Brindha D

@psgcas.ac.in

Assistant Professor - Department of Visual Communication and Electronic Media
PSG College of Arts and Science



              

https://researchid.co/brindhad

EDUCATION

MJMC Journalism and Mass Communication

RESEARCH INTERESTS

New Media, ICT, Women Studies, Cinema, Journalism and Mass Communication

150

Scholar Citations

4

Scholar h-index

2

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • The Power of Emotion: Leveraging Emotional Appeals in Fashion Advertising on Social Media
    E Devaki, D Brindha, SR Shanmugapriya
    International Journal of Creative Research Thoughts (IJCRT) 11 (8), d639-d643 2023

  • A Comprehensive Study of Instagram Features Used by Fashion Entrepreneurs
    B D, D E, D N
    International Journal for Multidisciplinary Research 5 (4), 7 2023

  • Social Media Information or Misinformation About COVID-19: A Phenomenological Study During the First Wave
    D Brindha, S Kadeswaran, R Jayaseelan
    International Journal of Information Communication Technologies and Human 2022

  • Women and Pornography: A Voyeuristic Perspective With Special Reference to Coimbatore
    D Brindha, S Kadeswaran, R Jayaseelan
    Journal of Psychosexual Health 3 (2), 133-139 2021

  • Social Media Reigned by Information or Misinformation about COVID-19: A Phenomenological Study
    D Brindha, S Kadeswaran, R Jayaseelan
    SSRN 2020

  • CINEMA AND CULTURE: AN OVERVIEW ON IMAGE WORSHIP OF FILM STARS IN TAMIL NADU
    P Panbu Selvan, D Brindha
    Studies in Indian Place Names with ISSN no. 2394-3114 (indexed, peer 2020

  • Social Media as a Gateway for Accelerating Women Empowerment
    S Kadeswaran, D Brindha, R Jayaseelan
    Parishodh Journal 9 (III) 2020

  • Covid-19 Lockdown, entertainment and paid ott video-streaming platforms: A qualitative study of audience preferences
    D Brindha, R Jayaseelan, S Kadeswaran
    Mass Communicator: International Journal of Communication Studies 14 (4), 12-16 2020

  • M-Learning among Medical Students, Before and During Covid-19 Lock down
    R Jayaseelan, D Brindha, S Kadeswaran
    COVID 19 and Its Impact by Lockdown 1, 35-45 2020

  • Covid-19 Lock down and Smartphone Usage, Education or Entertainment, Among Medical, Engineering and Arts Students
    D Brindha, S Kadeswaran, R Jayaseelan
    COVID 19 and Its Impact by Lockdown 1, 15-34 2020

  • A qualitative approach towards adoption of information and communication technology by medical doctors applying UTAUT Model
    R Jayaseelan, S Kadeswaran, D Brindha
    Journal of Xi'an University of Architecture & Technology 12 (III), 4689-4703 2020

  • Social Media and Women Empowerment: An Overview
    R Jayaseelan, D Brindha, KS Chithra Lekshmi
    AJMR ISSN: 2278-4853 8 (1), 218-224 2019

  • Preprint not peer reviewed
    D Brindha, R Jayaseelan, S Kadeswaran

MOST CITED SCHOLAR PUBLICATIONS

  • Social Media Reigned by Information or Misinformation about COVID-19: A Phenomenological Study
    D Brindha, S Kadeswaran, R Jayaseelan
    SSRN 2020
    Citations: 122

  • Social Media as a Gateway for Accelerating Women Empowerment
    S Kadeswaran, D Brindha, R Jayaseelan
    Parishodh Journal 9 (III) 2020
    Citations: 15

  • A qualitative approach towards adoption of information and communication technology by medical doctors applying UTAUT Model
    R Jayaseelan, S Kadeswaran, D Brindha
    Journal of Xi'an University of Architecture & Technology 12 (III), 4689-4703 2020
    Citations: 7

  • Covid-19 Lockdown, entertainment and paid ott video-streaming platforms: A qualitative study of audience preferences
    D Brindha, R Jayaseelan, S Kadeswaran
    Mass Communicator: International Journal of Communication Studies 14 (4), 12-16 2020
    Citations: 5

  • Women and Pornography: A Voyeuristic Perspective With Special Reference to Coimbatore
    D Brindha, S Kadeswaran, R Jayaseelan
    Journal of Psychosexual Health 3 (2), 133-139 2021
    Citations: 1