PhD - Management
MBA
B. Com - General
NET (Management)
SET (Management)
RESEARCH, TEACHING, or OTHER INTERESTS
Marketing, Business, Management and Accounting, Management of Technology and Innovation, Organizational Behavior and Human Resource Management
25
Scholar Citations
2
Scholar h-index
1
Scholar i10-index
RECENT SCHOLAR PUBLICATIONS
A Methodical Approach to Job Analysis in A Typical Indian Manufacturing Organization SKG Ganesh, G Vaishnavi, K Rajayogan International Journal on Recent Trends in Business and Tourism (IJRTBT) 6 (2 … , 2022 2022 Citations: 2
Measuring Consumer Psychological Satisfaction With Respect To Doctor’s Tele-Consultation Services G Vaishnavi ANVESAK 51 (1), 114-117 , 2021 2021
Factors affecting Purchase of Apparels among Working & College Going Women – A Consumer Behavior Perspective G Vaishnavi Annual Research Journal of Symbiosis Centre for Management Studies, Pune 9 … , 2021 2021
Assessing the Impact of Covid 19 on Supermarket Purchase Behaviour of Consumers G Vaishnavi The International journal of analytical and experimental modal analysis 12 … , 2020 2020
AN EMPIRICAL INVESTIGATION ABOUT CUSTOMER PERCEPTION WITH RESPECT TO PRIVATE AND PUBLIC BANKS ATM SERVICE G Vaishnavi Mukt Shabd Journal 9 (4), 1019-1031 , 2020 2020
ASSESSING THE IMPACT OF DEMOGRAPHIC PROFILES IN CUSTOMER PREFERENCE AND SATISFACTION OF CEMENT PRODUCT PURCHASE G Vaishnavi International Journal of Research and Analytical Reviews (IJRAR) 7 (1), 210-214 , 2020 2020
EXAMINING FREQUENCY OF OPERATING INTERACTIVE VOICE RESPONSE SYSTEM FOR SPECIFIED PURPOSES (IN MOBILE TELECOMMUNICATION INDUSTRY) G Vaishnavi, SKG Ganesh Academy of Marketing Studies Journal 22 (4), 1-10 , 2018 2018
Examining Frequency of Operating Interactive Voice Response System for Specified Purpose (in Mobile Telecommunication Industry) GVSKG Ganesh Academy of Marketing Studies Journal 22 (4) , 2018 2018
Environmental Behaviour of Consumers vis-à-vis Customer Relationship, Trust and Loyalty: Some Research Reflections and Organisational Practices G Vaishnavi, SKG Ganesh, CV Thomas Journal of Business Studies Quarterly 6 (2), 85 , 2014 2014 Citations: 20
EFFECTS OF CUSTOMER DEMOGRAPHICS ON PERCEIVED FRUSTRATION TOWARDS ‘INTERACTIVE VOICE RESPONSE SYSTEMS’ OF MOBILE TELECOMMUNICATION SERVICES Vaishnavi International Journal of Research in Business Management 2 (6), 13 - 18 , 2014 2014 Citations: 3
Correlates of perceived frustration towards interactive voice response systems: A study among mobile telecommunication service customers SKGG G Vaishnavi International journal of sales & marketing management research and … , 2014 2014
MOST CITED SCHOLAR PUBLICATIONS
Environmental Behaviour of Consumers vis-à-vis Customer Relationship, Trust and Loyalty: Some Research Reflections and Organisational Practices G Vaishnavi, SKG Ganesh, CV Thomas Journal of Business Studies Quarterly 6 (2), 85 , 2014 2014 Citations: 20
EFFECTS OF CUSTOMER DEMOGRAPHICS ON PERCEIVED FRUSTRATION TOWARDS ‘INTERACTIVE VOICE RESPONSE SYSTEMS’ OF MOBILE TELECOMMUNICATION SERVICES Vaishnavi International Journal of Research in Business Management 2 (6), 13 - 18 , 2014 2014 Citations: 3
A Methodical Approach to Job Analysis in A Typical Indian Manufacturing Organization SKG Ganesh, G Vaishnavi, K Rajayogan International Journal on Recent Trends in Business and Tourism (IJRTBT) 6 (2 … , 2022 2022 Citations: 2
Measuring Consumer Psychological Satisfaction With Respect To Doctor’s Tele-Consultation Services G Vaishnavi ANVESAK 51 (1), 114-117 , 2021 2021
Factors affecting Purchase of Apparels among Working & College Going Women – A Consumer Behavior Perspective G Vaishnavi Annual Research Journal of Symbiosis Centre for Management Studies, Pune 9 … , 2021 2021
Assessing the Impact of Covid 19 on Supermarket Purchase Behaviour of Consumers G Vaishnavi The International journal of analytical and experimental modal analysis 12 … , 2020 2020
AN EMPIRICAL INVESTIGATION ABOUT CUSTOMER PERCEPTION WITH RESPECT TO PRIVATE AND PUBLIC BANKS ATM SERVICE G Vaishnavi Mukt Shabd Journal 9 (4), 1019-1031 , 2020 2020
ASSESSING THE IMPACT OF DEMOGRAPHIC PROFILES IN CUSTOMER PREFERENCE AND SATISFACTION OF CEMENT PRODUCT PURCHASE G Vaishnavi International Journal of Research and Analytical Reviews (IJRAR) 7 (1), 210-214 , 2020 2020
EXAMINING FREQUENCY OF OPERATING INTERACTIVE VOICE RESPONSE SYSTEM FOR SPECIFIED PURPOSES (IN MOBILE TELECOMMUNICATION INDUSTRY) G Vaishnavi, SKG Ganesh Academy of Marketing Studies Journal 22 (4), 1-10 , 2018 2018
Examining Frequency of Operating Interactive Voice Response System for Specified Purpose (in Mobile Telecommunication Industry) GVSKG Ganesh Academy of Marketing Studies Journal 22 (4) , 2018 2018
Correlates of perceived frustration towards interactive voice response systems: A study among mobile telecommunication service customers SKGG G Vaishnavi International journal of sales & marketing management research and … , 2014 2014