vijayalakshmi

EDUCATION

PeriyarUniversity,Salem, TN ,India (2023)


BharathiyarUniversity,Coimbatore, TN, India (2013) M.Phil., (Media and Communication)

College of EnggGuindy, Anna University, Chennai,India (2008) M.

RESEARCH, TEACHING, or OTHER INTERESTS

Arts and Humanities, General Arts and Humanities, Media Technology, Emergency Nursing

FUTURE PROJECTS

RECENT SCHOLAR PUBLICATIONS

Machine learning assisted investigation on properties of TiO2 reinforced aluminium metal matrix composites
M Nithya, D Pritima, S Vijayalakshmi, DB David, K Muthukumar, ...
Materials Today: Proceedings 74, 80-84 2023



A STUDY ON JOB SATISFACTION AMONG WOMEN FACULTIES OF SELF FINANCING ARTS AND SCIENCE COLLEGES IN THOOTHUKUDI DISTRICT
JSAP ESTHER, S Vijayalakshmi
NeuroQuantology 20 (7), 4258 2022



Influence of Television cosmetic advertisements on cosmetics consumption among college students
S Vijayalakshmi, M Anuradha
PalArch's Journal of Archaeology of Egypt/Egyptology 17 (7), 12230-12237 2020



A Thematic analysis on Beauty perception
S Vijayalakshmi, M Anuradha
Think India Journal 22 (14), 11325-11330 2019



To Study The Role Of Cosmetics Television Advertisements With Respect To Beauty Perception And Cosmetics Consumption Among University Students
S Vijayalakshmi, M Anuradha
Think India Journal 22 (14), 10866-10872 2019



A Content Analysis Study On Television Cosmetic Advertisements
S Vijayalakshmi, M Anuradha
Think India Journal 22 (14), 9561-9567 2019



A Study on Post Office Saving Habits of Rural Working Women in Thoothukudi District
S Vijayalakshmi, M Nithya
Think India Journal 22 (19), 93-98 2019



A Study on Customers Satisfaction towards Post Office Investments Schemes in Thoothukudi City
M Nithya, S Vijayalakshmi
Explorer 5 (2), 181-192 2018



Critical analysis of ICT usage and influences in higher education
S Vijayalakshmi
International journal of Informative & Futuristic Research. An Enlightening 2014



Design and simulation for sliding-mode control in DC-DC converter
S Vijayalakshmi, K Muthukumar
IEEE-International Conference On Advances In Engineering, Science And 2012



A Study On Customers Satisfaction Towards Post Office Investments Schemes In Thoothukudi District
M Nithya, S Vijayalakshmi
Anand Bihari, 159



The changing beauty perception and cosmetics purchase decisions a study on the role of television advertisements among different generations of users
S Vijayalakshmi
Salem



A Study on Spending and Saving Habits of College Students in Thoothukudi
M NITHYA, S VIJAYALAKSHMI




Performance evaluation of the Thoothukudi district central co-operative banks limited
S Vijayalakshmi
Tirunelveli

MOST CITED SCHOLAR PUBLICATIONS

Influence of Television cosmetic advertisements on cosmetics consumption among college students
S Vijayalakshmi, M Anuradha
PalArch's Journal of Archaeology of Egypt/Egyptology 17 (7), 12230-12237 2020
Citations: 4



Machine learning assisted investigation on properties of TiO2 reinforced aluminium metal matrix composites
M Nithya, D Pritima, S Vijayalakshmi, DB David, K Muthukumar, ...
Materials Today: Proceedings 74, 80-84 2023
Citations: 3



Design and simulation for sliding-mode control in DC-DC converter
S Vijayalakshmi, K Muthukumar
IEEE-International Conference On Advances In Engineering, Science And 2012
Citations: 3



Critical analysis of ICT usage and influences in higher education
S Vijayalakshmi
International journal of Informative & Futuristic Research. An Enlightening 2014
Citations: 2

Publications

“Portrayal of elder women in T.V Commercials with special reference from Tamil Region Channel. SAMBODHI Multidisciplinary Journal ISSN: 2249-6661 Vol-43 (XXIII) October-December (2020)