Verified email at lecturer.stmikdharmapalariau.ac.id
STMIK DHARMAPALA RIAU
Lecturer at STMIK DHARMAPALA RIAU
Master of Law, Master of Management Science
TAXATION, MANAGEMENT, BUSINESS LAW, EDUCATION
Ibrahim Daud, Dewi Nurjannah, Achmad Mohyi, Titiek Ambarwati, Yoyok Cahyono, Andrean Eko Haryoko, Agus Leo Handoko, Riyan Sisiawan Putra, Hadion Wijoyo, Aris Ari-yanto, and M. Jihadi
International Journal of Data and Network Science, ISSN: 25618148, eISSN: 25618156, Pages: 37-44, Published: Winter 2022 Growing Science
The purpose of this study is to analyze the effect of digital finance, digital marketing and digital payment variables on finance performance. This study uses quantitative methods and data analysis techniques is performed based on Structural Equation Modeling using SmartPLS 3.0 software. The method of selecting the sample using the snowball sampling methods. Online questionnaires were sent to 190 SMEs respondents in the province of Banten Indonesia and evaluated the returned questionnaires. The results of data analysis show that the digital finance had a positive and significant effect on the finance performance, the digital payment had a positive and significant effect on the finance performance and the digital marketing had a positive and significant effect on the finance performance. The findings of this research can provide benefits for MSME actors in developing their business to improve business performance, by paying attention to aspects of MSME digitization and financial literacy of MSME entrepreneurs. Keep in mind, the important role of information technology in business activities requires entrepreneurs to improve their digital literacy.
Haudi Haudi, Ruby Santamoko, Arief Rachman, Yunan Surono, Riko Mappedeceng, Musnaini Musnaini, and Hadion Wijoyo
International Journal of Data and Network Science, ISSN: 25618148, eISSN: 25618156, Pages: 67-72, Published: Winter 2022 Growing Science
The purpose of this research is to analyze the influence of social media marketing on small market purchase decisions and to analyze the influence of the store environment on small market purchase decisions. The study also analyzes the influence of sales promotion on small market purchase decisions as well as the effect of perceived value on small market purchase decisions. The study uses a quantitative method and data collection is performed by distributing questionnaires to 170 respondents who have bought goods in the small market. The research method in this study uses structural equation modeling (SEM) analysis using SmartPLS software. The results of this study reveal that all independent variables have some positive effects on consumer buying decisions. More specifically, the variables of small market environmental conditions, sales promotions, and profit values have significant influences on consumer buying decisions, while social media marketing variables has no significant effect on consumers' buying decisions.
Haudi Haudi, Wiwik Handayani, Musnaini, Yohanes Totok Suyoto, Teguh Praseti, Endang Pitaloka, Hadion Wijoyo, Hendrian Yonata, Intan Rachmina Koho, and Yoyok Cahyono
International Journal of Data and Network Science, ISSN: 25618148, eISSN: 25618156, Pages: 961-972, Published: Summer 2022 Growing Science
This study aims to determine the effect of social media marketing activities on brand trust, brand equity and brand loyalty in social media. The study uses the Structural Equation Modeling (SEM) method with SPSS 3.3.3 software with a sample of 450 respondents determined by the simple random sampling method who had experience of using social media for at least six months. Data was obtained by distributing online questionnaires using google form. The results show that social media marketing has a positive effect on brand trust, social media marketing has a positive influence on brand equity, and social media marketing has a positive influence on brand loyalty. Brand trust has a positive influence on SMEs Performance, Brand equity has a positive influence on SMEs Performance and finally brand loyalty has a positive influence on SMEs Performance.
Haudi Haudi, Erna Retno Rahadjeng, Ruby Santamoko, Riyan Sisiawan Putra, Dwi Purwoko, Dewi Nurjannah, Intan Rachmina Koho, Hadion Wijoyo, Ade Onny Siagian, Yoyok Cahyono, and Agus Purwanto
Uncertain Supply Chain Management, ISSN: 22916822, eISSN: 22916830, Pages: 217-224, Published: 2022 Growing Science
The aim of this research is to analyze the effects of e-Marketing, e-CRM and e-Marketing on e-Loyalty and company performance. The study is quantitative with a questionnaire approach. Data processing tools use the SmartPLS 3.3.3 software. The primary data collection method was by distributing online questionnaires through online surveys to 286 managers of non-e-commerce companies during covid pandemic and digital era. The regression test results show the e-Marketing has a significant effect on Company Performance, e-CRM has significant effect on Company Performance, e-Marketing has no significant effect on e-Loyalty, e-CRM has no significant effect on e-Loyalty), e-Loyalty has no significant effect on Company Performance, e-CRM has no significant effect on business sustainability through e-Loyalty. Finally, e-Marketing has no significant effect on Company Performance through e-Loyalty. That means e-marketing and e-CRM have a relationship and influence on e-loyalty both individually and simultaneously.
Proceedings of the International Conference on Industrial Engineering and Operations Management, eISSN: 21698767, Pages: 4419-4425, Published: 2021
Systematic Reviews in Pharmacy, ISSN: 09758453, eISSN: 09762779, Pages: 638-644, Published: 2020
Systematic Reviews in Pharmacy, ISSN: 09758453, eISSN: 09762779, Pages: 439-451, Published: 2020
Systematic Reviews in Pharmacy, ISSN: 09758453, eISSN: 09762779, Pages: 642-653, Published: 2020