Irfan Muhammad

@ue.edu.pk

Associate Professor in Department of Management Sciences
University of Education

 Currently working as Associate Professor in Marketing at UE Business School, University of Education Lahore, Pakistan
26 March 2021 to 05-July 2023, Assistant Professor in Business Administration (BS-19) University of Education, Lahore, Pakistan.
 Working as Coordinator Evening Program UE Business School from Fall 2021 to date
 16th Aug 2012 to 25th March 2021, Lecturer in Business Administration (BS-18), University of Education, Pakistan.
 2009 to 2012, Key Accounts Executive-Sales, Coca-Cola Beverages Pakistan, Limited

EDUCATION

Doctor of Philosophy (, 09/2016 - 03/2020
School of Economics and Management, Dalian University of Technology, China (AACSB, EQUIS, CAMEA accredited)
Major: Enterprise Management
Thesis: An Empirical Study on Supply Chain Agility in Fast Moving Consumer Goods Industries in Pakistan
Master of Science (MS/M. Phil), 02/2013 - 03/2015 COMSATS Institute of Information Technology Major: Marketing
Thesis: Supply Chain Performance of Milk Industry of Pakistan: Levels & Barriers to Supply Chain Integration: A Case of Nestle Pakistan Limited
Master of Business Administration (MBA), 09/2006 - 06/2008
IBA, University of The Punjab Major: Marketing
Bachelor in Commerce (B. Com), 09/2004 - 06/2006
University of Agriculture, Faisalabad

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Strategy and Management, Leadership and Management, Management of Technology and Innovation
1859

Scholar Citations

8

Scholar h-index

8

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Enhancing supply chain resilience through supply chain finance: Moderating role of supply chain disruption
    A Shahzad, M Irfan
    Pakistan Journal of Commerce and Social Sciences (PJCSS) 18 (2), 306-334 , 2024
    2024
    Citations: 4
  • Integrating green business strategies and green competencies to enhance green innovation: Evidence from manufacturing firms of Pakistan
    S Yahya, A Khan, M Farooq, M Irfan
    Environmental Science and Pollution Research 29 (26), 39500-39514 , 2022
    2022
    Citations: 74
  • Modeling the enablers of online consumer engagement and platform preference in online food delivery platforms during COVID-19
    A Habib, M Irfan, M Shahzad
    Future Business Journal 8 (1), 6 , 2022
    2022
    Citations: 41
  • Modeling the enablers of supply chain strategies and information technology: improving performance through TISM approach
    M Irfan, M Wang, AU Zafar, M Shahzad, T Islam
    VINE Journal of Information and Knowledge Management Systems 51 (3), 461-491 , 2021
    2021
    Citations: 31
  • Impulse buying in social commerce: bundle offer, top reviews, and emotional intelligence
    AU Zafar, J Qiu, M Shahzad, J Shen, TA Bhutto, M Irfan
    Asia Pacific Journal of Marketing and Logistics 33 (4), 945-973 , 2021
    2021
    Citations: 214
  • The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust
    T Islam, R Islam, AH Pitafi, L Xiaobei, M Rehmani, M Irfan, MS Mubarak
    Sustainable production and consumption 25, 123-135 , 2021
    2021
    Citations: 1083
  • Enabling supply chain agility through process integration and supply flexibility: Evidence from the fashion industry
    M Irfan, M Wang, N Akhtar
    Asia Pacific Journal of Marketing and Logistics 32 (2), 519-547 , 2020
    2020
    Citations: 146
  • Impact of IT capabilities on supply chain capabilities and organizational agility: a dynamic capability view: Irfan M. et al.
    M Irfan, M Wang, N Akhtar
    Operations Management Research 12 (3), 113-128 , 2019
    2019
    Citations: 187
  • Data-driven capabilities, supply chain integration and competitive performance: Evidence from the food and beverages industry in Pakistan
    M Irfan, M Wang
    British Food Journal 121 (11), 2708-2729 , 2019
    2019
    Citations: 79

MOST CITED SCHOLAR PUBLICATIONS

  • The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust
    T Islam, R Islam, AH Pitafi, L Xiaobei, M Rehmani, M Irfan, MS Mubarak
    Sustainable production and consumption 25, 123-135 , 2021
    2021
    Citations: 1083
  • Impulse buying in social commerce: bundle offer, top reviews, and emotional intelligence
    AU Zafar, J Qiu, M Shahzad, J Shen, TA Bhutto, M Irfan
    Asia Pacific Journal of Marketing and Logistics 33 (4), 945-973 , 2021
    2021
    Citations: 214
  • Impact of IT capabilities on supply chain capabilities and organizational agility: a dynamic capability view: Irfan M. et al.
    M Irfan, M Wang, N Akhtar
    Operations Management Research 12 (3), 113-128 , 2019
    2019
    Citations: 187
  • Enabling supply chain agility through process integration and supply flexibility: Evidence from the fashion industry
    M Irfan, M Wang, N Akhtar
    Asia Pacific Journal of Marketing and Logistics 32 (2), 519-547 , 2020
    2020
    Citations: 146
  • Data-driven capabilities, supply chain integration and competitive performance: Evidence from the food and beverages industry in Pakistan
    M Irfan, M Wang
    British Food Journal 121 (11), 2708-2729 , 2019
    2019
    Citations: 79
  • Integrating green business strategies and green competencies to enhance green innovation: Evidence from manufacturing firms of Pakistan
    S Yahya, A Khan, M Farooq, M Irfan
    Environmental Science and Pollution Research 29 (26), 39500-39514 , 2022
    2022
    Citations: 74
  • Modeling the enablers of online consumer engagement and platform preference in online food delivery platforms during COVID-19
    A Habib, M Irfan, M Shahzad
    Future Business Journal 8 (1), 6 , 2022
    2022
    Citations: 41
  • Modeling the enablers of supply chain strategies and information technology: improving performance through TISM approach
    M Irfan, M Wang, AU Zafar, M Shahzad, T Islam
    VINE Journal of Information and Knowledge Management Systems 51 (3), 461-491 , 2021
    2021
    Citations: 31
  • Enhancing supply chain resilience through supply chain finance: Moderating role of supply chain disruption
    A Shahzad, M Irfan
    Pakistan Journal of Commerce and Social Sciences (PJCSS) 18 (2), 306-334 , 2024
    2024
    Citations: 4

Publications

1. Impact of IT capabilities on Supply chain Capabilities and Organizational agility- a dynamic capability view [J]. Operations Management research, //,
2. Enabling supply chain agility through process integration and supply flexibility; Evidence from the fashion industry [J]. Asia Pacific Journal of Marketing and Logistics”, //.
3. Data-Driven capabilities, Supply chain integration and Competitive Performance, Evidence from Food and Beverages industry in Pakistan [J]. British Food Journal,.
4 Modeling the Enablers of Supply chain strategies and Information Technology: Improving Performance through TISM approach [J]. Vine Journal of Information and Knowledge Management Systems; 2019-0082
5 The Impact of Corporate Social Responsibility on Customer Loyalty: The Mediating Role of Corporate Reputation, Customer Satisfaction, and Trust, Sustainable Production and Consumption
6 Impulse Buying in Social Commerce: Bundle Offer, Top Reviews, and Emotional Intelligence”; Asia pacific journal of Marketing and logistics
7 Modeling the enablers of online consumer engagement and platform preference in online food delivery platforms during COVID-19. Future Business Journal,
8 Integrating green business strategies and green competencies to enhance green innovation: evidence from manufacturing firms of Pakistan, Environmental Science and Pollution Research

INDUSTRY EXPERIENCE

4 year retail and sales experience in coca cola beverages Pakistan limited