Dr. Riaz Ahmed M

I am an assistant professor at the MEASI Institute of Management in Chennai. I have been instrumental in shaping the academic landscape since January 2017. My research focuses on green marketing, corporate social responsibility, and brand equity. My scholarly contributions are well-recognized, with publications in esteemed journals like the International Journal of Advanced and Applied Sciences and Shodsamhita. I am known for my dedication to education and research, and I have received multiple accolades for academic excellence and effective teaching. My professional endeavors extend to organizing faculty development programs and national-level workshops, further showcasing my leadership and commitment to academic growth.

EDUCATION

Dr. Mohammed Riaz Ahmed is a seasoned academician with a rich background in marketing and human resource management. He earned his Ph.D. in Marketing from Madras University in 2024 and holds an M.Phil. in Human Resource from Bharathidasan University (2006). His diverse educational qualifications include an MBA in Marketing & HRM from Crescent Engineering College, University of Madras (1996), and a B.Sc. in Mathematics from The New College, University of Madras (1994).

RESEARCH, TEACHING, or OTHER INTERESTS

Business, Management and Accounting, Business and International Management, Marketing, Organizational Behavior and Human Resource Management

Scopus Publications

The influence of job satisfaction on retention of primary healthcare professionals in Tamil Nadu
S. G. Balaji, , D. Charumathi, M. Riaz Ahmed, A. Appu, , , and
International Journal of Advanced and Applied Sciences, 2024
Stability among healthcare professionals is considered critical to providing excellent care. Job satisfaction has a significant impact on the productivity and efficiency of human resources in the healthcare industry. This cross-sectional study examined the job satisfaction and retention intentions of healthcare professionals in primary healthcare centers in Tamil Nadu. Convenience sampling was used to collect data from 334 respondents using a validated structured questionnaire. The empirical research revealed that their work values were the most significant predictor of job satisfaction among PHC employees. On the other hand, time pressure had the least significant relationship with PHC employee satisfaction. The findings indicate that targeted interventions to enhance health workers' job satisfaction, reduce stress, and increase positive work values are essential to creating a positive work environment and increasing job satisfaction. This study adds to the literature on job satisfaction and retention of primary healthcare workers in Tamil Nadu. We recommend that healthcare managers promote and enforce PHC workers' work values to keep them positive. Work values and PHC workers' satisfaction and intention to stay have received little research attention. One of the first studies to empirically examine quality improvement, time pressure, commitment, compensation, and work values as dimensions of job satisfaction among health professionals in Tamil Nadu Primary Health Care Centers.

RECENT SCHOLAR PUBLICATIONS

"An Empirical Analysis of the Financial Performance of Credit Co-operative Society”
RT M Riaz Ahmed
Journal of Composition Theory 18 (V), 13-23 , 2025
2025
“Assessing Educational Responsibility: A Leadersh-5ip Framework for Effective Administration in South Indian Institutions”
MR Ahmed
Shikshan Sanshodhan 8 (4), 69-78 , 2025
2025
“Assessing 3PL services providers and operational excellence: An Empirical Analysis”
MR Ahmed
European Economic Letters 15 (1), 2577-2584 , 2025
2025
Strategies for Freight Forwarders to Enhance Logistics Service Quality in South India
DR Ahmed M
International Journal of Research Publication and Reviews 5 (7), 91-101 , 2024
2024
THE EFFECTIVENESS OF ONLINE LEARNING PLATFORM COURSES OFFERED TO STUDENTS' PRODUCTIVITY THROUGH UPSKILLING
J Riaz Ahmed, M. 1, Mohamed Musharaff
International Journal of Research Publication and Reviews 5 (5), 12516-12527 , 2024
2024
A STUDY ON THE RELATIONSHIP BETWEEN USER GENERATED CONTENT BASED MARKETING AND CUSTOMER ENGAGEMENT FOR DEVELOPING BRAND RECOGNITION
DMRA Dr.K.Sindhura
CAHIERS MAGELLANES-NS 6 (1) , 2024
2024
Citations: 1
The influence of job satisfaction on retention of primary healthcare professionals in Tamil Nadu
AA S.G.Balaji, D.Charumathi, M.Riaz Ahmed
International journal of Advanced and Applied Sciences 11 (2), 238-247 , 2024
2024
Citations: 3
An Examination of the Problem Facing Freight Forwarders
MAR M.Riaz Ahmed
Journal of social welfare and Management 15 (3), Part-1 , 2023
2023
A Study on service Quality Attributes and Student Learning
A M Riaz Ahmed
Journal of social welfare and Management 14 (3 (Part-II)) , 2022
2022
“A STUDY ON CUSTOMER RETENTION STRATEGY TOWARDS ONLINE SHOPPING WITH REFERENCE TO APPAREL PRODUCTS”
MA Mr.M. Riaz Ahmed
International journal of research and analytical reviews 9 (1), 660-664 , 2022
2022
"FACTORS INFLUENCING GREEN BRAND EQUITY FOR COSMETIC PRODUCTS: A NEURAL NETWORK (NN) APPROACH”
DSGB Mr.M.Riaz Ahmed
anvesak 52 (5(II)), 175-179 , 2022
2022
An examination on measuring the impact of green marketing and CSR activities towards Brand equity and consumer loyalty”
DSGB Mr. M.Riaz Ahmed
Shodhsamhita 9 (II(II)), 123-134 , 2022
2022
A Study on the Factors Influencing Online Restaurant Ordering in Chennai City
MSAHK Mr.M.Riaz Ahmed
International Journal of Research Publication and Reviews 2 (11), 698-701 , 2021
2021
A STUDY ON CONSUMER’S PERCEPTION TOWARDS ECO-FRIENDLY PRODUCTS
MKMA Mr.M.Riaz Ahmed
Journal of Education 24 (6), 32-38 , 2021
2021
"A STUDY ON CUSTOMER RETENTION STRATEGY IN A RETAIL OPTICAL STORE WITH REFERENCE TO AN OPTICAL STORE IN CHENNAI CITY”
MSSA Mr.M.Riaz Ahmed
Ahead- International Journal of Recent Research Review 5 (7), 1-7 , 2020
2020
“A STUDY ON GREEN PRODUCT AWARENESS AND BUYING BEHAVIOUR PATTERN AMONGCONSUMERS IN CHENNAIREGION”
DSGB Mr. M.Riaz Ahmed
Alochana Chakra 9 (12), 653-662 , 2020
2020
A STUDY ON EMPLOYEE JOB SATISFACTION ON BUSINESS PROCESS OUTSOURCING: ANEMPIRICAL STUDY WITH REFERENCE TO SOUTH INDIA
MMR Ahmed
D B J C Journal of Business Research , Jain Spire 1 (28), 58-66 , 2018
2018

MOST CITED SCHOLAR PUBLICATIONS

The influence of job satisfaction on retention of primary healthcare professionals in Tamil Nadu
AA S.G.Balaji, D.Charumathi, M.Riaz Ahmed
International journal of Advanced and Applied Sciences 11 (2), 238-247 , 2024
2024
Citations: 3
A STUDY ON THE RELATIONSHIP BETWEEN USER GENERATED CONTENT BASED MARKETING AND CUSTOMER ENGAGEMENT FOR DEVELOPING BRAND RECOGNITION
DMRA Dr.K.Sindhura
CAHIERS MAGELLANES-NS 6 (1) , 2024
2024
Citations: 1
"An Empirical Analysis of the Financial Performance of Credit Co-operative Society”
RT M Riaz Ahmed
Journal of Composition Theory 18 (V), 13-23 , 2025
2025
“Assessing Educational Responsibility: A Leadersh-5ip Framework for Effective Administration in South Indian Institutions”
MR Ahmed
Shikshan Sanshodhan 8 (4), 69-78 , 2025
2025
“Assessing 3PL services providers and operational excellence: An Empirical Analysis”
MR Ahmed
European Economic Letters 15 (1), 2577-2584 , 2025
2025
Strategies for Freight Forwarders to Enhance Logistics Service Quality in South India
DR Ahmed M
International Journal of Research Publication and Reviews 5 (7), 91-101 , 2024
2024
THE EFFECTIVENESS OF ONLINE LEARNING PLATFORM COURSES OFFERED TO STUDENTS' PRODUCTIVITY THROUGH UPSKILLING
J Riaz Ahmed, M. 1, Mohamed Musharaff
International Journal of Research Publication and Reviews 5 (5), 12516-12527 , 2024
2024
An Examination of the Problem Facing Freight Forwarders
MAR M.Riaz Ahmed
Journal of social welfare and Management 15 (3), Part-1 , 2023
2023
A Study on service Quality Attributes and Student Learning
A M Riaz Ahmed
Journal of social welfare and Management 14 (3 (Part-II)) , 2022
2022
“A STUDY ON CUSTOMER RETENTION STRATEGY TOWARDS ONLINE SHOPPING WITH REFERENCE TO APPAREL PRODUCTS”
MA Mr.M. Riaz Ahmed
International journal of research and analytical reviews 9 (1), 660-664 , 2022
2022
"FACTORS INFLUENCING GREEN BRAND EQUITY FOR COSMETIC PRODUCTS: A NEURAL NETWORK (NN) APPROACH”
DSGB Mr.M.Riaz Ahmed
anvesak 52 (5(II)), 175-179 , 2022
2022
An examination on measuring the impact of green marketing and CSR activities towards Brand equity and consumer loyalty”
DSGB Mr. M.Riaz Ahmed
Shodhsamhita 9 (II(II)), 123-134 , 2022
2022
A Study on the Factors Influencing Online Restaurant Ordering in Chennai City
MSAHK Mr.M.Riaz Ahmed
International Journal of Research Publication and Reviews 2 (11), 698-701 , 2021
2021
A STUDY ON CONSUMER’S PERCEPTION TOWARDS ECO-FRIENDLY PRODUCTS
MKMA Mr.M.Riaz Ahmed
Journal of Education 24 (6), 32-38 , 2021
2021
"A STUDY ON CUSTOMER RETENTION STRATEGY IN A RETAIL OPTICAL STORE WITH REFERENCE TO AN OPTICAL STORE IN CHENNAI CITY”
MSSA Mr.M.Riaz Ahmed
Ahead- International Journal of Recent Research Review 5 (7), 1-7 , 2020
2020
“A STUDY ON GREEN PRODUCT AWARENESS AND BUYING BEHAVIOUR PATTERN AMONGCONSUMERS IN CHENNAIREGION”
DSGB Mr. M.Riaz Ahmed
Alochana Chakra 9 (12), 653-662 , 2020
2020
A STUDY ON EMPLOYEE JOB SATISFACTION ON BUSINESS PROCESS OUTSOURCING: ANEMPIRICAL STUDY WITH REFERENCE TO SOUTH INDIA
MMR Ahmed
D B J C Journal of Business Research , Jain Spire 1 (28), 58-66 , 2018
2018