupta, S Saluja
    Building Organizational Resilience With Neuroleadership, 280-295 , 2024
    2024
    Citations: 5
  • Whistle blowing of corporate frauds in India
    S Saluja, N Sandhu
    International Journal of Business and Globalisation 35 (3), 277-287 , 2023
    2023
    Citations: 5
  • Unveiling the Power Play: Harnessing Branding Opportunities for Globalizing Sport Events–Insights From India's Sporting Landscape
    RP Shukla, S Saluja, A Singh, S Verma, V Nair
    Internationalization of Sport Events Through Branding Opportunities, 139-170 , 2025
    2025
    Citations: 4
  • Consumer policy: The relationship between AI and data privacy
    C Prabha, S Saluja
    Ethical AI and data management strategies in marketing, 56-70 , 2024
    2024
    Citations: 4
  • Building Organizational Resilience with Neuroleadership
    S Saluja, J Kukreja, S Sharma
    IGI Global , 2024
    2024
    Citations: 3
  • Navigating HR Industry 5.0: Seizing Opportunities and Confronting Challenges
    R Shukla, S Saluja, S Taneja, RK Jain
    Convergence of Human Resources Technologies and Industry 5.0, 226-239 , 2024
    2024
    Citations: 3
  • Fraud Detection in Government Sector-An Analysis on Money Laundering and Bribery
    PS Kochar, S Saluja
    Development 2014 , 2012
    2012
    Citations: 3
  • Ethical AI and Data Management Strategies in Marketing
    S Saluja, V Nayyar, K Rojhe, S Sharma
    IGI Global , 2024
    2024
    Citations: 2
  • Ethical Marketing Through Data Governance Standards and Effective Technology
    S Saluja, V Nayyar, K Rojhe, S Sharma
    IGI Global , 2024
    2024
    Citations: 2
  • Neuroleadership Development and Effective Communication in Modern Business
    J Kukreja, S Saluja, S Sharma
    IGI Global , 2024
    2024
    Citations: 2
  • Cases on the Resurgence of Emerging Businesses
    S Saluja, D Kulshrestha, S Sharma
    IGI Global , 2023
    2023
    Citations: 2
  • Corporate fraud during COVID-19: Evidence from India and Indonesia
    S Saluja, M Sugiat
    Acceleration of Digital Innovation & Technology towards Society 5.0, 400-406 , 2022
    2022
    Citations: 2
  • Behavioral red flags of fraud-evidence through media analysis
    S Saluja, N Sandhu, S Sharma
    International Conference on Management and Information Systems September 29 … , 2019
    2019
    Citations: 2