Brindha D

EDUCATION

MJMC Journalism and Mass Communication

RESEARCH INTERESTS

New Media, ICT, Women Studies, Cinema, Journalism and Mass Communication

RECENT SCHOLAR PUBLICATIONS

The Power of Emotion: Leveraging Emotional Appeals in Fashion Advertising on Social Media
E Devaki, D Brindha, SR Shanmugapriya
International Journal of Creative Research Thoughts (IJCRT) 11 (8), d639-d643 2023



A Comprehensive Study of Instagram Features Used by Fashion Entrepreneurs
B D, D E, D N
International Journal for Multidisciplinary Research 5 (4), 7 2023



A Comprehensive Guide to Fashion
D E, SP N, S.R, B D
2023



Replete Beauty Care and Grooming Book
D E, B N, Dhanalakshmi, D
2023



Social Media Information or Misinformation About COVID-19: A Phenomenological Study During the First Wave
D Brindha, S Kadeswaran, R Jayaseelan
International Journal of Information Communication Technologies and Human 2022



Women and Pornography: A Voyeuristic Perspective With Special Reference to Coimbatore
D Brindha, S Kadeswaran, R Jayaseelan
Journal of Psychosexual Health 3 (2), 133-139 2021



Social Media Reigned by Information or Misinformation about COVID-19: A Phenomenological Study
D Brindha, S Kadeswaran, R Jayaseelan
SSRN 2020



CINEMA AND CULTURE: AN OVERVIEW ON IMAGE WORSHIP OF FILM STARS IN TAMIL NADU
P Panbu Selvan, D Brindha
Studies in Indian Place Names with ISSN no. 2394-3114 (indexed, peer 2020



Social Media as a Gateway for Accelerating Women Empowerment
S Kadeswaran, D Brindha, R Jayaseelan
Parishodh Journal 9 (III) 2020



Social Media Reigned by Information or Misinformation About COVID-19: A Phenomenological Study (preprint)
R Jayaseelan, D Brindha
2020



Covid-19 Lockdown, entertainment and paid ott video-streaming platforms: A qualitative study of audience preferences
D Brindha, R Jayaseelan, S Kadeswaran
Mass Communicator: International Journal of Communication Studies 14 (4), 12-16 2020



M-Learning among Medical Students, Before and During Covid-19 Lock down
R Jayaseelan, D Brindha, S Kadeswaran
COVID 19 and Its Impact by Lockdown 1, 35-45 2020



Covid-19 Lock down and Smartphone Usage, Education or Entertainment, Among Medical, Engineering and Arts Students
D Brindha, S Kadeswaran, R Jayaseelan
COVID 19 and Its Impact by Lockdown 1, 15-34 2020



A qualitative approach towards adoption of information and communication technology by medical doctors applying UTAUT Model
R Jayaseelan, S Kadeswaran, D Brindha
Journal of Xi'an University of Architecture & Technology 12 (III), 4689-4703 2020



Social Media and Women Empowerment: An Overview
R Jayaseelan, D Brindha, KS Chithra Lekshmi
AJMR ISSN: 2278-4853 8 (1), 218-224 2019



Preprint not peer reviewed
D Brindha, R Jayaseelan, S Kadeswaran

MOST CITED SCHOLAR PUBLICATIONS

Social Media Reigned by Information or Misinformation about COVID-19: A Phenomenological Study
D Brindha, S Kadeswaran, R Jayaseelan
SSRN 2020
Citations: 127



Social Media as a Gateway for Accelerating Women Empowerment
S Kadeswaran, D Brindha, R Jayaseelan
Parishodh Journal 9 (III) 2020
Citations: 17



A qualitative approach towards adoption of information and communication technology by medical doctors applying UTAUT Model
R Jayaseelan, S Kadeswaran, D Brindha
Journal of Xi'an University of Architecture & Technology 12 (III), 4689-4703 2020
Citations: 9



Covid-19 Lockdown, entertainment and paid ott video-streaming platforms: A qualitative study of audience preferences
D Brindha, R Jayaseelan, S Kadeswaran
Mass Communicator: International Journal of Communication Studies 14 (4), 12-16 2020
Citations: 6



Social Media Information or Misinformation About COVID-19: A Phenomenological Study During the First Wave
D Brindha, S Kadeswaran, R Jayaseelan
International Journal of Information Communication Technologies and Human 2022
Citations: 1



Women and Pornography: A Voyeuristic Perspective With Special Reference to Coimbatore
D Brindha, S Kadeswaran, R Jayaseelan
Journal of Psychosexual Health 3 (2), 133-139 2021
Citations: 1