Rosileine Mendonca de Lima

Verified @gmail.com

She is currently the Accounting and Finance Coordinator at the Federal Institute of São Paulo and a PhD student in Administration at the Paulista University. Ad hoc reviewer for national and international journals and conferences. She has a Master's Degree in Administration from the Paulista University. She is a specialist in Public Management from the São Luis Faculty of Education (2017), in Financial Management (2022) and in Accounting and Public Budgeting (2023), both from the Metropolitan University. She has a degree in Accounting from the São Vicente College, CRC n SP-277624/O-1 and a degree in History from the University of Santo Amaro. She has experience in Accounting, Administration and Finance, with an emphasis on Public Accounting, Public Administration and Public and Personal Finance. She also works as a Speaker, Personal Finance Consultant and Youtuber with more than 51,000 subscribers on her Channel (. Her current research interests are: Entrepren

EDUCATION

I have a Master's degree in Administration from Universidade Paulista (2022). I am a Specialist in Public Management from the São Luis College of Education (2017), in Financial Management (2022) and in Accounting and Public Budgeting (2023), both from the Metropolitan College. I have a degree in Accounting from the College of São Vicente (2014) and a degree in History from Santo Amaro University (2022).

RESEARCH, TEACHING, or OTHER INTERESTS

Business, Management and Accounting

FUTURE PROJECTS

Challenges and overcome in the management of informal enterprises by men and women.

Informal entrepreneurship can be seen as a way out not only of unemployment, but also of inequality and social injustice. On the other hand, ventures that are born out of a lack of income already have an intrinsic barrier, the restriction of financial capital. As a result, scarce resources prevent the entrepreneur from bearing the costs of formalization, which makes it even more challenging to undertake. In this context, the aim of this paper is to propose a conceptual model that highlights the main challenges in running and formalizing informal enterprises for men and women, and the factors that influence the process of overcoming them.


Applications Invited
5

Scopus Publications

105

Scholar Citations

3

Scholar h-index

2

Scholar i10-index

Scopus Publications

  • Female entrepreneurship in emerging and developing countries: a systematic review of practical and policy implications and suggestions for new studies
    Victor Silva Corrêa, Rosileine Mendonça de Lima, Fernanda Regina da Silva Brito, Marcio Cardoso Machado, and Vânia Maria Jorge Nassif

    Emerald
    Purpose Women entrepreneurs face several challenges in creating and running ventures, especially in emerging and developing countries. In this sense, by aiming to generate inputs capable of helping overcome them, this study aims to categorize the policy, managerial and practical implications of articles whose empirical research was in one or more of the 155 emerging and developing countries. Further, although scholars have addressed female entrepreneurship in developed economies, there is scant literature in the context explored here. This article provides suggestions for new studies, helping academics fill gaps in the literature. Design/methodology/approach This article adopts a systematic literature review approach, performing content analysis and bibliometric description for the sample. The study comprises 77 articles selected from the Scopus and Web of Science databases. Findings Research concentrates on Asian countries, with lower incidences in Latin America and Africa. The policy implications focus mainly on the executive rather than legislative spheres. The practical implications focus mainly on entrepreneurial development agencies and women entrepreneurs. Among the suggestions for novel studies, those focusing on methodological choices and female enterprises stand out. Practical implications This paper maps and categorizes the policy, managerial and practical implications, helping to raise governments’, policymakers’ and practitioners’ awareness of the preferred strategies to overcome the challenges of female entrepreneurship. Originality/value This paper emphasizes reflections of mutual interest to researchers, policymakers and practitioners, filling gaps in studies that prioritize an academic audience. Regarding the academic audience, this paper contributes to innovatively categorizing suggestions for future research and building an extensive research agenda capable of guiding research in this area.

  • The social structures of entrepreneurial embeddedness: the influence of market, reciprocity and redistribution
    Victor Silva Corrêa, Marina de Almeida Cruz, Vânia Maria Jorge Nassif, Pedro Lucas de Resende Melo, and Rosileine Mendonça de Lima

    Emerald
    Purpose Embeddedness has gained prominence in entrepreneurship studies. However, the notion that the embeddedness metaphor relates to “market” structures prevails in studies in the area. Entrepreneurship scholars still know little about whether entrepreneurs are eventually embedded in other structures whose relationships go beyond the restricted dimension of the interested actor’s assumption. This study aims to propose investigating the social structures in which a specific type of entrepreneurship, the religious one, is embedded. Design/methodology/approach The research was qualitative, using interviews as an evidence collection instrument. A total of 17 entrepreneur-pastors responsible for business churches in Brazil and eight parishioners took part in the study. Findings Religious entrepreneurs are embedded in market structures, corroborating a perspective that associates embeddedness with the utilitarian notion. At the same time, entrepreneurs are embedded in two other social structures: reciprocity and redistribution. Practical implications This article emphasizes the relevance of going beyond the predominant perspective associated with the utilitarian and rationalized understanding of embeddedness in relationship networks. Originality/value This study makes essential contributions. Initially, it attests to the utilitarian perspective of Granovetter’s embeddedness while suggesting incorporating two other dimensions into the metaphor. By highlighting this, this article stresses the need to reinterpret the metaphor of embeddedness and how entrepreneurship scholars use it. Further, by emphasizing the need to consider embeddedness in networks beyond its still utilitarian perspective, this paper highlights unexplored opportunities for entrepreneurship scholars.

  • Female Entrepreneurship in a Developing Context: Motivations, Challenges, and Drivers to Succeed in Brazil
    Rosileine Mendonça Lima, Victor Silva Corrêa, Pedro Lucas de Resende Melo, Vania Maria Jorge Nassif, and Maria Carolina Silva Arruda

    FapUNIFESP (SciELO)

  • Gender Bias in Artificial Intelligence A Systematic Review of the Literature
    Rosileine Mendonça de Lima, Barbara Pisker, and Victor Silva Corrêa

    Telecommunications Association Inc.
    This study presents a Systematic Literature Review (SLR) of Gender Bias in Artificial Intelligence (AI). The research was conducted using two techniques: a domain-based approach to SLR process providing a bibliometric sample description and in-depth examination of the thematic categories arising from inductive categorization, extracted from reading and interpretation of the final 35 sample articles analyzed. In answering three key research questions on the types, causes, and overcoming (mitigating) strategies of gender bias in artificial intelligence, three thematic treemaps were constructed, enabling systematic overview as an essential contribution to the literature. The main types of gender bias found in AI are categorized as societal, technical, and individual. Societal and socio-technical aspects stand out as the leading causes of bias, while debiasing, dataset design and gender sensitivity were the most frequent among the main strategies for overcoming bias. The study also proposes theoretical, practical and managerial capacity building and policy implications that aim to influence broad socio-technical challenges and refer to changes necessary, aiming to create bias-free artificial intelligence.

  • Female entrepreneurship in emerging and developing countries: a systematic literature review
    Victor Silva Corrêa, Fernanda Regina da Silva Brito, Rosileine Mendonça de Lima, and Maciel M. Queiroz

    Emerald
    PurposeDespite the increase in female entrepreneurship literature, very few studies exist that systematize the extant literature, especially in emerging and developing countries. This article fills part of this gap; it maps, categorizes and groups the objectives, theoretical approaches and research methods on female entrepreneurship conducted in one or more of the 155 emerging and developing countries.Design/methodology/approachA systematic literature review (SLR) was conducted, using Scopus and Web of Science, over a 10-year timeframe (2010–2020). Out of 465 papers, 77 were selected for content analysis.FindingsMost articles focus on understanding women entrepreneurs' challenges, the factors affecting their entrepreneurial performance and encouraging entrepreneurship. Qualitative research was found to be the predominant approach, while mixed studies appeared less frequently.Practical implicationsThis paper sheds light on female entrepreneurship characteristics, including business competence, performance and entrepreneurial orientation. Further, it can help female entrepreneurs to recognize the most relevant aspects regarding performance, the essential driving factors and entrepreneurial motivations, among others.Originality/valueFirst, this paper groups the objectives and the theoretical and methodological approaches that guide female entrepreneurship research. Second, it identifies distinct gaps, grouped and explored using unpublished thematic categories. Finally, the authors propose an extensive future research agenda regarding female entrepreneurship in emerging and developing countries.

RECENT SCHOLAR PUBLICATIONS

  • Female Entrepreneurship in a Developing Context: Motivations, Challenges, and Drivers to Succeed in Brazil
    MCS Lima, R. M. de, Corra, V. S., Melo, P. L. de R., Nassif, V. M. J., & Arruda
    https://bar.anpad.org.br/index.php/bar/article/view/630 21 (No. 2 (2024 2024

  • Female Entrepreneurship in a Developing Context: Motivations, Challenges, and Drivers to Succeed in Brazil
    RM Lima, VS Corra, PLR Melo, VMJ Nassif, MCS Arruda
    BAR-Brazilian Administration Review 21 (2), e220157 2024

  • Female entrepreneurship in emerging and developing countries: A systematic review of practical and policy implications and suggestions for new studies
    VS Corra, RM Lima, FRS Brito, MC Machado, VMJ Nassif
    Journal of Entrepreneurship in Emerging Economies 16 (2), 366-395 2024

  • The social structures of entrepreneurial embeddedness: The influence of market, reciprocity and redistribution
    VS Corra, MA Cruz, VMJ Nassif, PLR Melo, RM Lima
    Journal of Entrepreneurship in Emerging Economies 16 (2), 311-338 2024

  • Gender bias in artificial intelligence
    RM Lima, B Pisker, VS Corra
    Journal of Telecommunications and the Digital Economy 11 (2), 8-30 2023

  • Female entrepreneurship in emerging and developing countries: a systematic literature review
    VS Corra, FRDS Brito, RMD Lima, MM Queiroz
    International Journal of Gender and Entrepreneurship 14 (3), 300-322 2022

  • EMPREENDEDORISMO FEMININO E REDES: A INFLUNCIA DA IMERSO SOCIAL TRAJETRIA DE EMPREENDEDORAS BEM-SUCEDIDAS
    RM DE LIMA
    Universidade Paulista 2022

  • Inovao em Redes: o caso da Incubadora de Empresas de Jundia
    DG de Castro Nery, VS Corra, RM Lima, EM Giglio
    Revista Horizontes Interdisciplinares da Gesto 5 (2), 1-25 2021

MOST CITED SCHOLAR PUBLICATIONS

  • Female entrepreneurship in emerging and developing countries: a systematic literature review
    VS Corra, FRDS Brito, RMD Lima, MM Queiroz
    International Journal of Gender and Entrepreneurship 14 (3), 300-322 2022
    Citations: 67

  • Female entrepreneurship in emerging and developing countries: A systematic review of practical and policy implications and suggestions for new studies
    VS Corra, RM Lima, FRS Brito, MC Machado, VMJ Nassif
    Journal of Entrepreneurship in Emerging Economies 16 (2), 366-395 2024
    Citations: 28

  • Gender bias in artificial intelligence
    RM Lima, B Pisker, VS Corra
    Journal of Telecommunications and the Digital Economy 11 (2), 8-30 2023
    Citations: 7

  • The social structures of entrepreneurial embeddedness: The influence of market, reciprocity and redistribution
    VS Corra, MA Cruz, VMJ Nassif, PLR Melo, RM Lima
    Journal of Entrepreneurship in Emerging Economies 16 (2), 311-338 2024
    Citations: 2

  • Female Entrepreneurship in a Developing Context: Motivations, Challenges, and Drivers to Succeed in Brazil
    RM Lima, VS Corra, PLR Melo, VMJ Nassif, MCS Arruda
    BAR-Brazilian Administration Review 21 (2), e220157 2024
    Citations: 1