- A Study on Customer Preference Towards Coupon–Code Based Promotional Activities in Various Selected Fields with Special Reference to Coimbatore CityD Anitha, N Kavitha, ME Krupa, B Priyanka, S HemaprasannaInternational Conference on Business and Technology, 70-82 2023
- Financial Performance Assessment of Pradhan Mantri Mudra Yojana (PMMY) for the period of 2020-2021DD AnithaINTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS 10 (2), 238-246 2023
- An impact on banking performance in the event of a COVID 19 pandemic: Mergers and acquisitionsSP PonGedrag & Organisatie Review 35, 146-56 2022
- A Study on Customer Decision Making Process: Implications for Tourism Marketing Through Social MediaDD AnithaIntegral Review A Journal of Management 12 (2), 30-36 2022
- An Empirical analysis on factors influencing Financial Performance of selected commercial banks in IndiaD Anitha, B Gayathri, V Sundara Prasad, V KannammalInternational Journal of Mechanical Engineering 7, 25-31 2022
- ATM Modes of Banking Transactions and Usage in Coimbatore CityD Anitha, R SathyaInternational Journal of Management, Technology And Engineering 9 (I), 1918-1928 2019
- An Automated SMS-Update System through IoT using Raspberry PiDR Anitha, SH Vardhan, C Akhil, G SonaInternational Journal of Mechanical Engineering and Technology 9 (1) 2018
- Customer’s Adoption towards the Online Payments and Safety Measures-A Study with special Reference to Coimbatore CityD Anitha, R SathyaInternational Research Journal of Business Management 11 (5), 9-17 2018
- Traditional Banking System and Electronic Payment System: Inclusive of Public and Private Sector Bank in Coimbatore CityD AnithaAmerican - Eurasian Network for Scientific Information the Research Journal 2018
- Customer Perception towards Fun Republic Mall in Coimbatore CityD AnithaParipex- Indian Journal of Research 5 (11), 519-522 2016
- Modern Marketing in IndiaD AnithaBonfring International Journal of Industrial Engineering and Management 2016
- A Study on Consumers Convenience Purchasing Pattern through Online and OfflineD AnithaInternational Journal of Multidisciplinary Research Review 1 (2), 97-103 2016
- Women entrepreneurs in sericulture: Their participation & problems facedDR Anitha, K ViswanathanAsia Pacific Journal of Research, ISSN-2320-5504 1 (7) 2013
- CONSUMER’S INTERACTION WITH WATER PURIFIERS–A COIMBATORIAN PERSPECTIVEDR SHEEBA, DR ANITHA
- Service Marketing Measuring Customers Gratification Towards Delivery Of Services On Selected Nationalized Banks In Coimbatore DistrictD ANITHACoimbatore
- MN (2016),“Impact of Goods and Service Tax (GST) on Logistics Sector in India”D AnithaInternational Journal of Economics and Management Studies 3 (8), 32-35
