Organizational Behavior and Human Resource Management, Strategy and Management, Marketing, Industrial relations
9
Scopus Publications
279
Scholar Citations
6
Scholar h-index
5
Scholar i10-index
Scopus Publications
ANALYZING THE ORIGINS AND IMPACT OF GREENHUSHING THROUGH A SUSTAINABLE DEVELOPMENT LENS Asad Ahmad, Swati Garg, Jaya Bhasin, Obaidur Rahman, Shahid Mushtaq Corporate Governance and Sustainability Review, 2026 In an era where the world is highly concerned about the environment, what happens if producers hide their sustainable activities? This study answers this very important question and explores an under-researched topic: greenhushing. The findings of the study are expected to be an eye-opener for all stakeholders of the environment. Many manufacturers/marketers are following the concept of greenhushing, but consumers hardly know whether producers are engaging in green practices or whether they are avoiding them. The researchers employed the semi-structured interview method on 40 young Indian consumers to determine their knowledge about greenhushing and what impact, if any, it has on consumer product selection. For the analysis, NVivo was used to generate word clouds and interpret the responses and suggestions given by the respondents. The analysis revealed various factors (hedonic value, utilitarian value, environmental concern, green labelling, and green trust) that need to be communicated mandatorily. Further, significant recommendations were made by thoroughly examining the existing literature and aligning it with the interview responses. The findings of the study highlight the relevance of proper and clear communication of product-related information, which may be a help for producers and policymakers, along with society in general.
Employer brand experience and organizational citizenship behavior: mediating role of employee engagement Sakshi Gupta, Jaya Bhasin, Shahid Mushtaq Asia Pacific Journal of Business Administration, 2021 PurposeThe purpose of this paper is to investigate how employer brand experience (EBE) impacts organizational citizenship behavior (OCB). In addition, it aims to identify the mediating role of employee engagement (EE) in relationship between EBE and OCB.Design/methodology/approachTo test the research hypotheses, a web questionnaire was developed and data were collected from 426 respondents working in the Indian banking sector. Hypotheses were tested using structural equational modeling.FindingsEBE was positively related to OCB. The predicted mediating role of EE in the relationship between EBE and OCB was also supported.Research limitations/implicationsThe study is confined to the banking sector only, which limits the generalization of the findings.Practical implicationsThe results imply that firms should leverage on various dimensions of employer brand (EB) i.e. compensation, work–life balance, working environment, training and corporate social responsibility to enhance EE and OCB.Originality/valueThe research is among the very few to confirm the role of EBE vis-à-vis current employees especially in a collectivist society like India. The study also confirmed the mediating role of EE between EBE and OCB which have not been studied previously.
Measurement of Cultural Intelligence and Its Impact on Psychological Adaptation of International Students in India Minakshi Rana, Jaya Bhasin, Shahid Mushtaq Vision, 2020 In recent years, India has emerged as a host to several students from various countries. It tenders cheap and affordable education to the globe. Post liberalization, economic boost to the Indian economy was attained due to educational tourism also. The major facade here is the adaptation of the international students to the Indian environment. One of the major aspects which positively contributes towards cultural adaptation among these sojourners is cultural intelligence. Researchers argued that the concept of cultural intelligence is significant for international students who are short term visitors in a foreign country. It is important for them to develop cultural intelligence competency, that is, metacognitive, cognitive, motivational and behavioural cultural intelligence as these capabilities lead to their cultural adaptation. In this context, the present study has been conducted with an aim to understand the relationship between the different facets of cultural intelligence and psychological adaptation of international students. The present study has also analysed the level of cultural intelligence and psychological adaptation among international students to understand the components of these dimensions which are less developed among international students. Data has been analysed using various statistical techniques, that is, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), mean and structural equation modeling (SEM). Results of the study have depicted a lower level of cultural intelligence among international students in India. Authors have concluded that behavioural cultural intelligence has shown a direct and positive relationship on the psychological adaptability of international students. These results, therefore, have practical implications for educational institutes and policymakers as it will help in drafting a policy framework for Indian higher educational institutes (HEIs).
Engaging Employees Through Employer Brand: An Empirical Evidence Jaya Bhasin, Shahid Mushtaq, Sakshi Gupta Management and Labour Studies, 2019 Practitioners and academicians are of the view that an engaged workforce is essential to attain competitive advantage. The role of employee engagement is even more critical in the service sector, as the organization’s success depends on effective service delivery by the employees who present themselves as brand ambassadors. Consequently, employers need to make strategic decisions to attract, retain and engage talent. This strategy is termed as employer branding. The objective of this study is to investigate the relationship between employer brand and two types of employee engagement, that is, job and organization engagement. A survey of 213 employees was conducted in the telecom sector in Jammu circle. Results of regression analysis indicate that all dimensions of employer brand (i.e. application, economic, interest, development and social value), except development value have a significant impact on job engagement and for organization engagement, all the dimensions except application value were significantly and positively associated. Furthermore, it was observed that dimensions of employer brand are more strongly associated with job engagement than organization engagement. The sample used for research is limited to employees in Jammu circle. Hence, the results might not be the same if samples are chosen from other geographical areas.
The impact of migration on rural poverty: The case study of district Faisalabad, Pakistan International Journal of Economics and Financial Issues, 2016
Role of line managers in human resource management: empirical evidence from India Feza Tabassum Azmi, Shahid Mushtaq International Journal of Human Resource Management, 2015 Of late, the line management role has been reorganized in business organizations and they are now increasingly taking up responsibility for core HRM functions. Line managers' role in HRM has been recognized in academic research but it is likely impact on the effectiveness of HRM that has remained relatively under researched, especially in India. The focus of the study was, thus, to empirically examine the relationship between dimensions of line managers' role in HRM and effectiveness of HRM in the Indian context. Primary data were obtained from HR managers of top-ranking companies through a single cross-sectional survey based on a research instrument designed by the researcher. The instrument was tested for unidimensionality, reliability and validity. SEM capabilities of LISREL 8.50 were utilized to test the conceptual research model based on the hypothesized relationships. The findings provided mixed support for the conceptual model. The present research has implications for both academicians and practitioners. The study is expected to serve as a guide in understanding the role of line managers vis-a-vis HRM, a largely unexplored area in the Indian context.
RECENT SCHOLAR PUBLICATIONS
ANALYZING THE ORIGINS AND IMPACT OF GREENHUSHING THROUGH A SUSTAINABLE DEVELOPMENT LENS A Ahmad, S Garg, J Bhasin, S Mushtaq, O Rahman 2026.0
Creating sustainable workplace: Enhancing HRM strategies in the digital circular economy R Singh, S Mushtaq, K Kumar, O Rahman Sustainable Innovations and Digital Circular Economy, 129-145 , 2025 2025.0 Citations: 11
Exploring the concept of digital well-being: A bibliometric analysis S Ghai, J Bhasin, S Mushtaq Asian Journal of Management and Commerce 4 (1), 334-339 , 2023 2023.0 Citations: 7
Employer brand experience and organizational citizenship behavior: mediating role of employee engagement S Gupta, J Bhasin, S Mushtaq Asia-Pacific Journal of Business Administration 13 (3), 357-382 , 2021 2021.0 Citations: 53
Measurement of cultural intelligence and its impact on psychological adaptation of international students in India M Rana, J Bhasin, S Mushtaq Vision 24 (4), 452-459 , 2020 2020.0 Citations: 32
Reallocation of HR functions: A study of HR effectiveness in Banking sector B Sujan, J Bhasin, S Mushtaq Jindal Journal of Business Research 9 (1), 72-83 , 2020 2020.0 Citations: 3
Engaging employees through employer brand: An empirical evidence J Bhasin, S Mushtaq, S Gupta Management and Labour Studies 44 (4), 417-432 , 2019 2019.0 Citations: 84
Employer branding and employeework related outcomes: A conceptual framework J Bhasin, S Mushtaq, S Gupta Asian Journal of Multidimensional Research (AJMR) 8 (3), 188-202 , 2019 2019.0 Citations: 2
Demonetization and devolution of HRM functions: Bad or the good facet!!! B Sujan, B Bhasin, S Mushtaq Proceedings of IIT Conference. Roorkee, India: IIT Roorkee. Retrieved from … , 2017 2017.0 Citations: 1
Cross cultural intelligence and adaptability: A study of students from Kashmir Region M Rana, S Mushtaq, J Bhasin ICRBS-2017 2017 , 2017 2017.0 Citations: 1
Role of line managers in human resource management: empirical evidence from India FT Azmi, S Mushtaq The International Journal of Human Resource Management 26 (5), 616-639 , 2015 2015.0 Citations: 79
Assessing the role of internal and external agents in HRM: Scale development and validation FT Azmi, S Mushtaq South Asian Journal of Management 20 (3), 74 , 2013 2013.0 Citations: 6
THE CONTESTED ROLE OF LINE MANAGERS AND ITS REFLECTION ON ORGANIZATIONAL COMMITMENT B SUJAN, J BHASIN, S MUSHTAQ
REALLOCATION OF HR FUNCTIONS AND ORGANIZATIONAL EFFECTIVENESS: AN EMPIRICAL STUDY B Sujan, J Bhasin, S Mushtaq
MOST CITED SCHOLAR PUBLICATIONS
Engaging employees through employer brand: An empirical evidence J Bhasin, S Mushtaq, S Gupta Management and Labour Studies 44 (4), 417-432 , 2019 2019.0 Citations: 84
Role of line managers in human resource management: empirical evidence from India FT Azmi, S Mushtaq The International Journal of Human Resource Management 26 (5), 616-639 , 2015 2015.0 Citations: 79
Employer brand experience and organizational citizenship behavior: mediating role of employee engagement S Gupta, J Bhasin, S Mushtaq Asia-Pacific Journal of Business Administration 13 (3), 357-382 , 2021 2021.0 Citations: 53
Measurement of cultural intelligence and its impact on psychological adaptation of international students in India M Rana, J Bhasin, S Mushtaq Vision 24 (4), 452-459 , 2020 2020.0 Citations: 32
Creating sustainable workplace: Enhancing HRM strategies in the digital circular economy R Singh, S Mushtaq, K Kumar, O Rahman Sustainable Innovations and Digital Circular Economy, 129-145 , 2025 2025.0 Citations: 11
Exploring the concept of digital well-being: A bibliometric analysis S Ghai, J Bhasin, S Mushtaq Asian Journal of Management and Commerce 4 (1), 334-339 , 2023 2023.0 Citations: 7
Assessing the role of internal and external agents in HRM: Scale development and validation FT Azmi, S Mushtaq South Asian Journal of Management 20 (3), 74 , 2013 2013.0 Citations: 6
Reallocation of HR functions: A study of HR effectiveness in Banking sector B Sujan, J Bhasin, S Mushtaq Jindal Journal of Business Research 9 (1), 72-83 , 2020 2020.0 Citations: 3
Employer branding and employeework related outcomes: A conceptual framework J Bhasin, S Mushtaq, S Gupta Asian Journal of Multidimensional Research (AJMR) 8 (3), 188-202 , 2019 2019.0 Citations: 2
Demonetization and devolution of HRM functions: Bad or the good facet!!! B Sujan, B Bhasin, S Mushtaq Proceedings of IIT Conference. Roorkee, India: IIT Roorkee. Retrieved from … , 2017 2017.0 Citations: 1
Cross cultural intelligence and adaptability: A study of students from Kashmir Region M Rana, S Mushtaq, J Bhasin ICRBS-2017 2017 , 2017 2017.0 Citations: 1
ANALYZING THE ORIGINS AND IMPACT OF GREENHUSHING THROUGH A SUSTAINABLE DEVELOPMENT LENS A Ahmad, S Garg, J Bhasin, S Mushtaq, O Rahman 2026.0
THE CONTESTED ROLE OF LINE MANAGERS AND ITS REFLECTION ON ORGANIZATIONAL COMMITMENT B SUJAN, J BHASIN, S MUSHTAQ
REALLOCATION OF HR FUNCTIONS AND ORGANIZATIONAL EFFECTIVENESS: AN EMPIRICAL STUDY B Sujan, J Bhasin, S Mushtaq
