perezla

Contributes with Social Marketing Administration, for several NGOs in Mexico and Latin America. He has been Director of the Marketing Department of the Tec de Monterrey, Coordinator of the Business Intelligence Center, Professor of Marketing Masters and the MBA of the EGADE of Tec de Monterrey

EDUCATION

PhD in Administration-Organizations-Marketing, Master's Degree in Management, Master's Degree in Marketing and Master's Degree in Ethics

RESEARCH INTERESTS

social marketing, corporate social responsibility, sustainability.

FUTURE PROJECTS

Publications

Code of business ethics for SMEs: framework of reference for sustainability and corporate social responsibility (RSE), Febrero 2015, Pérez L; Garzón M. A. e Ibarra A (2015) Revista Espacios. ., indexada en: REVENCYT (Revistas Venezolanas de Ciencia y Tecnología), Indexada Scielo.

GRANT DETAILS

He has focused on issues of Corporate Social Responsibility, Social Marketing, Market Research, Data Mining, Multivariate Analysis, Knowledge Generation with Data (KDD), Ethical Marketing, Marketing Intelligence, Strategic Marketing Planning, Consumer Behavior , Marketing Management and Industrial Marketing, with application of the Business Intelligence Model at the Tec de Monterrey and Geomarketing, for more than 18 years in Mexico and Latin America.

RESEARCH OUTPUTS (PATENTS, SOFTWARE, PUBLICATIONS, PRODUCTS)

Patents: Pérez Romero, Luis Alfonso; León Rovira, Noel Bacre Guzmán, Daniela del Carmen; Macías Benavides, José Alfredo; Martínez Ruíz, José Augusto; Medrano Sánchez, Carlos Arturo;. PERSONAL DEVICE FOR TAKING CELL SIGN AND ENDOCERVIX AND EXOCERVIX VIRUSES. ITESM. MEXICO. 2005. Deposito:2005-02-21.No. REGISTRO: NL/a/2005/000016. Solicitada. [2005-5555]

CONSULTANCY

He has been a consultant in Marketing Research and Business Intelligence for National and Transnational companies such as 3-M, Mercedes Benz, Coca Cola, Bacardi and Company, Ericsson, ABB, Cementos Apasco, Mobil Oil, Hospital ABC, Christus Muguerza Hospital, IBM , Carvajal Group, Gases del Caribe, El Cerrejón, Ministry of Tourism, Chamber of Commerce, Ministry of Health of Mexico, Unicef ​​and companies of the Association of the State of Mexico under the World Bank program.

Industry, Institute, or Organisation Collaboration

He has been a professor in Marketing Research and Business Intelligence in tne Marketing Department of the Tec de Monterrey, Coordinator of the Business Intelligence Center, Professor of Marketing Masters and the MBA of the EGADE of Tec de Monterrey and National University of México.

INDUSTRY EXPERIENCE

He has been a consultant in Marketing Research and Business Intelligence for National and Transnational companies such as 3-M, Mercedes Benz, Coca Cola, Bacardi and Company, Ericsson, ABB, Cementos Apasco, Mobil Oil, Hospital ABC, Christus Muguerza Hospital, IBM , Carvajal Group, Gases del Caribe, El Cerrejón, Ministry of Tourism, Chamber of Commerce, Ministry of Health of Mexico, Unicef ​​and companies of the Association of the State of Mexico under the World Bank program.

STARTUP

Pérez Romero, Luis Alfonso; León Rovira, Noel; PORTABLE DEVICE FOR SELF-DIAGNOSTIC TEST OF UTERINE CERVICAL CANCER THROUGH ELECTRIC AND OPTICAL MEASUREMENTS. ITESM. MEXICO. 2005. Deposito:2005-03-01.Registro:2005-06-17.No. REGISTRO: NL/a/2005/000018. Solicitada. [2005-10674]

SOCIAL, ECONOMIC, or ACADEMIC BENEFITS

Tecnológico de Monterrey, for its Enterprising Spirit and innovative for the patent "Personal Device for taking samples of cells and viruses from Endocervix and Exocervix”, granted by the Instituto Mexicano de la Propiedad Industrial.