RECENT SCHOLAR PUBLICATIONS
- Marketing Ethics and Contemporary Sales force in the Hospitality IndustryAAG Olowo, AO Abdulquadri, KA Bello, RB AbdulKareemDepartment of Industrial Relations and Personnel Management, Faculty of 2024
- Relationship Marketing and Performance of Online Micro BusinessesBA Folarin, AA OlowoDepartment of Marketing, Faculty of Management Sciences, University of 2024
- Retention Strategy and Customer Loyalty: An Analysis of the selected 2nd Generation Banks, Ilorin, NigeriaOA AbdulGaniyu, ART Jimoh, AAM Jatto, KA BelloIlorin Journal of Administration and Development 7 (1), 123-135 2023
- Customer Relationship Management and the Market Share (A Study of Formal Retail Businesses)OA AbdulGaniyuDepartment of Marketing, Kaduna State University, Kaduna, Nigeria 2023
- Retention Strategy and Customer Loyalty (An Analysis of the selected 2nd Generation Banks, Ilorin) hoAAG Olowo, ART Jimoh, AAM Jatto, KA BelloDepartment of Public Administration, Faculty of Management Sciences 2023
- Impact of Guerrilla Marketing on Brand Image of Small and Medium Enterprises in Lagos, NigeriaAAG Olowo, PC Orji, AO AbdulquadriDepartment of Business Administration, Adekunle Ajasin University, Akungba 2023
- Aaker’s Brand Personality and Millennial Buying Behaviour of SmartOA Christopher, AAG OlowoDepartment of Business Administration, University of Ilorin, Ilorin 2022
- Influence of celebrity endorsement and digital marketing on youth purchasing decisions: a comparative study of Ikorodu areaMY Ismaila, OA Abdulganiyu, AA Olamide, BJ OluwaseyEconoma & Negocios: Revista de la Escuela Profesional de Ingeniera 2022
- Islamic Corporate Social Responsibility and Patronage of Non-interest Cooperative Societies in North-central, NigeriaMY Ismaila, YA Ahmed, AS Olamilekan, OA AbdulganiyuJournal of Islamic Business and Management 11 (1), 105-125 2021
- Customer Reference Marketing and its Implication on Patronage in Global Oil, Ilorin, Kwara State, NigeriaYI Mustapha, RA Gbadeyan, AA OlowoDepartment of Marketing, Faculty of Management Sciences, University of 2021
- Islamic Corporate Governance Social Responsibility and Patronage of Non-interest Cooperative Societies in North-central, NigeriaYI Mustapha, AA Yahaya, SO Abdulazeez, AA OlowoRiphah Centre of Islamic Business, Riphah International University, Lahore 2021
- Product Positioning Strategies and Customer’s Choice of Cosmetic Products in Lagos State NigeriaAA Olowo, KA Bello, EO Imouokhome, M AbdulraheemDepartment of Public Administration, Faculty of Management Sciences 2019
- Promotional Intensity and Consumer Price Sensitivity in a Recessed EconomyNC Oniku, A.C, Ahmed Abiodun GaniyuQuarterly Journal of Contemporary Research, A Publication of Federal 2019
- Product Positioning Strategies and Customer’s Choice of Cosmetic Products in Lagos StateAAG OLOWO, KA BELLO, EO IMOUKHOME, M ABDULRAHEEMIlorin Journal of Administration and Development 5 (2), 37-42 2019
- Influence of Gender on Entrepreneurial Performance from Ilorin Metropolis of Kwara StateAG Mustapha, Yusuf Ismaila, Mohammed, S., AhmedJournal of Business & Value Creation 5 (1), 22-39 2016
- Impact of Sales Promotion on Revenue Generation of Nigeria Bottling Company, Ilorin PlantAG Mustapha, Yusuf Ismaila, Bello, K.A, AhmedFountain Journal of Management and Social Sciences 4 (1), 17-29 2015
- Effect of Salesforce Size on the Performance of Selected Listed Manufacturing Firms in South- Western NigeriaAG Mustapha, Yusuf Ismaila, Bello, K.A, AhmedSahel Analyst 13 (1), 47-59 2015
