K Rajagopal
@scmhrd.edu
Associate Professor
Symbiosis International University
RESEARCH INTERESTS
Marketing and General Management
Scopus Publications
Scholar Citations
Scholar h-index
Scholar i10-index
Scopus Publications
Kannan Rajagopal and Vaishali Mahajan
IGI Global
Overcoming the traditional process and practices, the new generation start-ups have set themselves into the track of success with the effective utilization of the technology and allied interventions. Technology and sustainable business practices has helped the start-ups to balance and levelling the field and making the availability of the resources profusely for them to utilize for new businesses effectively than ever before. The optimum utilization of technology and sustainable business practice adherences of the start-ups has not only provided an efficient solution for their business problems but have also and served as a crisis interventional tool that has helped to scale up their business to the greater heights and have been a differentiator themselves. On this context, the research is being proposed to understand through various secondary data resources to identify how the adherence of technology and sustainable business practices is meaningful and contextual in helping the start-ups to scale high.
Kannan Rajagopal and Vaishali Mahajan
IGI Global
India has always been a nation of academics with a major population being lifelong learners. In the past, it has been renowned for its scholars and universities such as Taxila, Nalanda, and Vikramshila, from the fifth century onwards. The key to economic development is higher education, which is also a crucial factor in generating better and more sustainable rates of economic growth for a country and the world economy. India is experiencing innumerable challenges in higher education, and it is very essential to manage and tackle these challenges every now and then. India has immense human resources, and if utilized in an optimum way, the results and benefits would be multi-folded. There is an immediate need to relook at the resources on financials, quality standards, infrastructure development, responsiveness, access, equity, and relevance. In order to ensure sustenance of growth, what is more required is to enhance the number of institutes and upgrade the quality of higher education in India. Hence, this chapter focuses on corporate governance practices in Indian higher education.
K.R. Ananth, Hari Shankar Punna, Krishnamoorthy Selvaraj, Rajagopal K, Vaishali Mahajan, and Sakthivel S.
IEEE
Data creation in the network's periphery has increased exponentially as IoT devices have become more commonplace. To address the challenges this large data deluge poses, sustainable and efficient data processing technologies are required. The term “Green IoT Edge Computing” refers to a new strategy that uses distributed data processing and renewable energy to improve the efficiency and longevity of Internet of Things (IoT) applications. In the Internet of Things (IoT), edge computing is used to process data locally, at the network's periphery, rather than forwarding it to a centralized data center. This method improves real-time decision-making, minimizes network latency, and helps preserve bandwidth. However, in locations with limited access to power or other resources, the high power consumption of edge computing devices continues to be a major issue. Green IoT edge computing addresses this challenge by combining renewable energy sources like solar panels and wind turbines with traditional edge computing facilities. This guarantees low- impact and long-term power for edge devices, cutting down on their environmental impact and operational expenses. This strategy harmonizes IoT operations with environmental sustainability targets by utilizing renewable energy sources. The ability to handle data in a distributed manner is also crucial to green IoT edge computing. Rather than a centralized server, a distributed group of edge devices processes data. This improves energy efficiency as well as fault tolerance and dependability. Edge devices working together to properly spread processing activities can reduce the demand for powerful, energy-hungry servers. Green IoT Edge Computing's primary invention is the “Renewable Edge Optimizer.” This clever piece of code automatically adjusts data processing tasks in accordance with the availability of renewable power. When clean energy is plentiful, the optimizer may shift more data processing to distributed nodes, relieving pressure on primary data centers. Alternatively, it can prioritize vital activities or temporarily offload processing to cloud resources that are energy efficient at times of low renewable energy availability. Finally, green IoT edge computing, which uses renewable energy and is designed for distributed data processing, provides an effective and environmentally friendly response to the problems caused by the IoT data boom. It reduces energy use and carbon emissions, making it a desirable option for smart city and remote agriculture monitoring applications, among others. As an added bonus, this method also makes for a more environmentally friendly and sustainable future in the realm of Internet of Things (IoT) technologies.
Swati Tayal and K. Rajagopal
IEEE
Metaverse has attained global attention since its announcement, and several discussions and analyses have been actively going on in the current research for the past year. The author discussed the marketing frameworks through Gamification in the Metaverse World Wide Web 3.0. Metaverse attempts to bring human connections to the Virtual World with an immersive experience. The author discussed the emerging presence of Artificial Intelligence (AI) in the Metaverse, which could be changing the environment for user experience. Gamification offers different methods to engage the user types in environments where Marketing tries to attain and attract customers in Metaverse. With the growing expansion since the Information technology revolution, the World wide web has grown into a different version of Web 3.0, which is still evolving. The research discusses the newly imminent area in the Metaverse as Web 3.0 evolves with Artificial Intelligence.
Swati Tayal, K. Rajagopal, and Vaishali Mahajan
Springer Nature Singapore
Swati Tayal, K. Rajagopal, and Vaishali Mahajan
IEEE
The working environment has evolved after the COVID-19 pandemic from office work to working from home because of changing industry needs with the pandemic effect. Globally, organizations continue to identify the right way to balance employee satisfaction by giving them the hybrid working option, but it lacks standardization. In this research paper, the author discusses the emerging need for the Chief Remote Officer in post-pandemic working conditions. The study also reflects the use of Artificial Intelligence and how it can support human resources in the remote setup. The pandemic virus of 2020 has evolved with several variants, and the continued uncontrollable global situation has arisen. In such unpredictable conditions, the need to bring work sustainability shall be the focus among the organizations for remote working conditions. This study discusses the literature and analyzes the industry's Chief Remote Officer role requirement in detail as people continue to work in the presence of the COVID-19 pandemic. The author elaborates on the Chief Remote Officer and discusses the roles, responsibilities, Knowledge skills, and purpose behind this role. This research paper offers a broader aspect along with Artificial Intelligence usage. Since it is a early stage, the proposed approach would require to be tested by the organizations during the pandemic.
Swati Tayal, K. Rajagopal, and Vaishali Mahajan
IEEE
Gamification and Digital India are changing the world’s perception of digital payments. This research study highlights the digital Gamification contribution towards the success of the Unified Payment Interface system (UPI). Where different countries are still in the surge of the globally digitally accepted platform, the India UPI system is receiving global acceptance. The author highlighted the contribution of Gamification and digital strategy’s contribution to sustainable development goals towards climate change. Gamification is evident in different areas and is not limited to the financial sector. However, keeping up with the sustainable development goals of the United Nations is a critical challenge for every country. The study discusses the world’s largest growing economy India and its contribution towards different sustainable development goals opening a new era of partnership towards common goals.
Manohar Kapse, Bakki Akhil, N Elangovan, Vinod Sharma, and K Rajagopal
University of Wollongong Library
This paper aims to study the major pollutants of the four metro cities of India before and after covid 19 first wave. The cities considered for the study are Bangalore, Delhi, Mumbai, and Kolkata. The major pollutants considered for the study are PM2.5, PM10, NO, NO2, NOx, SO2, CO, and Ozone. The basic aim of the study is to find the effect of lockdown and covid restrictions on the level of pollutants across the four major cities of India. We used both parametric and non-parametric tests for the analysis using SPSS. From the study, it is clear that there is a significant decrease in all the major pollutants across India's major cities.
Aastha Behl, K. Rajagopal, Pratima Sheorey, and Ashish Mahendra
Emerald
Purpose The alternative arrangements to traditional employment have become a promising area in the gig economy with the technological advancements dominating every work. The purpose of this paper is to explore the barriers to the entry of gig workers in gig platforms pertaining to the food delivery sector. It proposes a framework using interpretive structural modelling (ISM) for which systematic literature review is done to extract the variables. This analysis helps to examine the relationship between the entry barriers to gig platforms. The study further proposes strategies to reduce the entry barriers in gig sector which would help to enhance productivity and generate employment opportunities. Design/methodology/approach The study uses interpretive structural model (ISM) to ascertain the relationship between various entry barriers of the gig workers to the gig platforms. It also validates the relationship and understand the reasons of their association along with MICMAC analysis. The model was designed by consulting the gig workers and the experts allied to food delivery gig platforms namely Zomato and Swiggy. Findings It was observed that high competition, longer login hours and late-night deliveries are the significant barriers with high driving power and low dependence power. Poor payment structures and strict terms and conditions for receiving the incentives are interdependent on each other and have moderate driving and dependence power. The expenses borne by the gig workers, such as Internet, fuel and vehicle maintenance expenses have high dependence power and low driving power. Hence, they are relatively less significant than other barriers. Research limitations/implications The study is confined to food delivery sector of India, without considering other important sectors of gig economy for generalizing the framework. As the study is based on forming an ISM framework through literature review only, it does not consider other research methods for analysing the entry barriers to the gig platforms. Practical implications The study attempts to dig out the low entry barriers for gig workers in food delivery platforms as there is a dearth of analysis of these factors. This study would weave them using ISM framework to help the gig platforms overcome these barriers at various levels, thus adding to the body of literature. Originality/value The study discusses the need for understanding relationship between the entry barriers in the form of ISM model to identify the dependent and driving factors of the same.
Swati Tayal, K. Rajagopal, and Vaishali Mahajan
IEEE
Industry 4.0 influences automation, better logistics warehouse, smart manufacturing for larger productions, and supply chain management. Gamification is no longer a new topic where its framework and methodology got used for user engagement and motivation towards attitude change from repetitive activities. This paper aims to study Gamification's implementation to improve Industry 4.0 as more intelligent supply chain management needs emerge from its different departments as the current system lacks integration. Also, the supply chain industry has several monotonous tasks, and keeping employee motivated is the challenge. Industries are lagging in utilizing the gamification benefits to set up game-based engagement. In the continuously evolving market and competition, relevance is the key, which the study proposes with Gamification. With the emerging technology needs and urges of adaptability, that may lead to progressive growth and value to compete in the unceasing demands in the market. The author analyzes the annex of Gamification in supply chain management among the different aspects of Industry 4.0 to affect employee motivation in tedious work. Motivation drives human action, and different Gamification approach in literature has demonstrated the power to change the individual attitude. And the study analyzes the Gamification framework with Industry 4.0 technologies to support supply chain management to bring modernization. The research approach of this study is to understand the existing literature and analyze the detailed area under Gamification and Supply Chain Management.
Swati Tayal, K. Rajagopal, and Vaishali Mahajan
IEEE
Technology surrounds Human society, and through which trillion tons of Data are readily available in different forms. Gamification is becoming a part of the human lifestyle through entertainment, fun, or learning and growing immensely in various industries such as e-commerce marketing. Data has become available to a large extent but extracting valuable information is still a question in different sectors. Moreover, to handle big data, several organizations are making investments and trying to hire talent from around the globe. This paper discusses the industry case studies that reflect the importance of gamified event Datathon to solve such problems. During COVID-19, where Data plays a key factor, valuable case studies are discussed and analyzed in this paper. Gamification offers users different pleasures through achievement and competition, and Datathon is prominent in problem-solving for emerging data but lacks the gap in studies. This research paper highlights the various aspects of the true gamification benefit implemented across industries through Datathon to solve significant problems. The author shares detailed insights by discussing the case studies considering different regions and sectors and analyzing during the COVID-19 pandemic.
Swati Tayal, K. Rajagopal, and Vaishali Mahajan
IEEE
The Metaverse is a podium of user mesmerizing interactions in the virtual world with the support of the Internet, software, and hardware required to create the exceptional immersive user experience. Gamification is becoming part of our life, and with the growing technology and digitalization, it has become a prevalent part of different user activities. The increasing reputation of Metaverse is opening the more user immersive online interaction in the virtual internet world where users can meet, participate, and collaborate for a specific purpose such as social interaction. The author discusses the gamified relevant details frequently used in Metaverse since there is currently a lack of study on Gamification in Metaverse surroundings. The approach taken in this paper is understanding the concepts, followed by essential components and future contributions from the Metaverse. This paper concludes the associated future challenges which may get aroused with Metaverse for the current and future generations.
Aastha Behl, K. Rajagopal, and Pratima Sheorey
IGI Global
The gig economy has played a significant role in the country's economic development and has led to the growth in the employment of the people worldwide by supplementing the primary income of the people. With the security and autonomy that the gig sector promises, people choose to work as gig workers rather than traditional workers. Almost every company uses an enterprise resource planning system (ERPs) to some extent to improve its performance and competitiveness. This paper devises a conceptual model describing how ERP systems help improve the human resource management of the gig workers, maintain customer relations, and bring digital transformation to its business. The research model would provide an understanding of diagnosing how the ERP system can help improve the conditions of the gig workers and the potential problems faced by them in the areas where the ERP system is not working efficiently. The framework would provide insights in simplifying the implementation of ERP in the gig sector that would be useful in the future.
Kannan Rajagopal and Vaisahli Mahajan
IGI Global
This chapter attempts to study the COVID-19 pandemic's impact on business success and failure with an emphasis on small and medium-sized enterprises (SMEs). The other prime objective of the chapter is to discuss the various strategies that have been instigated by the government and other agencies to manage the adverse economic consequences caused by the pandemic situation. The theoretical investigation is done using secondary sources, which reveals that the SME sector has infused a strategic measure to bring back the situation to normalcy. However, there are still some more expectations from the SME sectors specifically from the government and other stakeholders to help them come out of this unforeseen situation.
Sonali Bhattacharya, Netra Neelam, and K. Rajagopal
IGI Global
With a changing demography and social structure, the work life balance (WLB) is a major concern felt by employees of most organizations. This study has attempted to have relook at the constructs of work-life balance from the perspectives of banking and information technology employees with various household structures. The present study develops a multidimensional work-life balance scale to measure existing levels of work-life balance. The scale considers work-life balance as a multidimensional second order construct comprising workplace inclusion, family support, employee benefit, time management, coworker relationship, and supervisor-subordinate relationship. The study reveals not only indicators of organizational family work culture, but also personal characteristics such as time management and familial support determine work-life balance. However, no significant difference was perceived in the work life balance was found between employees with different family structures and between the two sectors considered under the study. Also, there was no significant difference in perception of work life- balance between knowledge workers from IT and banking sectors.
Subhasis Sen and K. Rajagopal
Springer Singapore
Subhasis Sen and K. Rajagopal
Springer Singapore
Quality of life, amongst many concepts of social science is an important one, which is frequently used and also a part of the global cultural and political vocabulary. The happiness and longevity of life in nations is explained through quality-of-life. In a developing nation like India where the traditional education system still survives and relationship between a mentor/teacher and student is sacred and regarded highest among socialization process; the responsibility of an Academician in shaping the personalities is immensely diverse. This study explores the various dimensions of academicians as builder of humanistic society in order to live happy and healthy life. The young minds need to be cultivated for future to contribute as an independent, self sufficient citizen whose priority is not just contributing to GDP but to GNH. The study conducts a survey of students and teachers to understand the role in cultivating young minds for future. This further explores the dimensions of Quality of life that constitute Material living conditions, Health, Productivity, Education, Leisure and Social interactions, Economic and Physical Safety, Natural and living environment, governance and basic rights,; all these dimensions help in building a better social infrastructure of the country in order to sustain in the global economy.
Anonymization is a device of hiding the information to any such degree, that an unlawful customer couldn't get whatever from the information, of direction an analyzer will get vital data[4].The term records privacy is associated with data accumulating and allotment of information. Safety issues rise in exceptional sector, as an instance, human administrations, financial institution place, web based totally definitely existence data,and so forth.It's miles one of the difficult troubles while sharing or disseminating the data among one to numerous hotspots for research cause and records evaluation[2].Many affiliations moreover launch huge scaled down scale data. It bars an person's brief identity marks like call, cope with and contain specific facts like intercourse, DOB, marital repute, Pin-code, which can be united with other open information to see a person[3]. This derivation ambush may be endeavored you purchased any sensitive facts from informal community put together, with the useful resource of that putting the security of a person in risk. To save you such ambushes through way of converting littler scale facts, k-anonymization is used. In this paper, we provide a computational advent technique to releasing records from a personal desk with the last intention that the identity of any character to whom the released information mean can't be virtually recognized[1]. It's far based upon the difficulty of hypothesis, from which set away developments may be superseded with dependable but much much less unequivocal alternatives, and of ok-loss of clarity
The home appliance usage and application of the infotainment, entertainment and communication has increased alarmingly with the advent of technology. However, the energy consumed by these equipment’s has also gone high. Therefore, there is an inert need for studying and planning for the energy management and exercise check and control on the energy waste at the domestic environment that occurs due to the inefficient management of the home appliance and Home automation devices. Technology has become a centre-piece of everyone’s lives and is evolving in unimaginable ways. With the advancements in Internet of Things(IoT) space and ease of availability of the technology, innumerable applications of IoT are now possible beyond industries and organisations. One such application of the IoT technology is in a “Smart Home Automation System”. Home Automation also referred to as “domotics” is the process in mechanizing homes using IoT that would allow owners to control lighting, temperature, music systems and other electrical appliances via use of computers or handheld devices such as smart phones or tablets. Apart from the obvious benefit of the ability to remotely control, a home automation system offers multiple benefits such as enhanced security, energy efficiency, monetary savings, comfort & convenience and peace mind to a household that would adopt it. In line with these advantages, this paper will attempt to identify which of these factors are most relevant and important to a consumer and would lead to the adoption of home automation system and what are the factors which are of paramount importance when it comes to energy efficient home automation.
Sharing economy is a relatively recent development in emerging economies such as India.Sharing economy has been conceptualized to include integrated collaboration in peer to peer commercial exchange of mostly underutilized goods and services for a fee, on a non-ownership basis (Altinat and Taheri, 2019)[1]; a business model consisting of a firm, primarily a service enabler such as Airbnb that acts as an intermediary between the supplier and customers of such goods and services (Kumar, et al, 2018); often referred to as collaborative consumption facilitated by online platforms (Guyader, 2018) [2]. While enjoyment and economic reward in terms of cost savings have been reported in studies as motivators for the use of such access-based services (Lee et al., 2018) [3], collaborative consumption has also been reported to being considered as an alternative ecological mode of consumption (Gopalakrishnanand Matthews,2018) [4].The two prime factors: supply-side flexibility and technology innovations have been enabling the steep growth of peer-to-peer platforms predominantly. The process of market entry for suppliers has been streamlined effectively by the technology innovations and has also made possible the searchable listings for the consumers resulting in keeping the overheads low and intact. The supply-side flexibility is yet another milestone achievement in terms of these shared platform which enables the Uber drivers to add or remove themselves from the available supply of drivers by a mere swipe of their mobile app. The same is the option for the provider who can voluntarily list or delist the offerings of their goods or services as per their wish. As an optimum solution to these problems, online shopping portals provide customers with reliable replacement policies and often refund cash in case of dissatisfaction.