Currently working as Associate Professor in Marketing at UE Business School, University of Education Lahore, Pakistan
26 March 2021 to 05-July 2023, Assistant Professor in Business Administration (BS-19) University of Education, Lahore, Pakistan.
Working as Coordinator Evening Program UE Business School from Fall 2021 to date
16th Aug 2012 to 25th March 2021, Lecturer in Business Administration (BS-18), University of Education, Pakistan.
2009 to 2012, Key Accounts Executive-Sales, Coca-Cola Beverages Pakistan, Limited
EDUCATION
Doctor of Philosophy (, 09/2016 - 03/2020
School of Economics and Management, Dalian University of Technology, China (AACSB, EQUIS, CAMEA accredited)
Major: Enterprise Management
Thesis: An Empirical Study on Supply Chain Agility in Fast Moving Consumer Goods Industries in Pakistan
Master of Science (MS/M. Phil), 02/2013 - 03/2015 COMSATS Institute of Information Technology Major: Marketing
Thesis: Supply Chain Performance of Milk Industry of Pakistan: Levels & Barriers to Supply Chain Integration: A Case of Nestle Pakistan Limited
Master of Business Administration (MBA), 09/2006 - 06/2008
IBA, University of The Punjab Major: Marketing
Bachelor in Commerce (B. Com), 09/2004 - 06/2006
University of Agriculture, Faisalabad
RESEARCH, TEACHING, or OTHER INTERESTS
Marketing, Strategy and Management, Leadership and Management, Management of Technology and Innovation
1859
Scholar Citations
8
Scholar h-index
8
Scholar i10-index
RECENT SCHOLAR PUBLICATIONS
Enhancing supply chain resilience through supply chain finance: Moderating role of supply chain disruption A Shahzad, M Irfan Pakistan Journal of Commerce and Social Sciences (PJCSS) 18 (2), 306-334 , 2024 2024 Citations: 4
Integrating green business strategies and green competencies to enhance green innovation: Evidence from manufacturing firms of Pakistan S Yahya, A Khan, M Farooq, M Irfan Environmental Science and Pollution Research 29 (26), 39500-39514 , 2022 2022 Citations: 74
Modeling the enablers of online consumer engagement and platform preference in online food delivery platforms during COVID-19 A Habib, M Irfan, M Shahzad Future Business Journal 8 (1), 6 , 2022 2022 Citations: 41
Modeling the enablers of supply chain strategies and information technology: improving performance through TISM approach M Irfan, M Wang, AU Zafar, M Shahzad, T Islam VINE Journal of Information and Knowledge Management Systems 51 (3), 461-491 , 2021 2021 Citations: 31
Impulse buying in social commerce: bundle offer, top reviews, and emotional intelligence AU Zafar, J Qiu, M Shahzad, J Shen, TA Bhutto, M Irfan Asia Pacific Journal of Marketing and Logistics 33 (4), 945-973 , 2021 2021 Citations: 214
The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust T Islam, R Islam, AH Pitafi, L Xiaobei, M Rehmani, M Irfan, MS Mubarak Sustainable production and consumption 25, 123-135 , 2021 2021 Citations: 1083
Enabling supply chain agility through process integration and supply flexibility: Evidence from the fashion industry M Irfan, M Wang, N Akhtar Asia Pacific Journal of Marketing and Logistics 32 (2), 519-547 , 2020 2020 Citations: 146
Impact of IT capabilities on supply chain capabilities and organizational agility: a dynamic capability view: Irfan M. et al. M Irfan, M Wang, N Akhtar Operations Management Research 12 (3), 113-128 , 2019 2019 Citations: 187
Data-driven capabilities, supply chain integration and competitive performance: Evidence from the food and beverages industry in Pakistan M Irfan, M Wang British Food Journal 121 (11), 2708-2729 , 2019 2019 Citations: 79
MOST CITED SCHOLAR PUBLICATIONS
The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust T Islam, R Islam, AH Pitafi, L Xiaobei, M Rehmani, M Irfan, MS Mubarak Sustainable production and consumption 25, 123-135 , 2021 2021 Citations: 1083
Impulse buying in social commerce: bundle offer, top reviews, and emotional intelligence AU Zafar, J Qiu, M Shahzad, J Shen, TA Bhutto, M Irfan Asia Pacific Journal of Marketing and Logistics 33 (4), 945-973 , 2021 2021 Citations: 214
Impact of IT capabilities on supply chain capabilities and organizational agility: a dynamic capability view: Irfan M. et al. M Irfan, M Wang, N Akhtar Operations Management Research 12 (3), 113-128 , 2019 2019 Citations: 187
Enabling supply chain agility through process integration and supply flexibility: Evidence from the fashion industry M Irfan, M Wang, N Akhtar Asia Pacific Journal of Marketing and Logistics 32 (2), 519-547 , 2020 2020 Citations: 146
Data-driven capabilities, supply chain integration and competitive performance: Evidence from the food and beverages industry in Pakistan M Irfan, M Wang British Food Journal 121 (11), 2708-2729 , 2019 2019 Citations: 79
Integrating green business strategies and green competencies to enhance green innovation: Evidence from manufacturing firms of Pakistan S Yahya, A Khan, M Farooq, M Irfan Environmental Science and Pollution Research 29 (26), 39500-39514 , 2022 2022 Citations: 74
Modeling the enablers of online consumer engagement and platform preference in online food delivery platforms during COVID-19 A Habib, M Irfan, M Shahzad Future Business Journal 8 (1), 6 , 2022 2022 Citations: 41
Modeling the enablers of supply chain strategies and information technology: improving performance through TISM approach M Irfan, M Wang, AU Zafar, M Shahzad, T Islam VINE Journal of Information and Knowledge Management Systems 51 (3), 461-491 , 2021 2021 Citations: 31
Enhancing supply chain resilience through supply chain finance: Moderating role of supply chain disruption A Shahzad, M Irfan Pakistan Journal of Commerce and Social Sciences (PJCSS) 18 (2), 306-334 , 2024 2024 Citations: 4
Publications
1. Impact of IT capabilities on Supply chain Capabilities and Organizational agility- a dynamic capability view [J]. Operations Management research, //,
2. Enabling supply chain agility through process integration and supply flexibility; Evidence from the fashion industry [J]. Asia Pacific Journal of Marketing and Logistics”, //.
3. Data-Driven capabilities, Supply chain integration and Competitive Performance, Evidence from Food and Beverages industry in Pakistan [J]. British Food Journal,.
4 Modeling the Enablers of Supply chain strategies and Information Technology: Improving Performance through TISM approach [J]. Vine Journal of Information and Knowledge Management Systems; 2019-0082
5 The Impact of Corporate Social Responsibility on Customer Loyalty: The Mediating Role of Corporate Reputation, Customer Satisfaction, and Trust, Sustainable Production and Consumption
6 Impulse Buying in Social Commerce: Bundle Offer, Top Reviews, and Emotional Intelligence”; Asia pacific journal of Marketing and logistics
7 Modeling the enablers of online consumer engagement and platform preference in online food delivery platforms during COVID-19. Future Business Journal,
8 Integrating green business strategies and green competencies to enhance green innovation: evidence from manufacturing firms of Pakistan, Environmental Science and Pollution Research
INDUSTRY EXPERIENCE
4 year retail and sales experience in coca cola beverages Pakistan limited