Seow Ai Na

@utar.edu.my

Senior Lecturer at Universiti Tunku Abdul Rahman (UTAR) 拉曼大學
Universiti Tunku Abdul Rahman (UTAR)



              

https://researchid.co/seowaina

Seow Ai Na has over 25 years of corporate working experience before becoming an academician. She earned her MBA from Heriot-Watt University in the UK. In her early years, she was associated with the education industry and trained in accounting and business management. After gaining her professional qualification as a chartered company secretary from The Institute of Chartered Secretaries and Administrators (ICSA) in the UK, she joined consulting firms to offer company
secretary, tax and audit services. Later, she moved to the commercial sector, where she gained experience in strategic planning, operations management, business development and retail management. She earned her PhD and currently works at the University Tunku Abdul Rahman (UTAR), Perak Campus, Malaysia. Her scientific research interests include health tourism, tourists' behaviour, educational studies and small and medium enterprises. She has published many papers in research journals with a high impact factor.

RESEARCH, TEACHING, or OTHER INTERESTS

Social Sciences, Business, Management and Accounting, Tourism, Leisure and Hospitality Management, Strategy and Management

650

Scholar Citations

12

Scholar h-index

15

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Building tourism SMEs' business resilience through adaptive capability, supply chain collaboration and strategic human resource
    AN Seow, YO Choong, MP Low, NH Ismail, CK Choong
    Journal of Contingencies and Crisis Management 32 (2), e12564 2024

  • The influence of perceived institutional support and social competencies on online learning satisfaction: A private higher education student perspective
    EM Khong, AN Seow, SY Lam
    Issues and Perspectives in Business and Social Sciences, online publication 2024

  • Organizational justice and organizational citizenship behavior: Does teacher collective efficacy matter?
    YO Choong, LP Ng, AN Seow, TC Lau
    Current Psychology 43 (14), 12839-12853 2024

  • Online learning effectiveness in private higher education institutions: the mediating roles of emotions and students’ learning behaviour
    AN Seow, SY Lam, YO Choong, CK Choong
    Quality Assurance in Education 32 (2), 180-196 2024

  • The Effects of Digital Transformation and Flexibility Among Tourism Small and Medium Enterprises Business Resilience in Malaysia
    HP Phyu, YO Choong, AN Seow
    11th International Conference on Business, Accounting, Finance and Economics 2023

  • Does Facilitating Conditions Affect Medical Officer’s Intention to Pursue Postgraduate Medical Education? The role of Career motivation and Perceived Barriers
    I Shanthi, AN Seow, JJ Chang
    Proceedings of the 11th International Conference on Business, Accounting 2023

  • THE ROLE OF SOCIAL INTERACTION IN ENHANCING STUDENTS’ONLINE LEARNING EXPERIENCE
    KE Mun, SA Na, LS Yong
    International Journal of Accounting 8 (52), 73-84 2023

  • Delving the impact of adaptability and government support in small‐and medium‐sized enterprises business resilience: The mediating role of information technology capability
    YO Choong, AN Seow, MP Low, NH Ismail, CK Choong, CS Seah
    Journal of Contingencies and Crisis Management 31 (4), 928-940 2023

  • University students’ perceived service quality and attitude towards hybrid learning: ease of use and usefulness as mediators
    PSH Tan, AN Seow, YO Choong, CH Tan, SY Lam, CK Choong
    Journal of Applied Research in Higher Education 2023

  • A QUALITATIVE STUDY ON GAMERS’PERCEPTION AND INTENTION TOWARDS ESPORTS PARTICIPATION
    LH Zheng, SA Na, CJ Jing
    International Journal of Accounting 8 (48), 213-222 2023

  • WHY WORD-OF-MOUTH IS IMPORTANT FOR MEDICAL TOURISM? A QUALITATIVE STUDY
    CY Tian, SA Na, LS Yong
    International Journal of Accounting 8 (48), 200-212 2023

  • Students’ Perception of Higher Institutional Support Towards Online Learning Satisfaction: The Mediating Effect of Self-regulated Learning
    EM Khong, AN Seow, SY Lam
    10th International Conference on Business, Accounting, Finance and Economics 2023

  • Investigating international tourists’ behavioural intention for medical tourism in Malaysia: the influence of destination trust, threat and coping appraisals
    AN Seow
    UTAR 2023

  • Expert insights on Malaysia’s residential solar-energy policies: shortcomings and recommendations
    LS Lau, YO Choong, SL Ching, CY Wei, A Senadjki, CK Choong, ...
    Clean Energy 6 (4), 619-631 2022

  • The Mediating Effect of Digital Transformation Extent on the Relationship between Managerial Proactiveness and Business Resilience: Government Intervention as a Moderator.
    CY Onn, SA Na, J Teh Hong Leong, P Tan Sin Howe
    Global Business & Management Research 14 2022

  • Sustainable ecotourism development strategies through strengths, weaknesses, opportunities and threats analysis: The case of Cameron Highlands, Malaysia
    SL Ching, YO Choong, LS Lau, AN Seow, CK Choong
    Business Strategy & Development 5 (2), 110-116 2022

  • The importance of support for sport tourism development among local residents: the mediating role of the perceived impacts of sport tourism
    MX Chang, YO Choong, LP Ng, AN Seow
    Leisure Studies 41 (3), 420-436 2022

  • Can protection motivation theory explain the perception of international tourists' on medical tourism?
    AN Seow, CK Choong, IC Chen, YO Choong
    Journal of Hospitality and Tourism Insights 5 (2), 394-412 2022

  • The effects of implementation intentions on educational tourism: a protection motivation theory approach
    AN Seow, YO Choong
    Journal of Teaching in Travel & Tourism 22 (2), 163-178 2022

  • Health tourism: behavioural intention and protection motivation theory
    AN Seow, YO Choong, CK Choong, K Moorthy
    Tourism Review 77 (2), 376-393 2022

MOST CITED SCHOLAR PUBLICATIONS

  • Intention to visit Malaysia for medical tourism using the antecedents of Theory of Planned Behaviour: A predictive model
    AN Seow, YO Choong, K Moorthy, LM Chan
    International Journal of Tourism Research 19 (3), 383-393 2017
    Citations: 156

  • The role of teachers’ self-efficacy between trust and organisational citizenship behaviour among secondary school teachers
    YO Choong, LP Ng, S Ai Na, CE Tan
    Personnel Review 49 (3), 864-886 2020
    Citations: 78

  • Investigating nonusers’ behavioural intention towards solar photovoltaic technology in Malaysia: The role of knowledge transmission and price value
    LS Lau, YO Choong, CY Wei, AN Seow, CK Choong, A Senadjki, ...
    Energy Policy 144, 111651 2020
    Citations: 71

  • Travel intentions among foreign tourists for medical treatment in Malaysia: An empirical study
    SA Na, CY Onn, CL Meng
    Procedia-Social and Behavioral Sciences 224, 546-553 2016
    Citations: 53

  • Small and medium-size enterprises’ business performance in tourism industry: the mediating role of innovative practice and moderating role of government support
    AN Seow, YO Choong, T Ramayah
    Asian Journal of Technology Innovation 29 (2), 283-303 2021
    Citations: 35

  • Predicting medical tourism behavioural intention using social cognition models
    AN Seow, YO Choong, K Moorthy, CK Choong
    Tourism Review 76 (2), 374-391 2021
    Citations: 33

  • The mediating effect of trust on the dimensionality of organisational justice and organisational citizenship behaviour amongst teachers in Malaysia
    C Yuen Onn, J Nordin bin Yunus, HB Yusof, K Moorthy, S Ai Na
    Educational Psychology 38 (8), 1010-1031 2018
    Citations: 32

  • Can protection motivation theory explain the perception of international tourists' on medical tourism?
    AN Seow, CK Choong, IC Chen, YO Choong
    Journal of Hospitality and Tourism Insights 5 (2), 394-412 2022
    Citations: 28

  • Influence of corporate social responsibility in job pursuit intention among prospective employees in Malaysia
    K Moorthy, S Ai Na, C Wei Yee, C Yi Xian, O Tian Jin, T Sook Mun, ...
    International Journal of Law and Management 59 (6), 1159-1180 2017
    Citations: 24

  • Health tourism: behavioural intention and protection motivation theory
    AN Seow, YO Choong, CK Choong, K Moorthy
    Tourism Review 77 (2), 376-393 2022
    Citations: 22

  • Corporate image no longer leads to customer satisfaction and loyalty: a Malaysian perspective
    K Moorthy, L Chun T’ing, S Ai Na, C Tze Ching, L Yuin Loong, L Sze Xian, ...
    International Journal of Law and Management 60 (4), 934-952 2018
    Citations: 21

  • The importance of support for sport tourism development among local residents: the mediating role of the perceived impacts of sport tourism
    MX Chang, YO Choong, LP Ng, AN Seow
    Leisure Studies 41 (3), 420-436 2022
    Citations: 12

  • Solar photovoltaic as a means to sustainable energy consumption in Malaysia: the role of knowledge and price value
    LS Lau, A Senadjki, SL Ching, CK Choong, AN Seow, YO Choong, ...
    Energy Sources, Part B: Economics, Planning, and Policy 16 (4), 303-323 2021
    Citations: 12

  • What Influences The Behavioural Intention In Medical Tourism? A Threat and Coping Perspective.
    AN Seow, YO Choong, LM Chan
    Global Business & Management Research 10 (3) 2018
    Citations: 12

  • Does leadership and HRM matter on corporate entrepreneurship
    CY Fong, YK Ng, PSH Tan, AN Seow
    Human Resource Management Research 3 (1), 7-10 2013
    Citations: 11

  • Medical tourism: The effects of perceived benefits, perceived risks and geographic region
    SA Na, AYH Nee, CY Onn
    Pertanika Journal of Social Sciences & Humanities 25, 143-152 2017
    Citations: 9

  • Expert insights on Malaysia’s residential solar-energy policies: shortcomings and recommendations
    LS Lau, YO Choong, SL Ching, CY Wei, A Senadjki, CK Choong, ...
    Clean Energy 6 (4), 619-631 2022
    Citations: 8

  • Are environmentally responsible behaviours shaped by environmental facilitating conditions and antecedent of attitudes? The case of Perak in Malaysia
    AN Seow, YO Choong, LS Lau, CK Choong, CT Loh, YH Go, SL Ching, ...
    International Journal of Environment and Sustainable Development 19 (3), 269-283 2020
    Citations: 6

  • Sustainable ecotourism development strategies through strengths, weaknesses, opportunities and threats analysis: The case of Cameron Highlands, Malaysia
    SL Ching, YO Choong, LS Lau, AN Seow, CK Choong
    Business Strategy & Development 5 (2), 110-116 2022
    Citations: 5

  • The effects of implementation intentions on educational tourism: a protection motivation theory approach
    AN Seow, YO Choong
    Journal of Teaching in Travel & Tourism 22 (2), 163-178 2022
    Citations: 5