Lizl Steynberg

@tut.ac.za

Department of Management and Entrepreneurship, Faculty of Management Sciences
Tshwane University of Technology

Lizl Steynberg


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https://researchid.co/steynbergl
Lizl Steynberg is a seasoned academic with a wealth of experience in the field of higher education and research. Her academic journey commenced in 1994 at NWU, where she began her career as a researcher. In 2001, she joined Tshwane University of Technology (TUT) in Pretoria, South Africa, furthering her dedication to the world of academia.

Throughout her impressive career, Lizl has demonstrated her passion for teaching and has successfully led 14 undergraduate and three postgraduate courses. Her commitment to education extends beyond the classroom, as she has also supervised and mentored over 12 postgraduate students, nurturing the next generation of scholars.

Lizl's influence in the academic sphere is widely recognized, as evidenced by her active involvement in national and international research forums. She has presented over 71 conference papers, showcasing her expertise and insights to the broader academic community. Additionally, she has made significant contributions to the adv

RESEARCH, TEACHING, or OTHER INTERESTS

Education, Multidisciplinary, Strategy and Management
6

Scopus Publications

663

Scholar Citations

7

Scholar h-index

6

Scholar i10-index

Scopus Publications

  • Neo-Liberalism’s Shadows: Modern slavery in South African Higher Education
    Lizl Steynberg, Jan P. Grundling, Marius Venter
    Transformation in Higher Education, 2024
    Neoliberal ideology globally prioritises competition and productivity over staff well-being in higher education, leading to exploitative practices and heightened stress among academic faculty, culminating in what can be termed modern academic slavery. This study investigates the contemporary impact of neoliberalism on South African universities, focussing on governance, funding and academic freedom, and how these factors contribute to deteriorating conditions for academic staff and toxic work environments. This research examines academic experiences in a South African urban higher education institution (HEI) utilizing a single-case study approach. It examines their context within institutional and societal trends. Using a single-case ideographic approach in a South African HEI, the study utilises detailed documentation, incident analysis and literature review to understand academic enslavement within the chosen HEI, contextualising the academic’s experiences within these broader institutional and societal trends. The findings reveal four key themes: moral disengagement, corporate malfeasance, exploitative labour practices, and labour coercion, illustrating the widespread exploitation of academic staff. The study advocates for urgent interventions to ensure respectful treatment, foster ethical work environments, and address disparities between administrators and faculty. It calls for autonomy, ethical leadership and a culture of inquiry in HEIs to combat modern academic slavery while acknowledging the need for further action and exploration.Contribution: This study underscores the current impact of neoliberalism on higher education in South Africa, exposing challenges for academic staff and advocating systemic reforms. It emphasises the necessity for future investigations into institutional accountability and strategies to enhance staff well-being in HEIs.
  • Assessment of China‘s 1985-2017 higher education policy reform: Nation-building directives
    L. Steynberg, J. P. Grundling, B. Liu, Y. Li
    International Journal of Information and Education Technology, 2020
    The Chinese Dream presented by president Xi Jinping focused on the renewal of the Chinese nation, the prosperity of the country and the well-being of its people. Incorporating the global influence ambition of China into nation-building and education, this study employed a macro policy analysis approach to synthesize the effects of the state-led ideals on nation-building and the roles to be played by higher education. A total of nine comprehensive policies, covering the period 1985 to 2017, and receptive to globalization, nation-building and higher education were selected. The findings revealed that nation-building in the post-Moa era is built upon three critical priority determinants labelled global influence, socialist market economy and talent management. These core nation-building determinants delineate specific higher education guidelines in terms of citizen education, science and technology, talent management, and innovation amidst accelerating global modernization and freedom-of-mind requirement for the establishment of a socialist consultative democracy. The findings further offer direction to higher education for the provision of a fit-for-purpose workforce capable of operating in both a modern global and local market.
  • A multiphase mixed methods approach to internationalisation of South African higher education: A research framework outline
    Lizl Steynberg, Jan Grundling, Bing Liu, Yuan Li
    Proceedings of the European Conference on Research Methods in Business and Management Studies, 2019
  • Technology profiling for emerging commercial cotton farmers in the Makhathini region
    John Kopano Mashala, David Kruger, J P Grundling, L Steynberg
    South African Journal of Industrial Engineering, 2017
    This research article profiles cotton technology in the Makhathini region, focusing on the extent to which it is available to support farmers Although Makhathini Farmers have produced cotton for more than 10 years at a subsistence level, and despite using the related technology extensively, the farmers’ mission remains to produce cotton commercial. The technology mentioned in the study is available worldwide, as well as locally. The technology accessed is readily available to the local farmers. Representatives of 13 Famers’ Associations were interviewed and a response rate of 13/13 (100 percent) was obtained. The findings indicate overwhelming use of technology by the farmers. Yet an issue that is unresolved is why farmers are not producing at a commercial level despite the aid of technology.
  • Academic Entrepreneurship in South African HEIs
    J. P. Grundling, L. Steynberg
    Industry and Higher Education, 2008
    This article first identifies the principal forces that impact on and shape entrepreneurially-oriented higher education institutions (HEIs) in South Africa, and then analyses the degree to which those institutions have succeeded in becoming entrepreneurial. The results reveal that South Africa's HEIs are still in the initial phases of entrepreneurial development. This is attributable largely to factors particular to a developing country in a social transformational phase and faced with restricted social and economic capital.
  • The relationship between risk-taking, sensation-seeking, and the tourist behavior of young adults: A cross-cultural study
    Abraham Pizam, Gang-Hoan Jeong, Arie Reichel, Hermann van Boemmel, Jean Marc Lusson, et al.
    Journal of Travel Research, 2004
    This study analyzed the effects of the combined psychological characteristics of risk-taking and sensation seeking on the travel behavior and preferred tourist activities of young adults on leisure trips. The results of this cross-cultural study, which was conducted among 1,429 students at 11 universities located in 11 different countries, found that respondents with high combined risk-taking and sensation seeking (RSS) scores differed significantly in their travel behavior, mode of destination choice, preferred tourist activities and demographics, from those who had low RSS scores. The study also discovered a significant difference between nationalities on RSS scores.

RECENT SCHOLAR PUBLICATIONS

  • Sustainability of adventure tourism: The economic highway
    L Steynberg, JP Grundling
    WIT Transactions on Ecology and the Environment 84 , 2026
    2026
    Citations: 13
  • Local economic development
    M Venter, C de Bruyn, B Maphela, C Botha, I Botha, JP Grundling, ...
    2025
  • Unmasking neoliberalism: Exploring the dark side of leadership in a South African higher education institution
    L Steynberg, JP Grundling
    Critical Conversations in Higher Education, 211 , 2025
    2025
  • A Grounded-Theoretical Approach
    L Steynberg, JP Grundling
    Post-COVID-19 Society and Profound Societal Shifts, 109 , 2025
    2025
  • Charting a Transformational Course: Navigating the Post-COVID-19 Higher Education Internationalization Landscape for Enhanced Institutional Reputation and Service Delivery
    L Steynberg, JP Grundling
    IntechOpen , 2025
    2025
  • Structural Adjustment Requirements of Higher Education Institutions to Sustain Service Delivery Post-COVID-19: A Grounded-Theoretical Approach
    L Steynberg, JP Grundling
    Post-COVID-19 Society and Profound Societal Shifts , 2025
    2025
    Citations: 1
  • Neo-Liberalism's Shadows: Modern Slavery in South African Higher Education.
    L Steynberg, JP Grundling, M Venter
    Transformation in Higher Education 9, 405 , 2024
    2024
    Citations: 6
  • Local economies and pandemics:: Regional perspectives
    M Venter, C De Bruyn
    AOSIS , 2023
    2023
  • Local economies and pandemics
    M Venter, C de Bruyn, D Meyer, JP Grundling, L Steynberg, M Ferasso, ...
    2023
  • Complexities and challenges in preventive audiology
    K Khoza-Shangase, A Casoojee, NP Maluleke, B Sebothoma, NF Moroe, ...
    2022
    Citations: 1
  • Promoting sustainable local economic development initiatives: case studies
    M Venter
    AOSIS , 2022
    2022
    Citations: 5
  • Learning for a Better Future: Perspectives on Higher Education, Cities, Business & Civil Society
    M Venter
    AOSIS , 2021
    2021
  • Learning for a better future
    M Venter, S Hattingh
    Johannesburg: Centre for Local , 2021
    2021
    Citations: 1
  • Higher education's role in capacitating retail businesses' well-being, resilience and efficiency post-COVID-19
    L Steynberg, JP Grundling, B Liu, Y Li
    The Retail and Marketing Review 16 (3), 19-31 , 2020
    2020
    Citations: 2
  • Assessment of China‘s 1985-2017 Higher Education Policy Reform: Nation-Building Directives
    L Steynberg, JP Grundling, B Liu, Y Li
    International Journal of Information and Education Technology 10 (12) , 2020
    2020
    Citations: 2
  • Global and local co-operative higher education governance: Implications for South Africa
    L Steynberg, B Liu, Y Li, JP Grundling
    Journal of Public Administration 55 (2), 158-175 , 2020
    2020
    Citations: 4
  • Perceived contribution of township enterprises on local economic development in Mabopane Township, South Africa
    M Venter, L Steynberg, JP Grundling, X Feng
    Journal of Public Administration 54 (4-1), 888-907 , 2019
    2019
    Citations: 5
  • A Multiphase Mixed Methods Approach to Internationalisation of South African Higher Education: A Research Framework Outline
    L Steynberg, J Grundling, B Liu, Y Li
    18th European Conference on Research Methodology for Business and Management … , 2019
    2019
    Citations: 2
  • A multiphase mixed methods approach to the internationalization of higher education in South Africa: Outline of a discursive research framework
    L Steynberg, J Grundling, B Liu, Y Li
    Journal of Tourism and Hospitality Management 7 (1), 1-15 , 2019
    2019
    Citations: 2
  • A MULTIPHASE MIXED METHOD APPROACH TO ASSESS INTERNATIONALISATON OF HIGHER EDUCATION POLICIES
    L Steynberg, JP Grundling, B Liu, Y Li
    EDULEARN19 Proceedings, 8397-8406 , 2019
    2019

MOST CITED SCHOLAR PUBLICATIONS

  • The relationship between risk-taking, sensation-seeking, and the tourist behavior of young adults: A cross-cultural study
    A Pizam, GH Jeong, A Reichel, H van Boemmel, JM Lusson, L Steynberg, ...
    Journal of Travel Research 42 (3), 251-260 , 2004
    2004.0
    Citations: 509
  • State-Costache O, Volo S, Krosebacher C, Kucerova J, et al: The relationship between risk-taking, sensation-seeking and the tourist behavior of young adults: A cross-cultural study
    A Pizam, GH Jeong, A Reichel, H Van Boemmel, JM Lusson, L Steynberg
    J Travel Res 42 (3), 251-260 , 2004
    2004.0
    Citations: 21
  • Sustainability of adventure tourism: The economic highway
    L Steynberg, JP Grundling
    WIT Transactions on Ecology and the Environment 84 , 2026
    2026.0
    Citations: 13
  • Academic entrepreneurship in south African HEIs
    JP Grundling, L Steynberg
    Industry and Higher Education 22 (1), 9-17 , 2008
    2008.0
    Citations: 13
  • An ex ante valuation of South Africa's ability to host the 2010 FIFA World Cup
    J Grundling, L Steynberg
    Africa Insight 38 (3), 15-25 , 2008
    2008.0
    Citations: 12
  • Sport tourist expectations of a world championship sporting event
    AE Goslin, JP Grundling, L Steynberg
    South African Journal for Research in Sport, Physical Education and … , 2004
    2004.0
    Citations: 11
  • The family business
    J Grundling, L Steynberg
    Small business management: Launching and growing entrepreneurial ventures … , 2017
    2017.0
    Citations: 7
  • Neo-Liberalism's Shadows: Modern Slavery in South African Higher Education.
    L Steynberg, JP Grundling, M Venter
    Transformation in Higher Education 9, 405 , 2024
    2024.0
    Citations: 6
  • Setting the stage: a global curriculum for tourism–a proposed curriculum
    L Steynberg, E Slabbert, M Saayman
    Rethinking of education and training for tourism, 89 , 2002
    2002.0
    Citations: 6
  • Olimpia State-Costache, Serena Volo, Claudia Kroesbacher, Jana Kucerova, and Nuria Montmany (2004),“The Relationship between Risk-taking, Sensation-seeking, and the Tourist …
    A Pizam, GH Jeong, A Reichel, H van Boemmel, JM Lusson, L Steynberg
    Journal of Travel Research 42 (3), 251-260 , 0
    Citations: 6
  • Promoting sustainable local economic development initiatives: case studies
    M Venter
    AOSIS , 2022
    2022.0
    Citations: 5
  • Perceived contribution of township enterprises on local economic development in Mabopane Township, South Africa
    M Venter, L Steynberg, JP Grundling, X Feng
    Journal of Public Administration 54 (4-1), 888-907 , 2019
    2019.0
    Citations: 5
  • Academic entrepreneurship: Challenges facing South Africa
    JP Grundling, L Steynberg
    16th Annual High Technology Small Firms Conference, HTSF 2008 , 2008
    2008.0
    Citations: 5
  • Evaluation of South African tertiary institutions' competitive orientation toward internationalisation
    L Steynberg, JP Grundling, JW De Jager, F Ekulugo
    South African Journal of Higher Education 19 (sed-1), 1267-1281 , 2005
    2005.0
    Citations: 5
  • A Global Tourism curriculum-organising pieces in the puzzel
    M Saayman, L Steynberg, E Slabbert
    Commercium 4 (1), 7 , 2003
    2003.0
    Citations: 5
  • Global and local co-operative higher education governance: Implications for South Africa
    L Steynberg, B Liu, Y Li, JP Grundling
    Journal of Public Administration 55 (2), 158-175 , 2020
    2020.0
    Citations: 4
  • Government’s Role as Public Venture Capitalist in High-Technology Small and Medium Sized Enterprises
    JP Grundling, L Steynberg, A Wang
    18th Annual High Technology Small Firms Conference, HTSF 2010 , 2010
    2010.0
    Citations: 4
  • MTech Entrepreneurship, Entrepreneurial Techniques VA
    JP GRUNDLING, L STEYNBERG
    Pretoria: Centre for Entrepreneurship, Tshwane University of Technology , 2006
    2006.0
    Citations: 4
  • A global tourism curriculum: Organising pieces in the puzzle
    L Steynberg, E Slabbert, M Saayman
    EDITORIAL BOARD , 2003
    2003.0
    Citations: 3
  • Higher education's role in capacitating retail businesses' well-being, resilience and efficiency post-COVID-19
    L Steynberg, JP Grundling, B Liu, Y Li
    The Retail and Marketing Review 16 (3), 19-31 , 2020
    2020.0
    Citations: 2

Publications

STEYNBERG, L., LIU, B., LI, Y. & GRUNDLING, J.P. 2020. Global and Local Co-Operative Higher Education Governance: Implications for South Africa. Journal of Public Administration, 55(2):158-175.
STEYNBERG, L., GRUNDLING, J.P., LIU, B. & LI, Y. 2020. Assessment of China’s 1985-2017 Higher Education Policy Reform: Nation-building Directives. International Journal of Information and Education Technology, 10(12):917-925. Doi: 10.18178/IJIET.
STEYNBERG, L., GRUNDLING, J.P., LIU, B. & LI, Y. 2020. Higher education’s role in capacitating retail businesses’ well-being, resilience and efficiency post-COVID-19. The Retail and Marketing Review, 16(3):17-29. ISSN: 1817-4428. doi:10.10520/ejc-irmr1-v16-n3-a3.
ALAM, S., ZHANG, J., STEYNBERG, L., ALI, A. & KHAN, N. 2023. Analysis of knowledge management process towards minimizing supply chain risks under the green technology: A direct and configurational approach. Environmental Science and Pollution Research, 30:122840–122857.
STEYNBERG, L., GRUNDLING, J.P. & VENTER, M. 2024. Unveiled shadows of neo-liberalism: An idiographic study of modern slavery in a South African higher education institution. Transformation in Higher Education. [Accepted].