Marketing, Business, Management and Accounting, Business and International Management, Management Information Systems
22
Scholar Citations
1
Scholar h-index
1
Scholar i10-index
RECENT SCHOLAR PUBLICATIONS
Impact of Variables Influence Women Consumer Buying Motives towards Mall Shopping” in the Convergence 2017DN Ramu12th International conference on “Management 2022 Growth and sustainability 2022
Exploring the Association between various Dimensions of Customer Based Brand Equity-with Special Reference to iD Fresh FoodsDRN SrideviJournal of Education: Rabindra Bharati University, 69-82 2022
A Study on Shopping Behaviour of Young Adults Towards of SmartphonesRNMG R.Sathish KumarPalarch’s Journal of Archaeology of Egypt/Egyptology 18 (18), 458 – 474 2021
Investigating the gender influence on technology adoption model towards smart phones-evidences from emerging economiesAM Sakkthivel, N RamuInternational Journal of Business Excellence 16 (1), 35-46 2018
Investigating the Variables Influence Women Users Intentions to Use Smart Phones: Evidence from Emerging EconomiesAMSN RamuInternational Journal of Mobile Learning and Organisation (IJMLO) 11 (2) 2017
Impact of Working Capital Management on Profitability: Evidence from Bharath Heavy Electrical LimitedDN RamuInternational Journal of Applied Financial Management Perspective 6 (2) 2017
Dimensions of Financial Literacy among employees of Information Technology IndustryDN RamuInternational Journal of Entrepreneurship & Business Environment 2016
Psychographic Variables as Predictors of the Purchase Frequency of ProductsR NilagiriAsian Journal of Research in Social Sciences and Humanities 6 (9) 2016
The Influence of Personal Values on Purchase Frequency Among College Students in CoimbatoreDN RamuInternational Journal of Applied Services Marketing Perspectives 3 (4) 2014
A Comparative Study on Psychographics and Purchase Frequency among College Students in CoimbatoreN RamuInternational Journal of Management and Social Sciences (IJMSS) 2 (1) 2012
A Study on Mobile Advertisement as a Medium for Promotion of BrandsN RamuSNS Journal of Marketing 1 (2) 2011
A Study on Psychographics Effect on Purchase Frequency of Engineering College Students in CoimbatoreN RamuSNS Journal of Marketing, 2 (2) 2011
A Study on Lifestyle Effect on Purchase Frequency of Arts and Science College Students in CoimbatoreN RamuNational Conference on “Challenges, Opportunities and Emerging Trends in
A Study on the factors influencing the adoption of internet banking using the extended technology acceptance modelN RamuEmerging Trends in Global Business” conducted by RVS Institute of Management
Impact of Covid-19 on Teaching and Learning Process in Higher Education Institutions (HEIs): Evidence from Tamil Nadu and Karnataka” in the Book “Impact of Covid-19 on TradeDN RamuIndira Gandhi National Tribal University (A Central University), Amarkantak
Digital Marketing Trends” in the Book “Recent Trends in Commerce and ManagementDN RamuSCIENG Publications
MOST CITED SCHOLAR PUBLICATIONS
Investigating the gender influence on technology adoption model towards smart phones-evidences from emerging economiesAM Sakkthivel, N RamuInternational Journal of Business Excellence 16 (1), 35-46 2018Citations: 21
The Influence of Personal Values on Purchase Frequency Among College Students in CoimbatoreDN RamuInternational Journal of Applied Services Marketing Perspectives 3 (4) 2014Citations: 1