@education.usm.my
Lecturer, School of Educational Studies
Universiti Sains Malaysia
Dr Nurul Ashikin Izhar, PhD is a researcher with expertise in quantitative and qualitative research methods. With years of experience in the field, she has developed a strong skillset in research design, data collection, analysis, and reporting.
She has worked on various research projects, including market research, user research, and academic research, integrating both quantitative and qualitative approaches to provide comprehensive insights. Additionally, she is a certified UX researcher, which enables the combination of research skills with an understanding of user behavior. This certification has allowed her to conduct user interviews, usability testing, and surveys to identify user needs, pain points, and opportunities for improvement.
She has published several papers in academic journals and has presented research findings at various conferences and events. Her passion for studying human behavior and using research insights to inform business decisions and improve user experien
B.Sc (hons) Plant Biology, Universiti Sains Malaysia, Malaysia
M.Ed Biology Education, Universiti Pendidikan Sultan Idris, Malaysia
PhD Educational Technology, Universiti Sains Malaysia, Malaysia
Education
Scopus Publications
Scholar Citations
Scholar h-index
Scholar i10-index