C.RAJALAKSHMI

Verified @gmail.com

ASSOCIATE PROFESSOR
SAKTHI INSITUTE OF INFORMATION AND MANAGEMENT STUDIES



        

https://researchid.co/vijiguhan
2

Scholar Citations

1

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • " IMPACT OF FOREIGN DIRECT INVESTMENT ON ECONOMIC GROWTH: COMPARATIVE ANALYSIS OF ASEAN COUNTRIES."
    DBJ Dr Shabana Azami1*, Dr.C. Rajalakshmi2 , Dr Basil Mahmod Ali Defalla4 ...
    CAHIERS MAGELLANES-NS 6 (Issue 2), 4242 - 4252 2024

  • E-Learning – An Empowerment In Education
    Dr.C.Rajalakshmi Dr.M.Mariappan
    SHANLAX PUBLICATIONS ISBN: 978-93-94004-09-2 2023

  • Impact of digital India in transforming Indian knowledge Economy
    Dr.C.Rajalakshmi Dr.M.Mariappan
    ISBN: 978-93-94004-06-1 1 2023

  • Socio economic impact of covid-19 with special reference to informal sector workers in Coimbatore district: A qualitative review
    DC Rajalakshmi
    ISBN: 978-93-94004-06-1 1 (ISBN: 978-93-94004-06-1) 2023

  • An Empirical Study On Customer Preferences Towards Online Marketing With Special Reference To Coimbatore District
    DC Rajalakshmi
    ISBN: 978-93-90956-05-0 1 2023

  • APPLICATION OF SWOT ANALYSIS IN CONSTRUCTION INDUSTRY-A QUALITATIVE STUDY IN COIMBATORE DISTRICT
    Dr.C.Rajalakshmi
    IJFANS International Journal of Food and Nutritional Sciences 11 (special 2022

  • Introduction To Management Concepts And Organizational Behaviour
    DM Dr.C.Rajalakshmi
     2022

  • AN EMPIRICAL STUDY ON ORGANIZATIONAL ROLE STRESS AMONG IT PROFESSIONAL IN CHENNAI CITY
    C Rajalakshmi, G Maya, JS Vincent
    Ann. For. Res 65 (1), 11021-11032 2022

  • SERVICE QUALITY MANAGEMENT IN TECHNOLOGY DRIVEN ORGANISATION - AN EMPIRICAL STUDY IN CHENNAI CITY
    DC Rajalakshmi
    Mukt Shabd Journal 9 (4), 3258 - 3268 2020

  • A Study on SWOT Analysis of Digital Marketing in India
    DC Rajalakshmi
    Alochana Chakra Journal 9 (IV), 3283 -3289 2020

  • Expectation outcome model for sustainable development in logistics outsourcing
    DC Rajalakshmi
    International Journal of Scientific Research in Engineering and Management 3 (9) 2019

  • Types of online advertisements and online buyers
    C Rajalakshmi, PU Rani
    Management Global Review, 28-35 2017

  • Investigating the Impact of Online Advertising on Consumer Attitude towards Purchasing Electronic Gadgets–An Empirical Study using SEM Approach
    C Rajalakshmi, UR Purusothaman
    Asian Journal of Research in Social Sciences and Humanities 6 (11), 1070-1082 2016

  • A study on employer branding key to employee engagement in automobile industry
    DC Rajalakshmi
    Pezzottaite journals International Journal of Entrepreneurship and Business 2015

  •  “Impact of Online Advertising towards Buyer Behaviour ” (Jan – June 2014)
    C RAJALAKSHMI
    Research Explorer (A Refereed Bi Annual International Research Journal on 2014

  • THE EFFECTIVENESS OF ADVERTISING THROUGH THE SOCIAL MEDIA
    C Rajalakshmi, P Umarani
    International Journal of Logistics & Supply Chain Management Perspectives 2 2013

  • EMERGING PARADIGMS IN FM RADIO
    C Rajalakshmi
    International Journal of Information Technology & Computer Sciences 2012

  • FM radio–an untapped opportunity for green advertising
    C Rajalakshmi, R Senapathi
    ZENITH International Journal of Business Economics & Management Research 2 2012

  •  “Role of internet in commodity prices”

    SELP Journal Of Social Sciences 2011

  •  EMPLOYEE ENGAGEMENT – A TOOL TO IMPROVE PRODUCTIVITY
    DC Rajalakshmi
    articles base (Articles Base SC #3779275) 2010

MOST CITED SCHOLAR PUBLICATIONS

  • Types of online advertisements and online buyers
    C Rajalakshmi, PU Rani
    Management Global Review, 28-35 2017
    Citations: 4

  • Investigating the Impact of Online Advertising on Consumer Attitude towards Purchasing Electronic Gadgets–An Empirical Study using SEM Approach
    C Rajalakshmi, UR Purusothaman
    Asian Journal of Research in Social Sciences and Humanities 6 (11), 1070-1082 2016
    Citations: 2