Olowo Ahmed AbdulGaniyu

@unilorin.edu.ng

Lecturer, Faculty of Management Sciences
Lecturer, Faculty of Management Sciences
University of Ilorin, Ilorin, Nigeria



                 

https://researchid.co/sen.olowo

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Marketing, Marketing, Marketing

6

Scholar Citations

1

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • Marketing Ethics and Contemporary Sales force in the Hospitality Industry
    AAG Olowo, AO Abdulquadri, KA Bello, RB AbdulKareem
    Department of Industrial Relations and Personnel Management, Faculty of 2024

  • Relationship Marketing and Performance of Online Micro Businesses
    BA Folarin, AA Olowo
    Department of Marketing, Faculty of Management Sciences, University of 2024

  • Retention Strategy and Customer Loyalty: An Analysis of the selected 2nd Generation Banks, Ilorin, Nigeria
    OA AbdulGaniyu, ART Jimoh, AAM Jatto, KA Bello
    Ilorin Journal of Administration and Development 7 (1), 123-135 2023

  • Customer Relationship Management and the Market Share (A Study of Formal Retail Businesses)
    OA AbdulGaniyu
    Department of Marketing, Kaduna State University, Kaduna, Nigeria 2023

  • Retention Strategy and Customer Loyalty (An Analysis of the selected 2nd Generation Banks, Ilorin) ho
    AAG Olowo, ART Jimoh, AAM Jatto, KA Bello
    Department of Public Administration, Faculty of Management Sciences 2023

  • Impact of Guerrilla Marketing on Brand Image of Small and Medium Enterprises in Lagos, Nigeria
    AAG Olowo, PC Orji, AO Abdulquadri
    Department of Business Administration, Adekunle Ajasin University, Akungba 2023

  • Aaker’s Brand Personality and Millennial Buying Behaviour of Smart
    OA Christopher, AAG Olowo
    Department of Business Administration, University of Ilorin, Ilorin 2022

  • Influence of celebrity endorsement and digital marketing on youth purchasing decisions: a comparative study of Ikorodu area
    MY Ismaila, OA Abdulganiyu, AA Olamide, BJ Oluwasey
    Economa & Negocios: Revista de la Escuela Profesional de Ingeniera 2022

  • Islamic Corporate Social Responsibility and Patronage of Non-interest Cooperative Societies in North-central, Nigeria
    MY Ismaila, YA Ahmed, AS Olamilekan, OA Abdulganiyu
    Journal of Islamic Business and Management 11 (1), 105-125 2021

  • Customer Reference Marketing and its Implication on Patronage in Global Oil, Ilorin, Kwara State, Nigeria
    YI Mustapha, RA Gbadeyan, AA Olowo
    Department of Marketing, Faculty of Management Sciences, University of 2021

  • Islamic Corporate Governance Social Responsibility and Patronage of Non-interest Cooperative Societies in North-central, Nigeria
    YI Mustapha, AA Yahaya, SO Abdulazeez, AA Olowo
    Riphah Centre of Islamic Business, Riphah International University, Lahore 2021

  • Product Positioning Strategies and Customer’s Choice of Cosmetic Products in Lagos State Nigeria
    AA Olowo, KA Bello, EO Imouokhome, M Abdulraheem
    Department of Public Administration, Faculty of Management Sciences 2019

  • Promotional Intensity and Consumer Price Sensitivity in a Recessed Economy
    NC Oniku, A.C, Ahmed Abiodun Ganiyu
    Quarterly Journal of Contemporary Research, A Publication of Federal 2019

  • Product Positioning Strategies and Customer’s Choice of Cosmetic Products in Lagos State
    AAG OLOWO, KA BELLO, EO IMOUKHOME, M ABDULRAHEEM
    Ilorin Journal of Administration and Development 5 (2), 37-42 2019

  • Influence of Gender on Entrepreneurial Performance from Ilorin Metropolis of Kwara State
    AG Mustapha, Yusuf Ismaila, Mohammed, S., Ahmed
    Journal of Business & Value Creation 5 (1), 22-39 2016

  • Impact of Sales Promotion on Revenue Generation of Nigeria Bottling Company, Ilorin Plant
    AG Mustapha, Yusuf Ismaila, Bello, K.A, Ahmed
    Fountain Journal of Management and Social Sciences 4 (1), 17-29 2015

  • Effect of Salesforce Size on the Performance of Selected Listed Manufacturing Firms in South- Western Nigeria
    AG Mustapha, Yusuf Ismaila, Bello, K.A, Ahmed
    Sahel Analyst 13 (1), 47-59 2015

MOST CITED SCHOLAR PUBLICATIONS

  • Influence of celebrity endorsement and digital marketing on youth purchasing decisions: a comparative study of Ikorodu area
    MY Ismaila, OA Abdulganiyu, AA Olamide, BJ Oluwasey
    Economa & Negocios: Revista de la Escuela Profesional de Ingeniera 2022
    Citations: 5

  • Islamic Corporate Social Responsibility and Patronage of Non-interest Cooperative Societies in North-central, Nigeria
    MY Ismaila, YA Ahmed, AS Olamilekan, OA Abdulganiyu
    Journal of Islamic Business and Management 11 (1), 105-125 2021
    Citations: 1