SRMIST

@ist.srmtrichy.edu.in

Associate Professor & Management Studies
SRMIST, Trichy

SRMIST

RESEARCH, TEACHING, or OTHER INTERESTS

Industrial relations, Organizational Behavior and Human Resource Management, Business, Management and Accounting
64

Scholar Citations

4

Scholar h-index

1

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • ASSESSING HOTEL SUSTAINABILITY IN TRICHY: INSIGHTS FROM GUEST PERSPECTIVES.
    R MD, SK Nathan
    Lex Localis: Journal of Local Self-Government 23 , 2025
    2025
  • Social Media Use and Early Adolescents Academic Achievement: Variations by Parent-Adolescent Communication and Gender
    SK Nathan, IVL Kumari, S Bhargava, V Nalini, S Kumar, B Tripathy
    Journal of Marketing & Social Research 2, 226-232 , 2025
    2025
  • Application Of Graph Theory In The Success Of Managing Hospitals-A Critical Analysis
    A Sumathi, DS Suar, SK Nathan
    Frontiers in Health Informatics 13 (3), 5288-5299 , 2024
    2024
  • Selling Orientation-Customer Orientation (SOCO) Behaviour of the Medical Sales Person and its relationship with Customer's Trust towards Salesperson.
    S Joseph, K Karthikeyan, SK Nathan
    Library of Progress-Library Science, Information Technology & Computer 44 (3) , 2024
    2024
    Citations: 2
  • A study on the sustainable marketing on the snacks food industry in selected districts in Tamilnadu with special reference to Aswin sweets
    J. Priyanka, SK. Nathan
    Industry 5.0: A New Prospect for Business and Industrial Transformation 1, 1 , 2024
    2024
  • A theoretical and empirical investigation on internet of things and digital marketing; opportunities, issues and challenges
    J Priyanka, SK Nathan, S Laddhu, P Bung, AP Dhawade
    Educational Administration: Theory and Practice 30 (4), 7518-7523 , 2024
    2024
    Citations: 4
  • The managerial skills in the game of roll ball: an indigenous game of India
    SK Nathan, A Sumathi, TS Raaghav
    Salud, Ciencia y Tecnología-Serie de Conferencias, 879 , 2024
    2024
  • Exploring The Factors That Influence Young Customers’ Purchase Intention Towards Smartphone
    SK Nathan, RR Kaikini, S Noorjahan, R Santhosh, PB Acharjee, ...
    Journal of Advanced Zoology 4 (55), 1890-1894 , 2023
    2023
    Citations: 5
  • A Study to Understand the Merits of Using Artificial Intelligence in Banking Process with Special Reference to The Indian Banking Sector
    MS Joseph, K Karthikeyan, SK Nathan, FJP Kumar, MN Mathew, ...
    Journal of Survey in Fisheries Sciences 10 (2S), 2537-2543 , 2023
    2023
  • EMPLOYING AN INTEGRATED MACHINE LEARNING APPROACH TO PREDICT THE DAILY MARKET TREND IN INVESTMENTS
    MS Joseph, K Karthikeyan, FJP Kumar, SK Nathan, MN Mathew
    2023
  • ASSESSMENT BASED ON IOT FOR EFFICIENT INFORMATION SURVEILLANCE REGARDING HARMFUL STRIKES UPON FINANCIAL COLLECTION
    MS Joseph, K Karthikeyan, FJP Kumar, SK Nathan, MN Mathew
    2023
  • A study on monetary and non-monetary and talent management measures in higher educational institutions
    SK Nathan, RR Kaikini, GS Bhadauria, B Pardeshi, S Adhav, BR Kumar
    World Journal of Management and Economics 16 (1), 131-139 , 2023
    2023
  • A study on employees job satisfaction in selected pharmaceutical industries
    SH Krishna, RR Kaikini, SK Nathan, KM Priya, S Kumar, G Singh
    Journal of Pharmaceutical Negative Results, 1377-1384 , 2022
    2022
    Citations: 5
  • Employee Attrition and Retention Challenges and Suggestions
    S S, SK Nathan, RP Jawajala, AR Jawajala, SC M.C, P Kaur
    Korea Review of International Studies - 1226-4741 15 (34), 257-266 , 2022
    2022
  • A study on the process of recruitment and selection in Integrated Personnel Services Pvt Ltd
    Anushiya, SK Nathan
    International Journal for Research Trends and Innovation 7 (9), 835-839 , 2022
    2022
  • Factors influencing the English language skills of the higher secondary school students on their communication behaviour
    SK Nathan, S SreeLekha, A Pankajam, RC Mandal, S Sekar, D Nimavat
    International Journal of Early Childhood Special Education (INT-JECSE) 14 … , 2022
    2022
  • A study on the users’ preference among the online games
    Shanmugam, SK Nathan
    International Journal of Scientific Research in Engineering and Management … , 2020
    2020
  • A study on effectiveness of humor advertising on advertising success
    Pradeepa, SK Nathan
    International Journal of Scientific Research in Engineering and Management … , 2020
    2020
  • A Study On The Preference Of Placements Among The Management Graduates
    SK Nathan, A Sumathi
    2020
  • Skills expected among the fresh graduates by the recruiters of manufacturing and service industry in private sector
    SK Nathan
    Chennai , 2019
    2019

MOST CITED SCHOLAR PUBLICATIONS

  • Enhancement of skills through e-learning: prospects and problems
    SK Nathan, S Rajamanoharane
    The Online Journal of Distance Education and e‐Learning 4 (3), 24 , 2016
    2016
    Citations: 33
  • A study on the various employability skills required for different levels of employees
    SK Nathan, S Rajamanoharane
    International Journal of Economic Research 12 (2), pp.537-545 , 2015
    2015
    Citations: 8
  • Exploring The Factors That Influence Young Customers’ Purchase Intention Towards Smartphone
    SK Nathan, RR Kaikini, S Noorjahan, R Santhosh, PB Acharjee, ...
    Journal of Advanced Zoology 4 (55), 1890-1894 , 2023
    2023
    Citations: 5
  • A study on employees job satisfaction in selected pharmaceutical industries
    SH Krishna, RR Kaikini, SK Nathan, KM Priya, S Kumar, G Singh
    Journal of Pharmaceutical Negative Results, 1377-1384 , 2022
    2022
    Citations: 5
  • A theoretical and empirical investigation on internet of things and digital marketing; opportunities, issues and challenges
    J Priyanka, SK Nathan, S Laddhu, P Bung, AP Dhawade
    Educational Administration: Theory and Practice 30 (4), 7518-7523 , 2024
    2024
    Citations: 4
  • Expectation of Soft Skills among fresh graduates with special reference to Private and Public sectors
    SK Nathan, S Rajamanoharane
    Sankhya International Journal of Management and Technology 3 (2A), pp.453-546 , 2014
    2014
    Citations: 3
  • Selling Orientation-Customer Orientation (SOCO) Behaviour of the Medical Sales Person and its relationship with Customer's Trust towards Salesperson.
    S Joseph, K Karthikeyan, SK Nathan
    Library of Progress-Library Science, Information Technology & Computer 44 (3) , 2024
    2024
    Citations: 2
  • Role of Private Training Institutions in Developing Employability Skills of Students with Special Reference to Soft Skills
    SK Nathan, S Rajamanoharane
    2014
    Citations: 2
  • A Case Study on the Reflection of Unemployment: Issues of Graduates and the Remedial Measures
    SK Nathan, S Rajamanoharane, A Sumathi
    Asian Journal of Research in Social Sciences and Humanities 6 (9), 1118-1125 , 2016
    2016
    Citations: 1
  • The managerial skills in the game of cricket with special reference to soft skills
    SK Nathan, JDAS Raj
    International Journal on Health Fitness and Sports Sciences 2 (1), pp.79-81 , 2014
    2014
    Citations: 1
  • ASSESSING HOTEL SUSTAINABILITY IN TRICHY: INSIGHTS FROM GUEST PERSPECTIVES.
    R MD, SK Nathan
    Lex Localis: Journal of Local Self-Government 23 , 2025
    2025
  • Social Media Use and Early Adolescents Academic Achievement: Variations by Parent-Adolescent Communication and Gender
    SK Nathan, IVL Kumari, S Bhargava, V Nalini, S Kumar, B Tripathy
    Journal of Marketing & Social Research 2, 226-232 , 2025
    2025
  • Application Of Graph Theory In The Success Of Managing Hospitals-A Critical Analysis
    A Sumathi, DS Suar, SK Nathan
    Frontiers in Health Informatics 13 (3), 5288-5299 , 2024
    2024
  • A study on the sustainable marketing on the snacks food industry in selected districts in Tamilnadu with special reference to Aswin sweets
    J. Priyanka, SK. Nathan
    Industry 5.0: A New Prospect for Business and Industrial Transformation 1, 1 , 2024
    2024
  • The managerial skills in the game of roll ball: an indigenous game of India
    SK Nathan, A Sumathi, TS Raaghav
    Salud, Ciencia y Tecnología-Serie de Conferencias, 879 , 2024
    2024
  • A Study to Understand the Merits of Using Artificial Intelligence in Banking Process with Special Reference to The Indian Banking Sector
    MS Joseph, K Karthikeyan, SK Nathan, FJP Kumar, MN Mathew, ...
    Journal of Survey in Fisheries Sciences 10 (2S), 2537-2543 , 2023
    2023
  • EMPLOYING AN INTEGRATED MACHINE LEARNING APPROACH TO PREDICT THE DAILY MARKET TREND IN INVESTMENTS
    MS Joseph, K Karthikeyan, FJP Kumar, SK Nathan, MN Mathew
    2023
  • ASSESSMENT BASED ON IOT FOR EFFICIENT INFORMATION SURVEILLANCE REGARDING HARMFUL STRIKES UPON FINANCIAL COLLECTION
    MS Joseph, K Karthikeyan, FJP Kumar, SK Nathan, MN Mathew
    2023
  • A study on monetary and non-monetary and talent management measures in higher educational institutions
    SK Nathan, RR Kaikini, GS Bhadauria, B Pardeshi, S Adhav, BR Kumar
    World Journal of Management and Economics 16 (1), 131-139 , 2023
    2023
  • Employee Attrition and Retention Challenges and Suggestions
    S S, SK Nathan, RP Jawajala, AR Jawajala, SC M.C, P Kaur
    Korea Review of International Studies - 1226-4741 15 (34), 257-266 , 2022
    2022