Dr P Anand Kumar

@psgcas.ac.in

Assistant Professor, Department of Management Sciences (BBA Information System)
PSG College of Arts & Science

Dr. P. Anand Kumar is an Assistant Professor in the Department of Management, where he has been imparting knowledge and guiding students since 2013. With over a decade of experience, he specializes in management studies and is deeply involved in the academic and professional growth of his students. Dr. Anand Kumar also serves as the faculty coordinator for the Institution’s Innovation Council and plays an instrumental role in organizing various seminars, workshops, and competitions that encourage innovation and entrepreneurial skills. His dedication to advancing students’ skills in management and innovation is evident through his active coordination of events, such as pitch competitions, business fests, and hands-on training sessions, preparing students to meet contemporary industry demands.

EDUCATION

MBA, MPhil, PhD, MCA

RESEARCH, TEACHING, or OTHER INTERESTS

Business, Management and Accounting, General Business, Management and Accounting, Business and International Management, Marketing
86

Scholar Citations

6

Scholar h-index

2

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Revolutionizing Healthcare Marketing: Integrating Customer Influence and Digital Strategies for Enhanced Performance in Chennai
    RR T C Brindha, Dr P Anand Kumar, J Nancy Sebastina
    Sustainable Business Systems: Strategies for Green Supply Chain and Energy … , 2026
    2026
  • The Transformative Impact of Social Media on Digital Financial Literacy and Investment Behaviour Rural Investors
    MTJH Dr P Anand Kumar, T Anitha Bai, M Manjula, R Subashini
    Sustainable Business Systems: Strategies for Green Supply Chain and Energy … , 2026
    2026
  • AI driven Employee Engagement: Transforming HR Strategies for the Digital Workforce
    DSSMSP Dr P Anand Kumar, Dr Arti Sharma, D R T Induji
    Journal of Marketing and Social Research 2 (1), 181 - 188 , 2025
    2025
    Citations: 5
  • The Influence of Emotional Intelligence on Employee Engagement and Productivity
    DVSDSJ Dr P Anand Kumar, Dr M Vaishnavi, Dr R Sinduja, Dr D Nithya
    Advances in Consumer Research 2 (1), 86 , 2025
    2025
    Citations: 5
  • AI - Powered FinTech: Revolutionizing Digital Banking and payment systems
    NAS Dr P Anand Kumar, Hatim Kagalwala, Snehitha Paruchuri, Hari Prasad Josyula
    Journal of Information Systems Engineering and Management 10 (32S), 258 - 265 , 2025
    2025
    Citations: 7
  • Positive Psychology Interventions in the Workplace: Boosting Job Satisfaction and Engagement
    DTN Dr P Anand Kumar, Dr R Angayarkanni, Dr Ayushi Baranwal, J Shobitha
    European Economic Letters - ABDC Journal 15 (1), 26 - 33 , 2025
    2025
    Citations: 5
  • Transforming College Education: The Role of Design-oriented Pedagogy and Machine Learning
    MV Sanjay Prasad, Emilda Josephine, P. Anand Kumar, Loveleen Parmar, Laxmi Yadav
    IN Patent 15/2,024 , 2024
    2024
  • Awareness and Attitudes towards OCB: A Key to enhancing Individual performance in IT Sector
    DPA Kumar
    Humanities and Social Science Studies 13 (2), 1 , 2024
    2024
    Citations: 2
  • Sustainability in Marketing: Green Campaigns and their impact on Consumer Behaviour
    DPA Kumar
    IPE Journal of Management 14 (28), 149 , 2024
    2024
    Citations: 1
  • AI Powered Learning Analytics: transforming Educational outcomes through ICT Integration
    DGV Dr P Anand Kumar, kakarlapudi Lakshmi, Sadik Khan, Dr Vishal Wagh
    Library Progress International 44 (3), 17910- 17918 , 2024
    2024
    Citations: 10
  • Cognitive computing Applications in Real - Time Financial Risk Management
    MJB Dr P Anand Kumar, Hari Prasad Josyula,Sunil Rajaram Landge, Piyush ...
    IEEE , 2024
    2024
  • Cryopreservation alters buffalo sperm kinematics and mitochondrial parameters, acrosome and intra-cellular calcium status
    D Kumar, JS Mehta, A Jerome, P Kumar, S Bhardwaj, CS Patil, R Bala, ...
    Cryoletters 45 (4), 257-268 , 2024
    2024
  • Sustainable Waste Management for Green Environment
    DEJS P.Anand Kumar
    Scientific International Publishing House 1, Full Book , 2024
    2024
  • Essentials of Strategic Human Resource Management
    DAS P.Anand kumar, Dr.Shalini Chaturvedi, Dr.Sambasiva raju Valivarthi ...
    Red Unicorn Publishing House 1, Full Book , 2024
    2024
  • Influencer Marketing Effectiveness: Metrics, Risks, and Best Practices
    DSMG P.Anand Kumar, Dr.Dinesh Gabhane, Dr.Sandeep R Sahu, Dr.S.Mallika
    Migration Letters 21 (4), 472 - 481 , 2024
    2024
    Citations: 7
  • The Impact of Remote work on Work-Life Balance and Employee Productivity
    DTN P.Anand Kumar, Dr. Sarika Patel, Dr.N.Janani, J. Shobitha
    Journal of Research Administration 6 (1), 658 - 669 , 2024
    2024
    Citations: 17
  • Hybrid Approach for Organising user search histories based on click graph using Edi & Risk Assessment
    PA Kumar, M Pranesh, S Dinesh, S Jothilatha, M Karthika, RS Devi, ...
    Educational Administration: Theory and Practice 4 (4), 2142 - 2146 , 2023
    2023
  • Personalized Learning Platform for Teacher Professional Development
    DSKA P.Anand Kumar, Dr.Manish Verma, Sridhar, Dr.Veena Maurya, Dr.Mukesh ...
    IN Patent 39/2,023 , 2023
    2023
  • Artificial Intelligence Powered Customer Service Chatbot with Emotional Intelligence
    DJA P.Anand Kumar, Dr.G.jayanthi, Dr.R.Purushothaman, Dr.Jagdish Ratial ...
    IN Patent 391551-001 , 2023
    2023
  • Transdisciplinary Threads: Crafting the future through Multidisciplinary Research
    PAKA Editor
    Infinity Publication 1, Full Book , 2023
    2023

MOST CITED SCHOLAR PUBLICATIONS

  • The Impact of Remote work on Work-Life Balance and Employee Productivity
    DTN P.Anand Kumar, Dr. Sarika Patel, Dr.N.Janani, J. Shobitha
    Journal of Research Administration 6 (1), 658 - 669 , 2024
    2024.0
    Citations: 17
  • AI Powered Learning Analytics: transforming Educational outcomes through ICT Integration
    DGV Dr P Anand Kumar, kakarlapudi Lakshmi, Sadik Khan, Dr Vishal Wagh
    Library Progress International 44 (3), 17910- 17918 , 2024
    2024.0
    Citations: 10
  • Factors influencing consumer intention to shop online in Nigeria: A conceptual study. Vision, 25 (4), 407–414
    MU Usman, P Kumar
    2021.0
    Citations: 8
  • AI - Powered FinTech: Revolutionizing Digital Banking and payment systems
    NAS Dr P Anand Kumar, Hatim Kagalwala, Snehitha Paruchuri, Hari Prasad Josyula
    Journal of Information Systems Engineering and Management 10 (32S), 258 - 265 , 2025
    2025.0
    Citations: 7
  • Influencer Marketing Effectiveness: Metrics, Risks, and Best Practices
    DSMG P.Anand Kumar, Dr.Dinesh Gabhane, Dr.Sandeep R Sahu, Dr.S.Mallika
    Migration Letters 21 (4), 472 - 481 , 2024
    2024.0
    Citations: 7
  • Thiolation of biopolymers for developing drug delivery systems with enhanced mechanical and mucoadhesive properties: A review. Polymers 2020; 12 (8): 1803
    V Puri, A Sharma, P Kumar, I Singh
    Citations: 6
  • AI driven Employee Engagement: Transforming HR Strategies for the Digital Workforce
    DSSMSP Dr P Anand Kumar, Dr Arti Sharma, D R T Induji
    Journal of Marketing and Social Research 2 (1), 181 - 188 , 2025
    2025.0
    Citations: 5
  • The Influence of Emotional Intelligence on Employee Engagement and Productivity
    DVSDSJ Dr P Anand Kumar, Dr M Vaishnavi, Dr R Sinduja, Dr D Nithya
    Advances in Consumer Research 2 (1), 86 , 2025
    2025.0
    Citations: 5
  • Positive Psychology Interventions in the Workplace: Boosting Job Satisfaction and Engagement
    DTN Dr P Anand Kumar, Dr R Angayarkanni, Dr Ayushi Baranwal, J Shobitha
    European Economic Letters - ABDC Journal 15 (1), 26 - 33 , 2025
    2025.0
    Citations: 5
  • Impact of Employee Value Proposition on Employee Retention in Apparel Sector Employees in Sri Lanka
    P Kumar, UM Devadas, KAS Dhammika
    Wayamba Journal of Management 12 (2) , 2021
    2021.0
    Citations: 5
  • Genetic stability analysis of bread wheat hybrids and parents under semi-arid eastern plains of Rajasthan
    P Kumar, H Singh, M Choudhary, D Kumar, M Kumar
    Journal of Environmental Biology 43 (5), 668-676 , 2022
    2022.0
    Citations: 3
  • Awareness and Attitudes towards OCB: A Key to enhancing Individual performance in IT Sector
    DPA Kumar
    Humanities and Social Science Studies 13 (2), 1 , 2024
    2024.0
    Citations: 2
  • Technological Advancements and the evolution of HR Analytics: A Review
    DBSH P.Anand Kumar, Dr.Anand Ashok Muley, Dr.Roopa Shettigar, Dr.Dhanashree ...
    Boletin de Literatura Oral 10 (10), 429 - 439 , 2023
    2023.0
    Citations: 2
  • The Collaborative Edge: Understanding the Impact of Organizational Citizenship Behaviour on Team Effectiveness among IT Employees at Coimbatore District
    DB P.Anand Kumar
    European Chemical Bulletin 12 (8), 6326-6348 , 2023
    2023.0
    Citations: 2
  • Sustainability in Marketing: Green Campaigns and their impact on Consumer Behaviour
    DPA Kumar
    IPE Journal of Management 14 (28), 149 , 2024
    2024.0
    Citations: 1
  • The Ripple Effect: A Study on the Impact of Organisational Citizenship Behaviour on Individual Performance among IT employees at Coimbatore District
    DB P.Anand Kumar
    Journal of Survey in Fisheries Sciences 10 (1S), 6286-6297 , 2023
    2023.0
    Citations: 1
  • Revolutionizing Healthcare Marketing: Integrating Customer Influence and Digital Strategies for Enhanced Performance in Chennai
    RR T C Brindha, Dr P Anand Kumar, J Nancy Sebastina
    Sustainable Business Systems: Strategies for Green Supply Chain and Energy … , 2026
    2026.0
  • The Transformative Impact of Social Media on Digital Financial Literacy and Investment Behaviour Rural Investors
    MTJH Dr P Anand Kumar, T Anitha Bai, M Manjula, R Subashini
    Sustainable Business Systems: Strategies for Green Supply Chain and Energy … , 2026
    2026.0
  • Transforming College Education: The Role of Design-oriented Pedagogy and Machine Learning
    MV Sanjay Prasad, Emilda Josephine, P. Anand Kumar, Loveleen Parmar, Laxmi Yadav
    IN Patent 15/2,024 , 2024
    2024.0
  • Cognitive computing Applications in Real - Time Financial Risk Management
    MJB Dr P Anand Kumar, Hari Prasad Josyula,Sunil Rajaram Landge, Piyush ...
    IEEE , 2024
    2024.0