Dr. Rajni Bala

@chitkara.edu.in

Assistant Professor, Chitkara Business School, Chitkara University
Chitkara Business School, Chitkara University

Dr. Rajni Bala


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https://researchid.co/rajnibala

EDUCATION

Ph.D. In Business Administration

RESEARCH, TEACHING, or OTHER INTERESTS

Business, Management and Accounting, Marketing, Business and International Management, Management of Technology and Innovation
77

Scholar Citations

4

Scholar h-index

2

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • A Critical Analysis of Fraud Cases on the Internet
    R Bala
    Innovations in Cryptocrime and Financial Fraud, 315-340 , 2026
    2026
  • A Critical Analysis of Fraud cases on the Internet, Innovations in Crypto Crime and Financial Fraud, IGI Global
    DR Bala
    IGI Global, 315-339. , 2025
    2025
  • Achieving Sustainable Development Goals by Sustainable Marketing Practices: An Integrated Approach to Environmental, Social, and Economic Sustainability
    R Bala
    Sustainable Development Goals: The Impact of Sustainability Measures on … , 2024
    2024
    Citations: 5
  • Virtual Reality in Education: Benefits, Applications and Challenges
    R Bala, P Gupta
    Transforming Education with Virtual Reality, 165-180 , 2024
    2024
    Citations: 21
  • Navigating Consumer Engagement: Unveiling the Influence of Social Media Influencers
    R Bala, V Kumar, R Sharma
    Global Perspectives on Social Media Influencers and Strategic Business … , 2024
    2024
    Citations: 2
  • Navigating the Complexities of Academic Integrity in E-Learning: Challenges and Strategies
    R Bala, P Gupta
    Augmented Reality and the Future of Education Technology, 157-167 , 2024
    2024
    Citations: 1
  • Exploring Ethical Dimensions of Marketers' Influence on Electronic Word-of-Mouth and Its Effect on Customer Trust
    P Gupta, R Bala
    Ethical Marketing Through Data Governance Standards and Effective Technology … , 2024
    2024
    Citations: 2
  • Transforming Business Education in India: Harnessing the Power of AI Tools for Future Success
    R Bala, S Harnal
    Integrating Cutting-Edge Technology Into the Classroom, 337-346 , 2024
    2024
    Citations: 4
  • Comparative Approach for Early Diabetes Detection with Machine Learning
    S Harnal, A Jain, AS Rathore, V Baggan, G Kaur, R Bala
    2023 International Conference on Emerging Smart Computing and Informatics … , 2023
    2023
    Citations: 28
  • A Study of AR and VR in the Real World
    R Bala, R Saini
    Applications of Neuromarketing in the Metaverse, 271-290 , 2023
    2023
    Citations: 1
  • Risk and Return of BSE Listed Punjab Textile Companies
    RK Rajni Saini, Anuja Goyal
    International Conference on Joint Modernistic and Innovative Technology … , 2023
    2023
  • Teachers’ Perception about the Use of QR Code in Education
    DMG Dr. Shilpi Harnal
    Somaiya International Conference on Technology and Information Management … , 2023
    2023
    Citations: 3
  • RUSSIA VS. UKRAINE: ADVANTAGES, DISADVANTAGES AND LESSON FOR INDIA
    R Kamboj
    Towards Excellence 14 (2) , 2022
    2022
  • Role of E-convenience in diffusion of E-shopping: A study in Haryana
    R Bala, DP Singh
    International Journal of Research in Social Sciences 8 (2), 484-497 , 2019
    2019
  • To Examine the Role of Convenience in Adoption of E-Shopping-A study in Haryana
    DDPS Rajni Bala
    International Research Journal of Management & Commerce (ISSN 2348-9766) 4 … , 2017
    2017
  • Role of IT towards Effective Implementation of Customer Relationship Management
    R Kamboj
    Frontiers of New Era for Indian Economy, Chandigarh, ISBN: 978-81-89331-55-9 … , 2017
    2017
  • Role of convenience in E-shopping-A literature review (the most essential of customer centric business)
    R Bala, DP Singh
    International Journal of Marketing and Technology 6 (6), 22-33 , 2016
    2016
  • Nokia: Its not over yet, A Come Back in 2016
    R Bala, DP Singh
    International Journal of Management, IT and Engineering 6 (2), 222-234 , 2016
    2016
  • Importance of e convenience in modern day e-commerce
    R Kamboj
    Frontiers of New Era for Indian Economy, ISBN: 978-93-85000-54-6, 115-122 , 2016
    2016
  • Maggi Noodles: Magic of the 2-Minute Campaign
    R Kamboj
    Indian Journal of Marketing 42 (4), 58-65 , 2012
    2012
    Citations: 1

MOST CITED SCHOLAR PUBLICATIONS

  • Comparative Approach for Early Diabetes Detection with Machine Learning
    S Harnal, A Jain, AS Rathore, V Baggan, G Kaur, R Bala
    2023 International Conference on Emerging Smart Computing and Informatics … , 2023
    2023
    Citations: 28
  • Virtual Reality in Education: Benefits, Applications and Challenges
    R Bala, P Gupta
    Transforming Education with Virtual Reality, 165-180 , 2024
    2024
    Citations: 21
  • Analysis of SBI Customer’s Attitude towards E-Banking
    S Kalia, U Kalra, R Kamboj
    The International's Research Journal of Science and IT Management 1 (4) , 2012
    2012
    Citations: 6
  • Achieving Sustainable Development Goals by Sustainable Marketing Practices: An Integrated Approach to Environmental, Social, and Economic Sustainability
    R Bala
    Sustainable Development Goals: The Impact of Sustainability Measures on … , 2024
    2024
    Citations: 5
  • Transforming Business Education in India: Harnessing the Power of AI Tools for Future Success
    R Bala, S Harnal
    Integrating Cutting-Edge Technology Into the Classroom, 337-346 , 2024
    2024
    Citations: 4
  • Teachers’ Perception about the Use of QR Code in Education
    DMG Dr. Shilpi Harnal
    Somaiya International Conference on Technology and Information Management … , 2023
    2023
    Citations: 3
  • Walmart-India vs. China
    R Kamboj, S Kalia
    PRIMA 2 (1), 19 , 2011
    2011
    Citations: 3
  • Navigating Consumer Engagement: Unveiling the Influence of Social Media Influencers
    R Bala, V Kumar, R Sharma
    Global Perspectives on Social Media Influencers and Strategic Business … , 2024
    2024
    Citations: 2
  • Exploring Ethical Dimensions of Marketers' Influence on Electronic Word-of-Mouth and Its Effect on Customer Trust
    P Gupta, R Bala
    Ethical Marketing Through Data Governance Standards and Effective Technology … , 2024
    2024
    Citations: 2
  • Navigating the Complexities of Academic Integrity in E-Learning: Challenges and Strategies
    R Bala, P Gupta
    Augmented Reality and the Future of Education Technology, 157-167 , 2024
    2024
    Citations: 1
  • A Study of AR and VR in the Real World
    R Bala, R Saini
    Applications of Neuromarketing in the Metaverse, 271-290 , 2023
    2023
    Citations: 1
  • Maggi Noodles: Magic of the 2-Minute Campaign
    R Kamboj
    Indian Journal of Marketing 42 (4), 58-65 , 2012
    2012
    Citations: 1
  • A Critical Analysis of Fraud Cases on the Internet
    R Bala
    Innovations in Cryptocrime and Financial Fraud, 315-340 , 2026
    2026
  • A Critical Analysis of Fraud cases on the Internet, Innovations in Crypto Crime and Financial Fraud, IGI Global
    DR Bala
    IGI Global, 315-339. , 2025
    2025
  • Risk and Return of BSE Listed Punjab Textile Companies
    RK Rajni Saini, Anuja Goyal
    International Conference on Joint Modernistic and Innovative Technology … , 2023
    2023
  • RUSSIA VS. UKRAINE: ADVANTAGES, DISADVANTAGES AND LESSON FOR INDIA
    R Kamboj
    Towards Excellence 14 (2) , 2022
    2022
  • Role of E-convenience in diffusion of E-shopping: A study in Haryana
    R Bala, DP Singh
    International Journal of Research in Social Sciences 8 (2), 484-497 , 2019
    2019
  • To Examine the Role of Convenience in Adoption of E-Shopping-A study in Haryana
    DDPS Rajni Bala
    International Research Journal of Management & Commerce (ISSN 2348-9766) 4 … , 2017
    2017
  • Role of IT towards Effective Implementation of Customer Relationship Management
    R Kamboj
    Frontiers of New Era for Indian Economy, Chandigarh, ISBN: 978-81-89331-55-9 … , 2017
    2017
  • Role of convenience in E-shopping-A literature review (the most essential of customer centric business)
    R Bala, DP Singh
    International Journal of Marketing and Technology 6 (6), 22-33 , 2016
    2016