YEO SOOK FERN

@mmuexpert.mmu.edu.my

Deputy Dean Research & Industrial Collaborations
Multimedia University

YEO SOOK FERN


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https://researchid.co/sookfern76

RESEARCH, TEACHING, or OTHER INTERESTS

Business and International Management, Marketing, Management Science and Operations Research, Tourism, Leisure and Hospitality Management
137

Scopus Publications

3424

Scholar Citations

30

Scholar h-index

70

Scholar i10-index

Scopus Publications

RECENT SCHOLAR PUBLICATIONS

  • Rookie Independent Directors and Corporate Policies: Evidence from China
    WB Khidmat, SF Yeo, CL Tan
    Journal of Risk and Financial Management 19 (4), 265 , 2026
    2026
  • Income inequality and economic policy uncertainty as dual threats to environmental quality for achieving sustainable development goals
    MF Asif, MH Ali, SF Yeo, KH Keoy, A Hamid, QR Syed, A Anwar
    Discover Sustainability , 2026
    2026
  • Digital Accounting Systems and the Transformation of SME Financial Practices
    SA Zainuddin, M Talha, SF Yeo, DM Baharudin, Safrizal, SHB Zainuddin
    Intelligent Governance in the Big Data Era: Finance and Sustainability in … , 2026
    2026
  • Green Innovation and Firm Performance: The Mediating Role of Environmental Accounting
    SA Zainuddin, SM Yiannaki, M Talha, SF Yeo, RC Aziz, DM Baharudin, ...
    Intelligent Governance in the Big Data Era: Finance and Sustainability in … , 2026
    2026
  • Strategic Agility in Business Models: A Framework for Post-pandemic Recovery
    SA Zainuddin, NMN Mahdi, NCA Rahim, RBA Wahab, LA Afip, M Talha, ...
    Intelligent Governance in the Big Data Era: Finance and Sustainability in … , 2026
    2026
  • The Impact of Digital Transformation on Sustainability Reporting in the Corporate Sector
    SA Zainuddin, H Jamaluddin, H Hashim, N Makmor, M Talha, SF Yeo, ...
    Intelligent Governance in the Big Data Era: Finance and Sustainability in … , 2026
    2026
  • Cybersecurity Risks in Digital Accounting Systems: A Strategic Management Perspective
    SA Zainuddin, M Talha, SF Yeo, DM Baharudin, C Ramayani, V Eprillison, ...
    Intelligent Governance in the Big Data Era: Finance and Sustainability in … , 2026
    2026
  • Accounting Ethics in the Digital Age: Challenges and Opportunities
    SA Zainuddin, N Hakimi, M Talha, SF Yeo, SHB Zainuddin, AY Babatunde
    Intelligent Governance in the Big Data Era: Finance and Sustainability in … , 2026
    2026
  • Digital Financial Inclusion and SME Sustainability: The Role of Accounting Technologies
    SA Zainuddin, SM Yiannaki, M Talha, SF Yeo, DM Baharudin, SZM Zaib, ...
    Intelligent Governance in the Big Data Era: Finance and Sustainability in … , 2026
    2026
  • Blockchain Technology and Financial Reporting: Opportunities and Risks
    SA Zainuddin, KK Thoti, NCA Rahim, FZA Lokman, NABM Yaziz, M Talha, ...
    Intelligent Governance in the Big Data Era: Finance and Sustainability in … , 2026
    2026
  • E-Servicescape Impact on Website Trust
    SWL Fong, TP Kian, YS Fern
    Intelligent Governance in the Big Data Era: Finance and Sustainability in … , 2026
    2026
  • Sustainable futures through green technology: The paradox of green information and communication technologies and financial inclusion on load capacity factor
    S Malik, F Saleem, SF Yeo, KH Keoy, A Anwar
    Green Technologies and Sustainability, 100381 , 2026
    2026
  • Understanding purchase intention in SARS-CoV-2 medication industry: moderating roles of technological competency
    L Kim, SF Yeo
    International Journal of Pharmaceutical and Healthcare Marketing 20 (1), 1-17 , 2026
    2026
    Citations: 2
  • Online food delivery services: cross-sectional study of consumers’ attitude in Malaysia during and after the COVID-19 pandemic
    SY Tan, SY Lim, SF Yeo
    F1000Research 10, 972 , 2026
    2026
    Citations: 35
  • Going Cashless on Campus: A Study of E-Wallet Adoption Drivers Among Malaysian University Students
    SF Yeo, CL Tan, KB Lim, YQ Lee, A Chelvarayan, IYC Leong
    Proceedings of the 9th International Conference on Business and Information … , 2026
    2026
  • Assessing Readiness for a National Health Insurance Scheme: A Malaysian Perspective
    KB Lim, SF Yeo, CLC Chai, CL Tan
    Proceedings of the 9th International Conference on Business and Information … , 2026
    2026
  • Swipe, Select, Satisfy: How GrabFood App Quality Drives Consumer Mobile Purchase Behaviour?
    SF Yeo, CL Tan, KB Lim, XA Kuiek, L Kim, SLF Wee
    Proceedings of the 9th International Conference on Business and Information … , 2026
    2026
  • Customer Brand Preferences in the Age of AI: A Study of the Malaysian Banking Sector
    KB Lim, SF Yeo, LS Aw Yong, CL Tan
    Proceedings of the 9th International Conference on Business and Information … , 2026
    2026
  • Customer Preference for Digital versus Traditional Banking in Malaysia: A Pilot Machine Learning Analysis of GX Bank
    AAT Hong, SF Yeo, SC Lim, H Surbakti, AT Almo, NJ Yuan
    2025 12th International Conference on Soft Computing & Machine Intelligence … , 2026
    2026
  • Smart Contracts, Digital Compliance, and ESG in Fintech
    CM Leong, JKS Ting, SF Yeo, MMJ Tang, S Rahmawati
    2026

MOST CITED SCHOLAR PUBLICATIONS

  • Understanding Customer Satisfaction of Internet Banking: A Case Study In Malacca
    GM Ling, YS Fern, LK Boon, TS Huat
    Procedia Economics and Finance 37, 80-85 , 2016
    2016
    Citations: 279
  • Investigating the impact of AI-powered technologies on Instagrammers’ purchase decisions in digitalization era–A study of the fashion and apparel industry
    SF Yeo, CL Tan, A Kumar, KH Tan, JK Wong
    Technological Forecasting and Social Change 177, 121551 , 2022
    2022
    Citations: 275
  • The role of food apps servitization on repurchase intention: A study of FoodPanda
    SF Yeo, CL Tan, SL Teo, KH Tan
    International Journal of Production Economics 234, 108063 , 2021
    2021
    Citations: 172
  • Nexus among blockchain visibility, supply chain integration and supply chain performance in the digital transformation era
    CL Tan, Z Tei, SF Yeo, KH Lai, A Kumar, L Chung
    Industrial Management & Data Systems 123 (1), 229-252 , 2023
    2023
    Citations: 149
  • A hybrid CNN and RNN variant model for music classification
    M Ashraf, F Abid, IU Din, J Rasheed, M Yesiltepe, SF Yeo, MT Ersoy
    Applied Sciences 13 (3), 1476 , 2023
    2023
    Citations: 113
  • Mental health awareness of secondary schools students: Mediating roles of knowledge on mental health, knowledge on professional help, and attitude towards mental health
    LJ En, GM Ling, SF Yeo
    Heliyon, e14512 , 2023
    2023
    Citations: 95
  • Product Packaging: Impact on Customers’ Purchase Intention
    Y Sook Fern, T Cheng Ling, L Kah Boon, K Yong Hwi
    International Journal of Business and Society 21 (2) , 2020
    2020
    Citations: 95
  • Generation Y’s Purchase Intention towards Natural Skincare Products: A PLS-SEM Analysis
    L Kah Boon, Y Sook Fern, L Hue Chee
    Global Business and Management Research: An International Journal 12 (1), 61-77 , 2020
    2020
    Citations: 86
  • An empirical study on factors affecting organizational commitment among generation X
    CS Cheah, VSW Chong, SF Yeo, KW Pee
    Procedia-Social and Behavioral Sciences 219, 167-174 , 2016
    2016
    Citations: 84
  • Adoption of smart farming technologies in field operations: A systematic review and future research agenda
    HY Osrof, CL Tan, G Angappa, SF Yeo, KH Tan
    Technology in Society 75, 102400 , 2023
    2023
    Citations: 81
  • Sustainable Local Development: Consolidated Framework for Cross-Sectoral Cooperation via a Systematic Approach
    F Marín-González, SR Moganadas, AJ Paredes-Chacín, SF Yeo, ...
    Sustainability 14 (11), 6601 , 2022
    2022
    Citations: 81
  • Understanding customer loyalty in banking industry: A systematic review and meta analysis
    L Kim, T Jindabot, SF Yeo
    Heliyon 10 (17) , 2024
    2024
    Citations: 73
  • Roles of top management support and compatibility in big data predictive analytics for supply chain collaboration and supply chain performance
    MN Shafique, SF Yeo, CL Tan
    Technological forecasting and social change 199, 123074 , 2024
    2024
    Citations: 70
  • Effects of Social Media Advertising on Consumers' Online Purchase Intentions
    SF Yeo, CL Tan, KB Lim, I Leong, JY Leong
    6th International Conference on Science and Social Research , 2019
    2019
    Citations: 68
  • The impact of online consumer review to online hotel booking intention in Malaysia
    SWL Fong, TP Kian, YS Fern, SL Quan
    International Journal of Supply Chain Management 7 (2), 140-145 , 2018
    2018
    Citations: 51
  • GOVERNANCE DILEMMA: A WAY FORWARD FOR THIRD WORLD STATES
    M Muzaffar, SF Yeo, Z Yaseen
    Journal of Research Administration 5 (2), 9792-9803 , 2023
    2023
    Citations: 50
  • E-wallet: a study on cashless transactions among university students
    A Chelvarayan, SF Yeo, HH Yi, H Hashim
    F1000Research 11, 687 , 2022
    2022
    Citations: 49
  • Factors Affecting Individual Job Performance
    LK Boon, YS Fern, CC Sze
    International Conference on Management, Economics and Finance (ICMEF 2012 … , 2012
    2012
    Citations: 46
  • Monetary and image influences on the purchase decision of private label products in Malaysia
    SWL Fong, TP Kian, YS Fern, W Vincent
    Journal of Advanced Management Science 3 (4) , 2015
    2015
    Citations: 44
  • Factors influencing organic food purchase decision: fuzzy DEMATEL approach
    SF Yeo, CL Tan, ML Tseng, S Tam, WK San
    British Food Journal 124 (12), 4567-4591 , 2022
    2022
    Citations: 43