Dr G Vaishnavi

@shasuncollege.edu.in

Head of the Department and Department of Business Administration
Shri Shankarlal Sundarbai Shasun Jain College for Women

EDUCATION

PhD - Management
MBA
B. Com - General
NET (Management)
SET (Management)

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Business, Management and Accounting, Management of Technology and Innovation, Organizational Behavior and Human Resource Management
25

Scholar Citations

2

Scholar h-index

1

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • A Methodical Approach to Job Analysis in A Typical Indian Manufacturing Organization
    SKG Ganesh, G Vaishnavi, K Rajayogan
    International Journal on Recent Trends in Business and Tourism (IJRTBT) 6 (2 … , 2022
    2022
    Citations: 2
  • Measuring Consumer Psychological Satisfaction With Respect To Doctor’s Tele-Consultation Services
    G Vaishnavi
    ANVESAK 51 (1), 114-117 , 2021
    2021
  • Factors affecting Purchase of Apparels among Working & College Going Women – A Consumer Behavior Perspective
    G Vaishnavi
    Annual Research Journal of Symbiosis Centre for Management Studies, Pune 9 … , 2021
    2021
  • Assessing the Impact of Covid 19 on Supermarket Purchase Behaviour of Consumers
    G Vaishnavi
    The International journal of analytical and experimental modal analysis 12 … , 2020
    2020
  • AN EMPIRICAL INVESTIGATION ABOUT CUSTOMER PERCEPTION WITH RESPECT TO PRIVATE AND PUBLIC BANKS ATM SERVICE
    G Vaishnavi
    Mukt Shabd Journal 9 (4), 1019-1031 , 2020
    2020
  • ASSESSING THE IMPACT OF DEMOGRAPHIC PROFILES IN CUSTOMER PREFERENCE AND SATISFACTION OF CEMENT PRODUCT PURCHASE
    G Vaishnavi
    International Journal of Research and Analytical Reviews (IJRAR) 7 (1), 210-214 , 2020
    2020
  • EXAMINING FREQUENCY OF OPERATING INTERACTIVE VOICE RESPONSE SYSTEM FOR SPECIFIED PURPOSES (IN MOBILE TELECOMMUNICATION INDUSTRY)
    G Vaishnavi, SKG Ganesh
    Academy of Marketing Studies Journal 22 (4), 1-10 , 2018
    2018
  • Examining Frequency of Operating Interactive Voice Response System for Specified Purpose (in Mobile Telecommunication Industry)
    GVSKG Ganesh
    Academy of Marketing Studies Journal 22 (4) , 2018
    2018
  • Environmental Behaviour of Consumers vis-à-vis Customer Relationship, Trust and Loyalty: Some Research Reflections and Organisational Practices
    G Vaishnavi, SKG Ganesh, CV Thomas
    Journal of Business Studies Quarterly 6 (2), 85 , 2014
    2014
    Citations: 20
  • EFFECTS OF CUSTOMER DEMOGRAPHICS ON PERCEIVED FRUSTRATION TOWARDS ‘INTERACTIVE VOICE RESPONSE SYSTEMS’ OF MOBILE TELECOMMUNICATION SERVICES
    Vaishnavi
    International Journal of Research in Business Management 2 (6), 13 - 18 , 2014
    2014
    Citations: 3
  • Correlates of perceived frustration towards interactive voice response systems: A study among mobile telecommunication service customers
    SKGG G Vaishnavi
    International journal of sales & marketing management research and … , 2014
    2014

MOST CITED SCHOLAR PUBLICATIONS

  • Environmental Behaviour of Consumers vis-à-vis Customer Relationship, Trust and Loyalty: Some Research Reflections and Organisational Practices
    G Vaishnavi, SKG Ganesh, CV Thomas
    Journal of Business Studies Quarterly 6 (2), 85 , 2014
    2014
    Citations: 20
  • EFFECTS OF CUSTOMER DEMOGRAPHICS ON PERCEIVED FRUSTRATION TOWARDS ‘INTERACTIVE VOICE RESPONSE SYSTEMS’ OF MOBILE TELECOMMUNICATION SERVICES
    Vaishnavi
    International Journal of Research in Business Management 2 (6), 13 - 18 , 2014
    2014
    Citations: 3
  • A Methodical Approach to Job Analysis in A Typical Indian Manufacturing Organization
    SKG Ganesh, G Vaishnavi, K Rajayogan
    International Journal on Recent Trends in Business and Tourism (IJRTBT) 6 (2 … , 2022
    2022
    Citations: 2
  • Measuring Consumer Psychological Satisfaction With Respect To Doctor’s Tele-Consultation Services
    G Vaishnavi
    ANVESAK 51 (1), 114-117 , 2021
    2021
  • Factors affecting Purchase of Apparels among Working & College Going Women – A Consumer Behavior Perspective
    G Vaishnavi
    Annual Research Journal of Symbiosis Centre for Management Studies, Pune 9 … , 2021
    2021
  • Assessing the Impact of Covid 19 on Supermarket Purchase Behaviour of Consumers
    G Vaishnavi
    The International journal of analytical and experimental modal analysis 12 … , 2020
    2020
  • AN EMPIRICAL INVESTIGATION ABOUT CUSTOMER PERCEPTION WITH RESPECT TO PRIVATE AND PUBLIC BANKS ATM SERVICE
    G Vaishnavi
    Mukt Shabd Journal 9 (4), 1019-1031 , 2020
    2020
  • ASSESSING THE IMPACT OF DEMOGRAPHIC PROFILES IN CUSTOMER PREFERENCE AND SATISFACTION OF CEMENT PRODUCT PURCHASE
    G Vaishnavi
    International Journal of Research and Analytical Reviews (IJRAR) 7 (1), 210-214 , 2020
    2020
  • EXAMINING FREQUENCY OF OPERATING INTERACTIVE VOICE RESPONSE SYSTEM FOR SPECIFIED PURPOSES (IN MOBILE TELECOMMUNICATION INDUSTRY)
    G Vaishnavi, SKG Ganesh
    Academy of Marketing Studies Journal 22 (4), 1-10 , 2018
    2018
  • Examining Frequency of Operating Interactive Voice Response System for Specified Purpose (in Mobile Telecommunication Industry)
    GVSKG Ganesh
    Academy of Marketing Studies Journal 22 (4) , 2018
    2018
  • Correlates of perceived frustration towards interactive voice response systems: A study among mobile telecommunication service customers
    SKGG G Vaishnavi
    International journal of sales & marketing management research and … , 2014
    2014

INDUSTRY EXPERIENCE

10years - Academics