Prof. Dr. Yoesoep Edhie Rachmad, PhD, DBA.

Prof. Dr. Yoesoep Edhie Rachmad, Ph.D., DBA, is a distinguished academic and researcher. He holds a Doctor of Philosophy in Humanity (2016), a Ph.D. in Information Technology (2022), and a DBA in Management Technology (2022). With a strong background in knowledge development, he has contributed to numerous theoretical advancements. Prof. Yoesoep serves as a Research Professor at the United Nations Global Compact (id-137635), United Nations Global Market (id-709131), and United Nations ECOSOC (id-677556). He founded the Education Training Centre in 1999 and specializes in blockchain, digital health, and healthcare transformation. Recognized as one of the Top 5 Most Influential Scientists in the World, Prof. Dr. Yoesoep Edhie Rachmad, Ph.D., DBA received the Global Influential Scientist Award from 2000 to 2024 for his transformative research across technology, mental health, tourism, and entrepreneurship.

RESEARCH, TEACHING, or OTHER INTERESTS

Artificial Intelligence, Business and International Management, Management of Technology and Innovation, Social Psychology

RECENT SCHOLAR PUBLICATIONS

Danantara: Leading Indonesia’s Golden Future through Strategic Investment Management
YE Rachmad
The United Nations Global Compact 2025



The Future of Sovereign Wealth Management: Danantara’s Role in Indonesia Emas 2045
YE Rachmad
The United Nations Global Compact 2025



Sustainable Wealth Creation: How Danantara is Shaping Indonesia’s Investment Landscape
YE Rachmad
The United Nations Global Compact 2025



Technology and Innovation Behind CBDC: From Concept to Implementation
YE Rachmad
United Nations Development Programme 2025



CBDC as a Global Payment Tool: Opportunities and Challenges in International Trade
YE Rachmad
The United Nations and the Nobel Peace Prize Awards 2025



The Power of the Influencer: How Viral and Gimmick Marketing Transform Behavior
YE Rachmad
United Nations Economic and Social Council 2025



Influence Unbound: The Viral and Gimmick Impact on Behavior Transformation
YE Rachmad
United Nations Economic and Social Council 2025



The Influencer Effect: Exploring the Impact of Viral and Gimmick Marketing on Behavior
YE Rachmad
United Nations Economic and Social Council 2025



Viral Influence: How Gimmicks Shape Consumer Behavior
YE Rachmad
United Nations Economic and Social Council 2025



Consumer Involvement Theory
YE Rachmad
United Nations Economic and Social Council 2025



Behavior in Motion: The Impact of Viral and Gimmick Marketing
YE Rachmad
United Nations Economic and Social Council 2025



Social Bond Theory
YE Rachmad
United Nations Economic and Social Council 2025



Gimmick and Viral Power: Redefining Consumer Behavior
YE Rachmad
United Nations Economic and Social Council 2025



Social Influence Theory
YE Rachmad
United Nations Economic and Social Council. 2025



Persuasion Theory
YE Rachmad
United Nations Economic and Social Council 2025



Reinforcement Theory
YE Rachmad
United Nations Economic and Social Council 2025



The Viral Shift: Harnessing the Power of Gimmicks in Changing Consumer Behavior
YE Rachmad
United Nations Economic and Social Council 2025



Influence Unleashed: The Viral and Gimmick Effect on Behavior Transformation
YE Rachmad
United Nations Economic and Social Council 2025



Viral Influence: The Role of Gimmicks in Shaping Consumer Behavior
YE Rachmad
United Nations Economic and Social Council 2025



Social Constructivism Theory
YE Rachmad
United Nations Economic and Social Council 2025

MOST CITED SCHOLAR PUBLICATIONS

The Influence And Impact of The Money Burning Strategy on The Future of Startups
YE Rachmad
Adpebi Science Series 2022
Citations: 977



Perception of social media marketing by users of e-commerce marketplace and online food delivery
YE Rachmad
Proceeding of The International Conference on Economics and Business 1 (1 2022
Citations: 959



MediVerse: Challenges And Development Of Digital Health Transformation Towards Metaverse in Medicine
YE Rachmad
Journal of Engineering, Electrical and Informatics 2 (2), 72-90 2022
Citations: 958



Empowerment Theory
YE Rachmad
Cceres Conquistadores Publicaciones Internacionales Edicin Especial 2022
Citations: 954



Holistic Growth Theory
YE Rachmad
Editore Crescita Pubblicazione Internazionale del Libro 20 (5) 2018
Citations: 953



Inclusive Integration Theory
YE Rachmad
Bremer Stadtmusikanten Buch Internationaler Verlag, Spezialausgabe 2022 2022
Citations: 952



Communication Engagement Theory
YE Rachmad
Nancy Art Nouveau ditions Internationales, dition Spciale 2022 2022
Citations: 951



Authentic Engagement Theory.
YE Rachmad
Casa Editrice Autentica Pubblicazione Internazionale del Libro Vol 16 No 4 2018
Citations: 950



Dynamic Diversity Theory.
YE Rachmad
Επικούρειος Διεθνής Έκδοση Βιβλίων, Τόμος 6, αριθ. 9, έτος 2017., https 2017
Citations: 948



Human Capital Unleashed: Navigating the Societal Shift with Cutting-Edge Human Resource Management.
YE Rachmad
Publishing Book of Pedagogical Research, Professional Duzce suppl Special 2021
Citations: 944



Learning in Psychology Theory.
YE Rachmad
Gttinger Wissenschaft Buch Internationaler Verlag, Spezialausgabe 2022 2022
Citations: 941



Navigating the Complexities of Management 5.0: Challenges and Opportunities for International Organizations.
YE Rachmad
The Academic Professor Board Protocol No 786-P07754-7385346 Jan 2022, United 2022
Citations: 940



Disruptive Dynamics: Navigating the Tech-Led Business Boom.
YE Rachmad
Book of the Association for Information Systems Publishing, Professional 2021
Citations: 940



Digital Domination: Technologies Transforming Business Landscapes.
YE Rachmad
Engineering Book Management Publishing, Special Issue Rolla, United States 2021
Citations: 940



Behavioral Ethics Theory
YE Rachmad
Saint-tienne Design ditions Internationales, dition Spciale 2022 2022
Citations: 939



Step Into the Future: Achieving Digital Marketing Excellence Through Artificial Intelligence and Virtual Reality
YE Rachmad
The Economist Book Publishing, Professional Book London, 2022 2022
Citations: 939



From Wearables to Wellbeing: Tracking Health in Society 5.0.
YE Rachmad
Health Education in Practice Book, St Leonards Publishing Special Issue, 2021. 2021
Citations: 939



Citizens and Cyber-Space: The New Frontier in Indonesian Democracy.
YE Rachmad
International Publishing of Operations & Production Management, Professional 2023
Citations: 938



Unlocking the Digital Realm: Artificial Intelligence and Virtual Reality as Game Changers in Marketing
YE Rachmad
Book of Management and Public Policy Publishing, Professional New Delhi 2022
Citations: 938



Future Craft: The Art of Digital Business
YE Rachmad
Digital Book Humanities Publishing, Professional Book Providence Special 2021
Citations: 938