Students’ behavioral intentions toward generative AI in education: Task-technology fit and moral obligations Yann-Jy Yang, Chih-Chien Wang, Yi-Hsuan Chen, Hui-Min Chen Journal of Education and E Learning Research, 2025 The rapid advancement of generative AI tools, such as ChatGPT, has sparked widespread debate over their impact on academic integrity and educational practices. As these tools become increasingly accessible to students, understanding the factors that influence their adoption in academic settings is essential. The current study explores the application of generative artificial intelligence (AI) tools by college students, such as ChatGPT and many others, for completing homework assignments. Drawing on the Task-Technology Fit (TTF) framework and the concept of moral obligation, this research aims to investigate the factors influencing students' behavioral intentions to use generative AI in academic contexts. Data were collected through an online survey of 136 Taiwanese college students. The results indicate that perceived technology characteristics and self-efficacy significantly enhance task-technology fit, positively affecting behavioral intention. Conversely, moral obligation shaped by perceived teacher attitudes negatively influences students' intention to use AI tools for coursework. The study employs Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the hypotheses and explains a substantial proportion of the variance in behavioral intention. These findings provide theoretical insights into how technological and ethical considerations jointly influence AI adoption in education. The study also offers practical suggestions for educators and institutions aiming to guide the responsible use of generative AI in learning environments. This study contributes a novel framework for understanding responsible AI use in higher education.
USING VIDEO TITLES TO PREDICT YOUTUBE AUDIENCE BEHAVIOR BASED ON MACHINE LEARNING Journal of Theoretical and Applied Information Technology, 2025
Motives for following social media influencers: Scale development and validation Chih-Chien Wang, Shu-Chen Chang, I-Hsin Hsieh Information Development, 2025 The study develops a 33 items Influencer Following Motives Scale for analyzing why people follow social media influencers. The study unfolds in four stages: initial item formation through interviews and literature review, item refinement via exploratory factor analysis, validation of the scale through confirmatory factor analysis, and final validation using the Multi-Trait Multi-Method Matrix. The scale identifies eleven motivational dimensions: Beauty, Authenticity, Learning, Boredom, Expertise, Entertainment, Aesthetics, Curiosity, Sharing, Similarity, and Information. The developed measurement scale aids in understanding follower motivations, offering insights for influencers and content creators to engage their audience more effectively.
Experiences and perspectives related to shared decision-making among outpatients with degenerative joint disease in Taiwan: a qualitative study Yeu-Hui Chuang, Chih-Chien Wang, Chih-Yin Hsiao, Chien-Yeh Lu, Jeng‑Cheng Wu, et al. BMJ Open, 2024 Objectives Various treatment options are available for degenerative joint disease (DJD). During clinical visits, patients and clinicians collaboratively make decisions regarding the optimal treatment for DJD; this is the essence of shared decision-making (SDM). Here, we collated and assessed the SDM-related experiences and perspectives of outpatients with DJD in Taiwan. Design In-depth interviews and thematic analysis. Setting Primary care clinics of a regional teaching hospital in Taiwan, October 2021–May 2022. Participants 21 outpatients with at least three visits for DJD and who were aware of SDM. Results Four main themes emerged in this study: first, equipping themselves with knowledge: outpatients obtained disease-related and treatment-related knowledge in various ways—seeking relevant information online, discussing with family and friends, learning from their own experiences or learning from professionals. Second, shared or not shared: physicians had different patterns for communicating with patients, particularly when demonstrating authority, performing mutual discussion, respecting patient preferences or responding perfunctorily. Third, seldom saying no to physician-prescribed treatment plans during clinical visits: most patients respected physicians’ professionalism; however, some patients rejected physicians’ recommendations indirectly, whereas some responded depending on their disease prognosis. Fourth, whose call?—participants decided to accept or reject a treatment plan independently or by discussing it with their families or by obeying their physicians’ recommendations. Conclusions In general, patients with DJD sought reliable medical information from various sources before visiting doctors; however, when having a conversation with patients, physicians dominated the discussion on treatment options. The patient–physician interaction dynamics during the SDM process determined the final medical decision, which was in accordance with either patients’ original autonomy or physicians’ recommendations. To alleviate medical paternalism and physician dominance, patients should be empowered to engage in medical decision-making and share their opinions or concerns with their physicians. Family members should also be included in SDM.
Speech-to-speech Low-resource Translation Hsiao-Chuan Liu, Min-Yuh Day, Chih-Chien Wang Proceedings 2023 IEEE 24th International Conference on Information Reuse and Integration for Data Science Iri 2023, 2023
Always on duty? The positive and negative effects of using mobile social networking tools for work Pacific Asia Conference on Information Systems Pacis 2016 Proceedings, 2016
Influence of perceived risk of smoking and second-hand smoke on self-regulatory behavior among pregnant Taiwanese women Southeast Asian Journal of Tropical Medicine and Public Health, 2015
Beyond flow experience: Learners' positive and negative emotions related to computer-based instruction Proceedings Pacific Asia Conference on Information Systems Pacis 2014, 2014
Sharing word-of-mouths or not: The difference between independent and interdependent self-construal Proceedings Pacific Asia Conference on Information Systems Pacis 2014, 2014
Self-present by avatars in multiplayer online role-playing games: The influence of self-esteem, online disinhibition, and virtual self-discrepancy Proceedings Pacific Asia Conference on Information Systems Pacis 2014, 2014
The persuasive effect of an appeal to fear in anti-tobacco advertisements: The influences of self-regulation and message framing in young adults Taiwan Journal of Public Health, 2013
Violent game acceptance: The influences of aggression tendency, thrill seeking, and perceived risk Journal of Cyber Therapy and Rehabilitation, 2009
Normative legitimacy in the commercialization of online community website Proceedings of the International Conference on Electronic Business Iceb, 2009
Heartthrob in cyberspace - The characteristics of the popular online daters Proceedings of the International Conference on Electronic Business Iceb, 2009
Online word of mouth as a determination in adolescents' purchase decision making: The influence of expertise and involvement Innovation and Knowledge Management in Business Globalization Theory and Practice Proceedings of the 10th International Business Information Management Association Conference, 2008
Sender and receiver addresses as cues for anti-spam filtering Journal of Research and Practice in Information Technology, 2004
RECENT SCHOLAR PUBLICATIONS
Why do graduate students use generative AI in thesis writing? the influence of self-efficacy, time pressure, and trust CY Lin, CC Wang Current Psychology, 1-16 , 2025 2025 Citations: 7
USING VIDEO TITLES TO PREDICT YOUTUBE AUDIENCE BEHAVIOR BASED ON MACHINE LEARNING CC WANG, YIF LIN, YAC HSIEH, Y KAO Journal of Theoretical and Applied Information Technology 103 (8) , 2025 2025 Citations: 1
Using gamification to enhance learning: A college course case study CC Wang, SC Chang, YH Yu Entertainment Computing, 100942 , 2025 2025 Citations: 11
Will Graphic Designers Become Obsolete? Examining Individuals' Intentions to Self-Design Using Generative Artificial Intelligence Tools and the Role of Self-Efficacy YJ Yang, CC Wang 30th International Conference on IT Applications and Management , 2025 2025
Motives for following social media influencers: Scale development and validation CC Wang, SC Chang, IH Hsieh Information Development, 02666669241309014 , 2025 2025 Citations: 7
Adoption of Generative Artificial Intelligence: The Roles of Perceived Usefulness, Self-Efficacy, and Workload YJ Yang, SH Yang, KH Wu, RX Zhang, CC Wang 2025 Citations: 3
Fake news detection and corpus establishment from comment data for social network posts YF Wen, WH Chang, CC Wang, KL Yang Social Network Analysis and Mining 14 (1), 222 , 2024 2024 Citations: 1
Exploring and clustering the influence of social media influencers CC Wang, SC Chang, CH Lu Contemporary Management Research 20 (1), 25-45 , 2024 2024 Citations: 7
Comparing Human Rating and Large Language Model-Based Sentiments Analysis for Chinese Word-of-Mouth MC Liu, CC Wang, SC Chang, YJ Yang International Conference on Artificial Intelligence and Virtual Reality, 587-600 , 2024 2024
Experiences and perspectives related to shared decision-making among outpatients with degenerative joint disease in Taiwan: a qualitative study YH Chuang, CC Wang, CY Hsiao, CY Lu, JC Wu, WH Hou BMJ open 14 (2), e075693 , 2024 2024 Citations: 1
Authenticity of Social Media Influencers: A Literature Review and Bibliometric Analysis YJ Yang, CC Wang 2024 Joint International Conference on Digital Arts, Media and Technology … , 2024 2024 Citations: 8
Speech-to-speech Low-resource Translation HC Liu, MY Day, CC Wang 2023 IEEE 24th International Conference on Information Reuse and Integration … , 2023 2023 Citations: 3
Recently Research on Social Media Influencers YJ Yang, CC Wang 2023 International Conference On Cyber Management And Engineering (CyMaEn … , 2023 2023 Citations: 5
Electric Scooter Purchase Intentions: The Influence of Environmental Concern, Price Consciousness, and Social Norms YJ Yang, CC Wang Journal of Information Technology Applications and Management 30 (5), 21-40 , 2023 2023 Citations: 1
Understanding Users Attitude to Social Endorsement Advertising of Embarrassing Product CC Wang, Y Yang, M Chiang International Journal for Applied Information Management 1 (1), 6-22 , 2021 2021 Citations: 6
MOST CITED SCHOLAR PUBLICATIONS
Physical interpersonal relationships and social anxiety among online game players SK Lo, CC Wang, W Fang CyberPsychology & Behavior 8 (1), 15-20 , 2005 2005 Citations: 866
Passion for online shopping: The influence of personality and compulsive buying CC Wang, HW Yang Social Behavior and Personality: an international journal 36 (5), 693-706 , 2008 2008 Citations: 246
Extending the technology acceptance model to mobile telecommunication innovation: The existence of network externalities CC Wang, SK Lo, W Fang Journal of Consumer Behaviour: An International Research Review 7 (2), 101-110 , 2008 2008 Citations: 233
The influence of ethical and self-interest concerns on knowledge sharing intentions among managers: An empirical study CC Wang International Journal of Management 21 (3), 370 , 2004 2004 Citations: 208
Harmonious passion and obsessive passion in playing online games CC Wang, YS Chu Social Behavior and Personality: an international journal 35 (7), 997-1006 , 2007 2007 Citations: 207
Helping others in online games: Prosocial behavior in cyberspace CC Wang, CH Wang CyberPsychology & Behavior 11 (3), 344-346 , 2008 2008 Citations: 182
An exploratory study using inexpensive electroencephalography (EEG) to understand flow experience in computer-based instruction CC Wang, MC Hsu Information & Management 51 (7), 912-923 , 2014 2014 Citations: 170
Personality and intention to share knowledge: An empirical study of scientists in an R&D laboratory CC Wang, YJ Yang Social Behavior and Personality: an international journal 35 (10), 1427-1436 , 2007 2007 Citations: 167
The impact of knowledge and trust on e-consumers’ online shopping activities: an empirical study CC Wang, CA Chen, JC Jiang Journal of computers 4 (1), 11-18 , 2009 2009 Citations: 165
Fake News and Related Concepts: Definitions and Recent Research Development CC Wang Contemporary Management Research 16 (3), 145-174 , 2020 2020 Citations: 117
Cyber relationship motives: Scale development and validation CC Wang, YT Chang Social Behavior and Personality: an international journal 38 (3), 289-300 , 2010 2010 Citations: 93
Knowledge contribution in the online virtual community: Capability and motivation CC Wang, CY Lai International Conference on Knowledge Science, Engineering and Management … , 2006 2006 Citations: 88
Knowledge and trust in E-consumers' online shopping behavior JC Jiang, CA Chen, CC Wang Electronic Commerce and Security, 2008 International Symposium on, 652-656 , 2008 2008 Citations: 87
Factors that influence the piracy of DVD/VCD motion pictures CC Wang Journal of American Academy of Business 6 (1), 231-237 , 2005 2005 Citations: 77
Electronic commerce research in latest decade: A literature review CC Wang, CC Chen International Journal of Electronic Commerce Studies 1 (1), 1-14 , 2010 2010 Citations: 71
Passion and dependency in online shopping activities CC Wang, HW Yang CyberPsychology & Behavior 10 (2), 296-298 , 2006 2006 Citations: 59
Using bibliometric analysis to explore research trend of electronic word-of-mouth from 1999 to 2011 Y Yang, CC Wang, MC Lai International Journal of Innovation, Management and Technology 3 (4), 337-342 , 2012 2012 Citations: 57
Detecting spamming reviews using long short-term memory recurrent neural network framework CC Wang, MY Day, CC Chen, JW Liou Proceedings of the 2nd International Conference on E-commerce, E-Business … , 2018 2018 Citations: 54
Comparative loneliness of users versus nonusers of online chatting CS Ong, SC Chang, CC Wang Cyberpsychology, Behavior, and Social Networking 14 (1-2), 35-40 , 2011 2011 Citations: 54
Using header session messages to anti-spamming CC Wang, SY Chen Computers & Security 26 (5), 381-390 , 2007 2007 Citations: 49