MEESALA VASANTH KUMAR SRINIVASA RAO
@sanskriti.edu.in
DEAN, SCHOOL OF MANAGEMENT AND COMMERCE
Sanskriti University, mathura, up
Currently, I am working as Dean, of the School of Management and Commerce, Sanskriti University, Mathura, UP, Earlier I served as Dean, of the School of Commerce and Management, and also Director of IQAC followed by Director of R&D and EISC, at VIET, Visakhapatnam. My qualifications as an academician and researcher are M.Com, M.B.A, B.Ed, PGDCA, M.Phil, and Ph.D. (Retail Management). I have dedicated more than 26 years to academic research, teaching, and imparting education to a large number of students, Including 10 years as a Principal (which is ratified by JNTUK) at Gonna Institute of Technology and Management Studies (9D) and experiencing various procedures of JNTUk, Successfully handled FFC inspections and student affairs with good student admissions right from the inception of our stand-alone MBA College in Visakhapatnam. I have gained Academic & Overall Administrator of educational Institutions as Principal, Director & HOD for about 19 years.
EDUCATION
EDUCATION:
Exam Passed Year Class Subject Board / University
Ph. D.
First
Human Resource Andhra University
09-3-2010 Management Area Andhra Pradesh
(Awarded)
(pre-
(HUMAN FACTOR IN RETAIL PhD) SECTOR:A STUDY IN
VISAKHAPATNAM)
M. Phil 1999 First Human Resource Andhra University
(Awarded)
(pre- Management Area Andhra Pradesh
PhD)
(Managing Food based
MSME: A Study in VSP)
M. Com 1992 Second Taxation, HRM & Andhra University
Finance, other subjects Andhra Pradesh
M.B.A 2007 First Finance and other Andhra University
Management Subjects Andhra Pradesh
B.Com 1989 First Commerce Subjects Andhra University
Andhra Pradesh
B.Ed.
1996 Second English & Social Annamalai University
Studies
P.G.D.CA 1998 Office Automation, Tally TCC,Visakhapatnam
RESEARCH, TEACHING, or OTHER INTERESTS
General Business, Management and Accounting, Organizational Behavior and Human Resource Management, Economics, Econometrics and Finance, Management of Technology and Innovation
FUTURE PROJECTS
INNOVATIVE ECOSYSTEMS IN HEI
While higher education has been considered as both an ‘engine’ for innovation and a ‘catalyst’ for sustainability development, the integration of both the ‘innovation engine’ and ‘sustainability catalyst’ roles is best reflected in higher education’s engagement in innovation ecosystems. This research aims to shed new lights on Innovation Ecosystems, Entrepreneurial Ecosystems and Technology Transfer Ecosystem. This research is built upon an empirical analysis conducted on 20 HEIs in India. And revealed that there are three main ecosystems for the knowledge exploitation: the technology transfer ecosystem, devoted to gather knowledge form universities' labs towards industries; the innovation ecosystem, able to manage the exploration and exploitation of new knowledge and techniques; the entrepreneurial ecosystem that supports startup/spinoff creation process and provides new opportunities of collaboration involving different stakeholders as university administrators, researchers, busines
Applications Invited
FUNDING
ENTREPRENEURSHIP THROUGH INCUBATION: a STUDY IN PROVATE UNIVERSITIES
Higher educational institutions are planning a very important role in sustainability development, via, education’s engagement in innovation and entrepreneurship ecosystems, also termed as Inno- Entrepreneurial Ecosystems. This research aims to shed new light on Ecosystems to promote innovative entrepreneurship in India via, Higher educational institutions. This research is built upon an empirical analysis conducted on 10 HEIs in India and revealed that there are three main ecosystems for knowledge exploitation: the technology transfer ecosystem, the innovation ecosystem, and the entrepreneurial ecosystem. We have found that the local government has played an enricher role in directly driving university-industry connections from a mainly top-down approach. Yet many issues remain and more bottom-up policies are needed to be initiated. Our findings also highlight both the benefits and liabilities of the top-down approach of government policy in driving innovation ecosystems for Inno-Entr
Applications Invited
FUNDING
Scholar Citations
Scholar h-index
Scholar i10-index
RECENT SCHOLAR PUBLICATIONS
MOST CITED SCHOLAR PUBLICATIONS
Publications
2023-2024
Dr. M.V.K. SrinivasaRao (2023), STRENGTHENING FPOs FOR WOMEN EMPOWERMENT
THROUGH RENEWABLE AND SUSTAINABLE ENERGY: A STUDY IN BIHAR" with ID
"E18S18G10-31JL17810OCRS, IIP Book Series "IIPV3EBS18_G10 Futuristic Trends in Renewable
& Sustainable Energy" under Volume 3, 2023, IIP Proceedings (Book Chapter)
Dr. M.V.K. SrinivasaRao (2023),A Study on the Impact of Innovative Ecosystems and Incubation in
HEIs on Entrepreneurship Development in India, World Sustainable Development Outlook (WSDO),
World Association for Sustainable Development (WASD)’s 20th Anniversary International
Conference -“Re-Connecting Human Capital with the Discourse of Digital Transformation to Achieve
the United Nations Sustainable Development Goals” London 13-15 November 2023 (Scopus listed)
2022-2023
02 Research Papers under the process of publication
Dr. M.V.K. SrinivasaRao (2023), A STUDY ON FACTORS INFLUENCING CONSUMERS
ONLINE BUYING BEHAVIOR: A STUDY IN BIHAR, INDIA,UGC-Recognized, International
Journal for Research in Applied Science & Engineering Technology (IJRASET) ISSN: 2321-9653; IC
Value: 45.98; SJ Impact Factor: 7.538 Volume 11 Issue V May 2023- Available at
Dr. M.V.K. SrinivasaRao(2023),THE POWER FACTORS FOR BUSINESS
DEVELOPMENT: A STUDY WITH REFERENCE TO SELECT COMMERCIAL BANKS,
International Journal of Creative Research Thoughts (IJCRT),UGC Recognised:49023 (18),
ISSN:2320-2882, , Issue 5, , May 2023, Available at
:
RESEARCH OUTPUTS (PATENTS, SOFTWARE, PUBLICATIONS, PRODUCTS)
1. 417: Impact of Innovative Center in Education towards the Development of Country
2. 426: IMPACT OF ENGLISH COMMUNICATION TOWARDS DEVELOPMENT OF LEADERSHIP STYLE FOR ORGANIZATION PERFORMANCE
3. 476: Analysis of consumer behaviour and purchase decision making on e- commerce product during pandemic time
4. 489:Analysis of ownership power and managing professional workforce in an industry
5. 493: The effect of corporate governance on the performance of an organization
6. 122: MANAGEMENT SYSTEM FOR WATER QUALITY USING IOT
7. 404: ANALYSIS OF HOW ITC SHARES INCREASED IN STOCK MARKET
8. 423: ANALYSIS OF CURRENT CONSUMER PROTECTION ACT IN E-COMMERCE POLICY, INDIA
9. 443: Analysis of harmonious growth of ECommerce Sector in India
10. 454: Analysis of team’s interaction within organization towards the Development of performance
CONSULTANCY
CONSULTANCY:
Offering Services To Small Scale Enterprises In Visakhapatnam, Did Consultancy for New
entrepreneurs, Assisting students of professional colleges to their startup businesses as a
director ofVIET Incubation Center, approved by Ministry of MSME, New Delhi
GUEST LECTURES: 10
Presentations as Key Note Speaker /Program Chair / Special Guest / Guest of Honor: 50
ASSOCIATION WITH CORPORATE WORLD: M.N.C and others : Over 10
Industry, Institute, or Organisation Collaboration
CONSULTANCY:
Offering Services To Small Scale Enterprises In Visakhapatnam, Did Consultancy for New
entrepreneurs, Assisting students of professional colleges to their startup businesses as a
director ofVIET Incubation Center, approved by Ministry of MSME, New Delhi
GUEST LECTURES: 10
Presentations as Key Note Speaker /Program Chair / Special Guest / Guest of Honor: 50
ASSOCIATION WITH CORPORATE WORLD: M.N.C and others : Over 10
STARTUP
POSITIONS HELD/ HOLDING IN PROFESSIONAL/ OTHER BODIES:
Secretary, BN Entrepreneurial Research and Development Society, Editor & Editorial Board
Member of International Journals via, Pezzottaite Journals, South Indian V- Journal of
Advances in Small Business, Inderscience Publishers, Global Journal of Management and
Business, Director, Gonna Incubation Center,
Founder Director, Incubation Center, VIET, Vizag-Recognized as Host Institute
(No: HIBIAP002633)- by Ministry of MSME, New Delhi
RECENT POSITIONS:
Reviewer, IASET Journals, India (2022)
Reviewer, IJRDO(Scopus Listed) Journals, India (2022)
Reviewer, IP Innovative Publication Pvt. Ltd,.
Reviewer, JETIR - Journal of Emerging Technologies and Innovative Research,
(2022).
Editor, IIP Book Series ID: IIP_V2_2022_BS_03_15 with Editor ID: IIPER1655556381
Director, VIET Incubation Center ID: HIBIAP002633, approved by Ministry of MSME,
New Delhi, (2022)
Editorial Board Member, No-16, (2022), American Academic Scientific Research
Journal for Engineering, Technology, and Sciences
(ASRJETS),
eam
SOCIAL, ECONOMIC, or ACADEMIC BENEFITS
conductied social, Economical and entrepreneurial and international immersion programs