Anantha Subramanya Iyer K .N.

@bschool.cms.ac.in

Associate Professor, Management - Marketing Area
CMS Business School, Jain University



              

https://researchid.co/asiyer1

EDUCATION

PhD in Marketing,
Masters in Marketing Management
Bachelors in Computer Science

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Management of Technology and Innovation, Business and International Management, Tourism, Leisure and Hospitality Management

6

Scopus Publications

7

Scholar Citations

2

Scholar h-index

Scopus Publications





  • Revolutionizing warehouse management with image processing: A review of current trends and future directions
    K. N. Anantha Subramanya Iyer, S. Mahalakshmi, S. Hemanth Kumar, Anitha Nallasivam, and C. Selvaraj

    IGI Global
    The future directions and current trends of warehouse management using image processing techniques are thoroughly reviewed in this chapter. The chapter starts off with a summary of warehouse management and the function of image processing methods in analyzing and deciphering images from warehouse environments. It also discusses the benefits and drawbacks of popular image processing methods. The following section of the essay looks at current developments in image processing-based warehouse management, including the methods employed and the advantages of this approach. The potential for combining image processing with other cutting-edge technologies is also investigated, including cloud computing and the internet of things (IoT). The conclusion of the chapter discusses the opportunities and challenges of applying image processing techniques to warehouse management.

  • A systematic review of the variety of printing in the construction industry and its effect on the labor market
    Mohit Rastogi, Vipul Pancholi, K. N. A. S. Iyer and Yamini Kaushik


    The construction sector is one of the main employers worldwide and requires a lot of labor. For decades, the industry had little technological advancement and low output. In recent decades, there has been an increasing interest in various automation technologies, such as 3D printing, by the construction sector. It has been discovered that 3D printing holds great promise for automating building processes. It can reduce dangerous human operations, labor-intensive tasks, wasteful material use, construction time and more. A substantial amount of research has been done to comprehend the most recent developments, potential benefits and difficulties associated with the widespread use of 3D printing in construction projects. In this study, we review the labor-intensive industry of construction and any possible implications for the labor market from the increasing use of 3D printing. Empirical studies have indicated that 3D printing might mitigate the labor shortage by reducing the manpower needed, especially in countries where immigration is a major factor in the construction industry. However, in nations where labor is less expensive and construction is the primary industry, 3D printing cannot be advantageous. The findings indicate that the construction industry might benefit from 3D concrete/construction printing (3DCP) in terms of labor-intensive requirements, worker safety, as well as quicker construction and less wasteful material use.

RECENT SCHOLAR PUBLICATIONS

  • Internet of Things and Sustainability: Opportunities and Challenges
    S Mahalakshmi, ASI KN, A Nallasivam, S Madan, S Kautish
    Digital Technologies to Implement the UN Sustainable Development Goals, 257-273 2024

  • Optimizing Green Power and Green Energy Through Digital Technologies
    ASI KN, M S, K Desai, S Kautish
    Digital Technologies to Implement the UN Sustainable Development Goals, 275-304 2024

  • Universal Access to Internet and Sustainability: Achieving the UN's Sustainable Development Goals
    A Nallasivam, ASI KN, K Desai, S Kautish, S Ghoshal
    Digital Technologies to Implement the UN Sustainable Development Goals, 235-255 2024

  • Marketing in the Digital Age: Leveraging Technology for Sustainability
    KNAS Iyer, NBS Nagojappa, M Kanjanapathy, SH Kumar
    Utilizing Technology for Sustainable Resource Management Solutions, 194-217 2024

  • Technology's role in sustainable urban development in smart cities
    H Kumar, P Kiran, D Nilkant, ASI KN
    Technology-driven evolution of the corporate social responsibility ecosystem 2024

  • Impact of financial innovation and financial inclusion on sustainable rural development
    S Umakanth, H Kumar, ASI KN
    The journal of contemporary issues in business and government 29 (3), 6-19 2023

  • A systematic review of the variety of printing in the construction industry and its effect on the labor market
    M Rastogi, V Pancholi, KNAS Iyer, Y Kaushik
    Multidisciplinary Reviews 6 2023

  • Revolutionizing Warehouse Management With Image Processing: A Review of Current Trends and Future Directions
    KNAS Iyer, S Mahalakshmi, SH Kumar, A Nallasivam, C Selvaraj
    Handbook of Research on Thrust Technologies’ Effect on Image Processing, 420-432 2023

  • MBA Specialization as Moderating Determinants of Social Network Influencers.
    ASIKN Krishna Koppa, Anitha Nallasivam
    BHU Management Review (Print) - https://bhu.ac.in/Images/files/134-148.pdf 2022

  • Is Personal Selling As A Promotion Tool Still Effective In Phrmaceutical Sector?
    DRM GOVINDARAJ, DRRS KUMAR, DRASI KN
    Journal of Positive School Psychology 6 (8), 7002-7014 2022

  • A Study on Customer Preference and Value Delivery Analysis of Network Marketing Companies
    ASI K N
    Bengaluru 2020

  • " The Dark Side of Influencer Marketing: Exploring Issues of Authenticity, Disclosure, and Trust
    A Nallasivam, S Mahalakshmi, ASI KN, D Nilkant


  • MBA Specialization as Moderating Determinants of Social Network Influencers
    K Koppa, A Nallasivam, ASI KN


MOST CITED SCHOLAR PUBLICATIONS

  • Marketing in the Digital Age: Leveraging Technology for Sustainability
    KNAS Iyer, NBS Nagojappa, M Kanjanapathy, SH Kumar
    Utilizing Technology for Sustainable Resource Management Solutions, 194-217 2024
    Citations: 2

  • Technology's role in sustainable urban development in smart cities
    H Kumar, P Kiran, D Nilkant, ASI KN
    Technology-driven evolution of the corporate social responsibility ecosystem 2024
    Citations: 2

  • Is Personal Selling As A Promotion Tool Still Effective In Phrmaceutical Sector?
    DRM GOVINDARAJ, DRRS KUMAR, DRASI KN
    Journal of Positive School Psychology 6 (8), 7002-7014 2022
    Citations: 2

  • Optimizing Green Power and Green Energy Through Digital Technologies
    ASI KN, M S, K Desai, S Kautish
    Digital Technologies to Implement the UN Sustainable Development Goals, 275-304 2024
    Citations: 1