Ved Srinivas

@tsm.ac.in

Area Chair, General Management
Thiagarajar School of Managment

Ved Srinivas

EDUCATION

BA (Hons) Geography, MBA, MA(Intl Rel), M.Sc. (App Psychology), FDP-M, (IIM Ahmedabad), FDP-RM (IIM Indore), Ph.D. (Management)

RESEARCH, TEACHING, or OTHER INTERESTS

Organizational Behavior and Human Resource Management, Business and International Management, Communication, Business and International Management
42

Scopus Publications

403

Scholar Citations

11

Scholar h-index

13

Scholar i10-index

Scopus Publications

  • Factors influencing the adoption and use of generative artificial intelligence tools among business school students in higher education
    KDV Prasad, Shivoham Singh, Ved Srinivas, Hemant Kothari, Ankita Pathak
    Education and Information Technologies, 2026
  • Modeling the interplay between emotional intelligence and conflict resolution styles: the mediating role of psychological empowerment
    KDV Prasad, Shivoham Singh, Debanjan Nag, Ved Srinivas, Ankita Pathak, Jagdeep Singh
    International Journal of Conflict Management, 2026
    Purpose Organizational environments have become increasingly dynamic, competitive and multicultural. In such high-pressure contexts, conflict among employees is unavoidable because of their divergent goals, interdependence and limited resources. This study aims to investigate the interplay between emotional intelligence (EI) and conflict resolution styles and examined the mediating role of psychological empowerment (PE) in the relationship between EI and conflict resolution styles. Design/methodology/approach The study modeled three constructs EI, conflict resolution styles and PE as higher-order constructs or second-order constructs. The higher-order constructs were assessed along with the lower-order constructs. Confirmatory factor analysis was carried out to unravel the structural relationships among the constructs, and the hypotheses were tested via structural equation modeling. The data were collected from employees working in the information technology (IT) industry in the cities of Hyderabad, Pune and Bangalore in India. Findings The SEM results for lower-order individuals reveal that the EI constructs self-emotional appraisal and regulation of emotions are positive, statistically significant and good predictors of conflict resolution styles. Similarly, the lower-order constructs of PE meaning and competence are also good predictors of conflict resolution styles. The SEM results for the higher-order constructs reveal that EI predicts PE and that PE fully mediates the relationship between EI and conflict resolution styles. However, EI is not a good predictor of conflict resolution styles. Research limitations/implications The causal inference is limited by cross-sectional design. Self-reported and single-source data increase the possibility of common-method bias, even though the data were collected from the three cities from India and the respondents are diverse functional, cultural, educational and from different cities. Scale coverage: The conflict resolution styles (CRS) measure omitted two of Thomas’ and Kilmann’s five styles (avoidance and compromise), and PE excluded the “impact” dimension; this may reduce construct completeness. Generalizability: The sample is restricted to Indian IT firms in metropolitan cities; findings may not be generalizable to other sectors, cultures or less interdependent work contexts. High explained variance: The higher-order model yielded R² ≈ 0.96 for CRS, which is unusually high for behavioral research and may indicate shared method variance or overfitting; further replication is warranted. Practical implications To enhance the positive behavior and benefit the high EI employees the organizations must empower them with autonomy and some decision-making powers. The organizations should develop a culture that their work is meaningful (Spreitzer, 1995). The employees should perceive they have the competence, autonomy and impact to make a difference. Delegating real decision-making authority, encouraging open participation in team discussions, transparent communication and recognizing individual and team contributions are the important aspects of employee empowerment. Empowerment strategies can enhance employees’ EI, improve their interactions and foster collaboration within organizations. By incorporating these strategies into development programs and HR policies, organizations can foster better performance. Integrating EI training and empowerment indicators into HR policies, conflict management workshops and team-building exercises can nurture a sustainable, emotionally healthy work culture, enhancing employee retention and trust. Social implications It is evident from this empirical study that EI alone is not sufficing to address the conflicts among the employees. Empowering the employees that can provide autonomy will lead to a positive and collaborative conflict resolution solutions constructively. Employees who experience psychologically empowered will be proactive, team member, conflict-resolution oriented individuals (Blau, 1964; Deci and Ryan, 2000). Although EI helps individuals develop emotional awareness, regulation and empathy to understand interpersonal dynamics (Goleman, 1995), it is PE that equips them with a sense of autonomy and competence, thereby converting emotional potential into behavioral effectiveness (Spreitzer, 1995). The PE operates as the critical conduit through which EI to transform constructive conflict resolution behaviors. Originality/value This empirical research is an attempt to unravel the role of EI and PE in conflict resolution styles. Furthermore, PE plays an important role in conflict resolution styles in general and in IT employees in particular.
  • Relationship with total quality management principles and the success of strategic planning concerning the IT industry in Hyderabad: The moderating role of top management support
    K. D. V. Prasad, Shivoham Singh, Arya Sunil, Ved Srinivas, Devendra Shrimali, Jagdeep Singh
    Quality Management Journal, 2026
    The integration of total quality management (TQM) principles into organizational strategy has been widely recognized, yet limited research has examined their impact on strategic planning success in the IT sector, particularly in emerging economies. This research examined the relationships among total quality management principles and the success of strategic planning in the IT industry of Hyderabad, and investigated the moderating role of top management support in the success of strategic planning. The impacts of six reflective constructs—continual improvement, customer focus, human resource focus, top management support, communication, and leadership commitment—on the success of strategic planning were assessed. The data were gathered from the information technology industry, which implements total quality management practices, and the organizations at least reached capability maturity model (CMM) 3 or higher. A total of 500 valid responses were analyzed using exploratory, confirmatory factor analysis to unravel the structural relationships among the constructs, and the hypotheses were tested via structural equation modeling analysis. The constructs of continual improvement, human resource focus, communication and leadership commitment are positive and statistically significant (p < .001) and influence the success of strategic planning in the IT industry, Hyderabad. The moderation results reveal that top management support strengthens the positive effects of leadership commitment, continuous improvement, communication and human resources on strategic planning success. However, top management support dampens the negative relationship between customer focus and strategic planning success. Overall, top management support was found to amplify the positive effects of most TQM principles and to mitigate the negative influence of excessive customer orientation. The findings contribute to quality management theory by linking TQM practices explicitly with strategic planning outcomes and by identifying leadership support as a key moderating factor. For practitioners, the study offers actionable guidance for strengthening leadership development, institutionalizing communication systems, embedding continuous improvement, and balancing client responsiveness with long-term strategies.
  • Remote learning and exploring the factors affecting students' adoption of behavioral intentions toward conference applications
    K.D.V. Prasad, Shivoham Singh, Ved Srinivas
    Journal of Applied Research in Higher Education, 2025
    PurposeThe authors investigated whether remote learning and its associated factors affect students’ adoption of Zoom, Microsoft Teams, Blue Jeans and other conference applications.Design/methodology/approachThe study used a quantitative design; data were collected by surveying B-school students in Hyderabad using a questionnaire prepared adopting the validated scales. About 33 items were used to measure nine reflective constructs: remote learning, performance expectancy, adoption behavioral intention, institutional support, ecological acceptance, habit formation, hedonic motivation, attitude towards conference apps and social influence. The exploratory and confirmatory factor analyses were carried out, and hypotheses were tested using IBM SPSS and AMOS version 28.FindingsA 61% variance in students’ adoption behavioral intentions and a 37% variance in students’ attitude towards conference apps are accounted for by remote learning, performance expectancy, institutional support, ecological acceptance, habit formation, hedonic motivation and social influence. The exogenous constructs of institutional support, environmental acceptance, habit formation and social influence are statistically significant and influence students’ adoption and behavioral intentions toward conference applications. The attitude towards conference apps fully mediated the relationship between students’ adoption behavioral intentions and performance expectancy. However, the constructs of environmental concern, social influence and habit formation are partially mediated. This study provides empirical evidence that attitude towards conference apps, environmental acceptance, performance expectancy, institutional support, habit formation and social influence are the key predictors of remote learning and students’ adoption of and conference applications.Research limitations/implicationsThis study was limited to the B-schools of Hyderabad city, an Indian metro. To encourage students to adopt remote learning through conference apps, academicians should appropriately illustrate the idea of remote learning. To enable students to learn while on the go, educational institutions should offer intuitive applications with enhanced reading layouts. Second, since internet access is required for remote learning, this study is crucial for service providers. To make it simpler to obtain educational resources, the internet should be more widely accessible. Third, since technology is linked to remote learning, this type of study is essential for the education sector since devices need to be developed.Practical implicationsThe pandemic has caused restructuring of the educational system, necessitating new strategies for distance and virtual learning for teachers. In the future, teachers will adopt techniques centered around the use of virtual platforms, social media and video production. The government should establish sufficient infrastructure to facilitate online education and assist instructors in becoming more knowledgeable and proficient in the use of technology, especially when creating, executing and assessing online instruction.Originality/valueThe purpose of this study is to determine how beneficial it is to use online/remote learning with Zoom, BlueJeans, Microsoft Teams and other conference software in particular. Both the online/remote learning method itself and the learners' capacities and capabilities for adjusting to new normal scenarios should be developed in educational environments.
  • Relationship between green human resources management and organizational sustainability: Mediating effects of organizational commitment
    Ridhi Rani, Ved Srinivas, KDV Prasad, Devendra Shrimali, Ankita Pathak
    Humanities and Social Sciences Letters, 2025
    This empirical study investigated the nexus between green human resource management and organizational sustainability by surveying healthcare sector employees in and around Hyderabad city, an Indian metro. Five reflective constructs namely, green human resource management (GHRM), organizational commitment, and three dimensions of organizational sustainability economic, environmental, and social sustainability were assessed. Data were gathered from employees of corporate hospitals, including nurses, medical doctors, and paramedical staff working in various hospitals in Hyderabad city. Exploratory and confirmatory factor analyses were performed to test the relationships among the constructs, and structural equation modeling was used to test the hypotheses. The impacts of GHRM on organizational commitment, environmental sustainability, social sustainability, and economic sustainability are positive and statistically significant. Multiple mediation analysis was performed, and the results revealed that organizational commitment partially mediated the nexus between social sustainability and economic sustainability. The outcome has several implications for the healthcare industry. The healthcare industry should practice GHRM principles for organizational, economic, and environmental sustainability.
  • THE ROLE OF EMOTIONAL INTELLIGENCE, WELL-BEING, AND OCCUPATIONAL STRESS ON TEACHER MENTAL HEALTH IN EDUCATIONAL SETTINGS
    Tpm Testing Psychometrics Methodology in Applied Psychology, 2025
  • Factors Affecting Attrition: An Empirical Study Concerning Business School Faculty in the Hyderabad Metro
    Prasad Kdv, Sripathi Kalavakolanu, Shivoham Singh, Rajesh Vaidya, Ved Srinivas, Hemant Kothari
    Qubahan Academic Journal, 2025
    The authors investigated the impact of work-related factors such as employee performance, job satisfaction, training, work-life balance and salary on employee attrition concerning business school faculty employees. The data were collected via a structured questionnaire to measure six reflective constructs: employee performance, job satisfaction, training, salary hikes, work‒life balance and attrition. The data were gathered using convenience sampling to reach the target population. Five hundred valid responses were analyzed via exploratory factor analysis, confirmatory factor analysis, and structural equation modeling analysis. The factor analysis distributed 27 variables into 6 components. The structural equation modeling results indicate that the measurements were excellent, as revealed by the modification indices, and that the model fit was excellent. The structural equation modeling analysis results indicate that there is a statistically significant relationship between work-related dimensions and attrition. Furthermore, the impacts of employee performance (ß=0.399, t=10.708, p&lt;0.001), job satisfaction (ß=0.132, t=3.219, p&lt;0.001), training (ß=0.226 t=7550, p&lt;0.001), work‒life balance (ß=0.136, t=4.689, p&lt;0.001), and salary (ß=0.126, t=5.126, p&lt;0.001) were statistically significant (p&lt;0.001) and influenced employee attrition. The results of gender parity indicate a statistically significant group difference among the male and female employee attrition rates. The results have several theoretical and practical implications for the management of business schools. The study suggests that organizations should focus on employee training satisfaction, performance appraisals, salary hikes, work‒life balance, job satisfaction, and employee commitment to maintain healthy attrition. The authors suggest considering all the employee-related factors to mitigate attrition issues.
  • The Impact of Green Human Resource Management on IT Employees’ Environmentally Eco-friendly Performance and Behavior: The Mediating Role of Organizational Commitment
    KDV Prasad, Shivoham Singh, Ved Srinivas, Hemant Kothari, Devendra Shrimali
    Qubahan Academic Journal, 2025
    This study examined the influence of green human resource management (GHRM) on information technology employees' environmentally friendly performance and eco-friendly conduct. This study also investigated the mediating role of organizational commitment on the nexus between GHRM and employees’ environmentally friendly and eco-friendly behavior. The data were gathered via a structured questionnaire. Data normality and questionnaire internal consistency and reliability were assessed measuring Chronbach’s alpha statistic, which reveals the data were normally distributed, and the questionnaire maintained internal consistency and reliability. 500 valid responses were analyzed and four reflective constructs, organizational commitment, green human resource management, organizations’ environmental performance, and employees’ eco-friendly behavior, were assessed via exploratory, confirmatory factor analysis, and hypotheses were tested via structural equation modeling analysis. The impact of green human resources was positive and statistically significant for all the study variables. Employees’ eco-friendly behavior has a positive and statistically significant impact on IT organizations’ environmental performance. Organizational commitment partially mediated the relationships between green human resource management and organizations’ eco-friendly behavior and environmental performance. The data were gathered using convenience sampling which is fast, cost-effective, easy and suitable for our research. However, the limitations, bias and generalizability were handled through common method bias and the size of 500 is very large for SEM studies and results can be generalizable to some extent. The results have several practical implications for green organizations in terms of recruiting, training, and reducing carbon footprints.
  • The impact of mobile-wallet factors on customer satisfaction and customer loyalty: A study of B-schools in Hyderabad
    Prasad Kdv, Hariprasad Soni, Chitta Shyamsunder, Shivoham Singh, Ved Srinivas
    Qubahan Academic Journal, 2025
    This empirical study investigates the impact of mobile-wallet usage dimensions on customer satisfaction and loyalty. The study determined the effect of M-wallet service on customer satisfaction and assessed the mediating role cost on the relationship between customer satisfaction and customer loyalty. This empirical research ascertains the significance of mobile wallets in contributing to financial inclusion, evaluates the impact of M-wallet services on the satisfaction of customers, and assesses the consequential impact on customer loyalty. The data were gathered from mobile-wallet users from B-school students in Hyderabad city, India, via a structured questionnaire that has 24 items to measure seven reflective constructs: service quality, ease of use, usefulness, cost, security, loyalty, and customer satisfaction. Purposive sampling was used to maintain the characteristics of the respondents, as the empirical study focused on B-schools in and around Hyderabad. The valid responses of 500 participants were subjected to exploratory and confirmatory factor analysis and SEM analysis. The survey instrument was reliable and consistent as revealed by reliability statistic Chronbach’s alpha, and that the constructs-maintained discriminant validity. The measurement and structural models and model fit statistics indicate that data fit the model well. The five factors of service quality, ease of use, usefulness, cost, and security are statistically significant and influence the customer satisfaction of mobile wallet users. However, the impact of security and ease of use on customer loyalty was not statistically significant. Perceived cost partially mediates the nexus between customer satisfaction and the loyalty of mobile wallet users. The study assessed the long-term impact of mobile wallet services on customer allegiance and contributes nuanced insights into the dynamic landscape of mobile wallet services. Customer satisfaction, trust, and ease of use are critical for increasing customer loyalty and satisfaction. The study suggests that m-wallet providers should enhance control over their technological tools, improve service quality, reduce costs, enhance security, foster customer relationships, and understand their aspirations. Electronic services, such as mobile wallets, have transformed businesses, simplified operations, provided information, and fostered customer relationships. Organizations must improve service quality and specifications to ensure customer satisfaction, leading to increased market share, competitive capabilities, and customer growth. The research indicates that companies can encourage the use of m-wallets by informing customers about their creation, password configuration, and safeguarding. It emphasizes the need for businesses to learn from developed countries' experiences in payment channels and electronic financial transactions. It also emphasizes enhancing technology management for service efficiency, cost reduction, customer relationship building, and security. This empirical research investigates the long-term impact of mobile wallet services on customer loyalty, customer satisfaction, and customer satisfaction. This suggests that managers should prioritize trust and satisfaction to increase loyalty and value, thus fostering enduring customer relationships. Digital wallets could facilitate transformative innovation in central bank digital currencies (CBDCs), despite their significant impacts, by enhancing their relationship with digital wallet applications.
  • Impact of Workplace Relations on Employee Performance: Mediating Role of Turnover Intentions—An Empirical Study Concerning IT-Enabled Sector Employees in and Around Hyderabad
    Ridhi Rani, K. D. V. Prasad, Ved Srinivas, M. Alfiras
    Studies in Systems Decision and Control, 2025
  • Effect of employer branding on employee performance: Mediating and moderating effects of brand perception and employer image
    Ved Srinivas, K.D.V. Prasad, Ridhi Rani, M. Nisa
    Social Sciences and Humanities Open, 2025
  • Cryptocurrency Investment Adoption Intentions of Indian Investors: Mediating and Moderating Effects of Fear of Missing Out (FOMO): A Gen Z and Millennials Prospective
    KDV Prasad, Chitta Shyamsunder, Hariprasad Soni, Ved Srinivas
    Vision, 2025
  • Advancing Design Principles for Industry 5.0 with a Focus on Human-Centered Innovation
    V. Dankan Gowda, Algubelly Yashwanth Reddy, V. Nuthan Prasad, Ved Srinivas, K.D.V. Prasad
    Design and Optimization of Mobile Robotics for Industry 5 0, 2025
  • Predicting the Flow with Machine Learning Algorithms for Advanced Traffic Management
    V. Dankan Gowda, Rupali Suraskar, Ridhi Rani, K.D.V. Prasad, Ved Srinivas
    Digital Convergence in Intelligent Mobility Systems, 2025
  • Green Routes Building the Backbone for Electric Vehicle Charging
    V. Dankan Gowda, Sadashiva V. Chakrasali, Ved Srinivas, K.D.V. Prasad, Saptarshi Mukherjee
    Digital Convergence in Intelligent Mobility Systems, 2025
  • MACHINE LEARNING-DRIVEN IMPROVEMENTS IN SOFTWARE DELIVERY PIPELINES
    Journal of Theoretical and Applied Information Technology, 2025
  • Relationship between employer branding and employee performance: Mediating and moderating effects of supportive work environment and compensation and benefits
    Ved Srinivas, KDV Prasad, Ridhi Rani, M Nisa
    Humanities and Social Sciences Letters, 2024
  • Modeling Occupational Stress on Employee Performance with Mediating and Moderating Roles of Social Support: Structural Equation Modeling and Multivariate Analysis
    KDV Prasad, Shivoham Singh, Rajesh Vaidya, Sripathi Kalavakolanu, Ved Srinivas
    Contemporary Mathematics Singapore, 2024
  • Nexus between organizational citizenship behavior and psychological wellbeing: emotional intelligence as a pathway
    KDV Prasad, Shivoham Singh, Ved Srinivas, Rajesh Vaidya, Krishna Kant Dave
    Frontiers in Psychology, 2024
  • Effect of organizational citizenship behavior on psychological well-being: Mediating and moderating effects of emotional intelligence: An empirical study of it-enabled industry employees in Hyderabad
    KDV Prasad, Sripathi Kalavakolanu, Rajesh Vaidya, Santosh Aghav, Ved Srinivas
    Humanities and Social Sciences Letters, 2024
  • The relationship between work-life balance and psychological well-being: an empirical study of metro rail travelers working in the information technology sector
    K. D. V. Prasad, Mruthyanjaya Rao, Rajesh Vaidya, Kottala Sriyogi, Shivoham Singh, Ved Srinivas
    Frontiers in Psychology, 2024
  • Impact of Drone and Big Data Integration on Supply Chain Efficiency and Operations
    Chitta Shyamsunder, Dankan Gowda V, Hariprasad Soni, Ved Srinivas, Santosh Aghav, Ibrahim Abdullah
    2nd International Conference on Sustainable Computing and Smart Systems Icscss 2024 Proceedings, 2024
  • Advanced Machine Learning Approaches to Evaluate User Feedback on Virtual Assistants for System Optimization
    Disha Pathak, Dankan Gowda V, K. Manivannan, Santosh Aghav, Ved Srinivas, Namineni Gireesh
    2nd International Conference on Sustainable Computing and Smart Systems Icscss 2024 Proceedings, 2024
  • Machine Learning Applications in Azure for Enhanced E-commerce Customer Sentiment Analysis
    Tanmoy De, Dankan Gowda V, Pooja Thirani, KDV Prasad, Ved Srinivas, Namineni Gireesh
    Proceedings of International Conference on Circuit Power and Computing Technologies Iccpct 2024, 2024
  • Scalable Machine Learning Frameworks for Large-Scale Multimodal Image and Speech Signal Processing
    Dankan Gowda V, Disha Pathak, K D V Prasad, Ved Srinivas, Manu Y M, N Sudhakar Reddy
    8th International Conference on I Smac Iot in Social Mobile Analytics and Cloud I Smac 2024 Proceedings, 2024
  • Big Data-Driven Strategies for Growth in 3PL with Advanced IT Solutions
    Kottala Sri Yogi, Suganthi. N, Dankan Gowda V, Attru HanumanthaRao, Ved Srinivas, R. Kavitha
    2024 1st International Conference on Advanced Computing and Emerging Technologies Acet 2024, 2024
  • A Novel Approach to Social Sustainability with Machine Learning and the Best Worst Method in Manufacturing
    Kottala Sri Yogi, Franklin Jino R E, Dankan Gowda V, C. Ravindra Murthy, Veduri Veera Prasad, Ved Srinivas
    2024 1st International Conference on Advanced Computing and Emerging Technologies Acet 2024, 2024
  • Accelerating Sustainability through Leveraging Machine Learning to Analyze CSR Spending in the Indian Automobile Industry
    Kottala Sri Yogi, Dankan Gowda V, Anwesha Pati, Ved Srinivas, Santosh Aghav, Ibrahim Abdullah
    Proceedings of International Conference on Circuit Power and Computing Technologies Iccpct 2024, 2024
  • Enhancing V2V Communication Systems with Deep Learning-Based Parametric Models for Improved Performance and Reliability
    G N Pavithra, A.S. Sai Puneeth Theja, V Dankan Gowda, Kdv Prasad, Ved Srinivas, S Hema Chandra
    2024 Asian Conference on Intelligent Technologies Acoit 2024, 2024
  • Advanced IoT and Machine Learning Techniques for Effective Heart Disease Diagnosis
    Dankan Gowda V, M. Sathyanarayanan, Kirti Rahul Kadam, Ved Srinivas, Venkatesan Hariram, KDV Prasad
    2024 1st International Conference on Advanced Computing and Emerging Technologies Acet 2024, 2024
  • Smart Urban Ecosystems with IoT-Based Strategies for Traffic Optimization and Pollution Control
    V Dankan Gowda, Swati Patil, Ved Srinivas, Kdv Prasad, Madan Mohanrao Jagtap, Mandeep Kaur
    Proceedings 2nd International Conference on Advancement in Computation and Computer Technologies Incacct 2024, 2024
  • Optimizing IoT Device Networks with Edge Computing to Address Latency and Bandwidth Constraints
    Naziya Hussain, Dankan Gowda V, Chitta Shyamsunder, Ved Srinivas, Ridhi Rani, M Balaji
    5th International Conference on Electronics and Sustainable Communication Systems Icesc 2024 Proceedings, 2024
  • Impact of Machine Learning on Applying the Best Worst Method for Social Sustainability in Manufacturing Supply Chains
    Kottala Sri Yogi, Dankan Gowda V, Atul Kumar Sahu, Madan Mohanrao Jagtap, Ved Srinivas, Ibrahim Abdullah
    Proceedings of International Conference on Circuit Power and Computing Technologies Iccpct 2024, 2024
  • A Novel Approach to Enhancing Manufacturing Efficiency and Quality Control with Industrial IoT
    V Dankan Gowda, G Dakshayini, Shivoham Singh, Ved Srinivas, Ridhi Rani, Namineni Gireesh
    5th International Conference on Electronics and Sustainable Communication Systems Icesc 2024 Proceedings, 2024
  • Scaling up "sustainability development": Analyzing the intricacies and application of blockchain technology vis-à-vis financial markets
    Ridhi Rani, Ved Srinivas, Anita Sable
    Corporate Sustainability as A Tool for Improving Economic Social and Environmental Performance, 2023
  • The Impact of Education in Psychological Behaviour about Social Media Platforms and its Impact on Human Mental Health
    Journal for Reattach Therapy and Developmental Diversities, 2023
  • Blockchain in Psychological Health: The Future of Medical Records
    Journal for Reattach Therapy and Developmental Diversities, 2023
  • Analysing the Mental Health and Well Being of Entrepreneurs
    Journal for Reattach Therapy and Developmental Diversities, 2023
  • Approaches for Advanced Spectrum Sensing in Cognitive Radio Networks
    Abhay Chaturvedi, Kdv Prasad, Sudhanshu Kumar Jha, Ved Srinivas, N Anil Kumar, V Dankan Gowda
    Proceedings of the 7th International Conference on Intelligent Computing and Control Systems Iciccs 2023, 2023
  • Wi-Fi Router Signal Coverage Position Prediction System using Machine Learning Algorithms
    Rajalaxmi Hegde, Sandeep Kumar Hegde, Kdv Prasad, Ved Srinivas, Tanmoy De, V Dankan Gowda
    International Conference on Sustainable Computing and Smart Systems Icscss 2023 Proceedings, 2023
  • A Framework for Smart City Implementation using IoT-Cloud Based System Architecture
    V Dankan Gowda, KDV Prasad, Tanmoy De, Ved Srinivas, N Anil Kumar, Tejashree Tejpal Moharekar
    2nd IEEE International Conference on Distributed Computing and Electrical Circuits and Electronics Icdcece 2023, 2023
  • STUDENT STRESS AND ITS ASSOCIATION WITH STUDENT PERFORMANCE AND PSYCHOLOGICAL WELL-BEING: AN EMPIRICAL STUDY ON HIGHER ACADEMIC EDUCATION STUDENTS IN AND AROUND HYDERABAD METRO
    KDV PRASAD, Ria Mookerjee, Ridhi Rani, Ved Srinivas
    International Journal of Professional Business Review, 2022

RECENT SCHOLAR PUBLICATIONS

  • Factors influencing the adoption and use of generative artificial intelligence tools among business school students in higher education
    KDV Prasad, S Singh, V Srinivas, H Kothari, A Pathak
    Education and Information Technologies, 1-27 , 2026
    2026
  • Modeling the interplay between emotional intelligence and conflict resolution styles: the mediating role of psychological empowerment
    KDV Prasad, S Singh, D Nag, V Srinivas, A Pathak, J Singh
    International Journal of Conflict Management, 1-27 , 2026
    2026
  • Relationship with total quality management principles and the success of strategic planning concerning the IT industry in Hyderabad: The moderating role of top management support
    KDV Prasad, S Singh, A Sunil, V Srinivas, D Shrimali, J Singh
    Quality Management Journal 33 (1), 23-40 , 2026
    2026
  • Advancing Design Principles for Industry 5.0 with a Focus on Human‐Centered Innovation
    V Dankan Gowda, AY Reddy, VN Prasad, V Srinivas, KDV Prasad
    Design and Optimization of Mobile Robotics for Industry 5.0, 1-24 , 2025
    2025
  • Factors Affecting the Adoption of Generative AI Tools Among Information Technology Employees: A UTAUT3, TTF, and SOR Perspective
    KDV Prasad, S Singh, V Srinivas, H Kothari, A Pathak, D Shrimali
    Journal of Computational and Cognitive Engineering , 2025
    2025
    Citations: 1
  • Remote learning and exploring the factors affecting students' adoption of behavioral intentions toward conference applications
    KDV Prasad, S Singh, V Srinivas
    Journal of Applied Research in Higher Education 17 (5), 1898-1913 , 2025
    2025
    Citations: 2
  • THE ROLE OF EMOTIONAL INTELLIGENCE, WELL-BEING, AND OCCUPATIONAL STRESS ON TEACHER MENTAL HEALTH IN EDUCATIONAL SETTINGS
    A PATHAK, S KADYAN, H KOTHARI, S SINGH, VED SRINIVAS
    TPM–Testing, Psychometrics, Methodology in Applied Psychology 32 (S1 (2025 … , 2025
    2025
    Citations: 2
  • Green Routes Building the Backbone for Electric Vehicle Charging
    V Dankan Gowda, SV Chakrasali, V Srinivas, KDV Prasad, S Mukherjee
    Digital Convergence in Intelligent Mobility Systems, 159-191 , 2025
    2025
  • Predicting the Flow with Machine Learning Algorithms for Advanced Traffic Management
    V Dankan Gowda, R Suraskar, R Rani, KDV Prasad, V Srinivas
    Digital Convergence in Intelligent Mobility Systems, 101-123 , 2025
    2025
  • Flying into controversy: Exploring the flight shaming attitudes of Vande Bharat electric train travelers, a Norm Activation Model Perspective
    KDV Prasad, SY Kottala, S Chitta, V Srinivas
    2025
  • Factors Affecting Attrition: An Empirical Study Concerning Business School Faculty in the Hyderabad Metro
    S Kalavakolanu, S Singh, R Vaidya, V Srinivas, H Kothari
    Qubahan Academic Journal 5 (2), 1-19 , 2025
    2025
  • The impact of mobile-wallet factors on customer satisfaction and customer loyalty: A study of B-schools in Hyderabad
    H Soni, C Shyamsunder, S Singh, V Srinivas
    Qubahan Academic Journal 5 (1) , 2025
    2025
    Citations: 14
  • The Impact of Green Human Resource Management on IT Employees’ Environmentally Eco-friendly Performance and Behavior: The Mediating Role of Organizational Commitment
    KDV Prasad, S Singh, V Srinivas, H Kothari, D Shrimali
    Qubahan Academic Journal 5 (1), 229-248 , 2025
    2025
    Citations: 3
  • Harnessing ECU data for real-time fuel consumption forecasting
    PK Kumari, VS Kumari, M Varshini, BH Krishna, BP Kumar, V Srinivas
    2025 International Conference on Next Generation Communication & Information … , 2025
    2025
    Citations: 1
  • The relationship between work-life balance and psychological well-being: an empirical study of metro rail travelers working in the information technology sector
    KDV Prasad, M Rao, R Vaidya, K Sriyogi, S Singh, V Srinivas
    Frontiers in Psychology 15, 1472885 , 2025
    2025
    Citations: 37
  • Relationship between green human resources management and organizational sustainability: Mediating effects of organizational commitment
    R Rani, V Srinivas, KDV Prasad, D Shrimali, A Pathak
    Humanities and Social Sciences Letters 13 (3), 930-947 , 2025
    2025
    Citations: 1
  • Effect of employer branding on employee performance: Mediating and moderating effects of brand perception and employer image
    V Srinivas, KDV Prasad, R Rani, M Nisa
    Social sciences & humanities open 11, 101560 , 2025
    2025
    Citations: 15
  • Cryptocurrency investment adoption intentions of indian investors: Mediating and moderating effects of fear of missing out (fomo): A gen z and millennials prospective
    KDV Prasad, C Shyamsunder, H Soni, V Srinivas
    Vision, 09722629251326762 , 2025
    2025
    Citations: 5
  • Impact of Workplace Relations on Employee Performance: Mediating Role of Turnover Intentions—An Empirical Study Concerning IT-Enabled Sector Employees in and Around Hyderabad
    R Rani, KDV Prasad, V Srinivas, M Alfiras
    Business Sustainability with Artificial Intelligence (AI): Challenges and … , 2024
    2024
    Citations: 1
  • Modeling Occupational Stress on Employee Performance with Mediating and Moderating Roles of Social Support: Structural Equation Modeling and Multivariate Analysis
    KDV Prasad, S Singh, R Vaidya, S Kalavakolanu, V Srinivas
    Contemporary Mathematics, 4563-4588 , 2024
    2024
    Citations: 1

MOST CITED SCHOLAR PUBLICATIONS

  • The relationship between work-life balance and psychological well-being: an empirical study of metro rail travelers working in the information technology sector
    KDV Prasad, M Rao, R Vaidya, K Sriyogi, S Singh, V Srinivas
    Frontiers in Psychology 15, 1472885 , 2025
    2025
    Citations: 37
  • Wi-Fi router signal coverage position prediction system using machine learning algorithms
    R Hegde, SK Hegde, K Prasad, V Srinivas, DGV De T
    2023 International Conference on Sustainable Computing and Smart Systems … , 2023
    2023
    Citations: 24
  • Impact of drone and big data integration on supply chain efficiency and operations
    C Shyamsunder, D Gowda, H Soni, V Srinivas, S Aghav, I Abdullah
    2024 2nd International Conference on Sustainable Computing and Smart Systems … , 2024
    2024
    Citations: 16
  • Effect of employer branding on employee performance: Mediating and moderating effects of brand perception and employer image
    V Srinivas, KDV Prasad, R Rani, M Nisa
    Social sciences & humanities open 11, 101560 , 2025
    2025
    Citations: 15
  • Marketing behaviour of vegetable growers.
    MV Srinivas, BSL Reddy, YBV Reddy
    2016
    Citations: 15
  • Distribution and dynamics of tiger and prey populations in Karnataka
    KU Karanth, NS Kumar, AM Gopalaswamy, V Srinivas
    Centre for Wildlife Studies (Unpublished report) , 2008
    2008
    Citations: 15
  • The impact of mobile-wallet factors on customer satisfaction and customer loyalty: A study of B-schools in Hyderabad
    H Soni, C Shyamsunder, S Singh, V Srinivas
    Qubahan Academic Journal 5 (1) , 2025
    2025
    Citations: 14
  • Web based hospital management system
    AC Babu, VNCS Teja, AD Reddy, EN Kumar, V Srinivas
    2023 9th International Conference on Advanced Computing and Communication … , 2023
    2023
    Citations: 14
  • Student stress and its association with student performance and psychological well-being: an empirical study on higher academic education students in and around Hyderabad metro
    K Prasad, R Mookerjee, R Rani, V Srinivas
    International Journal of Professional Business Review: Int. J. Prof. Bus … , 2022
    2022
    Citations: 14
  • Studies on vulnerability and habitat restoration along the Coromandel Coast
    RS Bhalla, S Ram, V Srinivas
    UNDP/UNTRS & FERAL, India , 2008
    2008
    Citations: 14
  • Approaches for advanced spectrum sensing in cognitive radio networks
    A Chaturvedi, K Prasad, SK Jha, V Srinivas, NA Kumar, VD Gowda
    2023 7th International Conference on Intelligent Computing and Control … , 2023
    2023
    Citations: 12
  • Advanced Machine Learning Approaches to Evaluate User Feedback on Virtual Assistants for System Optimization
    D Pathak, D Gowda, K Manivannan, S Aghav, V Srinivas, N Gireesh
    2024 2nd International Conference on Sustainable Computing and Smart Systems … , 2024
    2024
    Citations: 11
  • Detection of traffic congestion from surveillance videos using machine learning techniques
    SG Rao, R RamBabu, BSA Kumar, V Srinivas, PV Rao
    2022 Sixth International Conference on I-SMAC (IoT in Social, Mobile … , 2022
    2022
    Citations: 11
  • Nexus between organizational citizenship behavior and psychological wellbeing: emotional intelligence as a pathway
    KDV Prasad, S Singh, V Srinivas, R Vaidya, KK Dave
    Frontiers in Psychology 15, 1389253 , 2024
    2024
    Citations: 9
  • A novel approach to enhancing manufacturing efficiency and quality control with industrial IoT
    VD Gowda, G Dakshayini, S Singh, V Srinivas, R Rani, N Gireesh
    2024 5th International Conference on Electronics and Sustainable … , 2024
    2024
    Citations: 9
  • Smart urban ecosystems with iot-based strategies for traffic optimization and pollution control
    VD Gowda, S Patil, V Srinivas, K Prasad, MM Jagtap, M Kaur
    2024 2nd International Conference on Advancement in Computation & Computer … , 2024
    2024
    Citations: 9
  • Revised monitoring framework for Tigers Forever-Panthera sites
    KU Karanth, NS Kumar, V Srinivas, A Gopalaswamy
    Technical Support Team-Tigers Forever. Bangalore, India: WCS-India , 2008
    2008
    Citations: 9
  • Scalable machine learning frameworks for large-scale multimodal image and speech signal processing
    D Gowda, D Pathak, KDV Prasad, V Srinivas, M YM, NS Reddy
    2024 8th International Conference on I-SMAC (IoT in Social, Mobile … , 2024
    2024
    Citations: 8
  • Role of reflux symptom index and reflux finding score in diagnosing laryngopharyngeal reflux: A prospective study
    D Muddaiah, V Prashanth, MK Vybhavi, V Srinivas, M Lavanya
    Indian Journal of Otolaryngology and Head & Neck Surgery 75 (2), 777-783 , 2023
    2023
    Citations: 8
  • Impact of machine learning on applying the best worst method for social sustainability in manufacturing supply chains
    KS Yogi, D Gowda, AK Sahu, MM Jagtap, V Srinivas, I Abdullah
    2024 7th International Conference on Circuit Power and Computing … , 2024
    2024
    Citations: 7