The author, Siti Som Husin, was born on July 15, 1983, at Sentosa Medical Centre, Kuala Lumpur. She was originally from Bangsar, Kuala Lumpur and is
now living in Pasir Mas, Kelantan. She is the eldest child of Husin Ishak and Rokiah Ismail. She attended SK Bukit Pantai for her primary education and SMK
Bangsar for secondary school. Siti Som is not only academically inclined but is also good in other fields such as dancing and modelling. From 1999 until 2004, she was active in the Citrawarna programme to promote Malaysia in the tourism field. In 2005, she attended the Kuala Lumpur Metropolitan University College (KLMUC) for a Diploma in E-Secretarial. In 2008, she pursued a Bachelor's Degree in Administrative Management at the same university college. In 2014, she was accepted into the Master of Entrepreneurship programme at Universiti Malaysia Kelantan (UMK), where she majored in management. The author is a practitioner and an academic in the field of business model innovation.
