MOST CITED SCHOLAR PUBLICATIONS
- Intention to visit Malaysia for medical tourism using the antecedents of Theory of Planned Behaviour: A predictive modelAN Seow, YO Choong, K Moorthy, LM ChanInternational Journal of Tourism Research 19 (3), 383-393 2017Citations: 156
- The role of teachers’ self-efficacy between trust and organisational citizenship behaviour among secondary school teachersYO Choong, LP Ng, S Ai Na, CE TanPersonnel Review 49 (3), 864-886 2020Citations: 78
- Investigating nonusers’ behavioural intention towards solar photovoltaic technology in Malaysia: The role of knowledge transmission and price valueLS Lau, YO Choong, CY Wei, AN Seow, CK Choong, A Senadjki, ...Energy Policy 144, 111651 2020Citations: 71
- Travel intentions among foreign tourists for medical treatment in Malaysia: An empirical studySA Na, CY Onn, CL MengProcedia-Social and Behavioral Sciences 224, 546-553 2016Citations: 53
- Small and medium-size enterprises’ business performance in tourism industry: the mediating role of innovative practice and moderating role of government supportAN Seow, YO Choong, T RamayahAsian Journal of Technology Innovation 29 (2), 283-303 2021Citations: 35
- Predicting medical tourism behavioural intention using social cognition modelsAN Seow, YO Choong, K Moorthy, CK ChoongTourism Review 76 (2), 374-391 2021Citations: 33
- The mediating effect of trust on the dimensionality of organisational justice and organisational citizenship behaviour amongst teachers in MalaysiaC Yuen Onn, J Nordin bin Yunus, HB Yusof, K Moorthy, S Ai NaEducational Psychology 38 (8), 1010-1031 2018Citations: 32
- Can protection motivation theory explain the perception of international tourists' on medical tourism?AN Seow, CK Choong, IC Chen, YO ChoongJournal of Hospitality and Tourism Insights 5 (2), 394-412 2022Citations: 28
- Influence of corporate social responsibility in job pursuit intention among prospective employees in MalaysiaK Moorthy, S Ai Na, C Wei Yee, C Yi Xian, O Tian Jin, T Sook Mun, ...International Journal of Law and Management 59 (6), 1159-1180 2017Citations: 24
- Health tourism: behavioural intention and protection motivation theoryAN Seow, YO Choong, CK Choong, K MoorthyTourism Review 77 (2), 376-393 2022Citations: 22
- Corporate image no longer leads to customer satisfaction and loyalty: a Malaysian perspectiveK Moorthy, L Chun T’ing, S Ai Na, C Tze Ching, L Yuin Loong, L Sze Xian, ...International Journal of Law and Management 60 (4), 934-952 2018Citations: 21
- The importance of support for sport tourism development among local residents: the mediating role of the perceived impacts of sport tourismMX Chang, YO Choong, LP Ng, AN SeowLeisure Studies 41 (3), 420-436 2022Citations: 12
- Solar photovoltaic as a means to sustainable energy consumption in Malaysia: the role of knowledge and price valueLS Lau, A Senadjki, SL Ching, CK Choong, AN Seow, YO Choong, ...Energy Sources, Part B: Economics, Planning, and Policy 16 (4), 303-323 2021Citations: 12
- What Influences The Behavioural Intention In Medical Tourism? A Threat and Coping Perspective.AN Seow, YO Choong, LM ChanGlobal Business & Management Research 10 (3) 2018Citations: 12
- Does leadership and HRM matter on corporate entrepreneurshipCY Fong, YK Ng, PSH Tan, AN SeowHuman Resource Management Research 3 (1), 7-10 2013Citations: 11
- Medical tourism: The effects of perceived benefits, perceived risks and geographic regionSA Na, AYH Nee, CY OnnPertanika Journal of Social Sciences & Humanities 25, 143-152 2017Citations: 9
- Expert insights on Malaysia’s residential solar-energy policies: shortcomings and recommendationsLS Lau, YO Choong, SL Ching, CY Wei, A Senadjki, CK Choong, ...Clean Energy 6 (4), 619-631 2022Citations: 8
- Are environmentally responsible behaviours shaped by environmental facilitating conditions and antecedent of attitudes? The case of Perak in MalaysiaAN Seow, YO Choong, LS Lau, CK Choong, CT Loh, YH Go, SL Ching, ...International Journal of Environment and Sustainable Development 19 (3), 269-283 2020Citations: 6
- Sustainable ecotourism development strategies through strengths, weaknesses, opportunities and threats analysis: The case of Cameron Highlands, MalaysiaSL Ching, YO Choong, LS Lau, AN Seow, CK ChoongBusiness Strategy & Development 5 (2), 110-116 2022Citations: 5
- The effects of implementation intentions on educational tourism: a protection motivation theory approachAN Seow, YO ChoongJournal of Teaching in Travel & Tourism 22 (2), 163-178 2022Citations: 5