Dr. Appu A

@measiim.edu.in

Assistant Professor and Management
MEASI Institute of Management



           

https://researchid.co/appu_23

Dr A. Appu, Assistant Professor has an experience in teaching for Post Graduate students more than a decade and currently completed PhD Programme in Management from Bharathiar University, Coimbatore. He is engaged as Course instructor by using the modern teaching techniques for subjects like Applied Operations Research, Merchant Banking & Financial Services, Quantitative & Research Methods in Business, Legal Systems in Business, Security Analysis & Portfolio Management and Corporate Finance.

EDUCATION

Qualification Degree University/ Institution Year of Completion Grade

Ph.D Bharathiar University April 2022 Highly Commended
SLET Bharathiar University Aug 2011 Cleared
JRF & NET University Grants Commission Dec 2010 Cleared
MBA St. Mary’s School of Mgt Studies April 2008 74.4%
BSC MATHS Ramakrishna Mission Vivekananda College April 2006 78.18%

RESEARCH, TEACHING, or OTHER INTERESTS

Business, Management and Accounting, General Business, Management and Accounting, Statistics, Probability and Uncertainty, Management Science and Operations Research

4

Scholar Citations

1

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • How does brand equity influence the intent of e-bike users? Evidence from Chennai city
    A Appu
    The Scientific Temper 14 (03), 997-1001 2023

  • Does E-Learning Platform Influence Fisheries Students Intent? Evidence From Tamil Nadu
    A Appu
    Journal of Survey in Fisheries Sciences, 2243-2251 2023

  • FACTORS AND MOTIVES OF USAGE OF PUBLIC TRANSPORT SYSTEMS IN TAMILNADU: A CASE OF CHENNAI METRO RAIL SERVICES
    A APPU
    THEBRITISHJOURNALOF, 300 2022

  • AN EMPIRICAL STUDY ON PUBLIC AWARENESS AND ACCEPTANCE OF COVID 19 VACCINES DURING LOCKDOWN 2.0 IN CHENNAI CITY
    A Appu
    Journal of Contemporary Issues in Business & Government 27 (6), 188-194 2021

  • A Structural Model to Evaluate the Influence of Technology and Marketing Factor with Respect to Smartphone Choice
    MJM Zubair, DMN Mubarak, MA Appu, SD Ali
    Design Engineering, 9642-9651 2021

  • Investigating the Impact of Disruptive Technologies and Performance Metrics of 3pl Firms in Chennai City: An Exploratory Study
    A Appu
    Vidyabharati International Interdisciplinary Research Journal 1 (1), 62-66 2021

  • A Study on Electronic Banking Services and Customer Retention Practice in Commercial Banks with Special Reference to Thiruvallur District
    AA Muthamizhan K
    Sahyadri Journal of Management 5 (1), 1-8 2021

  • Xennials Online Grocery Shopping Patterns During Covid 19 crisis in Chennai District: An Empirical Study
    AAB Raj D
    Modern Thamizh Research 9 (2), 640-644 2021

  • DOES DEMOGRAPHICS HAS AN ASSOCIATION WITH USAGE PATTERNS AND LEVEL OF SATISFACTION TOWARDS PUBLIC TRANSPORT SYSTEMS: A CASE OF METRO CHENNAI RAIL
    AASG Balaji
    Journal of Contemporary Issues in Business and Government Vol 27 (06), 1538-1545 2021

  • A Study on Service Quality Attributes and its effect on Patient Satisfaction with reference to Multi-Speciality Hospital in Chennai City
    AASG Balaji
    Shodh Sarita 7 (28), 12-16 2020

  • An Empirical study on Service Quality Performance and Travelers Perspective with reference to Travel Industry in Chennai City
    AAM P R
    Ahead-International Journal of Recent Research Review 5 (5), 1-4 2020

  • Factors influencing Satisfaction of commuters of Mass Rapid Transport System in India: An Empirical Evidence of Chennai Metro Rail Services
    AASG Balaji
    PIMT Journal of Research 12 (3), 40-44 2020

  • An Analytical Study On App Based Laundry Logistics Process And Assessing The Performance Of Dry Cleaning Services Providers In Chennai Region
    MA Appu, SG Balaji
    Think India Journal 22 (14), 1811-1821 2019

  • A Study on Impact of servicescape Factors and Commuters Perception with reference to Chennai Metro Rail Services
    AASG Balaji
    Shodh Sarita 6 (24), 100-106 2019

  • An Empirical Study on Servicescape Awareness and Usage Intention of commuters towards Chennai Metro Rail Services
    AASG Balaji
    Shodh Sanchar Bulletin 9 (36), 140-146 2019

  • An investigation study on consumer buying patterns and purchasing decisions of villas and apartments with reference to real estate sector in modern Chennai city
    AAAR A. K
    MIM International Journal of Management Research 5 (2), 62-70 2019

  • A Study on Brand Equity dimensions in marketing for air conditioner with reference to Electronic and Appliance Industry in Chennai city
    AAMY khan A
    International Journal of Recent Research Aspects 6 (2), 29-34 2019

  • Accessing the effectiveness of E-Newspaper among professionals with reference to the daily newspapers in Chennai region
    AAMB K. A
    International Journal of Recent Research Aspects 6 (2), 35-41 2019

  • A study on buying behavioral patterns and promotional strategy of premium hatchbacks cars in Chennai region
    AAM Irsath.J
    MIM International Journal of Management Research 5 (1), 17-24 2019

  • Accessing the Effectiveness of E-Newspaper among Professionals with Special Reference to the Daily Newspapers in Chennai Region: An Empirical Study
    MA Appu, MB KA
    International Journal of Recent Research Aspects 6 (2), 35-41 2019

MOST CITED SCHOLAR PUBLICATIONS

  • Measuring Effectiveness of Distribution Channel Practices among Merchants: An Empirical Study on Logistics Companies in Chennai City
    A Appu, SG Balaji
    Sumedha Journal of Management 7 (4), 136-144 2018
    Citations: 3

  • An Experiential Study on contemporary Metro Rail Services: Commuters Experience Journey in Modern Chennai City
    AASG Balaji
    International Journal of Advanced Research and Development 2 (4), 200-203 2017
    Citations: 1