An i-10 and h-index-4 Google Scholar, Educator, Researcher, Resource Person, Mentor, Academic and Business Consultant. A rich experience in the academia and research field for 18 plus years and disseminating knowledge in Commerce and Management subjects like Marketing, HR, and Finance. Educated more than 60,000 plus students of UG and PG (B.Com. BBM, M.Com and MBA). Dissertation guided for than 250+ for both UG and PG level. Published various research papers in both National and International refereed journals on the areas of Marketing, Management Education, Surrogate Advertising, Green Marketing, Green Branding, Green Logistics, Eco-friendly Products and Branding White Goods. Conducted Various FDP’s, Seminars and Workshops. Organized National Conferences and International Conference along with Stevenson University, Board Member for Edited Volumes. Pursuing Doctoral Programme (PhD) in the area of Green Marketing from the University of Mysore.
EDUCATION
M.Com; (
RESEARCH, TEACHING, or OTHER INTERESTS
Marketing, Business and International Management, Strategy and Management
93
Scholar Citations
5
Scholar h-index
3
Scholar i10-index
RECENT SCHOLAR PUBLICATIONS
“A Study on How Consumers’ Buying Decisions are Influenced through Consumer Information Search and their Structure of Personal Networks” MGDMK K.R. International Journal of Recent Development in Engineering and Technology … , 2026 2026
Role of Research in Enabling Accountable Management Education and its Sustainability G Manjunath, DG Manjunath 2024
“EXPLORING AWARENESS AND SHOPPER SATISFACTION: BLINKIT ON-LINE GROCERY SHOPPING IN BENGALURU SOUTH REGION” P Manjunath G Journal of Xi'an University of Architecture & Technology, https://doi.org/10 … , 2024 2024 Citations: 1
Influence of Demographic Variables on On-line Buying Behaviour of Consumer DVR Kumar, NMS Kumar, M Manjunath. G Kala : The Journal of Indian Arts History Congress 26 (2), 24-28 , 2021 2021
Solar power environmental air pollution & water quality monitoring system based on IoT H Kumar, S Karthikeyan, GM Manjunath, MS Rakshith Perspectives in Communication, Embedded-systems and Signal-processing-PiCES … , 2018 2018 Citations: 8
A Study on Responsible Management in Higher Education G Manjunath 2016
A Study on Role of Responsible Management in Higher Education PMG Prof. Divya Bansal International Journal of Applied Management Science 1 (12), 32-39 , 2016 2016
Brand awareness and customers satisfaction towards OLA cabs in Bengaluru North and South region G Manjunath RJSSM 5 (5) , 2015 2015 Citations: 6
Surrogate Advertising: The Awareness and Does It Helps to Promote Core Product Itself in Indian Context G Manjunath, PK Sreekanth International Journal of Business Quantitative Economics and Applied … , 2015 2015 Citations: 2
A Study on Branding White Goods Through Social Media Marketing G Manjunath RJSSM 5 (2) , 2015 2015
Green logistics: a learn, evaluation and initiatives in business organizations G Manjunath International journal of business quantitative economics and applied … , 2014 2014 Citations: 15
Green branding: an analysis G Manjunath Asia Pacific Journal of Marketing & Management Review 3 (1) , 2014 2014 Citations: 19
Green marketing and its implementation in Indian business organizations G Manjunath Asia Pacific Journal of Marketing & Management Review 2 (7) , 2013 2013 Citations: 42
MOST CITED SCHOLAR PUBLICATIONS
Green marketing and its implementation in Indian business organizations G Manjunath Asia Pacific Journal of Marketing & Management Review 2 (7) , 2013 2013 Citations: 42
Green branding: an analysis G Manjunath Asia Pacific Journal of Marketing & Management Review 3 (1) , 2014 2014 Citations: 19
Green logistics: a learn, evaluation and initiatives in business organizations G Manjunath International journal of business quantitative economics and applied … , 2014 2014 Citations: 15
Solar power environmental air pollution & water quality monitoring system based on IoT H Kumar, S Karthikeyan, GM Manjunath, MS Rakshith Perspectives in Communication, Embedded-systems and Signal-processing-PiCES … , 2018 2018 Citations: 8
Brand awareness and customers satisfaction towards OLA cabs in Bengaluru North and South region G Manjunath RJSSM 5 (5) , 2015 2015 Citations: 6
Surrogate Advertising: The Awareness and Does It Helps to Promote Core Product Itself in Indian Context G Manjunath, PK Sreekanth International Journal of Business Quantitative Economics and Applied … , 2015 2015 Citations: 2
“EXPLORING AWARENESS AND SHOPPER SATISFACTION: BLINKIT ON-LINE GROCERY SHOPPING IN BENGALURU SOUTH REGION” P Manjunath G Journal of Xi'an University of Architecture & Technology, https://doi.org/10 … , 2024 2024 Citations: 1
“A Study on How Consumers’ Buying Decisions are Influenced through Consumer Information Search and their Structure of Personal Networks” MGDMK K.R. International Journal of Recent Development in Engineering and Technology … , 2026 2026
Role of Research in Enabling Accountable Management Education and its Sustainability G Manjunath, DG Manjunath 2024
Influence of Demographic Variables on On-line Buying Behaviour of Consumer DVR Kumar, NMS Kumar, M Manjunath. G Kala : The Journal of Indian Arts History Congress 26 (2), 24-28 , 2021 2021
A Study on Responsible Management in Higher Education G Manjunath 2016
A Study on Role of Responsible Management in Higher Education PMG Prof. Divya Bansal International Journal of Applied Management Science 1 (12), 32-39 , 2016 2016
A Study on Branding White Goods Through Social Media Marketing G Manjunath RJSSM 5 (2) , 2015 2015
