Marketing, Strategy and Management, Management of Technology and Innovation
4
Scopus Publications
34
Scholar Citations
3
Scholar h-index
1
Scholar i10-index
Scopus Publications
Digital transformation for a sustainable environment Industry 5 0 Sustainable Business Practices for A Bright Future, 2025
ICT for women entrepreneurs in MSMEs in India Atul Narayan Fegade, Sushil Kumar Gupta, Vishnu Maya Rai ICT as A Driver of Women S Social and Economic Empowerment, 2023 The micro, small, and medium enterprises (MSMEs) are the backbone of Indian economy. MSMEs have significant contributions in the entrepreneurial activities in India. There is special focus on women-owned enterprises by Ministry of MSME with offering many schemes. The economic empowerment of women can be achieved through promoting micro and small-scale industries of women. This would also help in reducing poverty and gender inequality. The percentage of female population in India as per the 2011 census is 48.49%, and as per the MSME Ministry's Annual Report 2020-21, only 20% of the 63 million MSMEs in India are owned by women. India ranks a lowly 70th among 77 countries covered in the Female Entrepreneurship Index. It also has the third-highest gender gap in entrepreneurship across the world. Only 33% of early-stage entrepreneurs in India are women; male entrepreneurial activity rates exceed female entrepreneurial rates by 7%.
Unleashing the Power of Generative Artificial Intelligence: Exploring its Boundless Potential and Overcoming Challenges in Academic Environments Atul Fegade, Rajesh Raut, Amruta Deshpande, Amit Mittal, Natashaa Kaul, et al. Proceedings of International Conference on Contemporary Computing and Informatics Ic3i 2023, 2023 Integrating generative artificial intelligence tools can allow one to manage and develop novel business methods efficiently. With the introduction of self-learning generative artificial intelligence (GAI) tools, the corporate world is trying to figure out the applications and their business implications. Major technology companies like Microsoft, Google, Facebook, etc., have shown enormous interest in investing in ventures developing generative AI tools/models. These tools/models can be experimented with, and their business use is being explored. The study aims to explore the potential uses of generative AI (GAI) in academics through its current capabilities and applications. The study also highlights the potential challenges and concerns arising from using generative AI in academics. The study has used descriptive and quantitative methods to answer the research questions. The study has used a questionnaire based on the Likert scale to measure the significance of indirect variables, viz. perceived ease of use (PEOU) and perceived trust (PT) on direct variable adoption of generative artificial intelligence (AGAI) in academics. The sample size consists of 100 students and 100 university professors. The study Mentions that perceived ease of use (PEOU) positively influences GAI (AGAI) adoption. Also, perceived trust (PT) has a predictive ability of AGIA when controlling for PEOU. The use of generative AI in a few years will become imperative in most human lives, which makes it mandatory to explore the possible ways of its adoption in the mainstream rather than avoiding or restricting its usage in academics.
Detection of Malicious Social Bots with the Aid of Learning Automata on Twitter Swati Vashisht, Sushil Kumar Gupta, Atul Fegade, Shiv Ashish Dhondiyal, Rohit Kumar, et al. Proceedings of 5th International Conference on Contemporary Computing and Informatics Ic3i 2022, 2022 Violent social bots automate social interactions, create fictitious profiles to spread destructive propaganda, or assume the identities of followers to make misleading tweets. Furthermore, malicious social bots disseminate malicious root URLs, which reroute requests from online social media agents to certain malicious servers. Therefore, one of the most crucial jobs of the Twitter network is to distinguish between actual drug users and active social bots. Instead of taking as long to remove as social graph-based features, URL-based features can identify the cruel conduct of social bots. It’s difficult for malicious social bots to change URL redirect chains. This part offers a literacy automaton-grounded vicious social bot discovery (LA-MSBD) for safe (drug) agents on the Twitter network by fusing URL-based functionality with a trust computation model. The research discussed in this paper focuses on designing, utilizing, and evaluating robotic sensors based on deep literacy models rather than adding metadata about position or birthpoint counting. This paper also demonstrates how deep literacy models can compete with conventional machine-ability idioms. The findings of this study demonstrate that in-depth comprehension models can be made more complex by utilizing pre-trained models.
RECENT SCHOLAR PUBLICATIONS
AI-Driven Environmental Pollution Management SK Tiwari, A Fegade, M Kamal Springer , 2025 2025
Digital Transformation for a Sustainable Environment A Fegade, M Arora, V Ahmad Complimentary Copy, 35 , 2025 2025
Evaluating the effect of covid-19 on major world indices: In relation to gold, silver, crude oil, and bitcoin SK Gupta, A Fegade, P Padhye, A Mohture, P Kalshetti, YS Murthy Academy of Marketing Studies Journal 28 (2) , 2024 2024 Citations: 4
Unleashing the power of generative artificial intelligence: Exploring its boundless potential and overcoming challenges in academic environments A Fegade, R Raut, A Deshpande, A Mittal, N Kaul, V Khanna 2023 6th International Conference on Contemporary Computing and Informatics … , 2023 2023 Citations: 22
ICT for Women Entrepreneurs in MSMEs in India AN Fegade, SK Gupta, VM Rai ICT as a Driver of Women’s Social and Economic Empowerment, 68-76 , 2023 2023
Detection of malicious social bots with the aid of learning automata on Twitter S Vashisht, SK Gupta, A Fegade, SA Dhondiyal, R Kumar, G Revathy 2022 5th International Conference on Contemporary Computing and Informatics … , 2022 2022 Citations: 2
Celebrity Branding and Celebrity Brand Value A Fegade Paridnya - The MIBM Research Journal 7 (1), 55-68 , 2020 2020 Citations: 1
Celebrity Branding and Celebrity Brand Value A Fegade Journal of Management Research and Practice 4 (1,2), 5-14 , 2018 2018
Online branding: Building powerful brands through online social media networks A Fegade Chaitanya (Business Journal) PE Society’s Modern College of Engineering (MBA … , 2017 2017 Citations: 5
A study on mediating effect of Facebook and Twitter on selected brand equity dimensions of Bollywood celebrities present on these sites A Fegade SANKALAN 2 (2), 88-93 , 2017 2017
MOST CITED SCHOLAR PUBLICATIONS
Unleashing the power of generative artificial intelligence: Exploring its boundless potential and overcoming challenges in academic environments A Fegade, R Raut, A Deshpande, A Mittal, N Kaul, V Khanna 2023 6th International Conference on Contemporary Computing and Informatics … , 2023 2023 Citations: 22
Online branding: Building powerful brands through online social media networks A Fegade Chaitanya (Business Journal) PE Society’s Modern College of Engineering (MBA … , 2017 2017 Citations: 5
Evaluating the effect of covid-19 on major world indices: In relation to gold, silver, crude oil, and bitcoin SK Gupta, A Fegade, P Padhye, A Mohture, P Kalshetti, YS Murthy Academy of Marketing Studies Journal 28 (2) , 2024 2024 Citations: 4
Detection of malicious social bots with the aid of learning automata on Twitter S Vashisht, SK Gupta, A Fegade, SA Dhondiyal, R Kumar, G Revathy 2022 5th International Conference on Contemporary Computing and Informatics … , 2022 2022 Citations: 2
Celebrity Branding and Celebrity Brand Value A Fegade Paridnya - The MIBM Research Journal 7 (1), 55-68 , 2020 2020 Citations: 1
AI-Driven Environmental Pollution Management SK Tiwari, A Fegade, M Kamal Springer , 2025 2025
Digital Transformation for a Sustainable Environment A Fegade, M Arora, V Ahmad Complimentary Copy, 35 , 2025 2025
ICT for Women Entrepreneurs in MSMEs in India AN Fegade, SK Gupta, VM Rai ICT as a Driver of Women’s Social and Economic Empowerment, 68-76 , 2023 2023
Celebrity Branding and Celebrity Brand Value A Fegade Journal of Management Research and Practice 4 (1,2), 5-14 , 2018 2018
A study on mediating effect of Facebook and Twitter on selected brand equity dimensions of Bollywood celebrities present on these sites A Fegade SANKALAN 2 (2), 88-93 , 2017 2017
