Dr.S.Mani

@srmist.edu.in

Assistant Professor, Science & Humanities
SRM University

RESEARCH, TEACHING, or OTHER INTERESTS

Business, Management and Accounting, Marketing
18

Scholar Citations

3

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • ANTIMICROBIAL SUSCEPTIBILITY PROFILE OF UREAPLASMA AND MYCOPLASMA HOMINIS IN FEMALES WITH GENITAL INFECTIONS
    A Kumari, P Chandra, SK Mani
    International Journal of Medicine and Public Health 16 (1), 3339-3345 , 2026
    2026
  • From Clicks to Conversions: How AI Shapes Consumer Trust, Experience, and Online Buying Behaviour
    DS Mani
    Advances in Consumer Research 2 (4), 8 , 2025
    2025
    Citations: 9
  • Evaluating the Impact of AI-Powered Reskilling Programs on Bengaluru's IT Professionals
    C Smitha, S Mani, A Arumugam, AS Kumari
    IUP Journal of Information Technology 21 (1), 95-104 , 2025
    2025
  • Impact of AI-Driven Recommendations on Impulse Buying Behavior: A Study on Online Consumers in Bengaluru.
    S Mani, A Arumugam, C Smitha
    IUP Journal of Information Technology 21 (1) , 2025
    2025
    Citations: 1
  • An Empirical Study on How IT Companies in Bangalore Collaborate with Educational Institutions to Develop Sustainability-Focused Curriculum on Employee Training and Development …
    DS Mani
    Indian Journal of Information Sources and Services 15 (2), 391-399 , 2025
    2025
    Citations: 3
  • A Study On Recruitment And Selection Process In Cookie Man Pvt Ltd, Chennai
    DS Mani
    Indian Journal of Psychology, 299-303 , 2025
    2025
  • An investigation of prospects and challenges of green Marketing special reference with himalaya products
    DS Mani
    Indian Journal of Psychology, 304-309 , 2025
    2025
  • TECHNOLOGICAL DEVELOPMENTS` DEEP IMPACT ON ORGANISATIONAL CHANGE MANAGEMENT
    DS Mani
    IN Patent 201 , 2024
    2024
  • Inclusive Economic Growth Through Self-Help Group-Bank Linkage Programme in India
    V Deepa, S Mani, K Ramesh, K Sivasubramanian
    Anticipating Future Business Trends: Navigating Artificial Intelligence … , 2024
    2024
  • DEVICE FOR INVENTORY MANAGEMENT
    DS Mani
    IN Patent 23/2,024 , 2024
    2024
  • CUSTOMER SATISFACTION TOWORDS AMAZON SERVICE WITH THE SPECIAL REFERENCE OF CHENNAI CITY
    DS Mani
    Journal of Indian School of Political Economy 36 (03), 108-111 , 2024
    2024
  • CUSTOMER’S SATISFACTION TOWARDS MOBILE BANKING SERVICES IN CHENNAI CITY
    DS Mani
    IPE Journal of Management 14 (14), 81-86 , 2024
    2024
  • The Role of Human Resource Management Practices in Promoting Sustainable Development in the IT Industry in India
    DS Mani
    Journal of East-West Thought 14 (4), 734-743 , 2024
    2024
  • A STUDY OF CONSUMER ATTITUDES IN BANGALORE SUPERMARKETS
    DS Mani
    Journal of East-West Thought 14 (No. 4), 744-758 , 2024
    2024
  • Retail Management and Concepts
    DS Mani
    2024
  • A STUDY ON THE IMPACT OF GREEN RECRUITMENT PROCESS OF HUMAN RESOURCE IN IT SECTOR WITH SPECIAL REFERENCE TO CHENNAI CITY
    DS Mani
    IPE Journal of Management 14 (14), 53-58 , 2024
    2024
  • A STUDY ON DIGITAL MARKETING AND ITS IMPACT ON BUSINESS WITH DIGITAL TOOLS
    DS Mani
    IPE Journal of Management 14 (14), 75-80 , 2024
    2024
  • Assessing the effectiveness of social marketing strategies in regulating exploitative buying behaviour in bangalore’s urban secto | Evaluación de la eficacia de las estrategias …
    DS Mani
    Salud, Ciencia y Tecnología - Serie de Conferencias 3, 1-13 , 2024
    2024
    Citations: 5
  • Customer Perception and Satisfaction on service provided by commercial banks in salem city
    DS Mani
    European chemical buletion, 2130-2138 , 2023
    2023
  • Customer Satisfaction towards E-banking services with special reference to Axis Bank in Chennai city
    DS Mani
    Shodha Prabha 48 (Issue-1, No. 1), 5 , 2023
    2023

MOST CITED SCHOLAR PUBLICATIONS

  • From Clicks to Conversions: How AI Shapes Consumer Trust, Experience, and Online Buying Behaviour
    DS Mani
    Advances in Consumer Research 2 (4), 8 , 2025
    2025
    Citations: 9
  • Assessing the effectiveness of social marketing strategies in regulating exploitative buying behaviour in bangalore’s urban secto | Evaluación de la eficacia de las estrategias …
    DS Mani
    Salud, Ciencia y Tecnología - Serie de Conferencias 3, 1-13 , 2024
    2024
    Citations: 5
  • An Empirical Study on How IT Companies in Bangalore Collaborate with Educational Institutions to Develop Sustainability-Focused Curriculum on Employee Training and Development …
    DS Mani
    Indian Journal of Information Sources and Services 15 (2), 391-399 , 2025
    2025
    Citations: 3
  • Impact of AI-Driven Recommendations on Impulse Buying Behavior: A Study on Online Consumers in Bengaluru.
    S Mani, A Arumugam, C Smitha
    IUP Journal of Information Technology 21 (1) , 2025
    2025
    Citations: 1
  • ANTIMICROBIAL SUSCEPTIBILITY PROFILE OF UREAPLASMA AND MYCOPLASMA HOMINIS IN FEMALES WITH GENITAL INFECTIONS
    A Kumari, P Chandra, SK Mani
    International Journal of Medicine and Public Health 16 (1), 3339-3345 , 2026
    2026
  • Evaluating the Impact of AI-Powered Reskilling Programs on Bengaluru's IT Professionals
    C Smitha, S Mani, A Arumugam, AS Kumari
    IUP Journal of Information Technology 21 (1), 95-104 , 2025
    2025
  • A Study On Recruitment And Selection Process In Cookie Man Pvt Ltd, Chennai
    DS Mani
    Indian Journal of Psychology, 299-303 , 2025
    2025
  • An investigation of prospects and challenges of green Marketing special reference with himalaya products
    DS Mani
    Indian Journal of Psychology, 304-309 , 2025
    2025
  • TECHNOLOGICAL DEVELOPMENTS` DEEP IMPACT ON ORGANISATIONAL CHANGE MANAGEMENT
    DS Mani
    IN Patent 201 , 2024
    2024
  • Inclusive Economic Growth Through Self-Help Group-Bank Linkage Programme in India
    V Deepa, S Mani, K Ramesh, K Sivasubramanian
    Anticipating Future Business Trends: Navigating Artificial Intelligence … , 2024
    2024
  • DEVICE FOR INVENTORY MANAGEMENT
    DS Mani
    IN Patent 23/2,024 , 2024
    2024
  • CUSTOMER SATISFACTION TOWORDS AMAZON SERVICE WITH THE SPECIAL REFERENCE OF CHENNAI CITY
    DS Mani
    Journal of Indian School of Political Economy 36 (03), 108-111 , 2024
    2024
  • CUSTOMER’S SATISFACTION TOWARDS MOBILE BANKING SERVICES IN CHENNAI CITY
    DS Mani
    IPE Journal of Management 14 (14), 81-86 , 2024
    2024
  • The Role of Human Resource Management Practices in Promoting Sustainable Development in the IT Industry in India
    DS Mani
    Journal of East-West Thought 14 (4), 734-743 , 2024
    2024
  • A STUDY OF CONSUMER ATTITUDES IN BANGALORE SUPERMARKETS
    DS Mani
    Journal of East-West Thought 14 (No. 4), 744-758 , 2024
    2024
  • Retail Management and Concepts
    DS Mani
    2024
  • A STUDY ON THE IMPACT OF GREEN RECRUITMENT PROCESS OF HUMAN RESOURCE IN IT SECTOR WITH SPECIAL REFERENCE TO CHENNAI CITY
    DS Mani
    IPE Journal of Management 14 (14), 53-58 , 2024
    2024
  • A STUDY ON DIGITAL MARKETING AND ITS IMPACT ON BUSINESS WITH DIGITAL TOOLS
    DS Mani
    IPE Journal of Management 14 (14), 75-80 , 2024
    2024
  • Customer Perception and Satisfaction on service provided by commercial banks in salem city
    DS Mani
    European chemical buletion, 2130-2138 , 2023
    2023
  • Customer Satisfaction towards E-banking services with special reference to Axis Bank in Chennai city
    DS Mani
    Shodha Prabha 48 (Issue-1, No. 1), 5 , 2023
    2023