Siti Rohaya Yahaya

@usm.my

Senior Lecturer
Universiti Sains Malaysia

EDUCATION

Phd, University of Malaya
MA, Design Technology, Universiti Teknologi Mara
BA, Textile Design, Universiti Teknology Mara

RESEARCH INTERESTS

Textile Craft, Surface Pattern, Weaving, Textile History, Fibre Art, Material and Process, Batik Design, Fashion Design
67

Scholar Citations

4

Scholar h-index

2

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Self-exploration and social alienation in spiritual painting inspired by taoist seclusion
    J Feng, SR Yahaya
    Humanities and Social Sciences Letters 14 (1), 166-179 , 2026
    2026
  • A Kansei engineering approach to optimizing traditional Nyonya Kebaya for young consumer preferences
    C Guo, SR Yahaya, H Liu, Y Lin, M Liu, W Wang
    Journal of Engineered Fibers and Fabrics 21, 15589250251398450 , 2026
    2026
  • The Extraction and Application of Traditional Malaysian Nyonya Kebaya Design Elements Using the Conceptual Generative Model (CGM)
    C Guo, SR Yahaya, M Liu, J Li, X Chen, L Cheng
    PaperASIA 41 (6b), 67-85 , 2025
    2025
  • Sustainable inheritance of Chinese architectural decorative heritage: An investigation on the design characteristics Huizhou Baofujin architectural color painting
    J Li, SR Yahaya, C Guo
    Herança 8 (4), 118-134 , 2025
    2025
    Citations: 1
  • Representing tradition: The construction of culturally-specific visual narratives in Chinese picture books and hand scroll paintings
    F Qi, TA Fauzi, SR Yahaya
    Journal of Early Childhood Literacy 25 (3), 607-636 , 2025
    2025
    Citations: 9
  • Ethics of care and the art of fibre: a study of Chinese female artists’ creative practices
    J Feng, SR Yahaya
    Humanities and Social Sciences Communications 12 (1), 1-16 , 2025
    2025
  • The Collision of Luxury and Tradition: Middle-Aged Female Consumers’ Cognition and Preference for High-End Cheongsam Design Innovation
    L Feng, SR Yahaya, J Feng
    International Journal of Instructional Cases 9 (1), 220-242 , 2025
    2025
  • A Mathematical Inquiry into the Structure Complexity of Miao Batik Patterns: A Frieze Group Analysis
    ZN Lyu, SR Yahaya, XH Guo
    PaperASIA 41 (1b), 70-80 , 2025
    2025
    Citations: 3
  • DIGITAL-ERA LUXURY BRANDING AND CULTURAL HERITAGE INTEGRATION: AN ANALYTICAL REVIEW OF MIDDLE-AGED CONSUMERS’PREFERENCES IN HIGH-END CHEONGSAM MARKETS
    L Feng, SR Yahaya, J Feng
    International Journal of eBusiness and eGovernment Studies 17 (3), 47-70 , 2025
    2025
  • The Awakening and Presentation of Female Consciousness in Female Artworks from the Perspective of Caring Ethics
    J Feng, SR Yahaya
    Asian Social Science 21 (4) , 2025
    2025
  • Semantic Function of Dragon Patterns in Ming Dynasty Clothing
    L Cheng, SR Yahaya
    Cultura: International Journal of Philosophy of Culture and Axiology 21 (4 … , 2024
    2024
    Citations: 2
  • Exploring Cultural Diversity: A Comparative Study of Shell Belt Craftsmanship in the Hani/Akha Group
    L Mingquan, SR Yahaya, G Chunli
    Environment-Behaviour Proceedings Journal 9 (SI23), 135-141 , 2024
    2024
  • Application of Kansei engineering and Analytic Hierarchy Process in evaluating design elements of traditional Nyonya Kebaya
    G Chunli, SR Yahaya, L Mingquan, Z Ning
    Environment-Behaviour Proceedings Journal 9 (SI23), 119-126 , 2024
    2024
    Citations: 3
  • Recycling textile waste for craft industries: an experimental approach to eco-friendly papermaking
    SR Yahaya, JM Jaafar, L Mingquan, G Chunli
    Environment-Behaviour Proceedings Journal 9 (SI23), 297-304 , 2024
    2024
    Citations: 3
  • Royal Influence: Reviving the Tenun Pahang Diraja Weaving Industry in Pahang
    MA Zainal, IZ aka Ismail, SR Yahaya, NH Ahmad
    Environment-Behaviour Proceedings Journal 9 (SI23), 169-178 , 2024
    2024
  • Preserving Mojiang Hani Hand Weaving Techniques: Understanding Complexity for Culture and Sustainable Development
    M Liu, SR Yahaya, G Chunli, H Yan
    PaperASIA 40 (4b), 71-83 , 2024
    2024
    Citations: 2
  • Threaded Narratives: Women's Contributions to Fibre Art
    J Feng, SR Yahaya
    Przestrzeń Społeczna (Social Space) 24 (2), 317-339 , 2024
    2024
  • UNIQUENESS OF THE ORNAMENTATION AND DESIGN OF THE WOODEN BEAM SYSTEM IN JIANGNAN TRADITIONAL ARCHITECTURE: WAN MOTIF ON BAOFUJIN COLOR PAINTINGS ON GAOYANG BRIDGE IN CHINA
    LI JIAN, SR YAHAYA
    JOURNAL OF ECOHUMANISM Учредители: Transnational Press London 3 (8) , 2024
    2024
  • A comparison of motif designs between Tenun Pahang Diraja and Terengganu Songket/Mas Ayu Zainal@ Ismail, Dr. Siti Rohaya Yahaya and Dr. Nani Hartina Ahmad
    SR Yahaya, NH Ahmad
    Universiti Teknologi MARA, Kedah 20 (1), 95-104 , 2024
    2024
  • Multi-Functional Modular Children's Clothing Design Innovation
    L Hu, SR Yahaya
    Przestrzeń Społeczna (Social Space) 23 (4), 204-225 , 2023
    2023
    Citations: 3

MOST CITED SCHOLAR PUBLICATIONS

  • Ciri-Ciri Keindahan Dalam Penghasilan Rekaan Batik Kontemporari Berinspirasikan Motif Abstrak: The Aesthetic Values In The Production Of Contemporary Batik Inspired By Abstract …
    Z Abdullah, SM Khan, SR Yahaya, MR Manap
    Jurnal Pengajian Melayu (JOMAS) 30 (1), 236-269 , 2019
    2019
    Citations: 17
  • An aesthetic study on traditional batik design of Miao ethnicity in China
    LYU Zhennan, SR Yahaya
    KUPAS SENI: Jurnal Seni dan Pendidikan Seni 9 (2), 12-25 , 2021
    2021
    Citations: 10
  • Representing tradition: The construction of culturally-specific visual narratives in Chinese picture books and hand scroll paintings
    F Qi, TA Fauzi, SR Yahaya
    Journal of Early Childhood Literacy 25 (3), 607-636 , 2025
    2025
    Citations: 9
  • The potential of floral pattern art in Malay textile embroidery: A formalistic analysis
    Z Abdullah, SM Kahn, SR Yahaya, A Harun, R Ghazali
    Jurnal Pengajian Melayu (JOMAS) 29 (1), 286-305 , 2018
    2018
    Citations: 6
  • A transformative approach in Malaysian art education: Revisiting practice and assessment
    M Subramaniam, RH Wardi, R Ghazali, SM Kahn, SR Yahaya, IM Ismail, ...
    Journal of Positive School Psychology 6 (5), 7654-7661 , 2022
    2022
    Citations: 4
  • An experimental research on oil palm fiber in producing yarn and woven fabrics
    SR Yahaya
    Proceedings of the International Conference on Kansei Engineering, 19-23 , 2012
    2012
    Citations: 4
  • A Mathematical Inquiry into the Structure Complexity of Miao Batik Patterns: A Frieze Group Analysis
    ZN Lyu, SR Yahaya, XH Guo
    PaperASIA 41 (1b), 70-80 , 2025
    2025
    Citations: 3
  • Application of Kansei engineering and Analytic Hierarchy Process in evaluating design elements of traditional Nyonya Kebaya
    G Chunli, SR Yahaya, L Mingquan, Z Ning
    Environment-Behaviour Proceedings Journal 9 (SI23), 119-126 , 2024
    2024
    Citations: 3
  • Recycling textile waste for craft industries: an experimental approach to eco-friendly papermaking
    SR Yahaya, JM Jaafar, L Mingquan, G Chunli
    Environment-Behaviour Proceedings Journal 9 (SI23), 297-304 , 2024
    2024
    Citations: 3
  • Multi-Functional Modular Children's Clothing Design Innovation
    L Hu, SR Yahaya
    Przestrzeń Społeczna (Social Space) 23 (4), 204-225 , 2023
    2023
    Citations: 3
  • Semantic Function of Dragon Patterns in Ming Dynasty Clothing
    L Cheng, SR Yahaya
    Cultura: International Journal of Philosophy of Culture and Axiology 21 (4 … , 2024
    2024
    Citations: 2
  • Preserving Mojiang Hani Hand Weaving Techniques: Understanding Complexity for Culture and Sustainable Development
    M Liu, SR Yahaya, G Chunli, H Yan
    PaperASIA 40 (4b), 71-83 , 2024
    2024
    Citations: 2
  • Sustainable inheritance of Chinese architectural decorative heritage: An investigation on the design characteristics Huizhou Baofujin architectural color painting
    J Li, SR Yahaya, C Guo
    Herança 8 (4), 118-134 , 2025
    2025
    Citations: 1
  • Self-exploration and social alienation in spiritual painting inspired by taoist seclusion
    J Feng, SR Yahaya
    Humanities and Social Sciences Letters 14 (1), 166-179 , 2026
    2026
  • A Kansei engineering approach to optimizing traditional Nyonya Kebaya for young consumer preferences
    C Guo, SR Yahaya, H Liu, Y Lin, M Liu, W Wang
    Journal of Engineered Fibers and Fabrics 21, 15589250251398450 , 2026
    2026
  • The Extraction and Application of Traditional Malaysian Nyonya Kebaya Design Elements Using the Conceptual Generative Model (CGM)
    C Guo, SR Yahaya, M Liu, J Li, X Chen, L Cheng
    PaperASIA 41 (6b), 67-85 , 2025
    2025
  • Ethics of care and the art of fibre: a study of Chinese female artists’ creative practices
    J Feng, SR Yahaya
    Humanities and Social Sciences Communications 12 (1), 1-16 , 2025
    2025
  • The Collision of Luxury and Tradition: Middle-Aged Female Consumers’ Cognition and Preference for High-End Cheongsam Design Innovation
    L Feng, SR Yahaya, J Feng
    International Journal of Instructional Cases 9 (1), 220-242 , 2025
    2025
  • DIGITAL-ERA LUXURY BRANDING AND CULTURAL HERITAGE INTEGRATION: AN ANALYTICAL REVIEW OF MIDDLE-AGED CONSUMERS’PREFERENCES IN HIGH-END CHEONGSAM MARKETS
    L Feng, SR Yahaya, J Feng
    International Journal of eBusiness and eGovernment Studies 17 (3), 47-70 , 2025
    2025
  • The Awakening and Presentation of Female Consciousness in Female Artworks from the Perspective of Caring Ethics
    J Feng, SR Yahaya
    Asian Social Science 21 (4) , 2025
    2025