Dr. P. Anand Kumar is an Assistant Professor in the Department of Management, where he has been imparting knowledge and guiding students since 2013. With over a decade of experience, he specializes in management studies and is deeply involved in the academic and professional growth of his students. Dr. Anand Kumar also serves as the faculty coordinator for the Institution’s Innovation Council and plays an instrumental role in organizing various seminars, workshops, and competitions that encourage innovation and entrepreneurial skills. His dedication to advancing students’ skills in management and innovation is evident through his active coordination of events, such as pitch competitions, business fests, and hands-on training sessions, preparing students to meet contemporary industry demands.
EDUCATION
MBA, MPhil, PhD, MCA
RESEARCH, TEACHING, or OTHER INTERESTS
Business, Management and Accounting, General Business, Management and Accounting, Business and International Management, Marketing
86
Scholar Citations
6
Scholar h-index
2
Scholar i10-index
RECENT SCHOLAR PUBLICATIONS
Revolutionizing Healthcare Marketing: Integrating Customer Influence and Digital Strategies for Enhanced Performance in Chennai RR T C Brindha, Dr P Anand Kumar, J Nancy Sebastina Sustainable Business Systems: Strategies for Green Supply Chain and Energy … , 2026 2026
The Transformative Impact of Social Media on Digital Financial Literacy and Investment Behaviour Rural Investors MTJH Dr P Anand Kumar, T Anitha Bai, M Manjula, R Subashini Sustainable Business Systems: Strategies for Green Supply Chain and Energy … , 2026 2026
AI driven Employee Engagement: Transforming HR Strategies for the Digital Workforce DSSMSP Dr P Anand Kumar, Dr Arti Sharma, D R T Induji Journal of Marketing and Social Research 2 (1), 181 - 188 , 2025 2025 Citations: 5
The Influence of Emotional Intelligence on Employee Engagement and Productivity DVSDSJ Dr P Anand Kumar, Dr M Vaishnavi, Dr R Sinduja, Dr D Nithya Advances in Consumer Research 2 (1), 86 , 2025 2025 Citations: 5
AI - Powered FinTech: Revolutionizing Digital Banking and payment systems NAS Dr P Anand Kumar, Hatim Kagalwala, Snehitha Paruchuri, Hari Prasad Josyula Journal of Information Systems Engineering and Management 10 (32S), 258 - 265 , 2025 2025 Citations: 7
Positive Psychology Interventions in the Workplace: Boosting Job Satisfaction and Engagement DTN Dr P Anand Kumar, Dr R Angayarkanni, Dr Ayushi Baranwal, J Shobitha European Economic Letters - ABDC Journal 15 (1), 26 - 33 , 2025 2025 Citations: 5
Transforming College Education: The Role of Design-oriented Pedagogy and Machine Learning MV Sanjay Prasad, Emilda Josephine, P. Anand Kumar, Loveleen Parmar, Laxmi Yadav IN Patent 15/2,024 , 2024 2024
Awareness and Attitudes towards OCB: A Key to enhancing Individual performance in IT Sector DPA Kumar Humanities and Social Science Studies 13 (2), 1 , 2024 2024 Citations: 2
Sustainability in Marketing: Green Campaigns and their impact on Consumer Behaviour DPA Kumar IPE Journal of Management 14 (28), 149 , 2024 2024 Citations: 1
AI Powered Learning Analytics: transforming Educational outcomes through ICT Integration DGV Dr P Anand Kumar, kakarlapudi Lakshmi, Sadik Khan, Dr Vishal Wagh Library Progress International 44 (3), 17910- 17918 , 2024 2024 Citations: 10
Cognitive computing Applications in Real - Time Financial Risk Management MJB Dr P Anand Kumar, Hari Prasad Josyula,Sunil Rajaram Landge, Piyush ... IEEE , 2024 2024
Cryopreservation alters buffalo sperm kinematics and mitochondrial parameters, acrosome and intra-cellular calcium status D Kumar, JS Mehta, A Jerome, P Kumar, S Bhardwaj, CS Patil, R Bala, ... Cryoletters 45 (4), 257-268 , 2024 2024
Sustainable Waste Management for Green Environment DEJS P.Anand Kumar Scientific International Publishing House 1, Full Book , 2024 2024
Essentials of Strategic Human Resource Management DAS P.Anand kumar, Dr.Shalini Chaturvedi, Dr.Sambasiva raju Valivarthi ... Red Unicorn Publishing House 1, Full Book , 2024 2024
Influencer Marketing Effectiveness: Metrics, Risks, and Best Practices DSMG P.Anand Kumar, Dr.Dinesh Gabhane, Dr.Sandeep R Sahu, Dr.S.Mallika Migration Letters 21 (4), 472 - 481 , 2024 2024 Citations: 7
The Impact of Remote work on Work-Life Balance and Employee Productivity DTN P.Anand Kumar, Dr. Sarika Patel, Dr.N.Janani, J. Shobitha Journal of Research Administration 6 (1), 658 - 669 , 2024 2024 Citations: 17
Hybrid Approach for Organising user search histories based on click graph using Edi & Risk Assessment PA Kumar, M Pranesh, S Dinesh, S Jothilatha, M Karthika, RS Devi, ... Educational Administration: Theory and Practice 4 (4), 2142 - 2146 , 2023 2023
Personalized Learning Platform for Teacher Professional Development DSKA P.Anand Kumar, Dr.Manish Verma, Sridhar, Dr.Veena Maurya, Dr.Mukesh ... IN Patent 39/2,023 , 2023 2023
Artificial Intelligence Powered Customer Service Chatbot with Emotional Intelligence DJA P.Anand Kumar, Dr.G.jayanthi, Dr.R.Purushothaman, Dr.Jagdish Ratial ... IN Patent 391551-001 , 2023 2023
Transdisciplinary Threads: Crafting the future through Multidisciplinary Research PAKA Editor Infinity Publication 1, Full Book , 2023 2023
MOST CITED SCHOLAR PUBLICATIONS
The Impact of Remote work on Work-Life Balance and Employee Productivity DTN P.Anand Kumar, Dr. Sarika Patel, Dr.N.Janani, J. Shobitha Journal of Research Administration 6 (1), 658 - 669 , 2024 2024.0 Citations: 17
AI Powered Learning Analytics: transforming Educational outcomes through ICT Integration DGV Dr P Anand Kumar, kakarlapudi Lakshmi, Sadik Khan, Dr Vishal Wagh Library Progress International 44 (3), 17910- 17918 , 2024 2024.0 Citations: 10
Factors influencing consumer intention to shop online in Nigeria: A conceptual study. Vision, 25 (4), 407–414 MU Usman, P Kumar 2021.0 Citations: 8
AI - Powered FinTech: Revolutionizing Digital Banking and payment systems NAS Dr P Anand Kumar, Hatim Kagalwala, Snehitha Paruchuri, Hari Prasad Josyula Journal of Information Systems Engineering and Management 10 (32S), 258 - 265 , 2025 2025.0 Citations: 7
Influencer Marketing Effectiveness: Metrics, Risks, and Best Practices DSMG P.Anand Kumar, Dr.Dinesh Gabhane, Dr.Sandeep R Sahu, Dr.S.Mallika Migration Letters 21 (4), 472 - 481 , 2024 2024.0 Citations: 7
Thiolation of biopolymers for developing drug delivery systems with enhanced mechanical and mucoadhesive properties: A review. Polymers 2020; 12 (8): 1803 V Puri, A Sharma, P Kumar, I Singh Citations: 6
AI driven Employee Engagement: Transforming HR Strategies for the Digital Workforce DSSMSP Dr P Anand Kumar, Dr Arti Sharma, D R T Induji Journal of Marketing and Social Research 2 (1), 181 - 188 , 2025 2025.0 Citations: 5
The Influence of Emotional Intelligence on Employee Engagement and Productivity DVSDSJ Dr P Anand Kumar, Dr M Vaishnavi, Dr R Sinduja, Dr D Nithya Advances in Consumer Research 2 (1), 86 , 2025 2025.0 Citations: 5
Positive Psychology Interventions in the Workplace: Boosting Job Satisfaction and Engagement DTN Dr P Anand Kumar, Dr R Angayarkanni, Dr Ayushi Baranwal, J Shobitha European Economic Letters - ABDC Journal 15 (1), 26 - 33 , 2025 2025.0 Citations: 5
Impact of Employee Value Proposition on Employee Retention in Apparel Sector Employees in Sri Lanka P Kumar, UM Devadas, KAS Dhammika Wayamba Journal of Management 12 (2) , 2021 2021.0 Citations: 5
Genetic stability analysis of bread wheat hybrids and parents under semi-arid eastern plains of Rajasthan P Kumar, H Singh, M Choudhary, D Kumar, M Kumar Journal of Environmental Biology 43 (5), 668-676 , 2022 2022.0 Citations: 3
Awareness and Attitudes towards OCB: A Key to enhancing Individual performance in IT Sector DPA Kumar Humanities and Social Science Studies 13 (2), 1 , 2024 2024.0 Citations: 2
Technological Advancements and the evolution of HR Analytics: A Review DBSH P.Anand Kumar, Dr.Anand Ashok Muley, Dr.Roopa Shettigar, Dr.Dhanashree ... Boletin de Literatura Oral 10 (10), 429 - 439 , 2023 2023.0 Citations: 2
The Collaborative Edge: Understanding the Impact of Organizational Citizenship Behaviour on Team Effectiveness among IT Employees at Coimbatore District DB P.Anand Kumar European Chemical Bulletin 12 (8), 6326-6348 , 2023 2023.0 Citations: 2
Sustainability in Marketing: Green Campaigns and their impact on Consumer Behaviour DPA Kumar IPE Journal of Management 14 (28), 149 , 2024 2024.0 Citations: 1
The Ripple Effect: A Study on the Impact of Organisational Citizenship Behaviour on Individual Performance among IT employees at Coimbatore District DB P.Anand Kumar Journal of Survey in Fisheries Sciences 10 (1S), 6286-6297 , 2023 2023.0 Citations: 1
Revolutionizing Healthcare Marketing: Integrating Customer Influence and Digital Strategies for Enhanced Performance in Chennai RR T C Brindha, Dr P Anand Kumar, J Nancy Sebastina Sustainable Business Systems: Strategies for Green Supply Chain and Energy … , 2026 2026.0
The Transformative Impact of Social Media on Digital Financial Literacy and Investment Behaviour Rural Investors MTJH Dr P Anand Kumar, T Anitha Bai, M Manjula, R Subashini Sustainable Business Systems: Strategies for Green Supply Chain and Energy … , 2026 2026.0
Transforming College Education: The Role of Design-oriented Pedagogy and Machine Learning MV Sanjay Prasad, Emilda Josephine, P. Anand Kumar, Loveleen Parmar, Laxmi Yadav IN Patent 15/2,024 , 2024 2024.0
Cognitive computing Applications in Real - Time Financial Risk Management MJB Dr P Anand Kumar, Hari Prasad Josyula,Sunil Rajaram Landge, Piyush ... IEEE , 2024 2024.0