Dr Sunil Kumar Mishra

@vips.edu

Associate Professor, Vivekananda School of Journalism and Mass Communication
Vivekananda Institute of Professional Studies, New Delhi

Dr Sunil Kumar Mishra


            Download Compact PDF  
https://researchid.co/mishrasunil

EDUCATION

Ph. D in Journalism and Mass Communication

RESEARCH, TEACHING, or OTHER INTERESTS

Arts and Humanities, Communication
18

Scholar Citations

2

Scholar h-index

1

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Health Messages on Social Media Platforms in the Age of Artificial Intelligence
    SK Mishra
    Intelligent Data Analytics in Media Communication to Improve Public Health … , 2025
    2025
  • Bridging the Gap : AI Awareness and Attitudes among Indian Print Media Journalists
    Sanchar Madhyam, 27-34 , 2025
    2025
  • Grameen Vikas aur Paramparagat Madhyam
    Author
    Grameen Bharat : Sanchar aur Sashaktikaran 1 , 2025
    2025
  • Exploring ChatGPT Adoption Among Teacher Educators in Higher Education: An Extended UTAUT2 Approach
    B Rahi, SK Mishra, S Gupta, R Krishan
    International Symposium on Generative AI and Education, 55-65 , 2025
    2025
    Citations: 1
  • Bade Parde par Rashtrapita Mahatma Gandhi ka Charitra-chitran
    Author
    Amrit Kaal mein Bharat aur Media 1, 52-61 , 2025
    2025
  • Bhartiya Utsavdharmita par Media ka Prabhav: ek Vishleshan
    Co-author
    Sanchar Madhyam 37 (1), 45-49 , 2025
    2025
  • Exploring the Effectiveness of Indian Instagram Environmental Influencers in Promoting Sustainable Behavior among Social Media Users
    SK Mishra, RK Sharma
    Empirical Economics Letters 24, 155-165 , 2025
    2025
  • Digital advertising strategies for sustainable brands: a comparative analysis of social media and e-commerce platforms
    G Sharma, V Sahai, UC Das, KA Pandey, SK Mishra, S Sharma
    Lex Localis 23 (S6), 2205-2224 , 2025
    2025
    Citations: 2
  • Ram ka Jeevan Darshan evam Shiksha
    Author
    Shiksha mein Ramatv , 2025
    2025
  • Bhartiya Utsavdharmita par Media ka Prabhav: ek Vishleshan
    Co-author
    Sanchar Madhyam 37 (1), x , 2025
    2025
  • DADI Principle of Lighting in Visual Composition
    Author
    2025
  • The Role of Artificial Intelligence in Indian Print Media Organisations: Journalists' Perspective
    B Rahi, SK Mishra, S Gupta, R Krishan
    2024 First International Conference on Data, Computation and Communication … , 2024
    2024
    Citations: 1
  • Samajik Samrasta aur Gandhi : ‘Harijan’ ke Sandarbh mein ek Adhyayan
    Sanchar Madhyam 36 (2), x , 2024
    2024
  • Investigating Cybercrime News Reporting in Indian Online News Media.
    S Dhasmana, SK Mishra, A Upadhyay, SK Gond
    Library of Progress-Library Science, Information Technology & Computer 44 (3) , 2024
    2024
    Citations: 2
  • Impact of Television Cartoon Channels on Behavioral Changes of Children
    Author
    Media Jagat , 2024
    2024
  • Mass Media, Culture and Communication
    Co-author
    2024
  • Leveraging artificial intelligence in education: Assessing the effectiveness of ChatGPT and Gemini AI tools among youth
    S kumar Mishra, MS Bhardwaj
    Educational Administration theory and practice , 2024
    2024
    Citations: 11
  • Influence of social media in Shaping Youth’s Perception towards Naya Bharat
    A paper
    Conference Proceedings published by Kanishka, New Delhi , 2023
    2023
  • Hindi Cinema mein Swatantrta Aandolan ke Naykon ka Chitran: Ek Adhyyan
    A paper
    Conference Proceedings published by Bharti, New Delhi , 2022
    2022
  • Documenting Nature: Environmental Issues in Documentary Films
    A paper
    Conference Proceedings published by VIPS, New Delhi , 2021
    2021

MOST CITED SCHOLAR PUBLICATIONS

  • Leveraging artificial intelligence in education: Assessing the effectiveness of ChatGPT and Gemini AI tools among youth
    S kumar Mishra, MS Bhardwaj
    Educational Administration theory and practice , 2024
    2024
    Citations: 11
  • Digital advertising strategies for sustainable brands: a comparative analysis of social media and e-commerce platforms
    G Sharma, V Sahai, UC Das, KA Pandey, SK Mishra, S Sharma
    Lex Localis 23 (S6), 2205-2224 , 2025
    2025
    Citations: 2
  • Investigating Cybercrime News Reporting in Indian Online News Media.
    S Dhasmana, SK Mishra, A Upadhyay, SK Gond
    Library of Progress-Library Science, Information Technology & Computer 44 (3) , 2024
    2024
    Citations: 2
  • Exploring ChatGPT Adoption Among Teacher Educators in Higher Education: An Extended UTAUT2 Approach
    B Rahi, SK Mishra, S Gupta, R Krishan
    International Symposium on Generative AI and Education, 55-65 , 2025
    2025
    Citations: 1
  • The Role of Artificial Intelligence in Indian Print Media Organisations: Journalists' Perspective
    B Rahi, SK Mishra, S Gupta, R Krishan
    2024 First International Conference on Data, Computation and Communication … , 2024
    2024
    Citations: 1
  • Oriental Approach to Environmental Protection and Perspective of Media
    SK Mishra
    IRA International Journal of Education and Multidisciplinary Studies 4 (1 … , 2016
    2016
    Citations: 1
  • Health Messages on Social Media Platforms in the Age of Artificial Intelligence
    SK Mishra
    Intelligent Data Analytics in Media Communication to Improve Public Health … , 2025
    2025
  • Bridging the Gap : AI Awareness and Attitudes among Indian Print Media Journalists
    Sanchar Madhyam, 27-34 , 2025
    2025
  • Grameen Vikas aur Paramparagat Madhyam
    Author
    Grameen Bharat : Sanchar aur Sashaktikaran 1 , 2025
    2025
  • Bade Parde par Rashtrapita Mahatma Gandhi ka Charitra-chitran
    Author
    Amrit Kaal mein Bharat aur Media 1, 52-61 , 2025
    2025
  • Bhartiya Utsavdharmita par Media ka Prabhav: ek Vishleshan
    Co-author
    Sanchar Madhyam 37 (1), 45-49 , 2025
    2025
  • Exploring the Effectiveness of Indian Instagram Environmental Influencers in Promoting Sustainable Behavior among Social Media Users
    SK Mishra, RK Sharma
    Empirical Economics Letters 24, 155-165 , 2025
    2025
  • Ram ka Jeevan Darshan evam Shiksha
    Author
    Shiksha mein Ramatv , 2025
    2025
  • Bhartiya Utsavdharmita par Media ka Prabhav: ek Vishleshan
    Co-author
    Sanchar Madhyam 37 (1), x , 2025
    2025
  • DADI Principle of Lighting in Visual Composition
    Author
    2025
  • Samajik Samrasta aur Gandhi : ‘Harijan’ ke Sandarbh mein ek Adhyayan
    Sanchar Madhyam 36 (2), x , 2024
    2024
  • Impact of Television Cartoon Channels on Behavioral Changes of Children
    Author
    Media Jagat , 2024
    2024
  • Mass Media, Culture and Communication
    Co-author
    2024
  • Influence of social media in Shaping Youth’s Perception towards Naya Bharat
    A paper
    Conference Proceedings published by Kanishka, New Delhi , 2023
    2023
  • Hindi Cinema mein Swatantrta Aandolan ke Naykon ka Chitran: Ek Adhyyan
    A paper
    Conference Proceedings published by Bharti, New Delhi , 2022
    2022