Professor Dr. Kashif Hussain is a renowned senior academic figure in Malaysia known for his expertise in research excellence and educational leadership for the past 23 years. He has made significant contributions to research and education, shaping the academic landscape in Malaysia and beyond.
His research interests involve business and marketing with a focus on hospitality and tourism studies. He has published more than 125 papers in reputable journals and presented at international conferences, showcasing his depth of knowledge and expertise in the field (h-index: > 30, Citations: > 6,000). In addition, he is the board member, referee, and guest editor for several international journals. He is the founding editor of Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT-Scopus Indexed) and Asia-Pacific Journal of Futures in Education and Society (APJFES-New Journal).
He has been involved in many collaborative research projects with other institutions and industry par
RESEARCH, TEACHING, or OTHER INTERESTS
Multidisciplinary, Tourism, Leisure and Hospitality Management, Marketing, Organizational Behavior and Human Resource Management
140
Scopus Publications
6931
Scholar Citations
34
Scholar h-index
67
Scholar i10-index
Scopus Publications
From Tourist Complaint Constraints to TCC 2.0: Reframing Tourist Complaint Behavior in AI-Mediated Service Recovery Erdogan Ekiz, Berislav Andrlić, Kashif Hussain Tourism and Hospitality, 2026 Service failures remain inevitable in tourism and hospitality, yet complaint behavior is often suppressed, particularly in non-routine, time-bound travel contexts. The Tourist Complaint Constraints (TCC) framework explains this silence through five tourism-specific constraints. However, it does not explicitly account for how platform-based and AI-mediated service environments reshape post-failure behavior. This paper revisits TCC and introduces TCC 2.0, a conceptual extension that reframes complaint constraints as structurally generated within platform-mediated recovery architectures. Drawing on justice theory and emerging research on AI-enabled service systems, the framework positions distributive, procedural, and interactional justice as central mediators linking complaint constraints to behavioral outcomes. It further incorporates platform/AI process constraints and algorithmic trust constraints as additional structural dimensions, while identifying recovery channel and failure magnitude as boundary conditions. A key contribution is the concept of platform-mediated silence, defined as a structurally induced form of non-complaining behavior shaped by constrained agency and recovery system design rather than satisfaction. The paper advances a set of propositions to guide empirical testing and future scale development in AI-mediated tourism contexts. By extending complaint behavior theory into digitally mediated service environments, TCC 2.0 offers a foundation for understanding how platform architectures shape customer voice, silence, and post-failure responses.
Analysis of consumers’ green intentions in the inchoate hospitality industry of Pakistan Amara Awan, Kashif Hussain, Muhammad Athar Rasheed, Mahwish Zafar, Samer Yaghmour, Thaib Alharethi Journal of Islamic Marketing, 2026 Purpose By using the value-belief-norm (VBN) theory, this study aims to analyze the impact of environmental concerns, consumers’ beliefs and norms on their green intentions toward the inchoate hospitality industry in the distinct sociocultural context of Pakistan. The study also aims to examine the influence of green trust as a moderator in the nexus of pro-environmental attitudes and green intentions. Design/methodology/approach Smart PLS 4.0.9.3 was used to analyze the data from 179 consumers from four- and five-star hotels in Pakistan. Findings Results suggested that environmental concerns, consumers’ beliefs, personal norms and subjective norms significantly contribute to pro-environmental attitudes, with personal norms as the strongest contributor. These pro-environmental attitudes further demonstrate consumers’ green intentions, while green trust significantly moderates this nexus. Practical implications The hospitality industry should align its marketing with Islamic values to promote green practices. Hotels should pursue credible sustainability certifications to build trust and combat greenwashing. Policymakers can offer community workshops to raise environmental awareness and tax incentives to foster green practices. Originality/value This study extends the application of the VBN framework to Pakistan’s hospitality industry, an underexplored Islamic market. This implication of the VBN model to examine consumers’ intentions highlights how personal and societal values rooted in religious beliefs shape green intentions toward the hospitality industry in the emerging Islamic economy.
EVALUATION OF VECTOR COMPETENCE OF ADULT IXODID TICKS FOR Anaplasma marginale, Babesia bigemina and Theileria annulata IN CATTLE FROM CENTRAL PUNJAB, PAKISTAN Journal of Animal and Plant Sciences, 2025 Anaplasmosis, theileriosis and babesiosis, are the most important tick-borne diseases (TBDs), causing great financial losses to the livestock industry.The objective of the study was to evaluate the biological transmission dynamics of tickborne diseases in cattle using conventional (blood smear), serological (cELISA), and cutting-edge modern techniques (PCR).For the biological transmission study, pathogen-free ticks were collected and divided into three groups.Each group of ticks was allowed for acquisition feeding for seven days on the respective diseased calves (anaplasmosis, theileriosis, and babesiosis), separately.Later, the infected ticks were allowed to feed on disease-free calves (n=15) and divided into three groups, comprising five calves in each group.After two weeks, calves were screened by serological and/or molecular assays.All five calves infested with Rhipicephalus microplus ticks transmitted (100%) Anaplasma marginale and Babesia bigemina infections.Whereas, calves infested with Hyalomma anatolicum anatolicum ticks transmitted (80%) Theileria annulata infection in four out of five calves.Hence, it was proved that R. microplus (A.marginale, B. bigemina) and H. anatolicum anatolicum (T.annulata) ticks are competent vectors in the region.The identification of vectors and determinants can help in the control and prevention of TBDs.
The role of destination brand experience, emotions and brand credibility in influencing destination brand equity Lin Shizhen, Kashif Hussain, Neethiahnanthan Ari Ragavan, Qasim Ali Nisar Journal of Hospitality and Tourism Insights, 2025 PurposeThis study aims to investigate the impact of destination brand experience on destination brand equity through the role of emotions and brand credibility.Design/methodology/approachThe author adapted a quantitative study with 460 tourists using structural equation modeling. Convenience sampling was applied to the tourists who have traveled to and experienced destination products in Sanya city, China.FindingsThe findings reveal that tourists’ perception of destination brand experience can significantly impact their emotions and brand credibility, which can ultimately impact tourists’ overall assessment of a destination’s brand equity.Practical implicationsThe study offers actionable insights for a destination by embracing recommended strategies across sensory, affective, intellectual and behavioral dimensions. In addition, building emotional connections and brand credibility are vital strategies to benefit the destination in the tourism market.Originality/valueThis study attempts to fill the gaps of destination brand experience and destination brand equity based on SOR theory and brand signaling theory. The combination of SOR theory and brand signaling theory, to the researcher’s knowledge, has not been found in the previous study.
Impact of nations’ green behavior on green growth by considering the moderating role of environmental policy stringency Amara Awan, Kashif Hussain, Mahwish Zafar, Maryam Javed Butt, Samer Yaghmour Management of Environmental Quality, 2025 PurposeProtecting the planet from unprecedented environmental crises in the presence of economic expansion has become a critical global concern. Hence, the current study aims to analyze the impact of nations’ green behaviors that they adopt to protect the planet while promoting economic expansion. Additionally, the study explores the moderating role of ES in the nexus of GI and green growth.Design/methodology/approachData were collected over a period of 1990–2019. Analysis was conducted by employing panel data analysis techniques and various robustness tests, including multicollinearity, serial correlation and spatial correlation, for a sample of 33 nations by categorizing in Organization for Economic Co-operation and Development (OECD) and Brazil, Russia, India, China, and South Africa (BRICS) economies as well as in the pre- and post-financial crisis period.FindingsAnalysis of the composite sample reveals a significant positive impact of green investments and green innovations on green growth. Further analysis reveals a significant moderating role of environmental policy stringency in OECD economies, especially in the pre-financial crisis period. The interaction slope shows that the contribution of green innovations to green growth is positive at high and medium levels of ES. However, in the case of BRICS economies, this moderating role is insignificant.Practical implicationsStudy findings signify the importance of stakeholder environment and urge governments to prioritize funds for sectors practicing environmentally friendly behaviors to foster green growth and stresses for more effective infrastructure of policy implementation, monitoring and evaluation.Originality/valueThe relationship of green investments, innovations and green growth has been established largely in existing literature; however, there is a dearth of studies to analyze the moderating role of ES. Hence the current study investigates this moderating role in the nexus of nations’ green behavior and green growth in different stakeholder environments and contexts.
What drives customers’ participation behaviour? Unveiling the drivers of affective satisfaction and its impacts in the restaurant industry Gamal S.A. Khalifa, Abdallah M. Elshaer, Kashif Hussain, Ahmed K. Elnagar Journal of Hospitality and Tourism Insights, 2025 PurposeThis paper aims to explore the factors influencing customers' attitudes and behaviours, specifically in terms of affective satisfaction, participation behaviour, and word-of-mouth, within the restaurant industry, with a focus on both tangible and intangible elements. Additionally, the study seeks to identify the dual mediating role of customer affective satisfaction in this relationship.Design/methodology/approachIn this exploratory study, SEM-VB was utilized to examine data from 312 valid respondents who completed a face-to-face questionnaire using a quantitative methodology. The respondents were targeted at restaurants that serve comparable food and beverages for a similar socioeconomic class.FindingsThe findings reveal that perceived value, physical appearance, and standardization significantly contribute to customer affective satisfaction, which, in turn, positively influences their participation behaviour and word-of-mouth.Practical implicationsPractically, restaurant managers can enhance customer experiences and boost positive word-of-mouth by fostering affective satisfaction and encouraging interactive customer participation.Originality/valueThe novel concept of “affective satisfaction” contributes to restaurant management literature by identifying its tangible and intangible drivers and uncovering its outcomes in participation behaviour and word of mouth. By combining numerous factors and investigating the mediating function of affective satisfaction and based on the theory of Expectancy-Disconfirmation, this study adds to the theoretical understanding of what drives the affective satisfaction and word-of-mouth of casual dining restaurants’ customers.
Is tourism conducive to green growth? An investigation of the role of tourism-based economic expansion in the nexus of leisure tourism and business tourism Amara Awan, Kashif Hussain, Mahwish Zafar, Sami Ullah Bajwa Journal of Hospitality and Tourism Insights, 2025 PurposeThe gradual expansion of the tourism sector is raising concerns about whether tourism-based economies are conducive to supporting green growth. Hence, the current study aims to analyze the direct impact of tourism motives on green growth along with the indirect impact of tourism-based economic expansion while controlling for country risk and renewable energy.Design/methodology/approachAn unbalanced panel data for a sample of 21 countries comprising OECD and non-OECD economies are employed for the analysis.FindingsRegression results reveal that leisure tourism (LT) significantly and positively influences CO2 intensity compared to business tourism (BT). Propensity score matching results show that the most traveled tourist destinations contribute more to CO2 intensity than those less traveled. Mediation analysis by employing Baron and Kenny’s three-step regression, Sobel’s test and Monte Carlo test shows that tourism-based economic expansion significantly mediates between the nexus of LT and CO2 intensity.Practical implicationsResults of the study provide useful practical implications for sustainable economy and green growth. It recommends to mitigate the challenges of LT, reducing the negative impact and to harness the potential of BT, enhancing the positive influence, through various policies and practices.Originality/valueThis study is the first to examine the impact of LT and BT on green growth, to explore the role of destination popularity and the mediating role of tourism-based economic expansion in this relationship.
Digital capabilities as a catalyst for team effectiveness: insights from hospitality Muhammad Abbas, Kashif Hussain, Sami Ullah Bajwa, Muhammad Athar Rasheed International Journal of Contemporary Hospitality Management, 2025 Purpose This study aims to examine the sequential mediating roles of transactive memory system (TMS) and team reflexivity in the relationship between digital capabilities and team performance, while also analyzing the moderating effect of team climate on the relationship between TMS and team reflexivity within Pakistan’s hotel industry. Design/methodology/approach Two-wave data collected from 309 employees (103 teams) working in four- and five-star hotels were used to test the proposed hypotheses using the partial least squares structural equation modeling technique. Findings The findings reveal that TMS and team reflexivity sequentially mediate the relationship between digital capabilities and team performance. Furthermore, team climate positively moderates the relationship between TMS and team reflexivity. Practical implications Team performance can be enhanced by promoting digital capabilities, TMS and team reflexivity. Furthermore, incorporating team climate as a boundary condition fosters the effectiveness of TMS and enhances teams’ learning and adaptive capabilities, which are increasingly vital in the hospitality industry. Originality/value Grounded in TMS theory, this study enriches the hospitality literature by explaining how contextual factors and team processes collectively influence team performance.
Benefits of Dark Tourism Ihtisham Ullah, Kashif Hussain, Ravindra Kumar Perumal, Muhammad Tahir Jan Emerald Handbook of International Dark Tourism, 2025 Dark Tourism has emerged as an inimitable societal marvel for its unique worth and interest among a niche market of tourists. This phenomenal industry comprises exploring and visiting tourist places allied with human demise, tragedy, and suffering linked with historical atrocities that have increasingly become a significant aspect of contemporary travel and cultural engagement. The current chapter highlights various key advantages of dark tourism viz. economic growth and job creation leading to social, educational, and personal development, cultural and geopolitical exchange, and prevailing stereotypes. It also examines the many dimensions of dark tourism in today’s world, with particular attention to its psychological benefits. From a positive perspective, dark tourism has multiple favorable impacts on the global economy, elevating GDP. Socially, dark tourism fosters greater community awareness and engagement by encouraging dialogue on historical injustices and promoting social justice advocacy. Educationally, it provides an immersive learning experience that enhances historical understanding and preserves important cultural narratives, where individual learning and growth increase with comprehending different cultural norms and perspectives. It benefits a large pool of job seekers, with millions traveling annually. Breaking the stereotypical myths and notions is another benefit, as it allows travelers to gain a deeper sense of visibility and engage with people from other cultures, religious beliefs, and communities. Psychologically, visiting these locations prompts profound personal reflection and empathy, allowing individuals to confront and process the complexities of human suffering and resilience. Through these benefits, dark tourism helps people connect more deeply with history and encourages a society that is better informed, more empathetic, and more engaged.
Technology Advancements in Dark Tourism Ihtisham Ullah, Kashif Hussain, Ravindra Kumar Perumal, Muhammad Tahir Jan Emerald Handbook of International Dark Tourism, 2025
Enhancing Employer Branding through Virtual Reality: The role of E-HRM Service Quality and HRM Effectiveness in the Hotel Industry of Pakistan Asia Pacific Journal of Innovation in Hospitality and Tourism, 2022
Impact of management communication, post mergers and acquisitions, on turnover intention: The mediating role of job satisfaction and the moderating role of emotional intelligence Search Journal of Media and Communication Research, 2022
Biceps Tendon Rupture in Two Beetal Goats Muhammad SHAHID, Ahmad ALI, Yasir Razzaq KHAN, Omer NASEER, Ameer Hamza RABBANI, Kashif HUSSAIN, Abdullah Saghir AHMAD, Muhammad SAAD, Muhammad Luqman SOHAIL, Kashif PRINCE Kafkas Universitesi Veteriner Fakultesi Dergisi, 2022
Role of nanotechnology in animal production and veterinary medicine Ahmad Ali, Muhammad Ijaz, Yasir Razzaq Khan, Hina Afzal Sajid, Kashif Hussain, Ameer Hamza Rabbani, Muhammad Shahid, Omer Naseer, Awais Ghaffar, Muhammad Anas Naeem, Muhammad Zeeshan Zafar, Amir Iftikhar Malik, Irfan Ahmed Tropical Animal Health and Production, 2021
Perceived impacts and residents' support for tourism development in Port Dickson, Malaysia Tourism, 2019
Intention to use mobile payment system by ethnicity: A partial least squares multi-group approach Entrepreneur Resource Centre (ERC) Institute, Singapore Faculty of Business, Curtin University, Sarawak, Malaysia, Kim-Lim Tan, Mumtaz Ali Memon, Air University School of Management, Air University, Islamabad, Pakistan, Pei-Lin Sim, Faculty of Hospitality & Tourism Management, UCSI University, Sarawak, Malaysia, Choi-Meng Leong, Faculty of Business, Information Science, UCSI University, Sarawak, Malaysia, Fathan K. Soetrisno, School of Business Management, University College of Technology Sarawak, Malaysia, Kashif Hussain, Faculty of Hospitality & Tourism Management, UCSI University, Kuala Lumpur, Malaysia Asian Journal of Business Research, 2019
Molecular epidemiology of bovine anaplasmosis in Khyber Pakhtunkhwa, Pakistan Shahid Hussain Farooqi, Muhammad Ijaz, Muhammad Imran Rashid, H. Nabi, S. Islam, Amjad Islam Aqib, Kashif Hussain, Amjad Khan, Syeda Nayab Batool Rizvi, Shakeel Mahmood, Khalid Mehmood, Hui Zhang Tropical Animal Health and Production, 2018
Empowerment in Hospitality Service Leadership: A Moderated Mediation Approach Asia Pacific Journal of Innovation in Hospitality and Tourism, 2018
Molecular occurrence of canine babesiosis in rural dog population in Pakistan Tropical Biomedicine, 2018
Bacterial count and predisposing factors of clostridium perfringens (Targeting cpa gene) infection along with antimicrobial sensitivity in diarrheic sheep in Pakistan Tropical Biomedicine, 2018
Prevalence and molecular diagnosis of Theileria annulata in bovine from three distincts zones of Khyber Pakhtunkhwa province, Pakistan Journal of Animal and Plant Sciences, 2017
Diagnosing customers experience, emotions and satisfaction in Malaysian resort hotels European Journal of Tourism Research, 2016
Re-vitalising Port Dickson as a leading beach resort tourism destination in Malaysia: A benchmarking approach Heritage Culture and Society Research Agenda and Best Practices in the Hospitality and Tourism Industry Proceedings of the 3rd International Hospitality and Tourism Conference Ihtc 2016 and 2nd International Seminar on Tourism Isot 2016, 2016
Striatal neurochemical changes and motor dysfunction in mipafox-treated animals Methods and Findings in Experimental and Clinical Pharmacology, 1985
The effect of certain drugs on glycogen and acetylcholine levels in cerebral and peripheral tissues in rats with malathion induced hyperglycaemia Arhiv Za Higijenu Rada I Toksikologiju, 1984
RECENT SCHOLAR PUBLICATIONS
Analysis of consumers’ green intentions in the inchoate hospitality industry of Pakistan A Awan, K Hussain, MA Rasheed, M Zafar, S Yaghmour, T Alharethi Journal of Islamic Marketing , 2026 2026 Citations: 1
Benefits of Dark Tourism I Ullah, K Hussain, RK Perumal, MT Jan The Emerald Handbook of International Dark Tourism , 2025 2025 Citations: 1
Technology Advancements in Dark Tourism I Ullah, K Hussain, RK Perumal, MT Jan The Emerald Handbook of International Dark Tourism , 2025 2025
Gender-inclusive human resource management and females’ performance in the hospitality: A mixed-method study MA Rasheed, SU Bajwa, K Hussain, NS Elahi, M Abbas International Journal of Hospitality Management 133 (104518) , 2025 2025 Citations: 1
Digital capabilities as a catalyst for team effectiveness: insights from hospitality M Abbas, K Hussain, SU Bajwa, MA Rasheed International Journal of Contemporary Hospitality Management , 2025 2025
The effects of self-congruity and functional congruity on tourists’ loyalty in theme parks X Gang, A Rehman, Asad Ur, Nawal, I Ullah, K Hussain Edelweiss Applied Science and Technology 9 (9), 1880-1894 , 2025 2025
Driving team performance through digital capabilities in the hospitality industry: a transactive memory system perspective M Abbas, K Hussain, SU Bajwa, MA Rasheed Journal of Hospitality and Tourism Insights , 2025 2025 Citations: 4
Exploring tourism experiences: Comparative trends and hotspots in Chinese and American research Z Yaling, AU Rehman, I Ullah, A Nawal, K Hussain Cogent Business & Management 12 (1) , 2025 2025 Citations: 1
Why did Interstate Disinformation Warfare Pakistan Faced in the Last Two Decades Not Yield Proportionate Results? A Qualitative Study A Cheema, CP Kee, K Hussain, QA Nisar International Journal of Social Science and Entrepreneurship 5 (1), 1-36 , 2025 2025
The role of destination brand experience, emotions and brand credibility in influencing destination brand equity L Shizhen, K Hussain, N Ari Ragavan, QA Nisar Journal of Hospitality and Tourism Insights , 2025 2025 Citations: 13
What drives customers’ participation behaviour? Unveiling the drivers of affective satisfaction and its impacts in the restaurant industry GSA Khalifa, AM Elshaer, K Hussain, AK Elnagar Journal of Hospitality and Tourism Insights. 8 (2), 612-636 , 2025 2025 Citations: 36
Impact of nations’ green behavior on green growth by considering the moderating role of environmental policy stringency A Awan, K Hussain, M Zafar, MJ Butt, S Yaghmour Management of Environmental Quality: An International Journal, https://doi … , 2025 2025 Citations: 11
Is tourism conducive to green growth? An investigation of the role of tourism-based economic expansion in the nexus of leisure tourism and business tourism A Awan, K Hussain, M Zafar, SU Bajwa Journal of Hospitality and Tourism Insights, https://doi.org/10.1108/JHTI-11 … , 2025 2025 Citations: 9
Identifying tools and means of interstate disinformation warfare against Pakistan: An exploratory study A Cheema, CP Kee, K Hussain, QA Nisar Journal of Media & Communication 5 (2), 1-26 , 2024 2024 Citations: 1
Role of Travel Motivation and Destination Image to Promote Destination Loyalty M Abbas, K Hussain, SU Bajwa, MA Rasheed, S Yaghmour Academica Turistica - Tourism and Innovation Journal 17 (2), 209-323 , 2024 2024 Citations: 6
Exploring the Warfare Targets in Interstate Disinformation Warfare against Pakistan A Cheema, CP Kee, K Hussain, QA Nisar Academic Journal of Social Sciences 8 (2), 195-220 , 2024 2024 Citations: 1
Thai cultural tourism attributes: Emerging trends and sustainable practices. K Hussain, M Raman, M Falahat, YA Siddiqui Cultural tourism in the Asia Pacific: Heritage, city and rural hospitality 1 … , 2024 2024 Citations: 6
Impact of Local Food as a Tourist Destination Attraction MA Gana, K Hussain Electronic Journal of Business and Management 9 (1), 1-11 , 2024 2024
Green HRM and Sustainable Performance in Malaysian Hotels: The Role of Employees' Pro-Environmental Attitudes and Green Behaviors QA Nisar, K Hussain, S Sohail, S Yaghmour, N Nasir, S Haider Tourism: An International Interdisciplinary Journal 71 (2), 367-387 , 2023 2023 Citations: 35
Can hotel employees arise internal whistleblowing intentions? Leader ethics, workplace virtues and moral courage IM Mkheimer, KM Selem, AE Shehata, K Hussain, M Perez Perez European Journal of Management and Business Economics 32 (2), 203-222 , 2023 2023 Citations: 64
MOST CITED SCHOLAR PUBLICATIONS
Does higher education service quality effect student satisfaction, image and loyalty? A study of international students in Malaysian public universities F Ali, Y Zhou, K Hussain, PK Nair, NA Ragavan Quality assurance in education 24 (1), 70-94 , 2016 2016 Citations: 850
Influence of experiences on memories, satisfaction and behavioral intentions: A study of creative tourism F Ali, K Ryu, K Hussain Journal of Travel & Tourism Marketing 33 (1), 85-100 , 2016 2016 Citations: 839
Perceptions of service quality in North Cyprus hotels H Nadiri, K Hussain International Journal of Contemporary Hospitality Management 17 (6), 469-480 , 2005 2005 Citations: 438
Memorable customer experience: Examining the effects of customers experience on memories and loyalty in Malaysian resort hotels F Ali, K Hussain, NA Ragavan Procedia-Social and Behavioral Sciences 144, 273-279 , 2014 2014 Citations: 413
Students' perceptions of service quality in higher education H Nadiri, J Kandampully, K Hussain Total Quality Management 20 (5), 523-535 , 2009 2009 Citations: 401
An investigation on the factors influencing passengers' loyalty in the North Cyprus national airline H Nadiri, K Hussain, E Haktan Ekiz, Ş Erdoğan The TQM Journal 20 (3), 265-280 , 2008 2008 Citations: 328
Diagnosing the zone of tolerance for hotel services H Nadiri, K Hussain Managing Service Quality: An International Journal 15 (3), 259-277 , 2005 2005 Citations: 292
Measuring service innovation performance through team culture and knowledge sharing behaviour in hotel services: a PLS approach K Hussain, R Konar, F Ali Procedia-Social and Behavioral Sciences 224, 35-43 , 2016 2016 Citations: 220
Sustainable tourism development: a case study of North Cyprus M Altinay, K Hussain International Journal of Contemporary Hospitality Management 17 (3), 272-280 , 2005 2005 Citations: 192
An assessment of students' acceptance and usage of computer supported collaborative classrooms in hospitality and tourism schools F Ali, PK Nair, K Hussain Journal of Hospitality, Leisure, Sport & Tourism Education 18, 51-60 , 2016 2016 Citations: 180
The Effect of Technical and Functional Quality on Guests’ Perceived Hotel Service Quality and Satisfaction: A SEM-PLS Analysis F Ali, K Hussain, R Konar, HM Jeon Journal of Quality Assurance in Hospitality & Tourism 18 (3), 354-378 , 2017 2017 Citations: 178
Determinants of sustainable competitive advantage from the resource-based view: Implications for hotel industry MS Hossain, K Hussain, S Kannan, SKKR Nair Journal of Hospitality and Tourism Insights , 2022 2022 Citations: 169
Are functional, emotional, and social values interrelated? A study of traditional guesthouses in Iran SM Rasoolimanesh, M Iranmanesh, M Amin, K Hussain, M Jaafar, ... International Journal of Contemporary Hospitality Management 32 (9), 2857-2880 , 2020 2020 Citations: 142
Zone of tolerance for banks: a diagnostic model of service quality H Nadiri, J Kandampully, K Hussain The Service Industries Journal 29 (11), 1547-1564 , 2009 2009 Citations: 139
Brand anthropomorphism, love and defense: Does attitude towards social distancing matter? F Ali, S Dogan, M Amin, K Hussain, K Ryu The Service Industries Journal , 2021 2021 Citations: 129
Impact of market orientation, organizational learning and market conditions on small and medium-size hospitality enterprises A Kasim, Y Ekinci, L Altinay, K Hussain Journal of Hospitality Marketing & Management 27 (7), 855-875 , 2018 2018 Citations: 126
Diagnosing customers experience, emotions and satisfaction in Malaysian resort hotels F Ali, K Hussain, R Omar European Journal of Tourism Research 12 (1), 25-40 , 2016 2016 Citations: 113
Perceptions of service quality in North Cyprus national airline HE Ekiz, K Hussain, A Bavik 18th Biennial International Congress: New Trends in Tourism and Hospitality … , 2006 2006 Citations: 107
Positive vs negative economic impacts of tourism development: A review of economic impact studies J Kumar, K Hussain, S Kannan 21st Asia Pacific Tourism Association Annual Conference , 2015 2015 Citations: 87
Evaluating Tourism's Economic Effects: Comparison of Different Approaches J Kumar, K Hussain Procedia-Social and Behavioral Sciences 144, 360-365 , 2014 2014 Citations: 86
