Marketing, Business and International Management, Management Information Systems, Management of Technology and Innovation
7
Scopus Publications
Scopus Publications
Effects of Technology Adaptation and Perceived Value on Continuance Intention in M-commerce of Gen Z: Innovativeness as a Moderator Minh-Tri Ha, Vuong-Bach Vo, Van-Ven Nguyen Sage Open, 2025 This study investigates the combined influence of privacy calculus theory (perceived risks, perceived benefits, perceived value) and social cognitive theory (mobile computing self-efficacy, exploitive technology adaptation) on the continuance intention of Gen Z m-commerce users in Vietnam. Using convenience sampling and a questionnaire-based survey approach, the study collected 385 responses from current Gen Z users. To validate the hypotheses, a SmartPLS technique was employed. The findings revealed that perceived value, exploitive technology adaptation, and mobile computing self-efficacy are positively influenced by continuance intention. Furthermore, the study not only highlights the significant role of privacy calculus theory within the benefits–risks–value construct but also underscores the social cognitive theory framework. Remarkably, this study is the first to unveil the significant moderating effect of personal innovativeness on the relationship between exploitive technology adaption and continuance intention. This study provides valuable insights and recommendations for businesses aiming to retain Gen Z customers by enhancing the factors that influence continuance intention.
Effects of online-generated content on consumer engagement across post-pandemic pre-travel stage among young domestic tourists in Vietnam Thi Huong Thanh Nguyen, Vuong Bach Vo, My Tien Ta Journal for International Business and Entrepreneurship Development, 2024 This study aims to identify the role of online-generated content on consumer engagement towards domestic tourism and hospitality in recovery from the pandemic.The critical antecedences include usefulness, valence, timeliness, homophily, and argument quality, which influence consumer engagement with the mediating role of perceived trust.This cross-sectional study gathered data from 250 legitimate respondents from various regions of Vietnam by convenience sampling via an online questionnaire.The results were analysed by SEM, revealing that usefulness, timeliness and homophily significantly impact perceived trust.Moreover, perceived trust also has a positive impact on consumer engagement.Interestingly, the valence and argument quality constructs have insignificant impacts on perceived trust.Lastly, the findings are expected to contribute valuable knowledge about pandemic concerns during recovery and its impacts on travellers' perceived trust and their further online engagement towards visiting/revisiting a
Value co-creation and e-learning acceptance in Vietnamese universities Xuan Nhi Nguyen, Cam Tu Tran Hoang, Vo Vuong Bach Journal for Global Business Advancement, 2023 This study used a mixed-methods approach to investigate students' perceptions and acceptance of e-learning applications. Firstly, a qualitative method involved group discussions to refine the questionnaire. Subsequently, a quantitative study engaged 457 students in Vietnam's distance Bachelor programs to evaluate the framework based on the extended technology acceptance model (TAM). The analysis revealed that outcome quality (service transaction results) and the physical environment (system quality and communication means) positively impact perceived value and e-learning acceptance. Students' perceptions and acceptance also influence value co-creation. The study's findings can inform effective decision-making in designing and developing e-learning programs. Furthermore, investing in infrastructure and training qualified personnel is vital for the success of online programs, creating value for educational institutions and students through emotional connections and cost savings. Given the research method and model limitations, future studies could explore various methodologies and include additional constructs in their investigations.
