Nagendra Sharma
@geu.ac.in
Associate Professor
Graphic Era University
EDUCATION
PhD, MBA
RESEARCH, TEACHING, or OTHER INTERESTS
Marketing, Strategy and Management, Management of Technology and Innovation, Business and International Management
Scopus Publications
Scholar Citations
Scholar h-index
Scholar i10-index
Scopus Publications
Minakshi Paliwal, Rohit Raj, Vimal Kumar, Sumanjeet Singh, Nagendra Kumar Sharma, Alka Suri, and Manisha Kumari
IOS Press
BACKGROUND: With greater uncertainties and economic divides in Indian formal and Informal economies; the lockdown in its unprecedented ways severely knocked the crucial vulnerabilities of majorly the informal sector of the economy. METHODS: The study was conducted across the Indian population who have suffered from the bad impact of COVID-19 and the lockdown. The data collection process was conducted during the COVID-19 outbreak from June 2020 to October 2020. Multiple regression analysis and independent-sample t-test were applied to test the hypothesis. RESULTS: The study closely highlights the role of the government system towards non-government organizations those who played a crucial role in the welfare of the informal workers. The results suggest that the most affected group of people in the COVID-19 lockdown are the informal workers who were working on daily wages for their bread and butter. The government endeavor was also found significant in supporting the informal workers.
Pratima Verma, Vimal Kumar, Tugrul Daim, and Nagendra Kumar Sharma
Institute of Electrical and Electronics Engineers (IEEE)
Vimal Kumar, Pratima Verma, Ankesh Mittal, Juan Alfredo Tuesta Panduro, Sumanjeet Singh, Minakshi Paliwal, and Nagendra Kumar Sharma
Emerald
PurposeThis study aims to identify how ICT appeared as an emergent business strategy and to investigate the impact of ICT adoption factors on the perceived benefits of micro, small and medium enterprises (MSMEs).Design/methodology/approachA total of 393 responses from Indian small and mid-size enterprises (SMEs) were collected for the final analysis. The study presents the partial least-squares structural equation modeling with the Chi-square test and descriptive analysis as a methodology based on numerous independent variables and one dependent variable.FindingsThe findings indicate that ICT adoption during and following the COVID-19 pandemic is constant in nature of the enterprise. Moreover, the results indicate that different adoption of ICT factors influence on perceived benefits of organizational performance of Indian MSMEs that lent good support except for the regulatory framework.Research limitations/implicationsThe implications of the current research help Indian MSMEs to take investment decisions in various technologies that help the organization. Furthermore, managers and practitioners help the organization in deciding which technology adoption factors are more critical to the betterment of the organization.Originality/valueThe study found certain ICT adoption factors that have a significant role in organizational performance in Indian MSMEs. Moreover, during COVID-19, investigate ICTs' role as a business strategy.
Rajesh Tiwari, Neeraj Sharma, and Nagendra Kumar Sharma
SAGE Publications
This study explores the research on Environment, Social and Governance (ESG) investments, which have emerged as a feasible way to strike a balance between sustainability, responsibility and profitability. The article employs bibliometric technique to analyse 161 articles published on ESG investments after 2007 in Scopus database. The data were analysed using VOS viewer. There was a sudden surge in publications is ESG investments after COVID pandemic. Seven clusters emerged out of bibliographic coupling; ESG risk and return, preferences for ESG investments, ESG investments under shocks, usage of ESG information, influence of ESG rating and determinants of ESG investment. The study provides insights into the evolution of ESG investing over time and across organizations and countries. The results indicate that ESG investments provide an alternative way to manage risk-reward trade-off. The study presents the prominent countries, institutions, sources, authors and cited articles in the area of ESG investments. The findings will be beneficial for investors and policymakers interested in ESG investments.
Rohit Raj, Vimal Kumar, Nagendra Kumar Sharma, Sumanjeet Singh, Seema Mahlawat, and Pratima Verma
Elsevier BV
Vimal Kumar, Nagendra Kumar Sharma, Ankesh Mittal, and Pratima Verma
Springer International Publishing
Anand Chauhan, Nagendra Kumar Sharma, Shilpy Tayal, Vimal Kumar, and Manish Kumar
Springer Science and Business Media LLC
Pratima Verma, Vimal Kumar, Tugrul Daim, Nagendra Kumar Sharma, and Ankesh Mittal
Elsevier BV
Vimal Kumar, Ajay Jha, Pratima Verma, and Nagendra Kumar Sharma
CRC Press
Nagendra Kumar Sharma, Vimal Kumar, Pratima Verma, and Sunil Luthra
Elsevier BV
Nagendra Kumar Sharma, Kannan Govindan, Kuei Kuei Lai, Wen Kuo Chen, and Vimal Kumar
Wiley
AbstractThe circular economy (CE) is a more holistic approach that advocates towards extracting the value from the waste and reaching sustainability goals. The objective of the present study is to highlight the prospects, impediments, and prerequisites while transiting from the linear economy (LE) to CE of SMEs. The study gathers information on prospects, impediments, and prerequisites for the transition of LE to a CE from recent studies. A semi‐structured interview questionnaire was prepared, and a survey was conducted on representatives of six SMEs. Further, six caselets were developed to understand the prospects, impediments, and prerequisites based on the findings of the interview and previous information gained from existing literature. The major prospects favoring transition from LE to CE found in the study are significance of 3R (reduce and reuse and recycling) approach, CE leads to competitive advantage, recycling attracts consumers in few cases, CE helps in achieving sustainability goals and reuse of materials are significant in resource conservation. There are certain impediments found such as issues associated with awareness, recyclability issues, financial challenges, and weak management vision of SMEs towards CE implementation. Other resource‐based impediments were found related to trained employees, lack of experience. Whereas, consumer acceptability is also a major concern towards implementing CE. The findings of the study suggest major prerequisites towards CE implementations such as strong “management will,” innovation, technology up‐gradation, training to employees, motivation, and appropriate guidelines. Government pressure to implement CE cannot be an effective step towards the transition of LE to CE.
Nagendra Kumar Sharma, Pratima Verma, Vimal Kumar, and Ramkumar Arunachalam
IEEE
The entire human life is passing through a very bad and unprecedented phase of the pandemic called COVID- 19. It is a chronic disease that occurs because of “severe acute respiratory syndrome coronavirus 2 (SARS-Co V-2)”. The entire world has witnessed a very bad phase of life which has never happened before on this massive scale. COVID-19 has made the entire human life challenging. Millions of people got affected around the globe and many lost their loving ones while fighting with the deadly disease. The two critical challenges of the pandemic are: there are no known treatments for COVID-19 and secondly, its transmission from one person to another is very prompt. Therefore, to control the deadly spread of the pandemic the countries have adopted complete lockdown for months, people were isolated and quarantined to control the spread of the disease. Several terminologies such as lockdown, quarantine, social-distancing, home isolation, and Corona waves can be heard around. In all these necessary measures to control the virus taken by the government the entire humankind suffered and still suffering from several challenges towards living a normal life. In this entire disaster, information communication technologies (ICTs) have shown a significant contribution in mitigating the effects and challenges caused due to COVID-19. In the present study, efforts have been given on highlighting the role of ICT in overcoming the challenges of life caused due to COVID-19 with the help of studies that took place in the pandemic duration. The study has also shown that how the extensive inclination of the people towards the use of ICTs helped in emerging new business opportunities. The present study is a conceptual study that will help in leading to another study. A research model has been proposed in the study which can be further tested in upcoming studies. The outcomes of the study can be helpful for the decision and policymakers especially those who are working in the area of ICT. The ICT industry can learn many things that can help focus more on the expansion of business opportunities.
Nagendra Kumar Sharma, Wen-Kuo Chen, and Kuei-Kuei Lai
ACM
Increasing internet services, affordable cost and a large number of smartphone users are some of the big revolution in the expansion of Information Communication Technology (ICT) in recent times. The development of ICT is helping every element of the socio-economic component. In the present scenario of the business environment, the development of communication technologies is increasing the scope of digital marketing is providing benefits to every sector of the business towards providing the best product and services to their customers. Digital marketing services can be managed through in-house technical staff and also handled by a third party digital marketing services hired by the company. Digital marketing firms offer an array of services to their clients such as search engine optimization (SEO), web development and page handling, social media marketing, generation of online prospects and pay per click (PPC), etc. In the present study, efforts have been made to understand the services of digital marketing provided to small-medium enterprises (SMEs). The study aims to find out the service-related challenges and prospects faced by the digital marketing firm and their SME clients. The findings of the study are based on an interview of a reputed Delhi (India) based digital marketing firm, who deals with SMEs. The research is a qualitative analysis of the interview responses. The study will benefit the firms, those who are providing the services of digital marketing to SMEs. The managers of digital marketing firms can implement the findings of the study in redesigning and augmenting their services.
Pratima Verma, Vimal Kumar, Ajay Jha, Vignaesh Muthukumaar, Manh‐Hoang Do, Nagendra K. Sharma, and Sachin Gupta
Wiley
Kanu Kumar Das and Nagendra Kumar Sharma
IGI Global
Developing countries have still shortage of housing due to natural disasters. Houses get destroyed wholly or partly and it causes the increase of lack of housing stock of a country. In disaster management cycle, rehabilitation or reconstruction is an important issue to protect, reduce or mitigate the effect of disasters. For sustainable urban development, disaster consideration is as important as it helps to maintain the development growth rate and tries to make sure that the settlements are in a stable way. The paper describes the natural disasters and issues related to proper disaster housing for sustainable urban development on the basis of literature.
Gyaneshwar Singh Kushwaha and Nagendra Kumar Sharma
Elsevier BV
Kanu Kumar Das and Nagendra Kumar Sharma
IGI Global
Developing countries have still shortage of housing due to natural disasters. Houses get destroyed wholly or partly and it causes the increase of lack of housing stock of a country. In disaster management cycle, rehabilitation or reconstruction is an important issue to protect, reduce or mitigate the effect of disasters. For sustainable urban development, disaster consideration is as important as it helps to maintain the development growth rate and tries to make sure that the settlements are in a stable way. The paper describes the natural disasters and issues related to proper disaster housing for sustainable urban development on the basis of literature.