SOMNATH MUKHERJEE

@bitmesra.ac.in

Assistant Professor Department of Management
Birla Institute of Technology, Mesra, ranchi

SOMNATH MUKHERJEE


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https://researchid.co/somnathhzb

RESEARCH, TEACHING, or OTHER INTERESTS

Business, Management and Accounting, Marketing, Organizational Behavior and Human Resource Management, Strategy and Management
96

Scholar Citations

4

Scholar h-index

3

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Behavioural Economics: Psychology of Decision Making
    EB Sahay, T Hiwarkar, S Mukherjee, MA Kadam
    Addition Publishing House , 2025
    2025.0
  • Impact of logistic flows of service quality and delivery dimension towards customer satisfaction: an empirical study
    N Choudhary, AP Sinha, S Mukherjee
    International Journal of Electronic Customer Relationship Management 15 (1-2 … , 2025
    2025.0
    Citations: 5
  • Organic consumption through framing effect in green messages: A cross-sectional study in India
    E Sahay, S Mukherjee
    Interdisciplinary Journal of Management Studies 16 (4), 791-810 , 2023
    2023.0
    Citations: 2
  • Attitude Towards Female Role Portrayal in Advertising and Its Impact on Brand Image & Purchase Intention: Linkages with Feminine Role Orientation
    S Shivani, E Sahay, S Mukherjee, S Fatima
    Stakeholder Wellbeing and Value Creation 12, 29 , 2022
    2022.0
  • Understanding Communication Needs of Organic Food Consumers in India: A Grounded Theory Approach.
    E Sahay, S Mukherjee
    Turkish Online Journal of Qualitative Inquiry 12 (6) , 2021
    2021.0
  • Marketing mix influence on service brand equity and its dimensions
    S Mukherjee, S Shivani
    Vision 20 (1), 9-23 , 2016
    2016.0
    Citations: 52
  • Antecedents and impact of consumer trust in business to business markets
    S Mukherjee
    Amity J. Mark 1 (1), 41-58 , 2016
    2016.0
    Citations: 2
  • Influence of physical evidence on service brand image dimensions and brand equity
    S Mukherjee, S Shivani
    Indian Journal of Marketing, 15–28-15–28 , 2013
    2013.0
    Citations: 20
  • Service marketing mix and brand equity the servicescape advantage
    S Mukherjee, S Shivani
    Asian Journal of Research in Business Economics and Management 3 (4), 236 , 2013
    2013.0
  • Influencing the Human Elements: The Industrial Branding Rationale.
    S Mukherjee, S Shivani
    Vidwat: The Indian Journal of Management 4 (2) , 2011
    2011.0
    Citations: 1
  • Structural interventions for favourable sociocultural influences on Indian entrepreneurs
    S Shivani, S Mukherjee, R Sharan
    Website: http://www. fordham. edu/economics/vinod/docs/shivani-pap. doc , 2005
    2005.0
    Citations: 3
  • Structural interventions for favourable sociocultural influences on india entrepreneurs
    S Shradha, S Mukherjee, R Sharan
    Indian , 2005
    2005.0
    Citations: 11
  • Making of an Indian Entrepreneur: The Socio
    SK MUKHERJEE
    Indian Journal of Social Development: An International Journal 4, 147 , 2004
    2004.0
  • Market Volatility: An Empirical Study
    S Rastogi, S Mukherjee, S Shivani, P Kautish, MGAY Narayana, RN Rao, ...

MOST CITED SCHOLAR PUBLICATIONS

  • Marketing mix influence on service brand equity and its dimensions
    S Mukherjee, S Shivani
    Vision 20 (1), 9-23 , 2016
    2016.0
    Citations: 52
  • Influence of physical evidence on service brand image dimensions and brand equity
    S Mukherjee, S Shivani
    Indian Journal of Marketing, 15–28-15–28 , 2013
    2013.0
    Citations: 20
  • Structural interventions for favourable sociocultural influences on india entrepreneurs
    S Shradha, S Mukherjee, R Sharan
    Indian , 2005
    2005.0
    Citations: 11
  • Impact of logistic flows of service quality and delivery dimension towards customer satisfaction: an empirical study
    N Choudhary, AP Sinha, S Mukherjee
    International Journal of Electronic Customer Relationship Management 15 (1-2 … , 2025
    2025.0
    Citations: 5
  • Structural interventions for favourable sociocultural influences on Indian entrepreneurs
    S Shivani, S Mukherjee, R Sharan
    Website: http://www. fordham. edu/economics/vinod/docs/shivani-pap. doc , 2005
    2005.0
    Citations: 3
  • Organic consumption through framing effect in green messages: A cross-sectional study in India
    E Sahay, S Mukherjee
    Interdisciplinary Journal of Management Studies 16 (4), 791-810 , 2023
    2023.0
    Citations: 2
  • Antecedents and impact of consumer trust in business to business markets
    S Mukherjee
    Amity J. Mark 1 (1), 41-58 , 2016
    2016.0
    Citations: 2
  • Influencing the Human Elements: The Industrial Branding Rationale.
    S Mukherjee, S Shivani
    Vidwat: The Indian Journal of Management 4 (2) , 2011
    2011.0
    Citations: 1
  • Behavioural Economics: Psychology of Decision Making
    EB Sahay, T Hiwarkar, S Mukherjee, MA Kadam
    Addition Publishing House , 2025
    2025.0
  • Attitude Towards Female Role Portrayal in Advertising and Its Impact on Brand Image & Purchase Intention: Linkages with Feminine Role Orientation
    S Shivani, E Sahay, S Mukherjee, S Fatima
    Stakeholder Wellbeing and Value Creation 12, 29 , 2022
    2022.0
  • Understanding Communication Needs of Organic Food Consumers in India: A Grounded Theory Approach.
    E Sahay, S Mukherjee
    Turkish Online Journal of Qualitative Inquiry 12 (6) , 2021
    2021.0
  • Service marketing mix and brand equity the servicescape advantage
    S Mukherjee, S Shivani
    Asian Journal of Research in Business Economics and Management 3 (4), 236 , 2013
    2013.0
  • Making of an Indian Entrepreneur: The Socio
    SK MUKHERJEE
    Indian Journal of Social Development: An International Journal 4, 147 , 2004
    2004.0
  • Market Volatility: An Empirical Study
    S Rastogi, S Mukherjee, S Shivani, P Kautish, MGAY Narayana, RN Rao, ...