Pappu Rajan A

@jim.ac.in

Associate Professor
Associate Professor



                 

https://researchid.co/pappurajan

He has specialized in Information Technology and Data Science. He has 20 years of teaching experience. Prior to academics he had 1 year and 4 months of experience in IT Industry using Visual Basic and Oracle. He has done his Doctorate in Computer Applications from Manonmaniam Sundaranar University, Tirunelveli. He teaches Quantitative Techniques, ICT Skills, Management Information System, Data Mining, Machine Learning, Big data analytics and Deep Learning. His area of interest include programming languages, analytical tools like SPSS, MS Excel, Weka, R and PYTHON. He has published more than 45 International articles with more than 100 citations.

RESEARCH, TEACHING, or OTHER INTERESTS

Arts and Humanities, Multidisciplinary, Management Information Systems, Management of Technology and Innovation

2

Scopus Publications

108

Scholar Citations

6

Scholar h-index

2

Scholar i10-index

Scopus Publications

  • Financial analytics: Time series analysis impact of crude oil prices on automotive stock


  • The effectiveness of social media content marketing towards brand health of a company: Social media analytics


RECENT SCHOLAR PUBLICATIONS

  • Analysing Industrial Web Sites Using Search Engine Optimization: Business Implications
    Pappu Rajan A
    Korea Review of International Studies 16 (43) 2023

  • User Awareness and Knowledge on Facebook Community Standards: Social Media Analytics
    Pappu Rajan A
    International Journal for Science and Advance Research in Technology 9 (2) 2023

  • A Study on Extracting Pattern Relationship Model for CRM Process in Select Private and Public Sector Banks in Trichy: Application of Explorative Factor Analysis
    Suresh S,Pappu Rajan A,Micheal Sammanasu J
    International Journal for Science and Advance Research in Technology 9 (1) 2023

  • Digital Economy in India for Inclusive Growth: Opportunities and Challenges for Development
    Pappu Rajan A
    International Journal for Science and Advance Research In Technology 8 (11 2022

  • E-Services and Emerging Technology in Business
    Pappu Rajan A
    Korea Review of International Studies 15 (01), 159-169 2022

  • Digital Advertisements: Predictive Analytics - User Interest and Preference
    Pappu Rajan A
    Turkish Online Journal of Qualitative Inquiry (TOJQI) 12 (10), 1777-1790 2021

  • Consumer Buying Behaviour
    Pappu Rajan A, Michaeal Sammansu J,Suresh S
    International Journal for Science and Advanced Research in Technology 7 (7 2021

  • Financial Analytics: Time Series Analysis Impact of Crude Oil Price on Automative Stock
    Pappu Rajan A, Lourdraj SA
    International Journal of Scientific and Technology Research 9 (3), 5821-5827 2020

  • Impact on News on Stock Market: Opinion and New Analytics
    Pappu Rajan A
    GIS Science Journal 7 (7) 2020

  • Forecast the company sales in working capital management using Time Series Technique in Machine Learning
    Pappu Rajan A
    GIS Science Journal 7 (6) 2020

  • The Effectiveness of Social Media Content Marketing Towards Brand Health of a Company: Social Media Analytics
    Pappu Rajan A
    International Journal of Scientific and Technology Research 8 (11) 2019

  • Business Model for Location Tracker in Buses: a Start-Up Idea Project
    Pappu Rajan A
    International Journal for Science and Advance Research In Technology 5 (10 2019

  • Web Sentiment Analysis : Social Media Marketing
    Pappu Rajan A
    International Journal of Applied Research 5 (8), 65-67 2019

  • Door to Door Marketing
    Pappu Rajan A, Bijju Jose J
    International Journal of Scientific Research and Review 8 (3), 55-61 2019

  • A Comparative Analysis of Equity Rise and Return for the Selected Companies in Different Sectors. Journal of Social Sciences and Management Research
    G Prakas Raj,Pappu Rajan A
    Journal of Social Sciences and Management 1 (02) 2018

  • Information Technology plays a vital role in banking sector: Future Banking Services
    Pappu Rajan A,Allen Rose Shamini D
    Journal of Emerging Technologies and Innovative Research 5 (11) 2018

  • Digital Banking: Customer Perspectives
    Pappu Rajan A, Saranya G
    Journal of Emerging Technologies and Innovative Research 5 (12) 2018

  • A study on the various optimal factors that influences the buying behaviour towards laptop with reference to college students
    Pappu Rajan A
    International Journal of Applied Research 4 (11) 2018

  • Gender-Biased Indian Startup Ecosystem in India – A case study
    Michaeal Sammansu J, Pappu Rajan A
    RETELL an Inter –Disciplinary Research Journal 17, 70-77 2017

  • Hiring for a Startup is Harder than raising Money - Human Resource Management in startups
    Micheal Sammanasu J, Pappu Rajan A
    RETELL an Inter –Disciplinary Research Journal 17, 78-93 2017

MOST CITED SCHOLAR PUBLICATIONS

  • Web sentiment analysis for scoring positive or negative words using Tweeter data
    Pappu Rajan A,Victor SP
    International Journal of Computer Applications 96 (6) 2014
    Citations: 27

  • A Study on the Customer Awareness on Green Banking Initiatives
    Prakash Raj G,Pappu Rajan A
    Intercontinental Journal of Finance Research Review 1 (1), 54-65 2017
    Citations: 12

  • Consumer Buying Behaviour
    Pappu Rajan A, Michaeal Sammansu J,Suresh S
    International Journal for Science and Advanced Research in Technology 7 (7 2021
    Citations: 9

  • A Study on Security Threat Awareness among Students Using Social Networking Sites by Applying Data Mining Techniques
    Pappu Rajan A
    International Journal of Research in Commerce, IT & Management 3 (9) 2013
    Citations: 8

  • The Effectiveness of Social Media Content Marketing Towards Brand Health of a Company: Social Media Analytics
    Pappu Rajan A
    International Journal of Scientific and Technology Research 8 (11) 2019
    Citations: 7

  • Application of Retail Analytics Using Association Rule Mining in Data Mining Techniques with Respect to Retail Supermarket
    Pappu Rajan A, Suresh S
    International Journal of Exclusive Management Review 5 (1), 1-9 2015
    Citations: 6

  • A study on application of data and web mining techniques to enrich user experience in libraries and on line book stores
    Pappu Rajan A,Prakash Raj G, Rosario Vasantha Kumar PJ
    International Journal of Research in Computer Application & Management 3 (8 2013
    Citations: 6

  • Job Satisfaction and its Influence in the Work Environment
    Pappu Rajan A, Micheal John, A
    International Journal of Management Research Review 5 (7), 554-562 2015
    Citations: 5

  • Features and Challenges of Web Mining Systems in Emerging Technology
    Pappu Rajan A,Victor, SP
    International Journal of Current Research 4, 066-070 2012
    Citations: 5

  • Is It Important to have Pride and a Sense of Belonging to the Organization one Works in?
    Fernandez Perpetua Christina, Pappu Rajan A
    International Journal of Management Research Review 5 (8), 629 2012
    Citations: 5

  • Clustering methods and algorithms in data mining: concepts and a study
    Y Sunil Raj, Pappu Rajan A, Charles, S,S Antony Joseph Raj
    Journal of Computing Technologies 4 (7), 8-11 2015
    Citations: 3

  • The Next Big Thing in Computing is Cloud Computing: an Introduction, Concept and Issues.
    Venish Raja, C, Pappu Rajan A
    International Journal of Research in Computer Application & Management 3 (11) 2013
    Citations: 3

  • A study on the various optimal factors that influences the buying behaviour towards laptop with reference to college students
    Pappu Rajan A
    International Journal of Applied Research 4 (11) 2018
    Citations: 2

  • Web Sentiment Analysis
    Pappu Rajan A
    International Journal of Applied Research 2 (5) 2016
    Citations: 2

  • A study on Smart Study on Smartphone User Behaviour and Security Awareness
    A Pappu Rajan,Prakash Raj G,Rosario Vasantha Kumar PJ, Bastin Jesu Raj R
    International Journal of Exclusive Management Research 5 (3) 2015
    Citations: 2

  • Web Sentiment Analysis: Comparison of Sentiments with Stock Prices using Automatic Linear Modeling
    Pappu Rajan A, Victor SP
    International Journal of Engineering Research & Technology 3 (5) 2014
    Citations: 2

  • Web Sentiment Analysis: Comparison of Sentiments with Stock Prices Using Correlation and Regression
    Pappu Rajan A, Victor SP
    Journal of Computing Technologies 9 (5), 9-14 2014
    Citations: 2

  • Information Technology plays a vital role in banking sector: Future Banking Services
    Pappu Rajan A,Allen Rose Shamini D
    Journal of Emerging Technologies and Innovative Research 5 (11) 2018
    Citations: 1

  • A study on Utility of Mobile Banking Technology in Tiruchirappalli city, Tamil Nadu
    Pappu Rajan A, Kannan V
    International Journal of Applied Research 2 (1), 30-33 2016
    Citations: 1