Mohammed A. Al-Sharafi
@utm.my
Universiti Teknologi Malaysia
Mohammed A. Al-Sharafi is currently working at the Department of Information Systems, Universiti Teknologi Malaysia. He obtained his Ph.D degree in Information Systems from the Faculty of Computing, Universiti Malaysia Pahang. He has MSc degree in Management Information System from Yarmouk University, Jordan. He has over 50 publications published in different journals, conferences, and book chapters. Most of his publications were indexed under the ISI Web of Science and Scopus. He is currently interested in research related to the acceptance, adoption, and diffusion of emerging technologies (e.g., cloud computing, Blockchain, OSNs, Big data, and IoT), and Quantitative Methods in Information Systems research.
RESEARCH INTERESTS
Mohammed A. Al-Sharafi is currently working at the Department of Information Systems, Universiti Teknologi Malaysia. He obtained his Ph.D degree in Information Systems from the Faculty of Computing, Universiti Malaysia Pahang. He has MSc degree in Management Information System from Yarmouk Universit
103
Scopus Publications
4108
Scholar Citations
36
Scholar h-index
71
Scholar i10-index
Scopus Publications
- Mitigating seller uncertainty in social commerce platforms by exploring pre-purchase customer-seller signals
Fadi Herzallah and Mohammed A. Al-Sharafi
Elsevier BV - Exploring a nexus among green behavior and environmental sustainability: A systematic literature review and avenues for future research
Noor Islam Jasim, Saraswathy Shamini Gunasekaran, Mohammed A. Al-Sharafi, Muhammed Ibrahim, Abba Hassan, Moamin A. Mahmoud, and Adnan Bakather
Elsevier BV - Generative AI and educational sustainability: Examining the role of knowledge management factors and AI attributes using a deep learning-based hybrid SEM-ANN approach
Noor Al-Qaysi, Mostafa Al-Emran, Mohammed A. Al-Sharafi, Zaher Mundher Yaseen, Moamin A. Mahmoud, and Azhana Ahmad
Elsevier BV - Evaluating the role of protection motivation theory in information security policy compliance: Insights from the banking sector using PLS-SEM approach
Ebrahim Mohammed Alrawhani, Awanis Romli, and Mohammed A. Al-Sharafi
Elsevier BV - Role of perceived threats and knowledge management in shaping generative AI use in education and its impact on social sustainability
Mostafa Al-Emran, Noor Al-Qaysi, Mohammed A. Al-Sharafi, Mana Khoshkam, Behzad Foroughi, and Morteza Ghobakhloo
Elsevier BV - Predicting cybersecurity behaviors in the metaverse through the lenses of TTAT and TPB: a hybrid SEM-ANN approach
Rawan A. Alsharida, Bander Ali Saleh Al-rimy, Mostafa Al-Emran, Mohammed A. Al-Sharafi, and Anazida Zainal
Emerald
PurposeThe Metaverse holds vast amounts of user data, making it essential to address threats to its confidentiality, integrity and availability. These threats are not purely technological, as user actions and perceptions, shaped by psychological factors, can influence cybersecurity challenges. Thus, a holistic approach incorporating technological and psychological dimensions is crucial for safeguarding data security and privacy. This research explores users’ cybersecurity behavior in the Metaverse by integrating the technology threat avoidance theory (TTAT) and the theory of planned behavior (TPB).Design/methodology/approachThe model was assessed using data collected from 746 Metaverse users. The empirical data were analyzed using a dual structural equation modeling-artificial neural network (SEM-ANN) approach.FindingsThe main PLS-SEM findings indicated that cybersecurity behavior is significantly affected by attitude, perceived behavioral control, subjective norms, perceived threat and avoidance motivation. The ANN results showed that perceived threat with a normalized importance of 100% is the most significant factor influencing cybersecurity behavior. The ANN results also showed that perceived severity with a normalized importance of 98.79% significantly impacts perceived threat.Originality/valueThe novelty of this research stems from developing a unified model grounded in TTAT and TPB to understand cybersecurity behaviors in the Metaverse. Unlike previous Metaverse studies that solely focused on measuring behavioral intentions or user behaviors, this study takes a step further by evaluating users’ cybersecurity behaviors. Alongside its theoretical insights, the study offers practical recommendations for software developers, decision-makers and service providers. - Integrating Information Security Culture and Protection Motivation to Enhance Compliance with Information Security Policies in Banking: Evidence from PLS-SEM and fsQCA
Ebrahim Mohammed Alrawhani, Awanis Binti Romli, Mohammed A. Al-Sharafi, and Gamal Alkawsi
Informa UK Limited - Determinants of Generative AI in Promoting Green Purchasing Behavior: A Hybrid Partial Least Squares–Artificial Neural Network Approach
Behzad Foroughi, Bita Naghmeh‐Abbaspour, Jun Wen, Morteza Ghobakhloo, Mostafa Al‐Emran, and Mohammed A. Al‐Sharafi
Wiley
ABSTRACTIn the era of rapid technological advancement, generative artificial intelligence (AI) has emerged as a transformative force in various sectors, including environmental sustainability. This research investigates the factors and consequences of using generative AI to access environmental information and influence green purchasing behavior. It integrates theories such as the information adoption model, value–belief–norm theory, elaboration likelihood model, and cognitive dissonance theory to pinpoint and prioritize determinants of generative AI usage for environmental information and green purchasing behavior. Data from 467 participants were analyzed using a hybrid methodology that blends partial least squares (PLS) with artificial neural networks (ANN). The PLS outcomes indicate that interactivity, responsiveness, knowledge acquisition and application, environmental concern, and ascription of responsibility are key predictors of generative AI use for environmental information. Furthermore, environmental concerns, green values, personal norms, ascription of responsibility, individual impact, and generative AI use emerge as predictors of green purchasing behavior. The ANN analysis offers a unique perspective and discloses variations in the hierarchy of these predictors. This research provides valuable insights for stakeholders on harnessing generative AI to promote sustainable consumer behaviors and environmental sustainability. - Preface
- Adoption and Implementation Trends of Vehicle-to-Everything (V2X) Technologies: A Comprehensive Bibliometric Analysis
Noor Islam Jasim, Saraswathy Shamini, Mohammed A. Al-Sharafi, Moamin A. Mahmoud, Muhammed Ibrahim, and Abba Hassan
Springer Nature Switzerland - Artificial Intelligence Implementation in the Tourism Industry: A Literature Review
Weiming Wang, Noorminshah A. Iahad, and Mohammed A. Al-Sharafi
Springer Nature Switzerland - A Decade-Long Bibliometric Analysis of Electronic Health Record Research Trends (2014–2024)
Muhammed Ibrahim, Moamin A. Mahmoud, Mohammed A. Al-Sharafi, and Abba Hassan
Springer Nature Switzerland - Is Big Data Adoption Shaping Business Landscapes? An Overview of Current Hotspots and Future Trends
Ala’a M. Al-Momani, Mohammed A. Al-Sharafi, Mufleh Amin AL Jarrah, and Omar Wassef Hijaeen
AG Editor (Argentina)
Introduction: Most bibliometrics reviews in the prior studies have focused on tracking the evolution, applications, and implications of Big Data in business through different sectors using Web of Science or Scopus databases. Moreover, none of these studies has addressed the differences between developed and developing countries. These gaps indicate that we need a bibliometric review that can identify current trends and unexplored areas. Objectives: This study aims to use a bibliometric approach to examine how Big Data is used in businesses using WoS and Scopus databases. Methods: A Systematic Literature Review was conducted based on the country's economic status using the SPAR-4-SLR protocol for this research. Results: The results show a significant growth in publications since 2013 among developed countries and since 2014 among developing ones such as the United States and the United Kingdom, along with China and India, respectively. Also, Machine Learning Overlaps Artificial Intelligence alongside Analytics, fueling innovative data-driven business processes around Big Data. Conclusions: This article explores the transformative power of Big Data across domains, stressing its ability to cause substantial breakthroughs within the digital economy - The Potential of Generative Artificial Intelligence Across Disciplines: Perspectives and Future Directions
Keng-Boon Ooi, Garry Wei-Han Tan, Mostafa Al-Emran, Mohammed A. Al-Sharafi, Alexandru Capatina, Amrita Chakraborty, Yogesh K. Dwivedi, Tzu-Ling Huang, Arpan Kumar Kar, Voon-Hsien Lee,et al.
Informa UK Limited - Evaluating the influence of generative AI on students’ academic performance through the lenses of TPB and TTF using a hybrid SEM-ANN approach
Mostafa Al-Emran, Mohammed A. Al-Sharafi, Behzad Foroughi, Noor Al-Qaysi, Dahlia Mansoor, Amin Beheshti, and Nor’ashikin Ali
Springer Science and Business Media LLC - Factors predicting green behavior and environmental sustainability in autonomous vehicles: A deep learning-based ANN and PLS-SEM approach
Ibrahim Arpaci, Mohammed A. Al-Sharafi, and Moamin A. Mahmoud
Elsevier BV - Evaluating the barriers affecting cybersecurity behavior in the Metaverse using PLS-SEM and fuzzy sets (fsQCA)
Mostafa Al-Emran, Mohammed A. Al-Sharafi, Behzad Foroughi, Mohammad Iranmanesh, Rawan A. Alsharida, Noor Al-Qaysi, and Nor'ashikin Ali
Elsevier BV - Determinants of uptake the residential solar photovoltaic system and its impact on environmental sustainability: Evidence from PLS-SEM and fuzzy sets (fsQCA)
Gamal Alkawsi, Nazrita Ibrahim, Mohammed A. Al-Sharafi, Abdulsalam Salihu Mustafa, Husni Mohd Radzi, and Luiz Fernando Capretz
Elsevier BV - Exploring the impact of cybersecurity on using electronic health records and their performance among healthcare professionals: A multi-analytical SEM-ANN approach
Ala'a Al-Momani, T. Ramayah and Mohammed A. Al-Sharafi
Elsevier BV - Factors affecting metaverse adoption in education: A systematic review, adoption framework, and future research agenda
Safwan Maghaydah, Mostafa Al-Emran, Piyush Maheshwari, and Mohammed A. Al-Sharafi
Elsevier BV - Determinants of open educational resources adoption and their impact on educational sustainability: A cross-cultural comparison using SEM-fsQCA
Gamal Alkawsi, Mohammed A. Al-Sharafi, and Qasim AlAjmi
Springer Science and Business Media LLC - Factors Shaping Physicians’ Adoption of Telemedicine: A Systematic Review, Proposed Framework, and Future Research Agenda
Mostafa Al-Emran, Noor Al-Qaysi, Mohammed A. Al-Sharafi, Hussam S. Alhadawi, Hurmat Ansari, Ibrahim Arpaci, and Nor’ashikin Ali
Informa UK Limited - Drivers of social media use among SMEs and its impact on brand awareness and customer engagement
Osama Mohammad Alkhasoneh, Hamiza Jamaludin, Abdul Rahman i Bin Zahar, and Mohammed A. Al-Sharafi
Emerald
PurposeDespite the widespread use of social media globally, SMEs exhibit a below-average adoption rate. This raises critical questions about the reasons behind SMEs' limited engagement with this ubiquitous platform. The primary objective of this research is to explore the factors influencing the utilization of social media by small and medium-sized enterprises (SMEs) and assess its influence on brand awareness and customer engagement in the Jordanian context.Design/methodology/approachThis study utilizes a quantitative research approach to examine SMEs' adoption of social media. Data are collected from 290 SMEs in Jordan through paper-based and online surveys employing purposive sampling. The validity of the proposed model is confirmed using a partial least squares (PLS) approach, specifically employing SmartPLS 4 for analysis.FindingsThe results reveal that the examined model successfully captures the dynamics of social media usage among SMEs, shedding light on the significant drivers influencing their decision to use social media in their activities. The findings also underscore the pivotal role of social media usage in SMEs, particularly in enhancing brand awareness and fostering customer engagement within the Jordanian business landscape.Originality/valueThis study significantly contributes to the existing literature by highlighting the practical implications of social media activity, specifically in the context of SMEs. Using the UTAUT2 model to examine the drivers of social media use among SMEs and extend it to assess the broader impact of social media usage on brand awareness and customer engagement adds uniqueness to the study, providing a more nuanced view of social media usage in the SME sector. - Smart Home Technology Research Landscape: A Bibliometric Analysis of Scientific Publications (2014–2024)
Muhammed Ibrahim, Moamin A. Mahmoud, Mohammed A. Al-Sharafi, Abba Hassan, Noorminshah A. Iahad, and Saraswathy Shamini Gunasekaran
Springer Nature Switzerland
RECENT SCHOLAR PUBLICATIONS
- Generative AI and educational sustainability: Examining the role of knowledge management factors and AI attributes using a deep learning-based hybrid SEM-ANN approach
N Al-Qaysi, M Al-Emran, MA Al-Sharafi, ZM Yaseen, MA Mahmoud, ...
Computer Standards & Interfaces 93, 103964 2025 - Mitigating seller uncertainty in social commerce platforms by exploring pre-purchase customer-seller signals: A hybrid SEM-ANN approach
F Herzallah, MA Al-Sharafi
Digital Business, 100116 2025 - Evaluating the influence of generative AI on students’ academic performance through the lenses of TPB and TTF using a hybrid SEM-ANN approach
M Al-Emran, MA Al-Sharafi, B Foroughi, N Al-Qaysi, D Mansoor, ...
Education and Information Technologies, 1-31 2025 - Evaluating the role of protection motivation theory in information security policy compliance: Insights from the banking sector using PLS-SEM approach
EM Alrawhani, A Romli, MA Al-Sharafi
Journal of Open Innovation: Technology, Market, and Complexity 11 (1), 100463 2025 - Role of perceived threats and knowledge management in shaping generative AI use in education and its impact on social sustainability
M Al-Emran, N Al-Qaysi, MA Al-Sharafi, M Khoshkam, B Foroughi, ...
The International Journal of Management Education 23 (1), 101105 2025 - Predicting cybersecurity behaviors in the metaverse through the lenses of TTAT and TPB: a hybrid SEM-ANN approach
RA Alsharida, BAS Al-rimy, M Al-Emran, MA Al-Sharafi, A Zainal
Online Information Review 2025 - Integrating Information Security Culture and Protection Motivation to Enhance Compliance with Information Security Policies in Banking: Evidence from PLS-SEM and fsQCA
EM Alrawhani, AB Romli, MA Al-Sharafi, G Alkawsi
International Journal of Human–Computer Interaction, 1-22 2025 - Adoption and Implementation Trends of Vehicle-to-Everything (V2X) Technologies: A Comprehensive Bibliometric Analysis
NI Jasim, S Shamini, MA Al-Sharafi, MA Mahmoud, M Ibrahim, A Hassan
Current and Future Trends on AI Applications: Volume 1, 329-344 2025 - A Decade-Long Bibliometric Analysis of Electronic Health Record Research Trends (2014–2024)
M Ibrahim, MA Mahmoud, MA Al-Sharafi, A Hassan
Current and Future Trends on AI Applications: Volume 1, 37-53 2025 - Artificial Intelligence Implementation in the Tourism Industry: A Literature Review
W Wang, NA Iahad, MA Al-Sharafi
Current and Future Trends on AI Applications: Volume 1, 149-166 2025 - A Cybersecurity-Centric Model for Predicting Electronic Health Records System Adoption for Sustainable Healthcare: A SEM-ANN Approach
M Ibrahim, MA Al-Sharafi, M Albashrawi, MA Mahmoud
2025 - Exploring a nexus among green behavior and environmental sustainability: A systematic literature review and avenues for future research
NI Jasem, SS Gunasekaran, MA Al-Sharafi, M Ibrahim, A Hassan, ...
Resources, Conservation & Recycling Advances, 200249 2025 - The potential of generative artificial intelligence across disciplines: Perspectives and future directions
KB Ooi, GWH Tan, M Al-Emran, MA Al-Sharafi, A Capatina, A Chakraborty, ...
Journal of Computer Information Systems 65 (1), 76-107 2025 - Determinants of Generative AI in Promoting Green Purchasing Behavior: A Hybrid Partial Least Squares–Artificial Neural Network Approach
B Foroughi, B Naghmeh‐Abbaspour, J Wen, M Ghobakhloo, M Al‐Emran, ...
Business Strategy and the Environment 2025 - Determinants of open educational resources adoption and their impact on educational sustainability: A cross-cultural comparison using SEM-fsQCA
G Alkawsi, MA Al-Sharafi, Q AlAjmi
Education and Information Technologies, 1-34 2024 - Factors predicting green behavior and environmental sustainability in autonomous vehicles: A deep learning-based ANN and PLS-SEM approach
I Arpaci, MA Al-Sharafi, MA Mahmoud
Research in Transportation Business & Management 57, 101228 2024 - Drivers and barriers affecting metaverse adoption: A systematic review, theoretical framework, and avenues for future research
MA Al-Sharafi, M Al-Emran, N Al-Qaysi, M Iranmanesh, N Ibrahim
International Journal of Human–Computer Interaction 40 (22), 7043-7064 2024 - Factors shaping physicians’ adoption of telemedicine: a systematic review, proposed framework, and future research agenda
M Al-Emran, N Al-Qaysi, MA Al-Sharafi, HS Alhadawi, H Ansari, I Arpaci, ...
International Journal of Human–Computer Interaction, 1-20 2024 - Evaluating the barriers affecting cybersecurity behavior in the Metaverse using PLS-SEM and fuzzy sets (fsQCA)
M Al-Emran, MA Al-Sharafi, B Foroughi, M Iranmanesh, RA Alsharida, ...
Computers in human behavior 159, 108315 2024 - Drivers of social media use among SMEs and its impact on brand awareness and customer engagement
OM Alkhasoneh, H Jamaludin, AR Bin Zahar, MA Al-Sharafi
Asia-Pacific Journal of Business Administration 2024
MOST CITED SCHOLAR PUBLICATIONS
- The potential of generative artificial intelligence across disciplines: Perspectives and future directions
KB Ooi, GWH Tan, M Al-Emran, MA Al-Sharafi, A Capatina, A Chakraborty, ...
Journal of Computer Information Systems 65 (1), 76-107 2025
Citations: 496 - A review of machine learning and deep learning techniques for anomaly detection in IoT data
R Al-Amri, RK Murugesan, M Man, AF Abdulateef, MA Al-Sharafi, ...
Applied Sciences 11 (12), 5320 2021
Citations: 188 - AI-based chatbots adoption model for higher-education institutions: A hybrid PLS-SEM-neural network modelling approach
NI Mohd Rahim, N A. Iahad, AF Yusof, M A. Al-Sharafi
Sustainability 14 (19), 12726 2022
Citations: 182 - The impact of knowledge management practices on the acceptance of Massive Open Online Courses (MOOCs) by engineering students: A cross-cultural comparison
I Arpaci, M Al-Emran, MA Al-Sharafi
Telematics and informatics 54, 101468 2020
Citations: 166 - Understanding the impact of knowledge management factors on the sustainable use of AI-based chatbots for educational purposes using a hybrid SEM-ANN approach
MA Al-Sharafi, M Al-Emran, M Iranmanesh, N Al-Qaysi, NA Iahad, I Arpaci
Interactive Learning Environments 31 (10), 7491-7510 2023
Citations: 152 - Generation Z use of artificial intelligence products and its impact on environmental sustainability: A cross-cultural comparison
MA Al-Sharafi, M Al-Emran, I Arpaci, NA Iahad, AA AlQudah, ...
Computers in Human Behavior 143, 107708 2023
Citations: 126 - The Effect of Security and Privacy Perceptions on Customers’ Trust to Accept Internet Banking Services: An Extension of TAM
MA AL-SHARAFI, RA Arshah, EA Abu-Shanab, N Elayah
Journal of Engineering and Applied Sciences 11 (3), 545-552. 2016
Citations: 124 - What impacts learning with wearables? An integrated theoretical model
M Al-Emran, R Al-Maroof, MA Al-Sharafi, I Arpaci
Interactive learning environments 30 (10), 1897-1917 2022
Citations: 117 - Evaluating the sustainable use of mobile payment contactless technologies within and beyond the COVID-19 pandemic using a hybrid SEM-ANN approach
MA Al-Sharafi, N Al-Qaysi, NA Iahad, M Al-Emran
International Journal of Bank Marketing 40 (5), 1071-1095 2022
Citations: 112 - Determinants of using AI-based chatbots for knowledge sharing: evidence from PLS-SEM and fuzzy sets (fsQCA)
M Al-Emran, AA AlQudah, GA Abbasi, MA Al-Sharafi, M Iranmanesh
IEEE Transactions on Engineering Management 71, 4985-4999 2023
Citations: 111 - A multi-analytical approach to predict the determinants of cloud computing adoption in higher education institutions
YAM Qasem, S Asadi, R Abdullah, Y Yah, R Atan, MA Al-Sharafi, ...
Applied Sciences 10 (14), 4905 2020
Citations: 90 - A scientometric analysis and systematic literature review for construction project complexity
H Ghaleb, HH Alhajlah, AA Bin Abdullah, MA Kassem, MA Al-Sharafi
Buildings 12 (4), 482 2022
Citations: 87 - Determinants of cloud computing integration and its impact on sustainable performance in SMEs: An empirical investigation using the SEM-ANN approach
MA Al-Sharafi, M Iranmanesh, M Al-Emran, AI Alzahrani, F Herzallah, ...
Heliyon 9 (5) 2023
Citations: 84 - Examining the roles of students' beliefs and security concerns for using smartwatches in higher education
M Al-Emran, A Granić, MA Al-Sharafi, N Ameen, M Sarrab
Journal of Enterprise Information Management 34 (4), 1229-1251 2021
Citations: 79 - The effect of perceived ease of use and usefulness on customers intention to use online banking services: the mediating role of perceived trust
MA Al-Sharafi, RA Arshah, FAT Herzallah, Q Alajmi
International Journal of Innovative Computing 7 (1) 2017
Citations: 76 - Examining the impact of psychological, social, and quality factors on the continuous intention to use virtual meeting platforms during and beyond COVID-19 pandemic: A hybrid
MA Al-Sharafi, M Al-Emran, I Arpaci, G Marques, A Namoun, NA Iahad
International Journal of Human–Computer Interaction 39 (13), 2673-2685 2023
Citations: 75 - A Bibliometric Analysis and Review of Building Information Modelling for Post-Disaster Reconstruction.
AO Baarimah, WS Alaloul, MS Liew, W Kartika, MA Al-Sharafi, ...
Sustainability 14 (1), 1-20 2022
Citations: 64 - Factors Influencing the Continuous Use of Cloud Computing Services in Organization Level
MA Al-Sharafi, RA Arshah, EA Abu-Shanab
The International Conference on Advances in Image Processing (ICAIP 2017 2017
Citations: 64 - The Current Risk Management Practices and Knowledge in the Construction Industry.
RA Bahamid, SI Doh, MA Khoiry, MA Kassem, MA Al-Sharafi
s Note: MDPI stays neutral with regard to jurisdictional claims in published 2022
Citations: 60 - The effect of value innovation in the superior performance and sustainable growth of telecommunications sector: Mediation effect of customer satisfaction and loyalty
MA Hajar, AA Alkahtani, DN Ibrahim, MA Al-Sharafi, G Alkawsi, NA Iahad, ...
Sustainability 14 (10), 6342 2022
Citations: 59