Hake Chandrakant Dattatraya

@jspmjscoe.edu.in

HOD, MBA Department
JSPM's Jayawantrao sawant College of Engineering, Hadapsar, Pune



        

https://researchid.co/hakechandrakant

EDUCATION

Ph.D. (Marketing Management) B.E. (computer Engineering)

RESEARCH, TEACHING, or OTHER INTERESTS

Computer Engineering, Marketing, General Business, Management and Accounting, Computer Science

RECENT SCHOLAR PUBLICATIONS

  • EVALUATING THE EFFECTIVENESS OF AI-POWERED PERSONALIZATION IN ECOMMERCE MARKETING STRATEGIES
    PRK Dr. Hake Chandrakant Dattatraya ,Dr. Umesh Balakrishna Nath
    Madhya Pradesh Journal of Social Sciences 28 (2), 60-66 2023

  • COMPETENCY MAPPING: A STRATEGIC TOOL FOR ENHANCING WORKFORCE EFFICIENCY AND DRIVING ORGANIZATIONAL GROWTH
    DAN Dr. Hake Chandrakant Dattatraya
    Shodhak : A Journal of Historical Research 53 (2), 121-124 2023

  • EXPLORING WORK CULTURE IN IT COMPANIES
    DAN Dr. Hake Chandrakant Dattatraya
    Madhya Pradesh Journal of Social Sciences A biannually Journal of M. P 2023

  • A CRITICAL STUDY ON BRAND AWARENESS OF ENERGY EFFICIENT APPLIANCES AMONG THE RURAL CONSUMERS IN PUNE DISTRICT
    HC Dattatraya, RM Kumavat
    Madhya Pradesh Journal of Social Sciences A biannually Journal of M. P 2023

  • A CRITICAL STUDY ON BRAND AWARENESS OF ENERGY EFFICIENT APPLIANCES AMONG THE RURAL CONSUMERS IN PUNE DISTRICT
    RK Hake Chandrakant Dattatraya
    Madhya Pradesh Journal of Social Sciences A biannually Journal of M. P 2023

  • AN ANALYSIS OF SOCIAL MEDIA MARKETING AND IT'S IMPACT ON CUSTOMER BEHAVIOUR
    DUBN Dr. Hake Chandrakant Dattatraya
    Journal of the Asiatic Society of Mumbai 96 (No.01 (I)), 67-77 2023

  • THE IMPACT OF INFLUENCER MARKETING ON CONSUMER BEHAVIOUR: EFFECTIVENESS ON INCREASING BRAND AWARENESS, IMPROVING BRAND PERCEPTION, AND DRIVING SALES
    C Hake, U Nath, R Kumavat
    RABINDRA BHARATI JOURNAL OF PHILOSOPHY 24 (1), 98-101 2023

  • REACTIVE CHANGE AMONG STUDENTS DURING COVID-19: AN EMPIRICAL STUDY
    SBR Hake Chandrakant Dattatraya,Revati Ramrao Rautrao
    Manager-TheBritish Journalof AdministrativeManagement 58 (152), 34-43 2022

  • A Critical Study of the Implementation of Innovations for Higher Education
    RR Rautrao, C Hake
    East Asian Journal of Multidisciplinary Research 1 (4), 643-656 2022

  • CONCEPTUAL FRAMEWORK OF RURAL TRANSFORMATION
    SBR Hake Chandrakant Dattatraya,Revati Ramrao Rautrao
    South India Journal of Social Sciences 22 (1), 169-176 2022

  • BRAND PREFERENCES TOWARDS ENERGY SAVING LIGHTS AMONG CONSUMERS WITH REFERENCE TO PUNE CITY
    HCD Dr. Satish Warpade
    SHOD SANCHAR Bulletin 11 (41), 205-208 2021

  • Determinants of consumer buying behaviour towards energy efficient home appliances among rural consumers in Pune district
    HCD Dr. Satish Warpade
    Ajanta Prakashan 8 (1), 46-51 2019