The digital flow of ecotourism exploring pre-, on-, and post-visit tech use in tourist satisfaction Iwan Awaludin, Ani Kartikasari, Tomy Andrianto, Mohammad Rizal Gaffar, Ivon Sandya Sari Putri E3s Web of Conferences, 2025 Smart tourism technologies are increasingly embedded in nature- based destinations, yet their effects across the tourist journey remain underexplored. The study analyzes how smart technology used before, during, and after a visit influences tourist satisfaction in a mangrove ecotourism context. A survey of 408 visitors was conducted, and the data was examined through descriptive statistics and multiple regression. Findings reveal that on-site technology use has the strongest positive effect on satisfaction (β = 0.543, p < 0.001), while post-visit sharing on social media also contributes significantly (β = 0.139, p < 0.001). Pre-visit technology engagement shows no significant impact (β = 0.031, p = 0.538). The overall satisfaction level was high (M = 4.269, SD = 0.804). The results emphasize the importance of immersive on-site experiences supported by meaningful post-visit engagement. This research advances ecotourism and smart tourism studies by demonstrating the temporal role of technology in shaping satisfaction and provides managerial guidance for improving visitor experiences. Limitations and directions for future research are discussed.
Modelling AI-Driven smart tourism experiences: A structural analysis of acceptance, trust, and sustainable engagement Tomy Andrianto, Eko Susanto, Nono Wibisono, Tania Maria Tangit, Nguyen Cong Minh, et al. E3s Web of Conferences, 2025 As artificial intelligence (AI) becomes integral to tourism, understanding how it shapes smart travel experiences is essential. This study develops and tests a structural model linking six constructs: AI acceptance and usage, system quality, trust, infrastructure readiness, sustainability, and overall experience. Grounded in TAM, UTAUT, and the IS Success Model, it highlights trust, ethics, and sustainability as central to AI-driven tourism. Data from 538 travellers across Southeast Asia were analyzed using Structural Equation Modelling (SEM), with purposive sampling used to ensure relevance of AI experience. Results show that infrastructure readiness and system quality strongly influence trust and user satisfaction, while sustainability mediates the relationship between AI use and positive travel experiences. This research contributes a multidimensional framework connecting technology adoption with responsible tourism outcomes. The findings offer practical implications for policymakers and tourism providers to develop ethical, inclusive, and infrastructure-ready AI systems that enhance user trust and sustainable travel behaviour.
AI-driven competitive advantage model in tourism: integrating model of HOTE model and performances model (HOTE-P adoption model) Wahyu Rafdinal, Tomy Andrianto, Gundur Leo, Mohammad Rizal Gaffar, Fajar Kusnadi Kusumah Putra Journal of Hospitality and Tourism Technology, 2025 Purpose This study aims to discover the competitive advantage of tourist destinations that adopted artificial intelligence (AI) by integrating the human–organisation–technology–environment (HOTE) model and performance model. Design/methodology/approach The data were collected via a survey of 136 tourist destination managers who used AI and analysed using the structural equation modelling-partial least squares and importance performance map analysis. Findings This study’s findings demonstrate that human, organisational, technological and environmental factors are crucial determinants in AI adoption, influencing managerial performance, destination performance and social performance. These three performance aspects confirmed their influence on competitive advantage. Practical implications Practically, this study encourages the tourism industry to increase the adoption of AI in tourism destination management, thereby improving performance and competitive advantage. Through this study, destination marketing managers, governments and others concerned with the tourism industry’s future development can create effective ways to increase the adoption of AI in this industry. Originality/value To the best of the authors’ knowledge, this study is the first to empirically use the HOTE model and performance model in analysing the competitive advantage of tourist destinations.
ATTITUDES AND BEHAVIOUR INTENTION IN CONSUMING PLANT-BASED FOOD: EVIDENCE FROM YOUNG TOURISTS IN INDONESIA Christina KOH, Dwi SUHARTANTO, Anthony BRIEN, Tomy ANDRIANTO, Eryd SAPUTRA, et al. Tourism and Hospitality Management, 2024 Purpose – This research aims to observe the attitudes and behavioural intentions of young tourists in relation to their experiences of consuming PBF, including value consumption, concern for the environment and perceived cost as influencing factors. Methodology/Design/Approach – Considering that it is almost impossible to determine the sample frame for young tourists in Indonesia, this research used a non-probability sample to collect the sample. The study focused on young tourists aged 18 to 35 years old who have experience of consuming PBF while travelling. A self-administered online questionnaire was provided to tourists visiting a destination from July to September 2022, resulting in 267 usable responses. Findings – Tourists’ attitude towards PBF leads to their intention to buy again during or after their visit and to offer profitable e-WOM. In addition, perceived cost moderates the relationship between attitude and e-WOM; however, it does not provide evidence for the moderating role between attitude and repurchase intention. Originality of the research – This study highlights the value of consumption, concern for the environment and perceived costs as factors influencing tourists’ attitudes and behavioural intentions towards public transport.
Assessing Visitor Volatility Over the Longer Term: 25 Years of Hong Kong Inbound Tourism Asia Pacific Journal of Innovation in Hospitality and Tourism, 2023
Virtual Reality in Halal Tourism: The Role of System Quality and Content Quality Dwi Suhartanto, Tomy Andrianto, Nono Wibisono, Rivan Sutrisno Proceedings 2021 IEEE International Conference on Industry 4 0 Artificial Intelligence and Communications Technology Iaict 2021, 2021 This paper aims to examine the roles of Virtual Reality (VR) system quality and VR content quality in affecting satisfaction and loyalty toward VR among Muslim tourists. The data were gathered from 282 Muslim tourists from various countries who visit tourist destinations in non-organization of Islamic Countries (OIC) countries via VR. The data were collected using Qualtrics Software and the M-Turk Survey application by generating self-administered questionnaires. Partial Least Square Modeling software was used to test the hypotheses. The results indicate that only the quality of VR content gives a direct impact on tourist loyalty. However, tourist satisfaction is influenced by the quality of both VR system and content. This study highlights the key role of VR system quality to enable delivering high content quality, providing satisfaction, and generating loyalty among Muslim tourists. It also deepens our knowledge of the role of the Muslim tourist experience in VR tourism and provides practitioners with insights to develop strategies in order to build and maintain Muslim tourist loyalty through VR.
RECENT SCHOLAR PUBLICATIONS
Mapping Community-Based Tourism Potentials in Semi-Urban Villages: A Triangulated Approach T Andrianto, E Susanto, AA Noor, M Suryana, DC Andih Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan 10 (1), 1-15 , 2026 2026
Generative AI and ethical travel engagement: a cognitive–affective–behavioral approach in smart tourism destinations P Fakfare, T Andrianto, E Susanto, CB Septyandi, M Worrachananun, ... International Journal of Tourism Cities, 1-19 , 2026 2026
From experience to advocacy: integrating affective and identity pathways in smart ecotourism D Suhartanto, MR Gaffar, T Andrianto, I Awaludin, ISS Putri Journal of Ecotourism, 1-21 , 2026 2026 Citations: 1
AI-driven competitive advantage model in tourism: integrating model of HOTE model and performances model (HOTE-P adoption model) W Rafdinal, T Andrianto, G Leo, MR Gaffar, FKK Putra Journal of Hospitality and Tourism Technology 17 (1), 306-332 , 2026 2026 Citations: 4
Improving Digital Competence of Tourism Academics and Professionals Through AI-Based Workshops in Indonesia and Vietnam T Andrianto, N Wibisono, R Sutrisno, E Susanto, AM Sayuti, M Yusup JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) 10 (1), 21-30 , 2025 2025
When Artificial Intelligence meets performances: a performance model of tourism destinations powered by AI–insights from Indonesia T Andrianto, W Rafdinal, G Leo, MR Gaffar International Journal of Tourism Cities 11 (3-4), 412-431 , 2025 2025 Citations: 3
Pari 360: Menyelami Metodologi Riset Pariwisata secara Menyeluruh D Suhartanto, T Andrianto, C Koh Tomy Andrianto , 2025 2025
Formulating Character Development Policy in Vocational Higher Education: A Qualitative Study and the V-CODE Model T Andrianto, E Susanto, MY Syukri, O Sulistiana, C Irawan Journal Integration of Social Studies and Business Development 3 (1), 57-73 , 2025 2025 Citations: 3
Adoption of Artificial intelligence (AI) technology in enhancing tourist Experience: a Conceptual model T Andrianto, TM Tangit, NC Minh Journal of Tourism, Hospitality and Travel Management 3 (1), 53-66 , 2025 2025 Citations: 10
The digital flow of ecotourism exploring pre-, on-, and post-visit tech use in tourist satisfaction I Awaludin, S Kartikasari, T Andrianto, MR Gaffar, ISS Putri EDP Sciences , 2025 2025
Modelling AI-Driven smart tourism experiences: A structural analysis of acceptance, trust, and sustainable engagement T Andrianto, E Susanto, N Wibisono, TM Tangit, NC Minh, P Fakfare E3S Web of Conferences 664, 01013 , 2025 2025
Pengembangan Packaging dan Branding “Taste of Gambung” pada Produk Hasil Bumi Desa Mekarsari Gambung R Widiyanti, S Novianti, M Suryana, SRSP Utomo, T Andrianto, AA Noor, ... Jurnal Pengabdian kepada Masyarakat Nusantara 5 (4), 5502-5511 , 2024 2024 Citations: 1
Attitudes and behaviour intention in consuming plant-based food: Evidence from young tourists in Indonesia C Koh, D Suhartanto, A Brien, T Andrianto, E Saputra, A Abnur Tourism and Hospitality Management 30 (2), 259-268 , 2024 2024 Citations: 12
Evaluation of Urban Green Open Space Asset Utilisation:(Study of Tourism Perception and Preference in Bandung City Parks) T Andrianto, T Angestiwi, AG Sugiama Barista: Jurnal Kajian Bahasa dan Pariwisata 10 (02), 173-179 , 2023 2023 Citations: 2
Proposisi Nilai Produk dan Layanan di Atraksi Agrowisata (Studi Kasus Perkebunan Teh Rancabali) A Mirza, T Andrianto Jurnal Riset Bisnis dan Investasi 9 (3), 153-160 , 2023 2023 Citations: 2
Interpretasi dan Teknik Pemanduan Wisata (Tourism Interpretation & Tour Guiding Technique) T Andrianto, AHG Kusumah Maulana Media Grafika 2, 107 , 2023 2023 Citations: 2
Generational Differences of Technology Entrepreneurial Leadership; Comparative Case Studies of Tourism and Hospitality Industry T Andrianto, E Susanto Journal of Business Management Education 8 (2), 25-37 , 2023 2023 Citations: 3
Assessing visitor volatility over the longer term: 25 years of Hong Kong inbound tourism. T Andrianto, B King 2023
Narrative Crafting in Tourism Destinations: An Autoethnographic Exploration of Storytelling Techniques for Tour Guides AHG Kusumah, T Andrianto Journal of Tourism Sustainability 3 (1), 19-27 , 2023 2023 Citations: 23
Masa Depan Hybrid Exhibition dari Perspektif Pelaku Industri T Andrianto, AA Noor, RP Trihartanty, TH Erwin, D Chendraningrum, ... Journal of Event, Travel and Tour Management 2 (2), 1-15 , 2022 2022 Citations: 3
MOST CITED SCHOLAR PUBLICATIONS
Holistic tourist experience in halal tourism evidence from Indonesian domestic tourists D Suhartanto, C Gan, T Andrianto, TAT Ismail, N Wibisono Tourism Management Perspectives 40, 100884 , 2021 2021 Citations: 102
The Analysis of Potential 4A's Tourism Component in the selasari Rural Tourism, Pangandaran, West Java T Andrianto, G Sugiama ATF 2016, 0138-0144 , 2016 2016 Citations: 100
A business model innovation process for tourism: findings from a literature review T Andrianto, MA Koseoglu, B King Tourism Recreation Research 47 (5-6), 583-590 , 2022 2022 Citations: 32
Narrative Crafting in Tourism Destinations: An Autoethnographic Exploration of Storytelling Techniques for Tour Guides AHG Kusumah, T Andrianto Journal of Tourism Sustainability 3 (1), 19-27 , 2023 2023 Citations: 23
THE HALAL-NESS HOSPITALITY ON HALAL TOURISM, CASE STUDY OF HALAL RESTAURANT IN BANDUNG, INDONESIA T Andrianto Journal of Indonesian Tourism, Hospitality and Recreation 2 (2), 210-222 , 2019 2019 Citations: 18
Perancangan Media Interpretasi Wisata Budaya Dalam Rangka Meningkatkan Motivasi Pengalaman Berkunjung Wisatawan di Daya Tarik Galeri 16-Indonesian Bamboo Society NR Pramadika, R Tahir, CU Rakhman, A Nugraha, T Andrianto Tourism Scientific Journal 6 (1), 1-10 , 2020 2020 Citations: 14
Pengaruh Brand Positioning Wonderful Indonesia Terhadap Keputusan Wisatawan Mancanegara Untuk Berkunjung Ke Indonesia (Survei Terhadap Wisatawan Mancanegara Asal Singapore … C Maharani, T Andrianto, R Andari THE Journal: Tourism and Hospitality Essentials Journal 4 (1), 741-758 , 2014 2014 Citations: 14
Attitudes and behaviour intention in consuming plant-based food: Evidence from young tourists in Indonesia C Koh, D Suhartanto, A Brien, T Andrianto, E Saputra, A Abnur Tourism and Hospitality Management 30 (2), 259-268 , 2024 2024 Citations: 12
The journey of mapping the entire destination lifecycle G Kusumah 2021 Citations: 12
Predicting future Halal tourist behavior: Incorporating holistic tourist experience and virtual reality experience T Suhaeni, A Brien, T Andrianto, MT Mannaa International Journal of Applied Business Research, 16-31 , 2022 2022 Citations: 11
Adoption of Artificial intelligence (AI) technology in enhancing tourist Experience: a Conceptual model T Andrianto, TM Tangit, NC Minh Journal of Tourism, Hospitality and Travel Management 3 (1), 53-66 , 2025 2025 Citations: 10
Applying the Technology Acceptance Model to Design Wellness Tourism E-Guidebook DP Luthfiya, E Susanto, T Andrianto J. Tour. Sustain 1 (2), 82-94 , 2021 2021 Citations: 10
Perilaku Pendakian Gunung di Masa Kenormalan Baru (Analisis Perspektif Pendaki Gunung di Jawa Barat) S Novianti, FF Zamilah, T Andrianto Journal of Event, Travel and Tour Management 2 (1), 9-18 , 2022 2022 Citations: 9
The Analysis of Potential 4A’s Tourism Component in the Selasari Rural Tourism, Pangandaran, West Java. Asia Tourism Forum 2016–The 12th Biennial Conference of Hospitality and … T Andrianto, AG Sugiama Asia Tourism Forum 21, 138-142 , 2016 2016 Citations: 9
Preferensi wisata ala lelaki (Mancation) FF Wangsamihardja, T Andrianto, D Chendraningrum Prosiding Industrial Research Workshop and National Seminar 13 (01), 1394-1400 , 2022 2022 Citations: 7
The Long-term Impacts of Tourism Student Exchange Program YAU Priyanto, T Andrianto Journal of Tourism Sustainability 2 (1), 11-18 , 2022 2022 Citations: 7
Virtual reality in halal tourism: the role of system quality and content quality D Suhartanto, T Andrianto, N Wibisono, R Sutrisno 2021 IEEE International Conference on Industry 4.0, Artificial Intelligence … , 2021 2021 Citations: 7
Pengaruh kualitas pelayanan terhadap kepuasan pelanggan di Bandara Husein Sastranegara Bandung SST Tomy Andrianto, MM Par, AA Noor Prosiding Industrial Research Workshop and National Seminar 4, 103-109 , 2013 2013 Citations: 7
How the Readiness of Nature-Based Attraction During Pandemic Covid-19? Revisit the Implementation of the CHSE Certification T Andrianto, AFA Hutahaean, E Susanto Journal of Indonesian Tourism, Hospitality and Recreation 5 (2), 169-180 , 2022 2022 Citations: 5
The analysis of potential 4A’s tourism component in the Selasari rural tourism, Pangandaran, West Java. 138–144 T Andrianto, G Sugiama 2016 Citations: 5
