Satakshi Chatterjee

Scopus Publications

The Smart Trends of Using Healthcare Apps to Engage Customers
Dibyendu Rath, Arunangshu Giri, Dipanwita Chakrabarty, Puja Tiwari, Satakshi Chatterjee, Shamba Chatterjee
Lecture Notes in Networks and Systems, 2026
Antecedents and Consequences of Viewers' Engagement Toward Vlogging
Shanta Banik, Arunangshu Giri, Satakshi Chatterjee
Journal of Consumer Behaviour, 2025
Vlogging is increasingly popular for sharing personalized experiences, yet research on audience engagement and behavior is limited. This study, guided by the elaboration likelihood model (ELM), examines the impact of information quality and source credibility on viewer engagement and their behaviors in food (Study 1) and travel vlogs (Study 2). Data are collected from 424 food and 442 travel vlog viewers in India using structured surveys and snowball sampling. Results indicate that information quality and source credibility significantly influence viewer engagement, which affects their social networking and patronage behaviors, with no notable role of gender in these relationships. This research contributes valuable insights to vlogging, highlighting how audience engagement drives behavior and creates value.
Understanding the factors influencing the continuous usage intention of healthcare apps: analysing the moderating impact of psychological distance and health consciousness
Rambalak Yadav, Satakshi Chatterjee, Arunangshu Giri
Behaviour and Information Technology, 2025
The present research explores the factors influencing consumers’ continuous usage intention (CUI) of healthcare apps with the help of IS continuance theory and commitment trust theory. This study also explores how psychological distance and health consciousness moderate the relationship between consumer satisfaction with healthcare apps and their CUI. Using a survey approach, 386 responses were received. An analysis was performed using a sequential approach with SEM and fsQCA. The findings showed that perceived usefulness, perceived confirmation, trust, satisfaction, affective commitment and calculative commitment directly or indirectly affect the CUI for healthcare apps. A combination of trust, satisfaction, perceived confirmation and calculative commitment achieved outcome sufficiency and resulted in high CUI levels for healthcare apps. Health consciousness positively moderated the association between satisfaction and CUI, whereas psychological distance negatively moderated it. The research findings shed light on marketers/policymakers for wider adoption and continued usage of healthcare apps.
Analyzing the Growing Role of Smartphones and Mobile Apps in E-Commerce
Puja Tiwari, Arunangshu Giri, Dipanwita Chakrabarty, Satakshi Chatterjee, Shamba Chatterjee
Lecture Notes in Networks and Systems, 2025
AI-Powered Interfaces to Healthcare: A Patient-Centric Study of OPD Scheduling
Dipanwita Chakrabarty, Satakshi Chatterjee, Arunangshu Giri, Dibyendu Rath, Shamba Chatterjee
Proceedings of 2025 IEEE Artificial Intelligence for Computing Astronomy and Renewable Energy Aicare 2025, 2025
The present study has investigated patient satisfaction while interacting with AI equipped outpatient department or OPD and also evaluated the perceived usefulness of AI in the context of OPD scheduling. Based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model, the study identified four constructs, Information sharing, time-based efficiency, credibility and perceived compatibility. These constructs influence AI usefulness, which in turn induce patient satisfaction. A survey was conducted involving 337 Indian patients using a structured questionnaire as survey instrument. The responses of the survey participants were analyzed using SEM. The result has shown strong influence of all four factors over perceived usefulness, which again significantly influence patient satisfaction. This shows that an effective use of AI can improve service quality of the OPD and can boost patients’ trust. Also, AI can align the OPD service acknowledging patient preferences which can increase their satisfaction. The study contributes theoretically by integrating crucial AI useful applications in digital healthcare interfaces. It also gives a guideline to the healthcare service providers to design a user-friendly system that can satisfy and engage patients.
Virtual Human Resource Management (V-HRM): Impact of Its Strategic Applications on Enhancing Organizational Efficiency
Satakshi Chatterjee, Arunangshu Giri, Swatee Biswas
Perspectives in Human Resources, 2024
Virtual human resource management (V-HRM) is an assortment of different technologies, which automates the HRM to effectively connect the employees with the virtual HR services. The purpose of this study is to understand why organizations are shifting paradigms towards V-HRM and to examine the impact of its strategic applications on employee performance and organizational efficiency. Cross-sectional descriptive research design was used in this research study. Data was collected from 31 organizations from three sectors (IT, ITES, and Healthcare) by convenience sampling technique, and 150 respondents participated in this study. Structural equation modelling (SEM) was executed using SPSS23 and AMOS23. This study mainly identified five major factors, namely, effective communication through V-HRM, flexible work schedules through V-HRM, forming virtual teams through V-HRM, human capital development through V-HRM, and employee recognition and benefits through V-HRM. It also recognized the positive impact of various factors on employee performance, which showed the positive influence on achieving organizational efficiency. The model of the study can help to enhance the workflow and efficiency of an organization.
Developing a Conceptual Model on Human Resource Planning of Rural Healthcare Centers of West Bengal Based on TOE Framework: A Qualitative Study Using NVIVO
Satakshi Chatterjee, Arunangshu Giri, Soumendra Nath Bandyopadhyay
Prabandhan Indian Journal of Management, 2024
Purpose : The objective of this short communication was to identify the factors that were responsible for this disparity between the supply and demand of healthcare professionals and its impact on perceived service quality.Design/Methodology/Approach : A qualitative research design was used to create a conceptual model in this study. Personal interviews were conducted with 43 respondents. All of these respondents were working in various administrative roles in various rural healthcare centers. These data were analyzed with the help of the software tool NVIVO 14.0.Findings : The findings demonstrated the significant influence of technological, organizational, and environmental factors on the supply and demand of healthcare professionalsâ€™ human resource planning (HRP). Additionally, the perceived quality of services was impacted by hospital HRP.Practical Implications : In the global setting, most healthcare systems struggle with a lack of clinical and non-clinical personnel; this was particularly the case in rural areas. The need for healthcare services is growing, yet there is a significant gap in the availability of medical personnel in large cities compared to rural or isolated areas. This has grown to be a major worry, and it must be given top priority attention.Originality/Value : This brief statement developed a conceptual model on the elements influencing the West Bengal Rural Healthcare Centers' HRP process in contrast to earlier studies on HRP in the healthcare sector.
How Can AI-enabled HRM (Artificial Intelligence-enabled Human Resource Management) Help to Change the Future of Multi-Speciality Hospitals?: An Empirical Investigation in India
Swatee Biswas, Arunangshu Giri, Satakshi Chatterjee
Perspectives in Finance and Digital Transformations in Business, 2024
The healthcare industry is in a growth trajectory and the services being offered by them are often life-saving for the recipients. For ensuring the continued delivery of these services, it is necessary that there is a constant supply of healthcare workers who will be able to deliver these services at the time of need. This can be ensured with the help of AI-enabled HRM. The objective of this chapter is to investigate the impact of AI-enabled HRM practices on ideal HRM practices, which again has an impact on the achievement of the strategic goals of the organisation. A cross-sectional research design was used for this study. The data was collected from the HR department of the various multi-speciality hospitals across five metropolitan cities in India. The data was analysed by using structural equation modelling by different software packages such as SPSS 23.0 and AMOS 23.0.
A Technology Acceptance Model Perspective on the Metaverse-Fueled Educational Systems in the Higher Educational Institutions of India
Satakshi Chatterjee, Arunangshu Giri, Puja Tiwari, Kasturi Sahay, Manish Prasad Rajak, Sidharth Raja Halder
Lecture Notes in Networks and Systems, 2024
Intention to Adopt AI-Enabled Manpower Planning for Patient Satisfaction: An Empirical Study on Future Based Technology
Satakshi Chatterjee, Arunangshu Giri, Puja Tiwari, Kasturi Sahay, Sidharth Raja Halder, Manish Prasad Rajak, Ashish Mohan, Dipanwita Chattopadhyay
Lecture Notes in Networks and Systems, 2024
Linking Workplace Ostracism to Job Performance: A Conceptual Framework Considering the ‘New Normal’ Situation
Arunangshu Giri, Satakshi Chatterjee, Jari Salo
Prabandhan Indian Journal of Management, 2023
Understanding the users' motivation and barriers in adopting healthcare apps: A mixed-method approach using behavioral reasoning theory
Rambalak Yadav, Arunangshu Giri, Satakshi Chatterjee
Technological Forecasting and Social Change, 2022
Understanding consumer behaviour through neuromarketing: A strategic approach towards the mobile phone industry
Satakshi Chatterjee, Arunangshu Giri
Indian Journal of Marketing, 2021
Impact of fluid team performance on strategic hrm: An empirical study in the organized retail sector of west bengal
Arunangshu Giri, Satakshi Chatterjee
Prabandhan Indian Journal of Management, 2020
Measuring the effect of yoga-lifestyle on the employees of higher education institutions of west bengal through structure equation modelling (SEM): A new approach towards human resource management
Arunangshu Giri, Debasish Biswas, Satakshi Chatterjee
Studies in Computational Intelligence, 2020
Factors influencing consumer purchase intention of daily groceries through b2c websites in metro-cities of India
International Journal of Scientific and Technology Research, 2020
Impact of power and politics on employee’s health and performance in private nursing homes of west bengal, india: An empirical study using structural equation modelling (sem)
Satakshi Chatterjee, Arunangshu Giri, Pradip Paul
Indian Journal of Public Health Research and Development, 2019
Determinants of satisfaction level of medical tourists with reference to healthcare industry in tamil nadu, india: An empirical study
Arunangshu Giri, Satakshi chatterjee, Smita chakraborty, Abanti Aich, Swatee Biswas
Indian Journal of Public Health Research and Development, 2019
Determining the impact of artificial intelligence on ‘developing marketing strategies’ in organized retail sector of West Bengal, India
Dr. Arunangshu Giri, , Satakshi Chatterjee, Dr. Pradip Paul, Smita Chakraborty, , , and
International Journal of Engineering and Advanced Technology, 2019
Determining the effectiveness of ‘cloud computing’ on human resource management by structural equation modeling (SEM) in manufacturing sector of West Bengal, India
Dr. Pradip Paul, , Dr. Arunangshu Giri, Satakshi Chatterjee, Swatee Biswas, , , and
International Journal of Innovative Technology and Exploring Engineering, 2019
Impact of ‘customer relationship management (CRM) software’ on patient satisfaction in public hospitals of urban West Bengal, India: An empirical analysis
International Journal of Engineering and Advanced Technology, 2019
Intention to adopt e-HRM (electronic - Human resource management) in Indian manufacturing industry: An empirical study using technology acceptance model (TAM)
ARUNANGSHU GIRI, RADIP PAUL, SATAKSHI CHATTERJEE, MANIGRIB BAG, ABANTI AICH
International Journal of Management, 2019

RECENT SCHOLAR PUBLICATIONS

AI-Powered Interfaces to Healthcare: A Patient-Centric Study of OPD Scheduling
D Chakrabarty, S Chatterjee, A Giri, D Rath, S Chatterjee
2025 International Conference on Artificial Intelligence for Computing … , 2025
2025
Antecedents and Consequences of Viewers' Engagement Toward Vlogging
S Banik, A Giri, S Chatterjee
Journal of Consumer Behaviour 24 (3), 1249-1274 , 2025
2025
Citations: 6
Understanding the factors influencing the continuous usage intention of healthcare apps: analysing the moderating impact of psychological distance and health consciousness
R Yadav, S Chatterjee, A Giri
Behaviour & Information Technology 44 (4), 694-712 , 2025
2025
Citations: 10
The Smart Trends of Using Healthcare Apps to Engage Customers
D Rath, A Giri, D Chakrabarty, P Tiwari, S Chatterjee, S Chatterjee
International Conference on Smart Trends for Information Technology and … , 2025
2025
Analyzing the Growing Role of Smartphones and Mobile Apps in E-Commerce
P Tiwari, A Giri, D Chakrabarty, S Chatterjee, S Chatterjee
International Conference on Information and Communication Technology for … , 2024
2024
How Can AI-enabled HRM (Artificial Intelligence-enabled Human Resource Management) Help to Change the Future of Multi-Speciality Hospitals?: An Empirical Investigation in India
S Biswas, A Giri, S Chatterjee
Perspectives in Finance and Digital Transformations in Business, 248-257 , 2024
2024
Citations: 2
Intention to Adopt AI-Enabled Manpower Planning for Patient Satisfaction: An Empirical Study on Future Based Technology
S Chatterjee, A Giri, P Tiwari, K Sahay, SR Halder, MP Rajak, A Mohan, ...
International Conference on Information and Communication Technology for … , 2024
2024
Citations: 1
Virtual Human Resource Management (V-HRM): Impact of Its Strategic Applications on Enhancing Organizational Efficiency
S Chatterjee, A Giri, S Biswas
Perspectives in Human Resources, 145-154 , 2024
2024
A technology acceptance model perspective on the Metaverse-fueled educational systems in the higher educational institutions of India
S Chatterjee, A Giri, P Tiwari, K Sahay, MP Rajak, SR Halder
International Conference on Smart Computing and Communication, 407-420 , 2024
2024
Citations: 3
Developing a conceptual model on human resource planning of rural healthcare centers of West Bengal based on TOE framework: A Qualitative Study Using NVIVO
S Chatterjee, A Giri, SN Bandyopadhyay
Prabandhan: Indian Journal of Management, 60-69 , 2024
2024
Citations: 1
Linking workplace ostracism to job performance: a conceptual framework considering the ‘new normal’situation
A Giri, S Chatterjee, J Salo
Prabandhan: Indian Journal of Management 16 (3), 62-69 , 2023
2023
Citations: 6
Understanding the users' motivation and barriers in adopting healthcare apps: a mixed-method approach using behavioral reasoning theory
R Yadav, A Giri, S Chatterjee
Technological Forecasting and Social Change 183, 121932 , 2022
2022
Citations: 94
Exploring the various factors impacting the patient satisfaction of the rural healthcare centres of West Bengal pertaining to Manpower Planning: A Study
S Chatterjee, A Giri, SN Bandyopadhyay
Towards Excellence 14 (1) , 2022
2022
Understanding consumer behaviour through neuromarketing: A strategic approach towards the mobile phone industry
S Chatterjee, A Giri
Indian Journal of Marketing, 64-80 , 2021
2021
Citations: 14
The effect of motivation on the individual productivity level of the teaching staff in private higher education institutions of west Bengal, India: a study
P Tiwari, S Chatterjee
Towards Excellence 13 (3), 478-488 , 2021
2021
Citations: 1
Impact of fluid team performance on strategic HRM: An empirical study in the organized retail sector of West Bengal
A Giri, S Chatterjee
Prabandhan: Indian Journal of Management 13 (4), 25-42 , 2020
2020
Citations: 29
Factors Affecting Child Development: Highlighting the Facts in the Perspective of Child Abuse in Indian Scenario.
A Giri, S Chatterjee, P Paul, M Bag, A Aich, S Biswas
Indian Journal of Public Health Research & Development 11 (2) , 2020
2020
Child Abuse: An Empirical Study Emphasizing on Child Health in Present Indian Socio-Economic Situation.
S Chatterjee, A Giri, P Paul, M Bag, S Biswas, A Aich
Indian Journal of Public Health Research & Development 11 (2) , 2020
2020
Factors influencing consumer purchase intention of daily groceries through B2C websites in metro-cities of India
A Giri, S Chatterjee, S Biswas, A Aich
Int J Sci Technol Res 9 (1), 719-722 , 2020
2020
Citations: 30
Impact of smart applications of IoMT (internet of medical things) on health-care domain in India
A Giri, S Chatterjee, P Paul, S Chakraborty, S Biswas
International Journal of Recent Technology and Engineering (IJRTE) 8 (4 … , 2019
2019
Citations: 25

MOST CITED SCHOLAR PUBLICATIONS

Understanding the users' motivation and barriers in adopting healthcare apps: a mixed-method approach using behavioral reasoning theory
R Yadav, A Giri, S Chatterjee
Technological Forecasting and Social Change 183, 121932 , 2022
2022
Citations: 94
Determining the impact of artificial intelligence on ‘developing marketing strategies’ in organized retail sector of West Bengal, India
S Chatterjee
International Journal of Engineering and Advanced Technology , 2019
2019
Citations: 34
Factors influencing consumer purchase intention of daily groceries through B2C websites in metro-cities of India
A Giri, S Chatterjee, S Biswas, A Aich
Int J Sci Technol Res 9 (1), 719-722 , 2020
2020
Citations: 30
Impact of fluid team performance on strategic HRM: An empirical study in the organized retail sector of West Bengal
A Giri, S Chatterjee
Prabandhan: Indian Journal of Management 13 (4), 25-42 , 2020
2020
Citations: 29
Impact of ‘customer relationship management (CRM) software’on patient satisfaction in public hospitals of urban West Bengal, India: an empirical analysis
S Chatterjee, A Giri, P Paul, M Bag
Int J Eng Adv Technol 8 (5), 521-526 , 2019
2019
Citations: 28
Intention to adopt e-HRM (electronic-Human resource management) in Indian manufacturing industry: An empirical study using technology acceptance model (TAM)
A Giri, P Paul, S Chatterjee, M Bag, A Aich
International Journal of Management 10 (4) , 2019
2019
Citations: 27
Impact of smart applications of IoMT (internet of medical things) on health-care domain in India
A Giri, S Chatterjee, P Paul, S Chakraborty, S Biswas
International Journal of Recent Technology and Engineering (IJRTE) 8 (4 … , 2019
2019
Citations: 25
Determining the effectiveness of ‘cloud computing’on human resource management by structural equation modeling (SEM) in manufacturing sector of West Bengal, India
P Paul, A Giri, S Chatterjee, S Biswas
International Journal of Innovative Technology and Exploring Engineering 8 … , 2019
2019
Citations: 25
Understanding consumer behaviour through neuromarketing: A strategic approach towards the mobile phone industry
S Chatterjee, A Giri
Indian Journal of Marketing, 64-80 , 2021
2021
Citations: 14
Health insurance sector in India: a study
S Chatterjee, A Giri, SN Bandyopadhyay
Tech Vistas 1 (1), 105-115 , 2018
2018
Citations: 12
Understanding the factors influencing the continuous usage intention of healthcare apps: analysing the moderating impact of psychological distance and health consciousness
R Yadav, S Chatterjee, A Giri
Behaviour & Information Technology 44 (4), 694-712 , 2025
2025
Citations: 10
Antecedents and Consequences of Viewers' Engagement Toward Vlogging
S Banik, A Giri, S Chatterjee
Journal of Consumer Behaviour 24 (3), 1249-1274 , 2025
2025
Citations: 6
Linking workplace ostracism to job performance: a conceptual framework considering the ‘new normal’situation
A Giri, S Chatterjee, J Salo
Prabandhan: Indian Journal of Management 16 (3), 62-69 , 2023
2023
Citations: 6
A technology acceptance model perspective on the Metaverse-fueled educational systems in the higher educational institutions of India
S Chatterjee, A Giri, P Tiwari, K Sahay, MP Rajak, SR Halder
International Conference on Smart Computing and Communication, 407-420 , 2024
2024
Citations: 3
Determining acceptability of e-HRM (electronic human resource management) in Indian food processing industry using augmented technology acceptance model (TAM)
A Giri, S Chatterjee, M Bag, P Paul
International Journal of Recent Technology and Engineering 8 (1), 2501-2506 , 2019
2019
Citations: 3
How Can AI-enabled HRM (Artificial Intelligence-enabled Human Resource Management) Help to Change the Future of Multi-Speciality Hospitals?: An Empirical Investigation in India
S Biswas, A Giri, S Chatterjee
Perspectives in Finance and Digital Transformations in Business, 248-257 , 2024
2024
Citations: 2
Factors influencing customer satisfaction of horticulture products in West Bengal: An empirical analysis
D Biswas, A Giri, S Chatterjee
Business Studies 40, 2 , 2019
2019
Citations: 2
Intention to Adopt AI-Enabled Manpower Planning for Patient Satisfaction: An Empirical Study on Future Based Technology
S Chatterjee, A Giri, P Tiwari, K Sahay, SR Halder, MP Rajak, A Mohan, ...
International Conference on Information and Communication Technology for … , 2024
2024
Citations: 1
Developing a conceptual model on human resource planning of rural healthcare centers of West Bengal based on TOE framework: A Qualitative Study Using NVIVO
S Chatterjee, A Giri, SN Bandyopadhyay
Prabandhan: Indian Journal of Management, 60-69 , 2024
2024
Citations: 1
The effect of motivation on the individual productivity level of the teaching staff in private higher education institutions of west Bengal, India: a study
P Tiwari, S Chatterjee
Towards Excellence 13 (3), 478-488 , 2021
2021
Citations: 1

Satakshi Chatterjee

RESEARCH, TEACHING, or OTHER INTERESTS

Scopus Publications

RECENT SCHOLAR PUBLICATIONS

MOST CITED SCHOLAR PUBLICATIONS