K Rajagopal

@scmhrd.edu

Associate Professor
Symbiosis International University

RESEARCH INTERESTS

Marketing and General Management
33

Scopus Publications

Scopus Publications

  • Public-Private Partnerships in Higher Education for Setting the Right Path of Growth and Development
    Kannan Rajagopal, Subhasis Sen
    Public Private Partnerships for Social Development and Impact, 2025
    The term public private partnership (PPP) entails diverse range of meanings, mechanisms and policy tools. Defining a particular form of PPP will require specifying the meaning, role, responsibility, and incentives of the public and the private partner. Whatever form a PPP may take, conceptually as well as practically, it emphasizes the growing importance of the private sector in funding and provisioning of various goods and services. The rise of the term PPP can be traced to the 1980s, when in western economies, the private sector was becoming important in areas that were predominantly funded and managed by the public sector. Education sector is one such area. While PPP in school education is a well explored policy area, PPP in higher education has received little attention in academic literature as well as in policymaking.
  • Public Private Partnership Model as Accelerator for Social Infrastructure Initiatives
    Kannan Rajagopal, Vaishali Mahajan
    Public Private Partnerships for Social Development and Impact, 2025
    A well-developed social infrastructure can make a country a better place for everyone. It promotes high productivity and inclusive growth within society. A proper social infrastructure helps in eradicating deep-rooted inequalities associated with wealth, health, and living standards. Public private partnership (PPP) model is gaining worldwide popularity for building and financing infrastructure projects. In a fast growing but capital scarce economy, PPP is a viable alternative to public funding, by harnessing private sector efficiencies for infrastructure development which traditionally has been the government domain. Objectives of PPPs in very broad terms can be achieved through privatization, a practice more commonly followed in Latin American economies–with the government selling the assets or its controlling stake in its various development programs. In emerging Asian economies, a common practice has been allowing ‘market access' to private players to enter into hitherto closed markets.
  • Public-Private Partnership: A Win-Win Recipe for Sportsfor-Development
    Kannan Rajagopal, Subhasis Sen, Vaishali Mahajan
    Public Private Partnership Dynamics for Economic Development, 2025
    Anyone can relate to sport. It triggers a bevy of memories – from growing up playing with neighborhood children in the local park, to competing in an inter-school match, or playing with friends during school recess. The sense of community it gives us makes it all that more special. For any individual, sport feeds into the elements of a fulfilling life. Whether one is playing, organizing or watching, it is also a bridge to an engaged community. These elements are at the heart of sport's unique capability to benefit society. The idea that sport can affect social change is not a new one. Yet, in a country like India, it has not traditionally been seen as a frontline instrument. Historically, the popular notion of sport has prioritized the quest for international achievement and medals. We have come a long way on that count, and success has been progressively achieved through the tireless efforts and determination of our talented athletes, and a more systematic approach to their preparation.
  • Public-Private Partnerships in the Education Sector: Best Practices and Challenges
    Vaishali Mahajan, Kannan Rajagopal, R. Meena Kumari
    Public Private Partnerships for Social Development and Impact, 2025
    Public-Private Partnerships (PPPs) have emerged as a strategic tool for addressing the infrastructural and operational challenges faced by various sectors, including education. With its vast population and growing demand for quality education, PPPs have gained significant traction in India. Over the past two decades, the Indian education system has undergone significant transformations, largely propelled by economic growth and reforms. .Education in India has long suffered from infrastructural gaps, quality issues, and inequitable access, particularly in rural and underserved areas This chapter explores the best practices and challenges of Public-Private Partnership in Indian education sector and aims to analyze successful models, identify key challenges, and highlight recommendations to improve such collaborations. Given the focus on secondary data, the study will review a wide range of existing literature, reports, government policies, and case studies to provide insights into the functioning of PPPs with focus on Indian education sector.
  • Are you game? Health Gamification during disruptions due to the pandemic for sustainability
    Swati Tayal, K. Rajagopal
    International Journal of Information Management Data Insights, 2024
  • A Systematic Review on Agriculture Gamification for Climate Change
    Swati Tayal, Kannan Rajagopal
    TEM Journal, 2024
    The current climate change conditions create the need to modify agricultural technology, techniques, tools, and methods. With the growth of imminent technology and world modernization, the 21st century faces a threat to agriculture. Gamification practices are adaptable to engage user involvement and bring user satisfaction. Gamification integrated with technology quickly makes it accessible and available for users that can match the user's needs and preferred goals. Several existing studies have been added to the literature, making it relevant in marketing, e-commerce, and education. This study primarily uses systematic reviews for (Prisma) to explore the effectiveness and contribution of the existing literature through gamification in the agriculture field. The analysis of this study indicates that agricultural practices could quickly adapt to the gamification methods. However, the current state is very limited to the study area, and therefore, future studies can enable gamification, leading to the significant driving of agricultural methods. The challenge of achieving sustainable development goals remains uncertain in the current era, and gamification can facilitate its emerging need and address those gaps. The result opens future research areas to advance with upcoming challenges and new directions to the opportunities as it contributes to the gamified agriculture approach.
  • Infrastructure development in education for building the knowledge foundation
    Vaishali Mahajan, Kannan Rajagopal
    Infrastructure Development Strategies for Empowerment and Inclusion, 2024
    Education is the cornerstone of societal progress, and the infrastructure supporting it plays a pivotal role in shaping the learning experiences of students and the effectiveness of educational institutions. This book chapter aims to delve into the multifaceted dimensions of infrastructure development in education, exploring how physical, technological, and social infrastructure influences access, quality, and innovation in learning environments. The chapter will examine real-world examples, challenges, and opportunities, providing a comprehensive understanding of how the development of educational infrastructure contributes to the advancement of knowledge and the empowerment of future generations.
  • Gamification with Codeathon for Productivity Toward Sustainable Development Goal 8 - Decent Work and Economic Growth
    Swati Tayal, K Rajagopal
    Brazilian Journal of Operations and Production Management, 2024
    Goal: This study aims to examine the Gamification application of Productivity with Codeathon, which can make employees more engaging at work. The growing presence of Information technology in the industry is increasing the demand for a skilled workforce and further making them productive. Gamification's growing popularity among the industry and academicians is bringing new emerging forms that are beneficial to influence the user experience. However, there are many areas in which gamification has yet to benefit the user experience. The study analyzed the gathered data using confirmatory factor analysis, and the later section detailed the study analysis using a structural equation method. Design/Methodology/Approach: An online questionnaire gathered data from IT professionals to adopt the exploratory research, where respondents from Pune, India, were the study participants. The statistical approach adopted for this study was factory analysis followed by structural modelling with the help of tools such as IBM SPSS and Amos, which adds to the empirical Gamification contribution. Results: The study indicated a relationship between Gamification and Productivity among IT employees, where Autonomy was a mediator factor. Limitations of the investigation: This study primarily focused on the information technology sector among Generation Z and Y, but future research can explore other industries and countries. Practical Implications: Gamification encourages the participants' motivation level, making them productive at work and bringing sustainability. Companies shall organize gamified events like Codeathon and encourage their employees' participation, and therefore, the human resources team shall include it as part of their annual budget and planning. Originality/value: There is limited study in the Codeathon, and this research contributes by analyzing the Gamification aspects with Competition and Autonomy. It addresses the organization's emerging need for productivity issues, making it one of the limited studies in the Gamification with Codeathon. As a result, this study addresses the sustainable development goal 8 to bring and attain sustainability for work.
  • QUIET PANDEMIC AMID COVID-19: A LITERATURE REVIEW ON GAMIFICATION FOR MENTAL HEALTH
    Swati Tayal, K Rajagopal
    Asia Pacific Journal of Health Management, 2024
    Background: COVID-19 affects individuals both physically and mentally. The key is to address emerging needs with a modest technique that helps boost the positive approach in individuals. Gamification offers attempts to engage users with the non-game approach, and its growing popularity in other fields, such as finance and retail, is evident. Objective: This research aims to study the available literature that analyzes and understands using the Gamification approach for mental health in the pandemic. Methods: The author performed a systematic literature review using the PRISMA technique among the selected articles published until Jul 2023, focusing on Gamification, mental health, and COVID in highly reputed record databases, which were peer-reviewed studies. Therefore, the studies using the standard international language of English were eligible for this Study. Results: The Study identified elevated articles exploring Gamification through mobile application software, web-based platforms, and other tools since COVID-19 limited in-person social contact for individual safety during peak time. Conclusion: There are limited studies of Gamification in mental health, and the existing studies suggest that Gamification supports the betterment of mental health. Future studies can explore the different areas of mental health with gamification-based applications or gamified approaches.
  • Unlocking the Work–Life Equation: Critical Analysis of Telework Factors for Optimal Balance in the IT/ITES Sector
    Deval Shah, Antima Bansal, Jaya Chitranshi, K. Rajagopal
    Global Business Review, 2024
    In the contemporary corporate landscape, the notions of telework, job engagement and work–life balance have emerged as the most compelling concepts. These concepts have been found to significantly enhance employee performance and provide organizations with a strategic competitive edge. Recognizing the relevance of these considerations to the working world, the current study addresses the gap in the literature on telework and work–life balance in the Indian context. The present study makes a valuable contribution to the existing literature on flexible work arrangements, including flexible scheduling, family obligations and job commitment. The study aims to fill a gap in the existing literature by exploring the relationship between telework and work–life balance in the Indian context. While some research is available on telework and work–life balance, there is a lack of specific studies focusing on the Indian context. This study recognizes the importance of understanding the unique cultural and organizational factors that may influence telework and work–life balance in India. Also, the information technology (IT) and IT-enabled services (ITES) industries are well-positioned to maintain their use of telework as a competitive advantage as the globe gets past the pandemic’s initial effects. These industries can strengthen their competitiveness, spur innovation and guarantee long-term success in a global economy driven by digitalization by incorporating remote labour into their fundamental operational plans. IT and ITES businesses have a chance to reimagine the future of work in the post-COVID age by establishing new benchmarks for adaptability, productivity and resilience. This analytical study adopts a cross-sectional time horizon and focuses on individual employees within the IT/ITES sector. The study employed a survey methodology, utilizing a questionnaire developed by the author to collect data. A total of 217 employees participated in the study, with a convenient sampling technique being utilized to ensure a representative sample. The data were then analyzed further with an exploratory factor analysis (EFA). The study identified telework, work facilitator, working situations and job engagement as significant constructs in predicting work–life balance. Implications for research and practice are discussed. This study provides academics with useful insights for theory formation and verification of telework, work–life balance and job engagement. Four key factors were identified through the utilization of EFA: Telework, work facilitators, working situations and job engagement. The aforementioned factors offer significant insights into the fundamental dimensions that influence the work–life balance within this industry. The present study incorporates diverse work arrangements, such as adaptable working hours and telecommuting alternatives, alongside conducive organizational cultures and policies that prioritize family support. The identification of work facilitators as a distinct factor underscores the significance of organizational support in establishing an environment that empowers workers to effectively harmonize their professional and personal obligations. The present study’s results indicate that gender may not be a decisive factor in shaping telework, work facilitators, working situations or job engagement in the IT/ITES industry, since there is no discernible connection between gender and these variables. Because the study was restricted to the IT/ITES industry, its conclusions might not be easily applied to other industries. Additionally, as the investigation relied on self-reported data, it may have been impacted by biases and a tendency to behave in a way that appears appealing to others. Prospective research endeavours could investigate the relationship between gender and work–life balance components in a variety of contexts and examine additional demographic characteristics that may influence these elements. The study’s findings could potentially provide valuable information for both employers and employees in the IT/ITES sector. Employers may gain insights into the factors that contribute to work–life balance disparities, enabling them to implement policies and practices that support healthier work–life integration for their employees. Employees, on the other hand, may benefit from a better understanding of how their demographic characteristics intersect with work–life balance factors, allowing them to make informed decisions about their career and personal life. This study captures the potential of telework in emerging economies for increasing job engagement. A unique and modern insight into how telework affects the technology space is what makes the work stand out from the static framework in the literature. How telework and its variables affect work–life balance and job engagement of the employees and how the organizations have a positive impact on productivity, is the novel factor in the study.
  • Technology and sustainable business practices as enablers for startups scalability
    Kannan Rajagopal, Vaishali Mahajan
    Ecosystem Dynamics and Strategies for Startups Scalability, 2023
  • Governance practices in higher education
    Kannan Rajagopal, Vaishali Mahajan
    Governance as A Catalyst for Public Sector Sustainability, 2023
  • Marketing Gamification in Metaverse Web 3.0 with Artificial Intelligence (AI)
    Swati Tayal, K. Rajagopal
    Proceedings of the 7th International Conference on Intelligent Computing and Control Systems Iciccs 2023, 2023
  • Digital Gamification in Unified Payment Interface (UPI) towards Sustainable Development Goals
    Swati Tayal, K. Rajagopal, Vaishali Mahajan
    Proceedings 5th International Conference on Smart Systems and Inventive Technology Icssit 2023, 2023
  • Chief Remote Officer Role in COVID-19 for Work Sustainability and Use of Artificial Intelligence (AI)
    Swati Tayal, K. Rajagopal, Vaishali Mahajan
    Proceedings of the 3rd International Conference on Artificial Intelligence and Smart Energy Icais 2023, 2023
  • Game to Ride: Gamification to Salvage Carbon Footprints for Sustainable Development
    Swati Tayal, K. Rajagopal, Vaishali Mahajan
    Lecture Notes on Data Engineering and Communications Technologies, 2023
  • A Comparative Study of Pollution Levels in Major Cities of India During Covid-19 in India
    Manohar Kapse, Bakki Akhil, N Elangovan, Vinod Sharma, K Rajagopal
    Australasian Accounting Business and Finance Journal, 2023
  • Green IoT Edge Computing Towards Sustainable and Distributed Data Processing
    K.R. Ananth, Hari Shankar Punna, Krishnamoorthy Selvaraj, Rajagopal K, Vaishali Mahajan, et al.
    2023 10th IEEE Uttar Pradesh Section International Conference on Electrical Electronics and Computer Engineering Upcon 2023, 2023
  • Barriers to entry of gig workers in the gig platforms: exploring the dark side of the gig economy
    Aastha Behl, K. Rajagopal, Pratima Sheorey, Ashish Mahendra
    Aslib Journal of Information Management, 2022
  • Gamification with Datathon: An Industry Case Study on COVID-19
    Swati Tayal, K. Rajagopal, Vaishali Mahajan
    Proceedings 2022 6th International Conference on Intelligent Computing and Control Systems Iciccs 2022, 2022
  • Modernization with Gamification on Industry 4.0 in Supply Chain Management 4.0
    Swati Tayal, K. Rajagopal, Vaishali Mahajan
    6th International Conference on Electronics Communication and Aerospace Technology Iceca 2022 Proceedings, 2022
  • Virtual Reality based Metaverse of Gamification
    Swati Tayal, K. Rajagopal, Vaishali Mahajan
    Proceedings 6th International Conference on Computing Methodologies and Communication Iccmc 2022, 2022
  • Implementation of Enterprise Resource Planning (ERP) Systems in the Gig Economy: Revolutionizing the Digital Transformation
    Aastha Behl, K. Rajagopal, Pratima Sheorey
    International Journal of Information System Modeling and Design, 2021
  • Current and post-COVID-19 impact on SME business growth and sustainability trajectory
    Kannan Rajagopal, Vaisahli Mahajan
    Handbook of Research on Strategies and Interventions to Mitigate Covid 19 Impact on Smes, 2021
  • A perspective on work-life balance and its determinants
    Sonali Bhattacharya, Netra Neelam, K. Rajagopal
    International Journal of Human Capital and Information Technology Professionals, 2020