ANITHA D

@psgcas.ac.in

Assistant Professor, Department of Commerce (Banking & Insurance)
PSG College of Arts and Science



                       

https://researchid.co/anithareseacher

EDUCATION

PhD in Commerce from PSG College of Arts & Science, Coimbatore, India.

RESEARCH INTERESTS

To explore new ideas in research and enhance research.

1

Scopus Publications

23

Scholar Citations

2

Scholar h-index

1

Scholar i10-index

Scopus Publications

RECENT SCHOLAR PUBLICATIONS

  • A Study on Customer Preference Towards Coupon–Code Based Promotional Activities in Various Selected Fields with Special Reference to Coimbatore City
    D Anitha, N Kavitha, ME Krupa, B Priyanka, S Hemaprasanna
    International Conference on Business and Technology, 70-82 2023

  • Financial Performance Assessment of Pradhan Mantri Mudra Yojana (PMMY) for the period of 2020-2021
    DD Anitha
    INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS 10 (2), 238-246 2023

  • An impact on banking performance in the event of a COVID 19 pandemic: Mergers and acquisitions
    SP Pon
    Gedrag & Organisatie Review 35, 146-56 2022

  • A Study on Customer Decision Making Process: Implications for Tourism Marketing Through Social Media
    DD Anitha
    Integral Review A Journal of Management 12 (2), 30-36 2022

  • An Empirical analysis on factors influencing Financial Performance of selected commercial banks in India
    D Anitha, B Gayathri, V Sundara Prasad, V Kannammal
    International Journal of Mechanical Engineering 7, 25-31 2022

  • ATM Modes of Banking Transactions and Usage in Coimbatore City
    D Anitha, R Sathya
    International Journal of Management, Technology And Engineering 9 (I), 1918-1928 2019

  • An Automated SMS-Update System through IOT using Raspberry Pi
    DR Anitha, SH Vardhan, C Akhil, G Sona
    International Journal of Mechanical Engineering and Technology 9 (1) 2018

  • Customer’s Adoption towards the Online Payments and Safety Measures-A Study with special Reference to Coimbatore City
    D Anitha, R Sathya
    International Research Journal of Business Management 11 (5), 9-17 2018

  • Traditional Banking System and Electronic Payment System: Inclusive of Public and Private Sector Bank in Coimbatore City
    D Anitha
    American - Eurasian Network for Scientific Information the Research Journal 2018

  • Customer Perception towards Fun Republic Mall in Coimbatore City
    D Anitha
    Paripex- Indian Journal of Research 5 (11), 519-522 2016

  • Modern Marketing in India
    D Anitha
    Bonfring International Journal of Industrial Engineering and Management 2016

  • A Study on Consumers Convenience Purchasing Pattern through Online and Offline
    D Anitha
    International Journal of Multidisciplinary Research Review 1 (2), 97-103 2016

  • Women entrepreneurs in sericulture: Their participation & problems faced
    DR Anitha, K Viswanathan
    Asia Pacific Journal of Research, ISSN-2320-5504 1 (7) 2013

  • CONSUMER’S INTERACTION WITH WATER PURIFIERS–A COIMBATORIAN PERSPECTIVE
    DR SHEEBA, DR ANITHA

  • Service Marketing Measuring Customers Gratification Towards Delivery Of Services On Selected Nationalized Banks In Coimbatore District
    D ANITHA
    Coimbatore

  • MN (2016),“Impact of Goods and Service Tax (GST) on Logistics Sector in India”
    D Anitha
    International Journal of Economics and Management Studies 3 (8), 32-35

MOST CITED SCHOLAR PUBLICATIONS

  • Women entrepreneurs in sericulture: Their participation & problems faced
    DR Anitha, K Viswanathan
    Asia Pacific Journal of Research, ISSN-2320-5504 1 (7) 2013
    Citations: 12

  • An Automated SMS-Update System through IOT using Raspberry Pi
    DR Anitha, SH Vardhan, C Akhil, G Sona
    International Journal of Mechanical Engineering and Technology 9 (1) 2018
    Citations: 4

  • An impact on banking performance in the event of a COVID 19 pandemic: Mergers and acquisitions
    SP Pon
    Gedrag & Organisatie Review 35, 146-56 2022
    Citations: 2

  • An Empirical analysis on factors influencing Financial Performance of selected commercial banks in India
    D Anitha, B Gayathri, V Sundara Prasad, V Kannammal
    International Journal of Mechanical Engineering 7, 25-31 2022
    Citations: 2

  • MN (2016),“Impact of Goods and Service Tax (GST) on Logistics Sector in India”
    D Anitha
    International Journal of Economics and Management Studies 3 (8), 32-35
    Citations: 2

  • Traditional Banking System and Electronic Payment System: Inclusive of Public and Private Sector Bank in Coimbatore City
    D Anitha
    American - Eurasian Network for Scientific Information the Research Journal 2018
    Citations: 1

GRANT DETAILS

Effectiveness of Financial Illiteracy and Satisfaction towards Pradhan Mantri Mudra Yojana (PMMY) among Women Entrepreneurs in Coimbatore District

RESEARCH OUTPUTS (PATENTS, SOFTWARE, PUBLICATIONS, PRODUCTS)

A System for Marketing and Financial Analytics and Problems Faced by Small Scale Industries,
Application No. 202241020374 A, Publication date-15/04/2022.

Design A Study and Analysis of Hospitality and Tourism Management Research Using the Artificial Intelligence Based Analytics, Application A, Indian Patent, Date: 04/10/2024.

Industry, Institute, or Organisation Collaboration

PSG College of Arts & Science
Coimbatore
Tamil Nadu
India