A.PRASATHKUMAR

@stc.ac.in

Assistant Professor and School of Management (MBA)
Sree Saraswathi Thyagaraja College



                          

https://researchid.co/aprasathkumar

EDUCATION

MBA., M.Phil., UGC - NET., TN SET., (

RESEARCH, TEACHING, or OTHER INTERESTS

Business, Management and Accounting, General Business, Management and Accounting, General Economics, Econometrics and Finance

1

Scopus Publications

20

Scholar Citations

3

Scholar h-index

1

Scholar i10-index

Scopus Publications

  • A comparative study on the impact of skin care products on the self-esteem of women users and non-users in Coimbatore city


RECENT SCHOLAR PUBLICATIONS

  • Impact of post Covid-19 on consumer purchase decisions towards footwear in Trichy
    DC Dr.Chandrakhanthan.J, Prasathkumar.A
    Impact of COVID-19 on Economy, Business, Education and Social Life 7 2021

  • Emerging Trends in Banking Sector
    A Prasathkumar
    Business Environment and Technological Innovation - Emerging Trends 2021

  • Review on multipurpose agriculture robot
    A Kumar, RS Deepak, DS Kusuma, DV Sreekanth
    International Journal for Research in Applied Science and Engineering 2020

  • A Comparative Study On Customer Preference Towards Online Food Ordering System and Restaurant with Special Reference to Coimbatore District
    MPGMAP Mrs.A.Mohanapriya
    International Journal of Disaster Recovery and Business Continuity 11, 1326-1332 2020

  • Impact of TV viewing on behavioural changes on children with special reference to Coimbatore
    MPM Dr. J. Chandrakhanthan, Mr. A. Prasathkumar
    International Journal of Research Culture Society’ 3, 59-65 2019

  • A Comparative Study on the Impact of Skin Care Products on the Self-Esteem of Women Users and Non-Users in Coimbatore City
    AP A. Mohanapriya, M. Padmavathi
    International Journal of Recent Technology and Engineering 7, 421-424 2019

  • Market potential for Pathanjali products
    A Prasathkumar
    National conference organised by Nehru College 2018

  • Investors’ Decision Towards Commodity Trading: Path Analysis Approach
    APK R. Kanthiah Alias Deepak
    Indian Journal of Commerce & Management Studies 9, 95-98 2018

  • Shrinkage Management in Retail Business
    A Prasathkumar
    3rd International conference on Intelligent Information Systems and Management 2012

  • Employee engagement - A tool for employee retention
    A Prasathkumar
    Contemporary practices for the success of Indian business 2011

MOST CITED SCHOLAR PUBLICATIONS

  • Review on multipurpose agriculture robot
    A Kumar, RS Deepak, DS Kusuma, DV Sreekanth
    International Journal for Research in Applied Science and Engineering 2020
    Citations: 11

  • A Comparative Study on the Impact of Skin Care Products on the Self-Esteem of Women Users and Non-Users in Coimbatore City
    AP A. Mohanapriya, M. Padmavathi
    International Journal of Recent Technology and Engineering 7, 421-424 2019
    Citations: 5

  • A Comparative Study On Customer Preference Towards Online Food Ordering System and Restaurant with Special Reference to Coimbatore District
    MPGMAP Mrs.A.Mohanapriya
    International Journal of Disaster Recovery and Business Continuity 11, 1326-1332 2020
    Citations: 3

  • Investors’ Decision Towards Commodity Trading: Path Analysis Approach
    APK R. Kanthiah Alias Deepak
    Indian Journal of Commerce & Management Studies 9, 95-98 2018
    Citations: 1