Mr. Mukunda .B. G. is serving as an Assistant Professor in the Department of Travel and Tourism, Mount Carmel College, Autonomous, Bangalore in imparting knowledge for Under Graduate students in B.Voc (Hospitality and Tourism), B.Com (Travel and Tourism), HTT, JTT and PYTT. He has total of 9 years teaching experience out of which 8 years of Post-Graduation experience in imparting knowledge for M.T.A. / M.T.T.M. Integrated students. He was also been served as Head of the Department for 3 years in the Department of Travel and Tourism Management. He has completed his Post-Graduation in Master of Tourism Administration 5 Years Integrated Course from KLE’s S. Nijalingappa College, Bangalore and specialized in Tourism Administration and Management in the year 2013 and cleared UGC NET and K-SET in Tourism Administration and Management. He is currently pursing Ph. D in Tourism Management from Chaitanya Deemed to be University, Warangal, Hanamkonda, Telangana, India. The areas of research int
EDUCATION
MTA (5 Years Integrated), IATA, UGC-NET and K-SET (
RESEARCH, TEACHING, or OTHER INTERESTS
Tourism, Leisure and Hospitality Management, Religious studies, Conservation, Marketing
5
Scopus Publications
61
Scholar Citations
4
Scholar h-index
2
Scholar i10-index
Scopus Publications
Strategic Digital Branding Through Social Media in Urban Hospitality: A Bangalore Perspective Megha Tamang, Mukunda B. G. Integrating Social Media Tools into Hotel Operations and Marketing, 2026 Social media has become an essential tool for marketing communication in the hospitality sector, facilitating customer awareness, enhancing brand recognition, and supporting business growth. Its influence on consumer behavior has encouraged hospitality organizations, including hotels and restaurants, to integrate social media as a key marketing channel. Social media platforms offer unique opportunities for improving revenue, building customer relationships, and strengthening brand identity. With the expansion of digital platforms and evolving consumer preferences, this study explores best practices in social media marketing specifically for the hospitality industry. Urban hospitality in India, particularly in Bangalore, is experiencing a significant digital transformation, with social media emerging as a dominant channel for branding and customer interaction. This conceptual study investigates how social media strategies shape digital branding outcomes for urban hotels.
Exploring the potentials and impacts of film-induced tourism in marketing and promotion of tourism destinations in Karnataka B. G. Mukunda, Shuaibu Chiroma Hassan, Shwetasaibal Samanta Sahoo Intersections of Niche Tourism and Marketing, 2025 The movies or films which are depicted in the electronic media grabs the attention of the tourists in attracting the potential tourism destinations. This study mainly focuses on exploring various potentials and impacts of marketing and promotion of film Induced Tourism in Karnataka. In this research article the researchers used the descriptive research approach to collect the relevant data. The extensive secondary data is reviewed to understand and analyse The Film Induced tourism has both positive and adverse effects on the promotion of tourism destinations in Karnataka. The study found that the marketing and promotion of Film Induced Tourism in Karnataka helps in drawing the attention of National and International Tourists to the state of KarnatakaThe concept of Film Induced Tourism is one of the Unique ways in displaying the tourism attractions in the unique manner in such a way that through audio-visual screens with story lines has significant impact on tapping the potential tourists towards the destinations in Karnataka.
Impact of artificial intelligence on the tourism industry: Indian perspectives B. G. Mukunda, Shwetasaibal Samanta Sahoo Hotel and Travel Management in the AI Era, 2024 In technology-driven times, artificial intelligence technology is one of the most innovative inventions that have revolutionized various industries across the globe. Marketers provide the virtual journey to the customers into the hotels and tourism spots by partnering themselves with the hotels, and tourism destinations. The purpose of this study is to highlight the role of artificial intelligence (AI) in the tourism industry in India. The various technologies are being integrated to improve the service and customer experience in tourism. The expected changes and challenges in tourism in the future are focused in this chapter. The findings of the study reveal that AI offers travel services that are automated, customized, and insightful. Tourism marketers' also see a positive and improved change that will enhance the tourists' overall experience due to the application of AI. The chapter discusses the application and role of AI and Robotics with the help of relevant industry examples and theory. The study is exploratory in nature and relies upon survey of relevant literature.
Tourist's perception of handicraft tourism development: A study on channapattana toy town in Karnataka Emerging Trends and Innovations in Industries of the Developing World A Multidisciplinary Approach, 2023
Prospects and Challenges of Community Based Tourism in Heritage and Sculpture Village Shivarapattana Mukunda BG, Vijay G Ecs Transactions, 2022 Sculpture tourism is a form of tourism which includes exploring different places associated with sculpture and learning about it first hand. Shivarapattana is one of the heritage and sculpture villages famous for stone sculptures. Located in the Malur Taluk of Kolar District in Karnataka, it is surely a place worth visiting especially for a sculpture enthusiast. The main occupation of eighty percentage of the local community here works on crafting idols mostly in stone. The village is a non-descript rural tourism village in Karnataka. Community-based tourism can help the village to bring up entrepreneurial business opportunities among the local community and enhance rural development, subsequently helping the villagers realize reasonable economic returns on the investment and reducing the economic leakages. The focus and aim of this study are to know about the significance of community-based tourism in promotion of sculpture tourism and also to identify prospects and problems faced by the people involved in marking this sculpture village as a prominent rural destination in the tourism map of Karnataka. To complete the study and to derive the necessary findings data has been collected through questionnaire. For analysis, relevant statistical tools were used.
RECENT SCHOLAR PUBLICATIONS
Strategic Digital Branding Through Social Media in Urban Hospitality: A Bangalore Perspective MTM B G Integrating Social Media Tools Into Hotel Operations and Marketing 1 (1 … , 2026 2026
Aviation Management - A Global Outlook DSSSDRM Dr. Mukunda B G Blue Duck Publications, Srinagar, Jammu and Kashmir 1, 235 , 2025 2025
Artificial Intelligence Based Multimedia Billboard for Community Based Tourism DSVDLK Dr. Mukunda B G, Dr, Shweta Saibal Samanta Sahoo, Dr. Chandrashekara ... IN Patent 436178-001 , 2025 2025
Interactive Standing Kiosk for Sustainable Rural Tourism Development Dr. Mukunda B G, Mr. Chandan V, Dr. Prakash M et al. IN Patent 454016-001 , 2025 2025
ANALYSIS OF TOURIST SATISFACTION AND PERCEPTION -A PATHWAY TO SUSTAINABLE COMMUNITY-BASED RURAL TOURISM DEVELOPMENT IN SHIVARAPATTANA, KARNATAKA DMBGDG Vijay Latin American Journal of Tourismology 11, 1-13 , 2025 2025
HOTEL OPERATIONS MANAGEMENT DSVMMT Dr. MUKUNDA B G ISBN - 978-93-6418-977-4 , 2025 2025
Exploring the Potentials and Impacts of Film-Induced Tourism in Marketing and Promotion of Tourism Destinations in Karnataka DSSS Dr. Mukunda B G, Hassan Intersections of Niche Tourism and Marketing, 269-292 , 2025 2025
Impact of Artificial Intelligence on the Tourism Industry: Indian Perspectives BGMSS Sahoo Hotel and Travel Management in the AI Era, 315-336 , 2024 2024 Citations: 3
Tourism Concepts and Linkages MBGDSS Sahoo Blue Duck Publications, Srinagar, Jammu and Kashmir , 2024 2024
IOT Based Multimedia Interactive Kiosk for Tourism DSSSMMBG Dr. Anila Thomas, Mr. Chandan V, Dr. G. Vijay IN Patent 417506-001 , 2024 2024
EVALUATION OF STANDARD OF LIVING OF VISHWAKARMA COMMUNITY IN COMMUNITY BASED RURAL TOURISM DEVELOPMENT IN SHIVARAPATTANA IN KARNATAKA MM BG, G Vijay Boletin de Literatura Oral-Tradition Oral Literature 10 (1), 437-447 , 2023 2023
Tourist's Perception of Handicraft Tourism Development: A Study on Channapattana Toy Town in Karnataka BG Mukunda, SS Sahoo, G Mohanta, R Mathew Emerging Trends and Innovations in Industries of the Developing World, 47-52 , 2023 2023 Citations: 1
Prospects and Challenges of Community Based Tourism in Heritage and Sculpture Village Shivarapattana M BG, V G Electrochemical Society Transactions 107 (1), 4421-4434 , 2022 2022 Citations: 4
An Analysis of Tourist’s Perception towards Handicraft Tourism Development: A Study on Channapattana Toy Town in Karnataka M B G Journal of Tourism and Hospitality, 11 (3), 499 , 2022 2022 Citations: 1
“Sustainable Ecotourism Development in Periyar Tiger Reserve – An Analysis of Ecotourism Experience by the Tourists”. DSSS Mukunda B G International Journal for Research Trends and Innovation. 7 (6), 2173- 2178 , 2022 2022
Exploring Tea Tourism Potentials in Wayanad: Issues & Challenges. SS Sahoo, M BG, M Xalxo, R Mathew Turkish Online Journal of Qualitative Inquiry 12 (5) , 2021 2021 Citations: 3
Effect of Demonetization on Self Help Group: A Studyon Odisha G Mohanta, M Seal, SS Sahoo, BG Mukunda Annals of the Romanian Society for Cell Biology 25 (3), 2218-2222 , 2021 2021
A framework for implementation of Green Marketing towards Sustainability in Eco-Tourism Destinations of Odisha SS Sahoo, MM BG Aut Aut Research Journal 11 (9), 446-479 , 2020 2020 Citations: 1
GREEN MARKETING PRACTICES FOR SUSTAINABILITY: A STUDY ON ECO-TOURISM DESTINATIONS OF ODISHA SS Sahoo, MM BG, MG Ghosh UNFOLDING CONTEMPORARY MARKETING: A ROADMAP FOR FUTURE INNOVATION, 30 , 2020 2020
“Election Tourism an influencer to promote Destination and economy in Gujarat” MX Mukunda B G Journal of The Maharaja Sayajirao University of Baroda 54 (2), 133-137 , 2020 2020
MOST CITED SCHOLAR PUBLICATIONS
“Role of Social Media in Promoting Tourism Business – A study on Tourism Promotion in Odisha” Dr. Shwetasaibal Samanta Sahoo MUKUNDA B G IJCRT 5 (11), 272-281 , 2018 2018 Citations: 22
The potential of festivals and their contribution to cultural tourism development–a study on Dhanu Jatra in Western Odisha SS Sahoo, BG Mukunda Journal of Critical Reviews 7 (15), 2792-2799 , 2020 2020 Citations: 12
Smart city and tourism: an analysis of development of Bhubaneswar as a smart city SS Sahoo, MM BG, MD Kanungo IJRAR 6 (1), 246-256 , 2019 2019 Citations: 6
Prospects and Challenges of Community Based Tourism in Heritage and Sculpture Village Shivarapattana M BG, V G Electrochemical Society Transactions 107 (1), 4421-4434 , 2022 2022 Citations: 4
A study on tourist behaviour towards sustainable tourism in Karnataka SSSMM Xalxo, MM BG 2020 Citations: 4
Marketing strategy for homestay as an alternative tourism product–A study on local community involvement in rural Odisha SS Sahoo, MM BG Think India Journal 22 (21), 859-875 , 2019 2019 Citations: 4
Impact of Artificial Intelligence on the Tourism Industry: Indian Perspectives BGMSS Sahoo Hotel and Travel Management in the AI Era, 315-336 , 2024 2024 Citations: 3
Exploring Tea Tourism Potentials in Wayanad: Issues & Challenges. SS Sahoo, M BG, M Xalxo, R Mathew Turkish Online Journal of Qualitative Inquiry 12 (5) , 2021 2021 Citations: 3
Tourist's Perception of Handicraft Tourism Development: A Study on Channapattana Toy Town in Karnataka BG Mukunda, SS Sahoo, G Mohanta, R Mathew Emerging Trends and Innovations in Industries of the Developing World, 47-52 , 2023 2023 Citations: 1
An Analysis of Tourist’s Perception towards Handicraft Tourism Development: A Study on Channapattana Toy Town in Karnataka M B G Journal of Tourism and Hospitality, 11 (3), 499 , 2022 2022 Citations: 1
A framework for implementation of Green Marketing towards Sustainability in Eco-Tourism Destinations of Odisha SS Sahoo, MM BG Aut Aut Research Journal 11 (9), 446-479 , 2020 2020 Citations: 1
Strategic Digital Branding Through Social Media in Urban Hospitality: A Bangalore Perspective MTM B G Integrating Social Media Tools Into Hotel Operations and Marketing 1 (1 … , 2026 2026
Aviation Management - A Global Outlook DSSSDRM Dr. Mukunda B G Blue Duck Publications, Srinagar, Jammu and Kashmir 1, 235 , 2025 2025
Artificial Intelligence Based Multimedia Billboard for Community Based Tourism DSVDLK Dr. Mukunda B G, Dr, Shweta Saibal Samanta Sahoo, Dr. Chandrashekara ... IN Patent 436178-001 , 2025 2025
Interactive Standing Kiosk for Sustainable Rural Tourism Development Dr. Mukunda B G, Mr. Chandan V, Dr. Prakash M et al. IN Patent 454016-001 , 2025 2025
ANALYSIS OF TOURIST SATISFACTION AND PERCEPTION -A PATHWAY TO SUSTAINABLE COMMUNITY-BASED RURAL TOURISM DEVELOPMENT IN SHIVARAPATTANA, KARNATAKA DMBGDG Vijay Latin American Journal of Tourismology 11, 1-13 , 2025 2025
HOTEL OPERATIONS MANAGEMENT DSVMMT Dr. MUKUNDA B G ISBN - 978-93-6418-977-4 , 2025 2025
Exploring the Potentials and Impacts of Film-Induced Tourism in Marketing and Promotion of Tourism Destinations in Karnataka DSSS Dr. Mukunda B G, Hassan Intersections of Niche Tourism and Marketing, 269-292 , 2025 2025
Tourism Concepts and Linkages MBGDSS Sahoo Blue Duck Publications, Srinagar, Jammu and Kashmir , 2024 2024
IOT Based Multimedia Interactive Kiosk for Tourism DSSSMMBG Dr. Anila Thomas, Mr. Chandan V, Dr. G. Vijay IN Patent 417506-001 , 2024 2024
