Brindha D

@psgcas.ac.in

Assistant Professor - Department of Visual Communication and Electronic Media
PSG College of Arts and Science

Brindha D


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https://researchid.co/brindhad

EDUCATION

MJMC Journalism and Mass Communication

RESEARCH INTERESTS

New Media, ICT, Women Studies, Cinema, Journalism and Mass Communication
248

Scholar Citations

5

Scholar h-index

3

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Women and Environment: An NEP-Based Analysis of Ecofeminism
    D Brindha, CR Jayaprakash
    International Journal of Advanced Mass Communication and Journalism ( E-ISSN … , 2025
    2025
  • AN ENVIRONMENT OF GENDER EQUALITY: INDIAN WOMEN IN ENVIRONMENTAL MOVEMENTS
    D Brindha, CR Jayaprakash
    Multidisciplinary Research in Humanities, Social Sciences, Commerce and … , 2024
    2024
  • PRO-ENVIRONMENTAL CONCERNS - GENDERED NARRATIVES OF SUSTAINABILITY AMONG COLLEGE STUDENTS
    D Brindha, CR Jayaprakash
    ICTACT - International Journal of Management Studies 10 (1), 1643-1646 , 2024
    2024
  • MEDIA LITERACY EDUCATION IN DIGITAL AGE
    S Kadeswaran, R Jayaseelan, D Brindha, KS Chithra Lekshmi
    2024
  • Facebook for Empowering Women Fashion Entrepreneurs
    D Brindha, E Devaki
    Textile Trends 96 (10), 51-58 , 2024
    2024
  • Imbuing Independence, Self-reliance and Resilience in Women: Bharathiraja’s Portrayal of Lead Women in ‘Muthal Mariyathai’ and ‘Karuththamma’
    D Brindha, R Jayaseelan
    Indian Contemporary Films and Social Reflection, 114-126 , 2023
    2023
  • Organic Farmers, Consumers and Media: A Participatory Action Research
    D Brindha, CR Jayaprakash
    Scope 13 (4), 34-43 , 2023
    2023
  • The Power of Emotion: Leveraging Emotional Appeals in Fashion Advertising on Social Media
    E Devaki, D Brindha, SR Shanmugapriya
    International Journal of Creative Research Thoughts (IJCRT) 11 (8), d639-d643 , 2023
    2023
  • Women, Environment, and Communication: A Social Media Nexus for Positive Change
    D Brindha, CR Jayaprakash
    Women Empowerment in Nation Building, 274-282 , 2023
    2023
  • A Comprehensive Study of Instagram Features Used by Fashion Entrepreneurs
    D Brindha, E Devaki, N Dhanalakshmi
    International Journal for Multidisciplinary Research 5 (4), 7 , 2023
    2023
  • A Comprehensive Guide to Fashion
    E Devaki, SR Shanmuga Priya, D Brindha
    2023
  • Replete Beauty Care and Grooming Book
    E Devaki, D Dhanalakshmi, N, Brindha
    2023
  • Social media information or misinformation about COVID-19: a phenomenological study during the first wave
    D Brindha, S Kadeswaran, R Jayaseelan
    International Journal of Information Communication Technologies and Human … , 2022
    2022
    Citations: 8
  • Women and Pornography: A Voyeuristic Perspective With Special Reference to Coimbatore
    D Brindha, S Kadeswaran, R Jayaseelan
    Journal of Psychosexual Health 3 (2), 133-139 , 2021
    2021
    Citations: 2
  • Social Media Reigned by Information or Misinformation about COVID-19: A Phenomenological Study
    D Brindha, S Kadeswaran, R Jayaseelan
    SSRN , 2020
    2020
    Citations: 162
  • CINEMA AND CULTURE: AN OVERVIEW ON IMAGE WORSHIP OF FILM STARS IN TAMIL NADU
    P Panbu Selvan, D Brindha
    Studies in Indian Place Names with ISSN no. 2394-3114 (indexed, peer … , 2020
    2020
  • Social Media as a Gateway for Accelerating Women Empowerment
    S Kadeswaran, D Brindha, R Jayaseelan
    Parishodh Journal 9 (III) , 2020
    2020
    Citations: 42
  • Covid-19 Lockdown, entertainment and paid ott video-streaming platforms: A qualitative study of audience preferences
    D Brindha, R Jayaseelan, S Kadeswaran
    Mass Commun. Int. J. Commun. Stud 4, 2-16 , 2020
    2020
    Citations: 7
  • M-Learning among Medical Students, Before and During Covid-19 Lock down
    R Jayaseelan, D Brindha, S Kadeswaran
    COVID 19 and Its Impact by Lockdown 1, 35-45 , 2020
    2020
    Citations: 2
  • Covid-19 Lock down and Smartphone Usage, Education or Entertainment, Among Medical, Engineering and Arts Students
    D Brindha, S Kadeswaran, R Jayaseelan
    COVID 19 and Its Impact by Lockdown 1, 15-34 , 2020
    2020

MOST CITED SCHOLAR PUBLICATIONS

  • Social Media Reigned by Information or Misinformation about COVID-19: A Phenomenological Study
    D Brindha, S Kadeswaran, R Jayaseelan
    SSRN , 2020
    2020
    Citations: 162
  • Social Media as a Gateway for Accelerating Women Empowerment
    S Kadeswaran, D Brindha, R Jayaseelan
    Parishodh Journal 9 (III) , 2020
    2020
    Citations: 42
  • A qualitative approach towards adoption of information and communication technology by medical doctors applying UTAUT Model
    R Jayaseelan, S Kadeswaran, D Brindha
    Journal of Xi'an University of Architecture & Technology 12 (III), 4689-4703 , 2020
    2020
    Citations: 25
  • Social media information or misinformation about COVID-19: a phenomenological study during the first wave
    D Brindha, S Kadeswaran, R Jayaseelan
    International Journal of Information Communication Technologies and Human … , 2022
    2022
    Citations: 8
  • Covid-19 Lockdown, entertainment and paid ott video-streaming platforms: A qualitative study of audience preferences
    D Brindha, R Jayaseelan, S Kadeswaran
    Mass Commun. Int. J. Commun. Stud 4, 2-16 , 2020
    2020
    Citations: 7
  • Women and Pornography: A Voyeuristic Perspective With Special Reference to Coimbatore
    D Brindha, S Kadeswaran, R Jayaseelan
    Journal of Psychosexual Health 3 (2), 133-139 , 2021
    2021
    Citations: 2
  • M-Learning among Medical Students, Before and During Covid-19 Lock down
    R Jayaseelan, D Brindha, S Kadeswaran
    COVID 19 and Its Impact by Lockdown 1, 35-45 , 2020
    2020
    Citations: 2
  • Women and Environment: An NEP-Based Analysis of Ecofeminism
    D Brindha, CR Jayaprakash
    International Journal of Advanced Mass Communication and Journalism ( E-ISSN … , 2025
    2025
  • AN ENVIRONMENT OF GENDER EQUALITY: INDIAN WOMEN IN ENVIRONMENTAL MOVEMENTS
    D Brindha, CR Jayaprakash
    Multidisciplinary Research in Humanities, Social Sciences, Commerce and … , 2024
    2024
  • PRO-ENVIRONMENTAL CONCERNS - GENDERED NARRATIVES OF SUSTAINABILITY AMONG COLLEGE STUDENTS
    D Brindha, CR Jayaprakash
    ICTACT - International Journal of Management Studies 10 (1), 1643-1646 , 2024
    2024
  • MEDIA LITERACY EDUCATION IN DIGITAL AGE
    S Kadeswaran, R Jayaseelan, D Brindha, KS Chithra Lekshmi
    2024
  • Facebook for Empowering Women Fashion Entrepreneurs
    D Brindha, E Devaki
    Textile Trends 96 (10), 51-58 , 2024
    2024
  • Imbuing Independence, Self-reliance and Resilience in Women: Bharathiraja’s Portrayal of Lead Women in ‘Muthal Mariyathai’ and ‘Karuththamma’
    D Brindha, R Jayaseelan
    Indian Contemporary Films and Social Reflection, 114-126 , 2023
    2023
  • Organic Farmers, Consumers and Media: A Participatory Action Research
    D Brindha, CR Jayaprakash
    Scope 13 (4), 34-43 , 2023
    2023
  • The Power of Emotion: Leveraging Emotional Appeals in Fashion Advertising on Social Media
    E Devaki, D Brindha, SR Shanmugapriya
    International Journal of Creative Research Thoughts (IJCRT) 11 (8), d639-d643 , 2023
    2023
  • Women, Environment, and Communication: A Social Media Nexus for Positive Change
    D Brindha, CR Jayaprakash
    Women Empowerment in Nation Building, 274-282 , 2023
    2023
  • A Comprehensive Study of Instagram Features Used by Fashion Entrepreneurs
    D Brindha, E Devaki, N Dhanalakshmi
    International Journal for Multidisciplinary Research 5 (4), 7 , 2023
    2023
  • A Comprehensive Guide to Fashion
    E Devaki, SR Shanmuga Priya, D Brindha
    2023
  • Replete Beauty Care and Grooming Book
    E Devaki, D Dhanalakshmi, N, Brindha
    2023
  • CINEMA AND CULTURE: AN OVERVIEW ON IMAGE WORSHIP OF FILM STARS IN TAMIL NADU
    P Panbu Selvan, D Brindha
    Studies in Indian Place Names with ISSN no. 2394-3114 (indexed, peer … , 2020
    2020